It lives up to every bit of hype

Amazing device. Amazing line. Steve Jobs showed up, unfortunately that was after we had left the store but we saw him arrive and walk into the store (he walked to the store from his home).

Also joining us in line was Andy Hertzfeld in addition to Bill Atkinson, who I talked about earlier. Both members of the official Mac team. Inventor of the Wiki, Ward Cunningham, showed up earlier in the day. Kara Swisher, one of the most powerful tech journalists (she works for Wall Street Journal and, along with Walt Mossberg, produce the “D” conference which is the one where both Steve Jobs and Bill Gates shared the stage a while back.

Patrick is so happy he doesn’t know what to do. We are absolutely drained. Got a shower, but am off to bed.

Being the first customer into the store was an experience I’ll never forget. They had something like 50 employees all hanging around the store. All cheering wildly. It was surreal. I should have brought a video camera in, but it was a moment I’ll never forget. Over the top.

It was worth every minute of waiting in line.

OK, I’ll be honest, we’ve barely turned it on. But when you open your box you’ll realize that Apple has changed the way we all will look at mobile phones forever. Even if you don’t buy one you’ll see other companies react to this.

When people say it lives up to the hype they are right. Amazing device. Amazing store experience.

If you wonder why Apple gets hype you need to come and wait in line with us and see just what’s up.

The adrenaline has to subside a bit before I really take on doing a halfway decent review.

More after we get some sleep, too.

109 thoughts on “It lives up to every bit of hype

  1. I don’t understand what you just said so I just wanted to let you know.

    (Thats probably why you only have 57 comments)

  2. I don’t understand what you just said so I just wanted to let you know.

    (Thats probably why you only have 57 comments)

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  4. @29 “our whole web world watched along scoble. this was web 2.0’s moon landing :)

    another person out of touch with reality. Maybe you and Scoble can get a group discount on therapy.

  5. @29 “our whole web world watched along scoble. this was web 2.0’s moon landing :)

    another person out of touch with reality. Maybe you and Scoble can get a group discount on therapy.

  6. Oh to be in Palo Alto, now the iPhone’s there.

    I have to agree with Mike Jones (#19) that being able to meet Andy Hertzfeld, Bill Atkinson and Ward Cunningham – and just miss Steve Jobs walking in from home – is something more than normal to share with your son, even before the cheering started.

    That’s some history represented, not least the visit of Jobs and Atkinson to Xerox PARC just down the road in December 1999, when graphics user interfaces and a whole lot else first escaped from ‘captivity’. The next year a large package from PARC arrived at the Tektronix reasearch lab in Oregon and was opened by a curious Ward Cunningham. That did for Ward and Kent Beck, as they discovered objects, GUIs, incremental compilation, pair programming and much else through the Smalltalk system seen by Jobs and Atkinson – which historic package was also sent to Apple, HP and DEC, and of course refused by IBM!

    At least that’s from memory. The iPhone does seem to carry forward some of the vision of those heady days, of a kinder, simpler computing world. But I suggest (as would many of the original Smalltalk team, not least Dan Ingalls at Sun) that there’s a little bit of work still to be done on the software foundations.

    Thanks to the coast-to-coast blogging and webcasting, it was possible to feel much of the excitement here in London, even if it meant something of a late night. I concur with Dawn Douglass that some of the excitement must have to do with patriotism, or at least celebrating culture one is proud of. That resonates with me. Here’s hoping it won’t be long until we can share some of that new culture, in high-speed 3G form.

  7. Oh to be in Palo Alto, now the iPhone’s there.

    I have to agree with Mike Jones (#19) that being able to meet Andy Hertzfeld, Bill Atkinson and Ward Cunningham – and just miss Steve Jobs walking in from home – is something more than normal to share with your son, even before the cheering started.

    That’s some history represented, not least the visit of Jobs and Atkinson to Xerox PARC just down the road in December 1999, when graphics user interfaces and a whole lot else first escaped from ‘captivity’. The next year a large package from PARC arrived at the Tektronix reasearch lab in Oregon and was opened by a curious Ward Cunningham. That did for Ward and Kent Beck, as they discovered objects, GUIs, incremental compilation, pair programming and much else through the Smalltalk system seen by Jobs and Atkinson – which historic package was also sent to Apple, HP and DEC, and of course refused by IBM!

    At least that’s from memory. The iPhone does seem to carry forward some of the vision of those heady days, of a kinder, simpler computing world. But I suggest (as would many of the original Smalltalk team, not least Dan Ingalls at Sun) that there’s a little bit of work still to be done on the software foundations.

    Thanks to the coast-to-coast blogging and webcasting, it was possible to feel much of the excitement here in London, even if it meant something of a late night. I concur with Dawn Douglass that some of the excitement must have to do with patriotism, or at least celebrating culture one is proud of. That resonates with me. Here’s hoping it won’t be long until we can share some of that new culture, in high-speed 3G form.

