The hype about that micro blogging service

Maryam said if I ever mention ______ again in her presence she’d kill me, so I won’t. But what have I learned from watching 1,000 people talking with me?

That that isn’t the point.

I’m fascinated that so many people hate the service that won’t be named. They contribute more to the hype than anything else. After all, the human brain is pretty good at routing around bulls**t, but not around criticism.

Criticism catches our attention, makes us pay attention.

I think that if marketers were smart they wouldn’t be doing “pay per post” but, rather, they’d do “pay to hate” services.

Hey, that gives me an idea, I’ll write a ______ post linking to the first three people who write on their blogs that my videos suck. Just post your URLs here in the comments. :-)

101 thoughts on “The hype about that micro blogging service

  1. Robert, I tell marketers this all the time – they need more controversy. They need to learn how to leak information properly. Sometimes a screenshot is worth more than a blog post, because until all the information about the product is revealed, people are busy speculating, discussing and debating.

    But most marketers don’t get this. They want everything in a nice tidy press release that’s been proofed by 15 executives and revised at least 20 times. Press releases no longer serve their purpose, in my opinion. 99% of them are DOA. You can instantly tell if a magazine, newspaper or blog article was pulled from a press release – because they’re so damn bland, and usually avoid any kind of critical discourse.

  2. Robert, I tell marketers this all the time – they need more controversy. They need to learn how to leak information properly. Sometimes a screenshot is worth more than a blog post, because until all the information about the product is revealed, people are busy speculating, discussing and debating.

    But most marketers don’t get this. They want everything in a nice tidy press release that’s been proofed by 15 executives and revised at least 20 times. Press releases no longer serve their purpose, in my opinion. 99% of them are DOA. You can instantly tell if a magazine, newspaper or blog article was pulled from a press release – because they’re so damn bland, and usually avoid any kind of critical discourse.

  3. @40 just because you “unfriend” a spammer doesn’t mean spammers aren’t on it. What’s the difference between that and marking an unwanted email as junk mail? Doesn’t mean I’m not getting spam.

    I was on it. No longer on it. I didn’t find my life was being “enriched” and I found it hard to hang out with “stars”

  4. @40 just because you “unfriend” a spammer doesn’t mean spammers aren’t on it. What’s the difference between that and marking an unwanted email as junk mail? Doesn’t mean I’m not getting spam.

    I was on it. No longer on it. I didn’t find my life was being “enriched” and I found it hard to hang out with “stars”

  5. I am with Dave Winer on this one. I don’t ‘get’ twitter. But anything that stirs up so much of passionate arguments – pro and anti- shouldn’t be discounted that easily.

    But something i disagree on my own is Robert’s hype about twitter.

  6. I am with Dave Winer on this one. I don’t ‘get’ twitter. But anything that stirs up so much of passionate arguments – pro and anti- shouldn’t be discounted that easily.

    But something i disagree on my own is Robert’s hype about twitter.

  7. #38: things I like about Twitter? You’re not on it.
    Also, spammers? Demonstrates you don’t use it. If one shows up I simply “unfriend” that account.

  8. #38: things I like about Twitter? You’re not on it.
    Also, spammers? Demonstrates you don’t use it. If one shows up I simply “unfriend” that account.

  9. >forsalebylocals: I don’t have equity in any company except for Microsoft and PodTech. I will disclose anytime that ever changes.

    I’m not being paid by any company other than PodTech and I will also disclose anytime that changes.

  10. >forsalebylocals: I don’t have equity in any company except for Microsoft and PodTech. I will disclose anytime that ever changes.

    I’m not being paid by any company other than PodTech and I will also disclose anytime that changes.

  11. @29. Then say it on your blog :-)

    As those that “don’t get it” being “twats”. clever. But we get it. Group text messaging with history. With the ability of spammers to chime in. What am I missing?

  12. @29. Then say it on your blog :-)

    As those that “don’t get it” being “twats”. clever. But we get it. Group text messaging with history. With the ability of spammers to chime in. What am I missing?

  13. Phew…at least Maryam’s threats indicate that you don’t don’t have an equity stake in the company. The frequency of posts about the topic was beginning to make me think that you did. :)

    mobile cell phone providers should be frothing over this but I’m also interested in seeing what happens when the spammer crowd finds ways to join in on multiple devices…

  14. Phew…at least Maryam’s threats indicate that you don’t don’t have an equity stake in the company. The frequency of posts about the topic was beginning to make me think that you did. :)

    mobile cell phone providers should be frothing over this but I’m also interested in seeing what happens when the spammer crowd finds ways to join in on multiple devices…

  15. The service that shall not be named is pretty cool.
    Your wife is right Robert.

    I’m not married but my girl told me she’ll format my drives if I don’t remove the sms notive service :)

  16. The service that shall not be named is pretty cool.
    Your wife is right Robert.

    I’m not married but my girl told me she’ll format my drives if I don’t remove the sms notive service :)

  17. I’m being contrary:

    1)Maryam rules! Hope the couch is comfy.
    2)Your videos don’t suck!
    3)The T-word doesn’t suck either, but I loved it for its immediacy at the event rather more than its sanity. I don’t know that I could keep it up and have a day job. :)
    4) there’s enough hate in the world without having to pay for it.
    5) I see a future that combines the T-word with the ZeFrank approach. 5 second video real-time from people.

  18. I’m being contrary:

    1)Maryam rules! Hope the couch is comfy.
    2)Your videos don’t suck!
    3)The T-word doesn’t suck either, but I loved it for its immediacy at the event rather more than its sanity. I don’t know that I could keep it up and have a day job. :)
    4) there’s enough hate in the world without having to pay for it.
    5) I see a future that combines the T-word with the ZeFrank approach. 5 second video real-time from people.

  19. @23.. I don’t know about you, but I prefer a little more depth from reading blogs than 160 characters at a time.

  20. @23.. I don’t know about you, but I prefer a little more depth from reading blogs than 160 characters at a time.

  21. The solution? Enter 77.

    Just another ‘cult of personality’ central service, more fun for the connected party people or group events, over much real world use.

  22. The solution? Enter 77.

    Just another ‘cult of personality’ central service, more fun for the connected party people or group events, over much real world use.

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