How is Xbox Marketed?

On Monday I recorded a speech by Jeff Bell, Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business. You know, the Xbox folks. He’s a good speaker, gets a little “salesy” but gives lots of good detail in how they are marketing Xbox.

Oh, and someone whispered in my ear that there will be a new Zune this year. I was told to “think widescreen.” Hmmm.

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18 thoughts on “How is Xbox Marketed?

  1. Widescreen Zune…

    Eh… Give me something that will make me say “Wow!”, not, “oh, Microsoft has finally trying to catch up.”

  2. Widescreen Zune…

    Eh… Give me something that will make me say “Wow!”, not, “oh, Microsoft has finally trying to catch up.”

  3. Widescreen Zune?, Huh, My 30 gig iPod is getting old and I’ll be in the market for a new player later this year.
    I may take a closer look at the Zune.

  4. Widescreen Zune?, Huh, My 30 gig iPod is getting old and I’ll be in the market for a new player later this year.
    I may take a closer look at the Zune.

  5. I am sorry but it’s all marketing peptalk. What about the fact that even today, after several years of Xbox and Windows Mobile co-existence, one cannot connect over USB a Windows Mobile phone to Xbox to exchange media files, etc!!!! Even though Microsoft appointed manager that sits over both groups: entertainment and mobile/embedded devices!

    I may be a bit biased as fan of Windows Mobile phones, but why not to market Xbox as “gaming console and multimedia hub THAT CONNECT WELL with your Windows Mobile phone!” ????

  6. I am sorry but it’s all marketing peptalk. What about the fact that even today, after several years of Xbox and Windows Mobile co-existence, one cannot connect over USB a Windows Mobile phone to Xbox to exchange media files, etc!!!! Even though Microsoft appointed manager that sits over both groups: entertainment and mobile/embedded devices!

    I may be a bit biased as fan of Windows Mobile phones, but why not to market Xbox as “gaming console and multimedia hub THAT CONNECT WELL with your Windows Mobile phone!” ????

  7. Robert,

    We sure enjoyed having you at Market to the Max and appreciated you presenting as well as filming some of the sessions.

    Jeff was a pretty big hit in his closing keynote and I greatly appreciate you posting it so fast. We’ll point all the attendees to this link.

    Thanks again and have a great long weekend.

  8. Robert,

    We sure enjoyed having you at Market to the Max and appreciated you presenting as well as filming some of the sessions.

    Jeff was a pretty big hit in his closing keynote and I greatly appreciate you posting it so fast. We’ll point all the attendees to this link.

    Thanks again and have a great long weekend.

  9. Wheww hoooo! Another Zune. Can’t wait. Stop the presses. Crush your iPod. Get social. I think only you will be excited.

  10. Wheww hoooo! Another Zune. Can’t wait. Stop the presses. Crush your iPod. Get social. I think only you will be excited.

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