  8. “(I have the impression that there was at least one iPhone spot on every single TV show I watched in the past three weeks.) Money pissed away?”

    If it was really a waste, why is Google doing this?
    http://www.google.com/intl/en/press/annc/tv_ads_trial.html

    I saw the ads as well in Canada, which is really ironic seeing how Apple is not going to sell it here for at least a year. I think THOSE ads were a total waste. Why not advertise the iPhone in Antarctica at 5k per spot while you’re at it.

  9. “(I have the impression that there was at least one iPhone spot on every single TV show I watched in the past three weeks.) Money pissed away?”

    If it was really a waste, why is Google doing this?
    http://www.google.com/intl/en/press/annc/tv_ads_trial.html

    I saw the ads as well in Canada, which is really ironic seeing how Apple is not going to sell it here for at least a year. I think THOSE ads were a total waste. Why not advertise the iPhone in Antarctica at 5k per spot while you’re at it.

  10. Woke up and had an email that my transfer from Sprint was done and the phone was activated. The UI is so good that I started laughing. All of the skeptics are gonna have a hard time. Apple delivers a huge leap forward that will benefit every mobile user. Design = Innovation + Technology + Aesthetics and boy did Apple deliver.

    Played a video of my daughter on the phone. Read about Barry Bonds 250th homer on espn.com. Checked the news on Yahoo and Drudge. Watched the skateboarding dog on YouTube. Zoomed up. Zoomed down. Adjusted my settings. Read eMail. I am going to stop receiving my Yahoo mail on my computer. eMail on this device will work much better.

    Did I say the UI was so good I started laughing!!!

  11. Woke up and had an email that my transfer from Sprint was done and the phone was activated. The UI is so good that I started laughing. All of the skeptics are gonna have a hard time. Apple delivers a huge leap forward that will benefit every mobile user. Design = Innovation + Technology + Aesthetics and boy did Apple deliver.

    Played a video of my daughter on the phone. Read about Barry Bonds 250th homer on espn.com. Checked the news on Yahoo and Drudge. Watched the skateboarding dog on YouTube. Zoomed up. Zoomed down. Adjusted my settings. Read eMail. I am going to stop receiving my Yahoo mail on my computer. eMail on this device will work much better.

    Did I say the UI was so good I started laughing!!!

  12. One of the pics posted on Palo Alto Online of Robert and his son did show a lovely camera on a tripod — looked like the one he uses for Podshow. That said, wasn’t there an issue of battery power or something?

  13. One of the pics posted on Palo Alto Online of Robert and his son did show a lovely camera on a tripod — looked like the one he uses for Podshow. That said, wasn’t there an issue of battery power or something?

  14. Thanks Robert. It was fun to be a part of the experience. For those of us that were unable to get in line yesterday and have to wait, you helped us experience the fun.

  15. Thanks Robert. It was fun to be a part of the experience. For those of us that were unable to get in line yesterday and have to wait, you helped us experience the fun.

  16. Here’s a question for the TV-advertising-is-dead crowd: Did Apple waste the fortune they spent on TV? Beginning with the tease at the Academy Awards broadcast through the suite of mini product demos that ran everywhere in June, I’d estimate that, by far, the biggest chunk of the iPod marketing budget went into buying television time. (I have the impression that there was at least one iPhone spot on every single TV show I watched in the past three weeks.) Money pissed away? Or did it add to making 6:00 PM, June 29, 2007 a coast-to-coast event?

  17. Here’s a question for the TV-advertising-is-dead crowd: Did Apple waste the fortune they spent on TV? Beginning with the tease at the Academy Awards broadcast through the suite of mini product demos that ran everywhere in June, I’d estimate that, by far, the biggest chunk of the iPod marketing budget went into buying television time. (I have the impression that there was at least one iPhone spot on every single TV show I watched in the past three weeks.) Money pissed away? Or did it add to making 6:00 PM, June 29, 2007 a coast-to-coast event?

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  19. This quote Robert posted from PhilMusic is the money shot for me: “I know there’s things the N95 does better. The camera is much better. GPS, etc. It doesn’t matter. Normal stuff is so much better.”

    This is something A LOT of companies just don’t seem to get. There are all sorts of things Apple products don’t do, but they get the basic things spectacularly well. A friend of mine at MSFT just got a MacBook for his daughter. He’s never used a Mac before in his life. The experience he had opening the box and getting it running shocked him — how easy, how thoughtful it was. How it just worked.

    This is the kind of thing they focus on. Also, with the iPod, they’ve been smart enough to let the demands of the rest of us go to the accessory makers. And they’ve profited from it. It’s their hardware API, frankly, that damn little port. And they’ll no doubt make a fortune for these folks with the iPhone.

    Steven Johnson also mentioned how easy it was to multi-task on the device. Be listening to music, surfing the web in the back of a cab, and easily take a call when it came in and get back to the music/websurfing afterwards. Simple, clean. This is the type of crap you’re going to do day-to-day. That most folks will do day-to-day.

