Damn, Kodak does some fun marketing!

Imagine seeing this from Kodak before it had its ass kicked by tons of other companies — brings me back to the 1999 Photo Marketing Association conference where I hung out most of the day in the Kodak booth (got kicked out, too, turned out their salespeople didn’t like that I knew more about its digital stuff than they did). Thanks to Jason Calacanis for linking to this YouTube instant classic from Kodak. You’re a Kodak moment and there’s not a damn thing you can do about it! Viewed 274,000 times over on YouTube so far.

Comments

  1. FYI, it was posted in December 2006. This is exactly what fascinates me about YouTube – it enables anyone to discover content regardless of when the content was created.

    We often think of time-shifting in units of hours with something like Tivo – YouTube has the potential to timeshift in months and years (and decades and centuries!?). I wish content providers would unleash the vaults.

    And the interesting thing is there’s always an audience. It’s rare that I’m the first one to watch any video on YouTube. Think about it – over 274,000 views and Jason and you only discovered it today.

    The long tail of YouTube is incredible.

  2. FYI, it was posted in December 2006. This is exactly what fascinates me about YouTube – it enables anyone to discover content regardless of when the content was created.

    We often think of time-shifting in units of hours with something like Tivo – YouTube has the potential to timeshift in months and years (and decades and centuries!?). I wish content providers would unleash the vaults.

    And the interesting thing is there’s always an audience. It’s rare that I’m the first one to watch any video on YouTube. Think about it – over 274,000 views and Jason and you only discovered it today.

    The long tail of YouTube is incredible.

  3. In many ways, it’s like the Internet, only without any link rot.

    Everything gets permanently stored there.

    The only problem is that the quality isn’t exactly archival material. But when it’s the only game in town…

  4. In many ways, it’s like the Internet, only without any link rot.

    Everything gets permanently stored there.

    The only problem is that the quality isn’t exactly archival material. But when it’s the only game in town…

  5. The problem with the Internet Archive is that its crawlers can’t keep up.

    No offense intended, but no matter how you slice or dice the problem, the issue remains:
    People often remove or change pages that are/were publicly accessible.

  6. The problem with the Internet Archive is that its crawlers can’t keep up.

    No offense intended, but no matter how you slice or dice the problem, the issue remains:
    People often remove or change pages that are/were publicly accessible.

  7. My wife saw your web site’s title and thought it was called “Sko-Bleezer”. I politely told her otherwise. Then she told me, “Don’t be a poop.”

    But just to be on-topic, I thought the Kodak video was pretty funny. Especially the dig they made at their Advantix format. My wife didn’t think the video was that funny.

  8. My wife saw your web site’s title and thought it was called “Sko-Bleezer”. I politely told her otherwise. Then she told me, “Don’t be a poop.”

    But just to be on-topic, I thought the Kodak video was pretty funny. Especially the dig they made at their Advantix format. My wife didn’t think the video was that funny.

  9. I wish youtube would do some speech recognition:

    http://linux-sound.org/speech.html
    http://freespeech.sourceforge.net/FreeSpeech/html/

    On that fancy Linux platform of theirs and auto-tag content with metadata based on the audio instead of users doing it manually.

    Why hasn’t this happened yet?
    Because somebody else hasn’t done it yet and they have no competition since they had the whole paypal thing behind them as a startup.

    Somebody should put 2 and 2 together and do this.
    As for the kodak thing. Bla…. Kodak.

  10. I wish youtube would do some speech recognition:

    http://linux-sound.org/speech.html
    http://freespeech.sourceforge.net/FreeSpeech/html/

    On that fancy Linux platform of theirs and auto-tag content with metadata based on the audio instead of users doing it manually.

    Why hasn’t this happened yet?
    Because somebody else hasn’t done it yet and they have no competition since they had the whole paypal thing behind them as a startup.

    Somebody should put 2 and 2 together and do this.
    As for the kodak thing. Bla…. Kodak.

  11. But of course, you couldn’t see this from Kodak before it got its ass kicked. This piece was created in response to the ass-kickin’. From the comments it seems this was intended for a very limited, maybe internal, audience. (Fat chance of that in the YouTube era.)

    Imagine, if you will, the Microsoft version of this. Or the Yahoo version. Or any other company’s that has been overshadowed by younger, hipper competition.

    A video like this can be a great change agent.

  12. But of course, you couldn’t see this from Kodak before it got its ass kicked. This piece was created in response to the ass-kickin’. From the comments it seems this was intended for a very limited, maybe internal, audience. (Fat chance of that in the YouTube era.)

    Imagine, if you will, the Microsoft version of this. Or the Yahoo version. Or any other company’s that has been overshadowed by younger, hipper competition.

    A video like this can be a great change agent.

  13. This is especially funny to me because – after a 25-year career – my father left Kodak in ’97 due to their lack of commitment to the digital revolution. He was in their product development division and his push for investment in digital projects fell on deaf ears.

    ‘We do film – that’s what we do’

  14. This is especially funny to me because – after a 25-year career – my father left Kodak in ’97 due to their lack of commitment to the digital revolution. He was in their product development division and his push for investment in digital projects fell on deaf ears.

    ‘We do film – that’s what we do’

  15. You’re about 4-5 months late .. this went around a fair bit back then, and then was taken off of YouTube for a while. You must have missed it in one of your gazillion-plus-one feeds back then.. reading too fast, I guess.

  16. You’re about 4-5 months late .. this went around a fair bit back then, and then was taken off of YouTube for a while. You must have missed it in one of your gazillion-plus-one feeds back then.. reading too fast, I guess.

  17. So let me get this right – Kodak blatantly rips off a Dennis Leary song and this rates as an innovative commercial? Keep in mind I do like the commercial. But to me it doesn’t seem to new. To me it looks clear that someone watched a certain Dennis Leary video one to many times. Especially towards the end of the commercial. Want to make up your own mind? Compare this video with the less sanitized Dennis Leary version.

    For the YouTube link

    http://iggyz.com/blog/_archives/2007/2/24/2760785.html

  18. So let me get this right – Kodak blatantly rips off a Dennis Leary song and this rates as an innovative commercial? Keep in mind I do like the commercial. But to me it doesn’t seem to new. To me it looks clear that someone watched a certain Dennis Leary video one to many times. Especially towards the end of the commercial. Want to make up your own mind? Compare this video with the less sanitized Dennis Leary version.

    For the YouTube link

    http://iggyz.com/blog/_archives/2007/2/24/2760785.html