How is Xbox Marketed?

May 25, 2007 By

On Monday I recorded a speech by Jeff Bell, Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business. You know, the Xbox folks. He’s a good speaker, gets a little “salesy” but gives lots of good detail in how they are marketing Xbox.

Oh, and someone whispered in my ear that there will be a new Zune this year. I was told to “think widescreen.” Hmmm.

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Filed Under: 1
  • Christopher Coulter

    How is the Xbox marketed? Billions in cash…

  • Christopher Coulter

    How is the Xbox marketed? Billions in cash…

  • Paul

    Wheww hoooo! Another Zune. Can’t wait. Stop the presses. Crush your iPod. Get social. I think only you will be excited.

  • Paul

    Wheww hoooo! Another Zune. Can’t wait. Stop the presses. Crush your iPod. Get social. I think only you will be excited.

  • Brian

    Robert,

    We sure enjoyed having you at Market to the Max and appreciated you presenting as well as filming some of the sessions.

    Jeff was a pretty big hit in his closing keynote and I greatly appreciate you posting it so fast. We’ll point all the attendees to this link.

    Thanks again and have a great long weekend.

  • Brian

    Robert,

    We sure enjoyed having you at Market to the Max and appreciated you presenting as well as filming some of the sessions.

    Jeff was a pretty big hit in his closing keynote and I greatly appreciate you posting it so fast. We’ll point all the attendees to this link.

    Thanks again and have a great long weekend.

  • http://comicstripblog.com/ Comic Strip Blogger

    I am sorry but it’s all marketing peptalk. What about the fact that even today, after several years of Xbox and Windows Mobile co-existence, one cannot connect over USB a Windows Mobile phone to Xbox to exchange media files, etc!!!! Even though Microsoft appointed manager that sits over both groups: entertainment and mobile/embedded devices!

    I may be a bit biased as fan of Windows Mobile phones, but why not to market Xbox as “gaming console and multimedia hub THAT CONNECT WELL with your Windows Mobile phone!” ????

  • http://comicstripblog.com Comic Strip Blogger

    I am sorry but it’s all marketing peptalk. What about the fact that even today, after several years of Xbox and Windows Mobile co-existence, one cannot connect over USB a Windows Mobile phone to Xbox to exchange media files, etc!!!! Even though Microsoft appointed manager that sits over both groups: entertainment and mobile/embedded devices!

    I may be a bit biased as fan of Windows Mobile phones, but why not to market Xbox as “gaming console and multimedia hub THAT CONNECT WELL with your Windows Mobile phone!” ????

  • Joe

    Widescreen Zune?, Huh, My 30 gig iPod is getting old and I’ll be in the market for a new player later this year.
    I may take a closer look at the Zune.

  • Joe

    Widescreen Zune?, Huh, My 30 gig iPod is getting old and I’ll be in the market for a new player later this year.
    I may take a closer look at the Zune.

  • Jason

    Widescreen Zune…

    Eh… Give me something that will make me say “Wow!”, not, “oh, Microsoft has finally trying to catch up.”

  • Jason

    Widescreen Zune…

    Eh… Give me something that will make me say “Wow!”, not, “oh, Microsoft has finally trying to catch up.”

  • Christopher Coulter

    For video there is really only one name, Archos.

  • Christopher Coulter

    For video there is really only one name, Archos.

  • anon

    How is the xbox marketed? These days, mostly by slandering Sony. Typical Microsoft.

  • anon

    How is the xbox marketed? These days, mostly by slandering Sony. Typical Microsoft.

  • http://internetkid.ulmb.com/ mental18

    They don’t slander sony!

  • http://internetkid.ulmb.com mental18

    They don’t slander sony!