    Sure, the phone may cost a ton at this point, but the first iPod was an expensive brick. Hell, I can’t bear to look at the iPod Mini now, it’s so enormous and clunky compared to my Nano. But damned if Apple won’t refine this sucker, make it a bit cheaper (or not), and cause it to be more compelling than whatever else is out there.

    If it’s one thing Jobs does really well is that, despite the detractors out there, he moves forward and CHANGES THE GAME. He proves it can be done, and it can make money. And the market follows.

    I’m a huge fan of this company. Why? Because they get user-centered design and development. They get simplicity. They’re the first computer company that knows how to make a stuff for actual human beings. And that’s something wicked hard to do. Basic human beings want simple. They want a toaster that makes toast.

    Nintendo got this with the Wii (and the GameBoy back in the day). And folks scratch their head and wonder why they’re making so much money…

    Hahahaha.

  20. This quote Robert posted from PhilMusic is the money shot for me: “I know there’s things the N95 does better. The camera is much better. GPS, etc. It doesn’t matter. Normal stuff is so much better.”

    This is something A LOT of companies just don’t seem to get. There are all sorts of things Apple products don’t do, but they get the basic things spectacularly well. A friend of mine at MSFT just got a MacBook for his daughter. He’s never used a Mac before in his life. The experience he had opening the box and getting it running shocked him — how easy, how thoughtful it was. How it just worked.

    This is the kind of thing they focus on. Also, with the iPod, they’ve been smart enough to let the demands of the rest of us go to the accessory makers. And they’ve profited from it. It’s their hardware API, frankly, that damn little port. And they’ll no doubt make a fortune for these folks with the iPhone.

    Steven Johnson also mentioned how easy it was to multi-task on the device. Be listening to music, surfing the web in the back of a cab, and easily take a call when it came in and get back to the music/websurfing afterwards. Simple, clean. This is the type of crap you’re going to do day-to-day. That most folks will do day-to-day.

    Sure, the phone may cost a ton at this point, but the first iPod was an expensive brick. Hell, I can’t bear to look at the iPod Mini now, it’s so enormous and clunky compared to my Nano. But damned if Apple won’t refine this sucker, make it a bit cheaper (or not), and cause it to be more compelling than whatever else is out there.

    If it’s one thing Jobs does really well is that, despite the detractors out there, he moves forward and CHANGES THE GAME. He proves it can be done, and it can make money. And the market follows.

    I’m a huge fan of this company. Why? Because they get user-centered design and development. They get simplicity. They’re the first computer company that knows how to make a stuff for actual human beings. And that’s something wicked hard to do. Basic human beings want simple. They want a toaster that makes toast.

    Nintendo got this with the Wii (and the GameBoy back in the day). And folks scratch their head and wonder why they’re making so much money…

    Hahahaha.

  21. “OK, I’ll be honest, we’ve barely turned it on. But when you open your box you’ll realize that Apple has changed the way we all will look at mobile phones forever.”

    This statement is why you would make an awful programmer.
    I think I heard the same thing when somebody opened up a box containing a LG Prada …LAST YEAR
    http://en.wikipedia.org/wiki/LG_PRADA_(KE850)

  22. “OK, I’ll be honest, we’ve barely turned it on. But when you open your box you’ll realize that Apple has changed the way we all will look at mobile phones forever.”

    This statement is why you would make an awful programmer.
    I think I heard the same thing when somebody opened up a box containing a LG Prada …LAST YEAR
    http://en.wikipedia.org/wiki/LG_PRADA_(KE850)

  23. Hmmmm… What do you think about the internet connection when not connected to a WiFi network? The main reason I haven’t bought one yet is that I’ve heard about just how slow the EDGE network is.

    Anyway, congrats!

  24. Hmmmm… What do you think about the internet connection when not connected to a WiFi network? The main reason I haven’t bought one yet is that I’ve heard about just how slow the EDGE network is.

    Anyway, congrats!

  25. Apple is the Microsoft Microsoft could never be. I don’t think that there is any company out there in the market, either in the desktop and laptops market or the music player market or even the mobile phones market,that can stand up to Apple. Once Apple spreads it’s wings and begins to globalize particularly in Asia, I think it’s going to be Life in 21st Century 2.0

    Comment by sisirkoppaka — June 29, 2007 @ 8:56 pm

    What ever your smoking, I wan’t some.

  26. Apple is the Microsoft Microsoft could never be. I don’t think that there is any company out there in the market, either in the desktop and laptops market or the music player market or even the mobile phones market,that can stand up to Apple. Once Apple spreads it’s wings and begins to globalize particularly in Asia, I think it’s going to be Life in 21st Century 2.0

    Comment by sisirkoppaka — June 29, 2007 @ 8:56 pm

    What ever your smoking, I wan’t some.

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