Imagine seeing this from Kodak before it had its ass kicked by tons of other companies — brings me back to the 1999 Photo Marketing Association conference where I hung out most of the day in the Kodak booth (got kicked out, too, turned out their salespeople didn’t like that I knew more about its digital stuff than they did). Thanks to Jason Calacanis for linking to this YouTube instant classic from Kodak. You’re a Kodak moment and there’s not a damn thing you can do about it! Viewed 274,000 times over on YouTube so far.
We were sitting around in Jeff Pulver’s hotel suite when Dr. Robert Pepper (former policy chief for the FCC, now works in advanced technology policy at Cisco) asked me “what is Twitter?
Chris Brogan films the answer. In the video you see cool video blogger Steve Garfield and law blogger Denise Howell, among others. Fun discussion. I’m http://www.twitter.com/Scobleizer if you wanna come and follow me. I’m not on today, though. Trying to dig through my email.
Last night in the hallway I heard about Spock, a new personal search service that will get turned on next week at the Web 2.0 Expo. I heard that TechCrunch will have a preview of the service soon, maybe even later today.
But, the person telling me this was alarmed at how much easier it was to troll through someone’s personal history than it is on Google or other search engines.
I can’t wait to see it, but imagine it will be the talk of the town. Spock isn’t alone, either. Dave Sifry, CEO of Technorati, told me last night that he knows of a handful of companies that are going after the personal search space.
I’ll report more on some of the things it lets you find after I see it.
UPDATE: Emre over on ReadWriteWeb has a very interesting discussion of privacy on the Web
Anyway, while reading my feeds this morning I found this post by Peter Laudati, who works for Microsoft: “Virtual Earth Virtually Ignored? (aka What’s in a name?)”
He points out that Google got all the credit for its new “MyMaps” feature, while Microsoft’s maps had that feature several months ago.
He blames it on the URL and naming strategy Microsoft has been using lately. Or lack thereof.
He’s right. But, his post got me to look a little closer at the personal feature.
I think Peter is right, but he’s also wrong.
The reason Google got credit is cause their maps are easier to use.
Why? One search box. Microsoft’s has two.
But, look at the opening page on both services. Google has a lot more info density on my page, cause I’ve done a ton of searches (it shows me many of my past searches).
And Google has two tabs up top: 1) Search Results 2) My Maps.
Microsoft, on the other hand, has 1) Welcome 2) Collections 3) Driving directions 4) Traffic 5) Locate me 6) Share 7) Print.
Too much. If you’re hoping people find “Collections.” But, let’s try them out.
I saved the same thing on both. Or I thought I did. Google’s UI is simpler and Microsoft’s has more choices and isn’t as clear.
I thought I screwed up. I went back and did it on Microsoft’s maps again. Went Collections/New Collections. Filled in the form. Put the push pin on where the Ritz is in Half Moon Bay. Looks like it saved it automatically (I don’t see a save button). Close the browser. Go back to Collections/Open. Nothing is there.
Google’s feature works, and is simple. I can’t figure out how to use Microsoft’s collections feature, and that’s after finding it.
Microsoft’s software makes me feel like an idiot (it’s true, I know, but the software over on Google doesn’t make me feel that way).
So, when you’re wondering why a competitor is getting more hype, you might look a little deeper than just the name.