I’m writing for Fast Company magazine

Wow, congratulations. That’s a big deal. Great magazine, I’m one of those 700,000.

As for me, google allows me to monetize my blog (even though it’s not that much) and pay for my dog’s expensive, organic food.

Congrats Robert!!! That’s a cool gig!

I work for Live Search org as you know so it’s self-evident how Google impacts my business.

Cheers!

Betsy Aoki

Congratulations! I just tag surfed and will come back and check out Naked Conversations.

Congrats Robert – that’s a big feather in anyone’s cap!

As for Google’s impact: its made me expect simplicity in execution, tools that “just work”, and shortshortshort update cycles in all aspects of my life.

The only other company that’s been able to consistently deliver on those expectations to this point has been Apple.

Google changed by online world, but has impacted the offline as well.

Congrats.

In that case, I may consider becoming their 700,001st.

Fast Company is 90% hype, wheeling in suckers, for quick ‘hits’, every other article, err, every single article reads like something from 1998. What crash? Sky is always blue, markets always up, no one cheats ever, happy happy, see no evil. Can’t stand that magazine, but all the same congrats…you can talk Web 2.0 rot all the live day long, it’s a fertile audience.

Totally happy for you Robert, rock on! Looking forward to your column.

Rober, please: “For both I’d love to hear how your business is using, or being affected by, Google. For instance, Printing for Less’ CEO, Andrew Field, told me how he used Google ads to get new customers.”
No, surely not. He uses ads to get new customers? Now, why didn’t I think of that? Stunning.

Ivan: oh, please.

Do I really need to spell EVERYTHING out in excruciating detail? Or can I just IMPLY that something is different about what Printing for Less is doing with Google ads?

I don’t remember any other advertising in history where the advertiser only pays if an action is taken.

I don’t remember any other advertising in history where the advertiser knows intimately the value of each customer based on his/her clicking behavior. A click on “business card” for instance, is only worth about $200 in economic value. A click on “four color brochure” is worth 10x as much. This is the first time in history where you can so carefully target ads like these.

Glad to hear it, Robert. I am a Fast Company subscriber.

Congrats, that is good news for a Fast Company reader like myself.

/kff

Google Scholar and Google Books are both ‘highest priority’ for the publisher I’m working for. Once we’re in those programs two things are expected to happen: 1) our reach and sales opportunities goes WAY wider than present 2) our revenue increases. AdWords also worked well for us in trial. We’ll hire a pro to help us improve performance there though.

Also, for a fellow I met on the plane LAX to DEN using Google Checkout is going to be another (maybe bigger) way for him to sell his packaged picante sauce spices (add your own tomato). A little “Google Base” will go a LONG way for him.

The thing about Google though… you never know when a beta program (like Scholar or Base or Froogle) might be discontinued… Regardless, for the right products it’s a wild ride while it lasts (kinda like getting Digg’d, TechMem’d, SlashDott’d, etc)… people need to remember to diversify their channels and not become too dependent on a handfull. Battelle’s cites a couple of interesting bugaboo’s in his book where erosion of positioning in the Google Search results terribly impacted a certain company (shoes or window blinds?… can’t recall). Anyway, pays to have a belts-and-suspenders approach to this stuff.

Wow, this is great!

Way to go! Congrats!

Rex

Congrats Robert! I also subscribe to Fast Company and think it is a great mag, which will only be better with your articles!

Before google I had piles of books on or around my desk, to name a few: ‘DirectX in 24 hours’, ‘Advanced Graphics Programming for Windows’, ‘Programmer’s Guide to Windows 95′. Costs a fortune and takes up a lot of space. I hardly buy any books now and thanks to google have the equivalent of an entire library at my disposal. For free!

So without Google, I doubt I would have build programs like CastBlaster, WinPodder, VidBlaster or StudioRack

From my perspective, Google has set a standard for speed and results that our employees now expect from our own internal IT resources. Our stuff gets compared to theirs all the time.

Again, I’m confused. I thought you said print was dead. Or is it only dead when you can’t get exposure from it?

I mean why in the world would you do something for a product you admit you don’t consume?

http://scobleizer.com/2006/09/05/stuff-printed-on-dead-trees-whats-that/

sell out much?

I work for a small, 80 year old, family business that happens to be one of the big 2 or 3 in our space online – nutsonline.com. Obviously a huge piece of our success id thanks to Google AW, and organic Google search, but what’s espeically interesting is how a little company like us gets taken seriously by a big company like Google. We’ve been invited to join their PPA trial – not because we’re a fancy giant brand, but because we’re a small, important, long tail era brand that does huge business, quietly. This is an important piece of the story – that it’s not all about the Amazons, etc, that can own all the top keywords.

Thats great!
re: “Fast Company has 700,000 circulation, which will bring a whole new audience to my blog.”

Fast Company will also see a huge increase in circulation, no doubt. Good luck!

We are using Google Earth to help provide better service to citizens of San Jose with out spending any tax payer money on developing our own on-line air photo viewer.

Check it out. Google Earth rocks!

http://www.sanjoseca.gov/planning/data/google/default.asp

I’ve gone to Google for all my desktop apps, because I live in two places and work on multiple computers. I can see everything from anywhere. But more important, I work with a not for profit and we are thinking of implementing an entire Google social media platform for its community, which is health policy oriented. Stay tuned.

Our company has seen tremendous growth through both organic and paid listings on Google. In a traditionally less than technologically savvy industry, bolt manufacturing, we have been able to easily connect with new customer all over the world. Google’s vast reach allows us to quickly communicate in a way we would have never imagined two years ago.

I look forward to seeing you in Fast Company.

I think they should have held out for someone who can actually write. Maybe David Pogue is too busy to write for Fast Company or has heard bad things about it. Still, Fast Company could do much better than you, Robert.

Podesta: Fast Company is an “it” not a “they.”

Now, if you’re talking about the editor who hired me, well, it’s still not a “they.”

I thought you could write…