Google Readers are engaged!

Looking at my referers from yesterday (WordPress shows me where traffic comes from and where they came from) I see that the largest group comes from Google Reader. I was on TechMeme twice yesterday and the fact that I got twice as much traffic from Google Reader than from TechMeme is pretty significant.

The other thing this demonstrates is that the most engaged audiences are now using Google Reader. What do I mean by “engaged?” People who are willing to do something. Click a link. Leave a comment. Buy. Etc.

Engaged audiences are the ones that advertisers and big companies are looking to reach.

Is Google sitting on a gold mine? My referer logs say yes.

63 thoughts on “Google Readers are engaged!

  1. I’m a day behind on reading “All items” in Google Reader, where I saw this post, but I had to leave comment. I’m not programmer. I tried desktop readers, but it wasn’t until Google Reader that I was *really* able to engage with a lot of blogs. It’s make it easy for business-types to subscribe to and go through a lot of info.

  2. I’m a day behind on reading “All items” in Google Reader, where I saw this post, but I had to leave comment. I’m not programmer. I tried desktop readers, but it wasn’t until Google Reader that I was *really* able to engage with a lot of blogs. It’s make it easy for business-types to subscribe to and go through a lot of info.

  3. Google reader is fast, functional and simple, what more does one need? Plus now having using Google gears you can have it offline, wonderous!

  4. Google reader is fast, functional and simple, what more does one need? Plus now having using Google gears you can have it offline, wonderous!

  5. I second the comment about online readers.. Firefox’s Sage extension has been excellent. All the folks I’ve told about it love it. And best of all I don’t have to tell anyone which feeds I’m subscribed to.

  6. I second the comment about online readers.. Firefox’s Sage extension has been excellent. All the folks I’ve told about it love it. And best of all I don’t have to tell anyone which feeds I’m subscribed to.

  7. Christopher: you’ve been saying that Google is noisy ever since I’ve met you, which was back in 2003. Four years of “noisy” yet it continues to gain market share.

  8. Christopher: you’ve been saying that Google is noisy ever since I’ve met you, which was back in 2003. Four years of “noisy” yet it continues to gain market share.

  9. Andrew: actually, WordPress keeps track of how many subscribers that I have. I have about 200,000 subscribers, and most of which aren’t on desktop feed readers. So, they might be engaged, but they are a far far smaller audience (especially if you add Google’s Reader’s audience and Bloglines and NewsGator’s online audience together).

    Google isn’t the only audience that is engaged, it just is the MOST engaged one. It’s not just me who’s noticed this, either. Tons of other evidence is coming in from other sites that I can’t name around the Internet as well.

    LayZ: when aren’t your arguments flawed? For instance, Adobe doesn’t sponsor me. Second, why would Adobe care what Google’s doing?

  10. Andrew: actually, WordPress keeps track of how many subscribers that I have. I have about 200,000 subscribers, and most of which aren’t on desktop feed readers. So, they might be engaged, but they are a far far smaller audience (especially if you add Google’s Reader’s audience and Bloglines and NewsGator’s online audience together).

    Google isn’t the only audience that is engaged, it just is the MOST engaged one. It’s not just me who’s noticed this, either. Tons of other evidence is coming in from other sites that I can’t name around the Internet as well.

    LayZ: when aren’t your arguments flawed? For instance, Adobe doesn’t sponsor me. Second, why would Adobe care what Google’s doing?

  11. pimping Google at an alarming rate of late

    Yeah, so much so that I thought another dreadful Channel 9 Google style. But seeing that he’s college degreeless, that won’t happen. Google hasn’t broken that rule for major others, I don’t see them breaking it now. Arrogance and the cult will kill Google, as it’s really a one-trick pony, and it’s search is so noised of late, half worthless.

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