Brilliant publicity play by book author

I was just reading catching up on feed reading (I read 31,000 items a month so you don’t have to) and see that Microsoft’s Mich Mathews (she runs marketing at Microsoft) admits to making a “happy mistake” that went viral. Ahh, that’s why you need to try lots of weird things!

On page two of my link blog you’ll find this item by Jeff Jarvis. Talking about Andrew Keen and his new book. I’m going to debate Keen a couple of times in the next few weeks. Why? Cause I think he’s brilliant. Let’s go through the strategy:

1) Piss off all the “amateurs” by saying shit about them in your book. Of course they’ll link. We’re suckers for that. Aside: hi Nick Denton of Gawker Media!
2) Take the side of journalists who are getting laid off in droves. Of course they’ll write about your book. They are suckers for that.
3) Get invited to speak on a bunch of panels. There’s nothing more exciting than a fight on a panel. I know, I was involved in a panel that devolved into a fight just a week ago. Everyone thought it was a great panel, maybe even the best of the conference.
4) Laugh all the way to the bank.

It’s brilliant I tell you. Oh, I agree with Jeff that it’s not a very good book but it sure appeals to a lot of people.

Me? I’m just a sucker for going along with this game.

There’s dozens of other interesting things on my link blog including the top 10 photo widgets,  Guy Kawasaki with proof that bloggers are egotists (who knew?), Chris Messina with a bunch of ideas for Mozilla Foundation, new Zune detail leaks.

Comments

  1. You keep mentioning how you read x amount of feeds so “you don’t have to”. Exactly how does you reading 31,000 feeds a month help me? Unless you are reading the same types of feeds I am, I’m not sure how I benefit from your reading.. For example, how much Inoperable Terran, TrueHoop, KissingSuzyKolber, or WithLeather do you read?

  2. You keep mentioning how you read x amount of feeds so “you don’t have to”. Exactly how does you reading 31,000 feeds a month help me? Unless you are reading the same types of feeds I am, I’m not sure how I benefit from your reading.. For example, how much Inoperable Terran, TrueHoop, KissingSuzyKolber, or WithLeather do you read?

  3. Birds of a feather…

    1) Piss off all the “professionals” (read: journalists) by saying shit about them in your book.
    2) Take the side of bloggers who don’t get droves of attention. Spare some GoogleJuice. Of course they’ll write about your book. They are suckers for that linkbait. They get it. They understand the power.
    3) Get invited to speak on a bunch of panels, parties and tech conferences. Take a video camera. Whine when not invited, hang out in the lobby.
    4) Cry all the way to the bank. The writing isn’t that good, nor is the subject matter, and people really don’t much care, all more just a conference circuit fodder; rather than a philosophical argument, it’s just ego-stroke material. Out of date, case-studies filtered through personal agendas.

  4. Birds of a feather…

    1) Piss off all the “professionals” (read: journalists) by saying shit about them in your book.
    2) Take the side of bloggers who don’t get droves of attention. Spare some GoogleJuice. Of course they’ll write about your book. They are suckers for that linkbait. They get it. They understand the power.
    3) Get invited to speak on a bunch of panels, parties and tech conferences. Take a video camera. Whine when not invited, hang out in the lobby.
    4) Cry all the way to the bank. The writing isn’t that good, nor is the subject matter, and people really don’t much care, all more just a conference circuit fodder; rather than a philosophical argument, it’s just ego-stroke material. Out of date, case-studies filtered through personal agendas.