I’m writing for Fast Company magazine

I just learned that I’m a new columnist for Fast Company magazine where I’ll write a monthly piece, about 700 words. Still don’t know what the title will be, but we’re thinking “Naked Conversations.”

My first column will probably mirror my new speech I’m working on, titled “Living in a Google World.”

For both I’d love to hear how your business is using, or being affected by, Google. For instance, Printing for Less’ CEO, Andrew Field, told me how he used Google ads to get new customers.

If you have a story about how Google is changing how you do business, please post it here in comments or email it to me. Thanks!

This is a big thrill. Fast Company has 700,000 circulation, which will bring a whole new audience to my blog.

73 thoughts on “I’m writing for Fast Company magazine

  1. Speaking on seo traffic, do not consider redzee as a source of viable click through. We did a campaign with them and all the traffic never went past the first page. I think they are doing some shady stuff. We own a printing company, AREA Printing & Design http://www.areaprinting.com and we have instant online chat, none of the clicks ever requested a chat session. It was a waste of money.
    printing

  2. Speaking on seo traffic, do not consider redzee as a source of viable click through. We did a campaign with them and all the traffic never went past the first page. I think they are doing some shady stuff. We own a printing company, AREA Printing & Design http://www.areaprinting.com and we have instant online chat, none of the clicks ever requested a chat session. It was a waste of money.
    printing

  3. Congrats Robert. I own a few restaurants in the Bay Area and we use google adwords to bring new customers to our restaurants. In particular, our restaurant
    First Crush which is located close to union square gets a lot of tourist business and corporate events. Google Adwords has been extremely effective in getting our brand out to people all across the country with minimal expense. We obviously can’t take ads out in publications all across the country so google adwords is the perfect way for us to reach millions of people all across the country.

  4. Congrats Robert. I own a few restaurants in the Bay Area and we use google adwords to bring new customers to our restaurants. In particular, our restaurant
    First Crush which is located close to union square gets a lot of tourist business and corporate events. Google Adwords has been extremely effective in getting our brand out to people all across the country with minimal expense. We obviously can’t take ads out in publications all across the country so google adwords is the perfect way for us to reach millions of people all across the country.

  5. Congratulations Robert! I think AdSense would be worth highlighting. It allows sites like mine (mongabay.com) to monetize extreme niche content without having to line up direct advertisers, a time-consuming process. I can spend all my time working on content, not ad management systems or sales. Further, because the ads are so targeted, they can even be a useful to readers as a form of supplementary content, something you can’t often say about conventional advertising. AdSense have really opened up a new set of possibilities.

  6. Congratulations Robert! I think AdSense would be worth highlighting. It allows sites like mine (mongabay.com) to monetize extreme niche content without having to line up direct advertisers, a time-consuming process. I can spend all my time working on content, not ad management systems or sales. Further, because the ads are so targeted, they can even be a useful to readers as a form of supplementary content, something you can’t often say about conventional advertising. AdSense have really opened up a new set of possibilities.

  7. hello all,
    three quick points, over and above a big welcome to Robert to the FC blogsquad:

    1. Our circulation is actually more than 750,000 (not that we’re counting!)

    2. Re: Mr Coulter’s assessment that FC is nothing but “hype, wheeling in suckers…every single article reads like something from 1998.” i gotta say, you haven’t been reading the magazine for a while. feel free to contact me if you’d like a virtual tour.

    3. grammar aside, when you get right down to it, FC is a “they [us]“, not an “it.” all are welcome to join in.

  8. hello all,
    three quick points, over and above a big welcome to Robert to the FC blogsquad:

    1. Our circulation is actually more than 750,000 (not that we’re counting!)

    2. Re: Mr Coulter’s assessment that FC is nothing but “hype, wheeling in suckers…every single article reads like something from 1998.” i gotta say, you haven’t been reading the magazine for a while. feel free to contact me if you’d like a virtual tour.

    3. grammar aside, when you get right down to it, FC is a “they [us]“, not an “it.” all are welcome to join in.

  9. Ivan’s post from above; “No, surely not. He uses ads to get new customers? Now, why didn’t I think of that? Stunning.”

    What is stunning is how Google Adwords allows us to know exactly what we will pay for each new customer, what they will spend on their first order with us, how long they will stick around, and how many friends they will refer to us once they place their first order with PrintingForLess.com. Our marketing team uses our own database and reporting tools in conjunction with Google’s Adwords reporting to understand what type of return we can expect from each dollar spent on Google search advertising.

    Google’s Adwords program is great right now, but I think that we’ll see its effectiveness wane in coming years as people become increasingly skeptical of marketers and interruptive advertising. Where Google really has the power to drive someone’s business is through their natural search results.

    Google the word “Robert.” Look who’s #1 (That’s pretty cool!)
    Google “brochure printing.” Look who’s #1. This is where PrintingForLess.com really benefits from Google. (Disclaimer: No SEO tricks used.)

    I’m looking forward to seeing your new column.

    Nick Runyon
    Director of Marketing at http://www.PrintingForLess.com

  10. Ivan’s post from above; “No, surely not. He uses ads to get new customers? Now, why didn’t I think of that? Stunning.”

    What is stunning is how Google Adwords allows us to know exactly what we will pay for each new customer, what they will spend on their first order with us, how long they will stick around, and how many friends they will refer to us once they place their first order with PrintingForLess.com. Our marketing team uses our own database and reporting tools in conjunction with Google’s Adwords reporting to understand what type of return we can expect from each dollar spent on Google search advertising.

    Google’s Adwords program is great right now, but I think that we’ll see its effectiveness wane in coming years as people become increasingly skeptical of marketers and interruptive advertising. Where Google really has the power to drive someone’s business is through their natural search results.

    Google the word “Robert.” Look who’s #1 (That’s pretty cool!)
    Google “brochure printing.” Look who’s #1. This is where PrintingForLess.com really benefits from Google. (Disclaimer: No SEO tricks used.)

    I’m looking forward to seeing your new column.

    Nick Runyon
    Director of Marketing at http://www.PrintingForLess.com

  11. Well, it looks like it might change the way McKinsey does business he he

    ttp://www.infoworld.com/article/07/04/17/HNgooglecalendardata_1.html

  12. Well, it looks like it might change the way McKinsey does business he he

    ttp://www.infoworld.com/article/07/04/17/HNgooglecalendardata_1.html

  13. Congratulations, Robert. I like Fast Company. Great fit for you. I’ll look forward to reading your column.

  14. Congratulations, Robert. I like Fast Company. Great fit for you. I’ll look forward to reading your column.

  15. Congrats, Robert! That’s pretty cool.

    Also, I want to print this thread out and stick it to the wall of my office at Google. It makes me that happy. :) gwhiz, sarah, and francine hardaway in particular, thanks for making my day.

  16. Congrats, Robert! That’s pretty cool.

    Also, I want to print this thread out and stick it to the wall of my office at Google. It makes me that happy. :) gwhiz, sarah, and francine hardaway in particular, thanks for making my day.

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