Google buys DoubleClick for $3.1 billion

I just got a tip that Google is about to make a sizeable acquisition. Not much more data. So, of course I took it to Twitter. I hear it’s a big dollar amount.

UPDATE: $3.1 billion DoubleClick. Microsoft was in bidding. New York Times has the story and says “Microsoft has been trying to catch up with Google in the online advertising business, and the loss of DoubleClick to Google is a major set-back for Microsoft.”

What do you think?

167 thoughts on “Google buys DoubleClick for $3.1 billion

  1. I don’t see a new thread on the Google acquisition, so I’m going to post the link to the NYT’s article about Microsoft likely filing an antitrust complaint here:

    http://www.nytimes.com/2007/04/16/technology/16soft.html?hp

    I literally spit the coffee I was drinking when I read that. MICROSOFT accusing someone of antitrust violations? RFOL!

    Methinks Goebbels should be paid for participating in Scobleizer.

  2. I don’t see a new thread on the Google acquisition, so I’m going to post the link to the NYT’s article about Microsoft likely filing an antitrust complaint here:

    http://www.nytimes.com/2007/04/16/technology/16soft.html?hp

    I literally spit the coffee I was drinking when I read that. MICROSOFT accusing someone of antitrust violations? RFOL!

    Methinks Goebbels should be paid for participating in Scobleizer.

  3. I don’t mind a little ad, however I think the internet is now full of irrelevant ads, so much that the information that you might be looking for may turn out to be an ad instead!

    I guess for Google to buy over DoubleClick is to further strengthen their online advertising strength. Hope that things don’t get monopolised by one big giant.

  4. I don’t mind a little ad, however I think the internet is now full of irrelevant ads, so much that the information that you might be looking for may turn out to be an ad instead!

    I guess for Google to buy over DoubleClick is to further strengthen their online advertising strength. Hope that things don’t get monopolised by one big giant.

  5. Wanna put Google, etc., out of the ad business really quickly?

    If I were craislist, I would allow ads on the local metro/area craigslist pages and only charge a dollar for the ads to be shown, or im some cases, allow advertising for free. craigslist would still make a fortune and could keep it real at the same time.

    craigslist could save money on bandwidth by forcing the ad owner to link to his own site and use his own bandwith.

    I’d do this in a heartbeat if I were craigslist, just to take the bottom out of the ad industry. I’d love to see this happen, if only to drastically alter the ad landscape. I’m already pleased as punch that craigslist has really nailed the newspapers, etc. with their business model.

    I hate ads, but to level the playing field, it be fun to see what the outcome would be.

    Anyone could set up a craigslist-like site and do this. Free ads for the first month, and then a couple of dollars thereafter. You’d make a fortune and get the joy out of undercutting the big players.

  6. Wanna put Google, etc., out of the ad business really quickly?

    If I were craislist, I would allow ads on the local metro/area craigslist pages and only charge a dollar for the ads to be shown, or im some cases, allow advertising for free. craigslist would still make a fortune and could keep it real at the same time.

    craigslist could save money on bandwidth by forcing the ad owner to link to his own site and use his own bandwith.

    I’d do this in a heartbeat if I were craigslist, just to take the bottom out of the ad industry. I’d love to see this happen, if only to drastically alter the ad landscape. I’m already pleased as punch that craigslist has really nailed the newspapers, etc. with their business model.

    I hate ads, but to level the playing field, it be fun to see what the outcome would be.

    Anyone could set up a craigslist-like site and do this. Free ads for the first month, and then a couple of dollars thereafter. You’d make a fortune and get the joy out of undercutting the big players.

  7. He not only told ME that stuff, he told the entire group I work with (1200 people) that.

    The advertising industry is about 10x as big as the software industry.

    Why is it depressing to rely on advertising? Thousands of newspapers around the world rely mostly on advertising too. So do TV and radio stations. Outdoor advertising companies. And more.

    Microsoft +is+ part of nearly every technology story whether you like it or not. Microsoft makes more than a billion in revenue every year on advertising TODAY.

  8. He not only told ME that stuff, he told the entire group I work with (1200 people) that.

    The advertising industry is about 10x as big as the software industry.

    Why is it depressing to rely on advertising? Thousands of newspapers around the world rely mostly on advertising too. So do TV and radio stations. Outdoor advertising companies. And more.

    Microsoft +is+ part of nearly every technology story whether you like it or not. Microsoft makes more than a billion in revenue every year on advertising TODAY.

  9. “when I worked at Microsoft Microsoft’s president Kevin Johnson told me (and others) that almost all of its growth would come from advertising-based revenues in the future.”

    Is that what he really told you or what you wanted to here?

    Personally I think it’s very depressing that a company like Google have to rely on advertising as their only real source of income. And I find it even more depressing that bloggers & journalists always need to bring Microsoft into every story relating to Google, Apple, Linux etc, just to make things more interesting and of course bring more traffic to their site.

  10. “when I worked at Microsoft Microsoft’s president Kevin Johnson told me (and others) that almost all of its growth would come from advertising-based revenues in the future.”

    Is that what he really told you or what you wanted to here?

    Personally I think it’s very depressing that a company like Google have to rely on advertising as their only real source of income. And I find it even more depressing that bloggers & journalists always need to bring Microsoft into every story relating to Google, Apple, Linux etc, just to make things more interesting and of course bring more traffic to their site.

  11. @60:
    “Has anybody at MS thought of growing in the Enterprise sector?
    Like NOT making out of box kiddy software and actually making some huge custom software and support deals?

    That would be far too painful for them I fear.
    So the rest of us keep making money off of that.

    Comment by Chris — April 14, 2007 @ 11:44 am”

    Um. Enterprise sector is a huge source of MS revenue. AD, Exchange, SMS, MOM, SQL, HIS, MIIS, ISA are a quick list of products that there is a ton of in that space. In terms of custom LOB software there is the Dynamics stuff. Then you got support and consulting services which (although smaller than IBM) is still a significant revenue stream.

    As ever, you obviously haven’t got a clue Mr Beer.

  12. @60:
    “Has anybody at MS thought of growing in the Enterprise sector?
    Like NOT making out of box kiddy software and actually making some huge custom software and support deals?

    That would be far too painful for them I fear.
    So the rest of us keep making money off of that.

    Comment by Chris — April 14, 2007 @ 11:44 am”

    Um. Enterprise sector is a huge source of MS revenue. AD, Exchange, SMS, MOM, SQL, HIS, MIIS, ISA are a quick list of products that there is a ton of in that space. In terms of custom LOB software there is the Dynamics stuff. Then you got support and consulting services which (although smaller than IBM) is still a significant revenue stream.

    As ever, you obviously haven’t got a clue Mr Beer.

  13. They should be able to tie this in with youtube and the (soon to be enormous) online video market.

    If I had any, I’d put some money into adobe (flash). :)

  14. They should be able to tie this in with youtube and the (soon to be enormous) online video market.

    If I had any, I’d put some money into adobe (flash). :)

Comments are closed.