It lives up to every bit of hype

Amazing device. Amazing line. Steve Jobs showed up, unfortunately that was after we had left the store but we saw him arrive and walk into the store (he walked to the store from his home).

Also joining us in line was Andy Hertzfeld in addition to Bill Atkinson, who I talked about earlier. Both members of the official Mac team. Inventor of the Wiki, Ward Cunningham, showed up earlier in the day. Kara Swisher, one of the most powerful tech journalists (she works for Wall Street Journal and, along with Walt Mossberg, produce the “D” conference which is the one where both Steve Jobs and Bill Gates shared the stage a while back.

Patrick is so happy he doesn’t know what to do. We are absolutely drained. Got a shower, but am off to bed.

Being the first customer into the store was an experience I’ll never forget. They had something like 50 employees all hanging around the store. All cheering wildly. It was surreal. I should have brought a video camera in, but it was a moment I’ll never forget. Over the top.

It was worth every minute of waiting in line.

OK, I’ll be honest, we’ve barely turned it on. But when you open your box you’ll realize that Apple has changed the way we all will look at mobile phones forever. Even if you don’t buy one you’ll see other companies react to this.

When people say it lives up to the hype they are right. Amazing device. Amazing store experience.

If you wonder why Apple gets hype you need to come and wait in line with us and see just what’s up.

The adrenaline has to subside a bit before I really take on doing a halfway decent review.

More after we get some sleep, too.

iPhones are here?

Unloading the iPhones

We counted at least 30 of these boxes getting unloaded a few minutes ago off of a UPS truck. The management at the store in Palo Alto tried fruitlessly to block our view.

Photo credit: Thomas Hawk.

Report from the line

Bill Atkinson in line to buy his iPhone

So, it’s been non-stop in line here. I haven’t had my hands on a keyboard until 3 a.m.

Why did I wait in line in Palo Alto and not the more sexy San Francisco? Easy, I knew there’d be more geeks in line here. And the line did not disappoint.

First of all, Bill Atkinson is in line here. He was Apple’s first software developer. He wrote Mac Paint. Hypercard. Did the windowing system. And much more. Most historians believe he’s one of the top software developers Silicon Valley has ever seen. And that’s no hype.

He’s been telling folks in line all sorts of old Macintosh stories (he was on the original Mac team). We streamed his conversation live and it really was incredible. Loren Heiny was watching our live stream tonight and said the conversation was awesome. Plus his photography (what he’s passionate about now) is stunning. We’re going to try to do a photo walking with him soon.

Steve Gillmor filmed the conversation and we’ll have it up on PodTech.

Anyway, I’m going to try to get some sleep and see ya in a few hours.

There’s 125 people in line at 3:36 a.m.

Also in line? The Quicken Mac Team. Zooomr. Smug Mug. TechMeme. Quite a few others.

I have a few photos on my Flickr account. I’m sure there are other ones too. Plus we’re streaming live still over on Ustream.

Diggnation is here, streaming live

We’re streaming live on Look at

Diggnation just showed up too and so did Leah Culver, head geek behind Pownce which is the new Twitter competitor announced yesterday.

CNBC is going to put all of this on air at about 4:30 p.m. Pacific Time.

First in line

When we arrived at the Apple store this morning there was no one in line. We’re still the first two idiots in line. But it’s been good for PR. We’ve been interviewed almost constantly since 9:30 a.m.

Anyway, we’re posting live video and chatting with people from the line over on Lots of people have been dropping by and say they are coming back tonight. Already a few CEOs and VCs have been by here (one wanted me to sell her an iPhone — I told her wait in line or go to eBay).

The one problem? Power. I have two batteries and then we’re dead. Anyway, I’m here. Drop by and make fun of me.

UPDATE: we’re on the front page of Palo Alto Online.

A PR person’s dream

Looking at my email I think a PR person’s dream is to have me as a captive audience so that he or she can bring clients by and get them to see their stuff.

So, today, their dream will be realized. I’ll be a captive of a line in front of the Palo Alto University Ave Apple store. Come by, say hi, wait in line for an iPhone. Or just pitch me on your clients’ stuff. I’ll be there from about 11 a.m. today through 6 p.m. tomorrow.

Extra credit to PR folks who bring me Starbucks (latte!) or other goodies. Bring some to share. Heheh.