Google buys DoubleClick for $3.1 billion

I just got a tip that Google is about to make a sizeable acquisition. Not much more data. So, of course I took it to Twitter. I hear it’s a big dollar amount.

UPDATE: $3.1 billion DoubleClick. Microsoft was in bidding. New York Times has the story and says “Microsoft has been trying to catch up with Google in the online advertising business, and the loss of DoubleClick to Google is a major set-back for Microsoft.”

What do you think?