Celebrity won’t save you

I just did a quick read through all my feeds and, boy, are people down on Guy Kawasaki’s “Truemors” site. Tony Hung at Deep Jive Interests says that celebrity is how it might succeed.

Indeed, it’s because Guy Kawasaki was involved that I checked it out in the first place.

My reaction? I agree with Shelley Powers when she says: “What is [Truemors]? It’s the site that made Twitter look good, by comparison.”

Of course, there’s no such thing as bad PR on the blogosphere. Well, except silence. That’s the most damning thing of all.