Incase is a company that makes cases for iPhones. I like their rubber case the best out of all the cases I’ve seen. But their home page is doing something unique. If you have an Incase on your iPhone, you can show it off on their home page by adding “goincase” as a tag on your photos and they’ll be displayed along the bottom of their home page.
That’s smart. Oh, they do it for YouTube videos too.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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July 4th, 2007 at 12:47 pm
It’s a great idea and it’s not such a great idea. I could just post a image of a competitors product or post something inappropriate and just tag it so it will show up on the home page. I think Yahoo Games had some trouble with this a while ago. Maybe there is an approval process that I don’t know about.
July 4th, 2007 at 1:08 pm
It’s not a totally new thing. I’ve found Nokia pulling some of my stories tagged on technorati with N95 into the wad of Flash that is the N-Series site.
I believe moo.com having been doing this for a while being all Web 2.0 and all.
July 4th, 2007 at 7:16 pm
Robert,
Funny, I was just mentioning that to my coworkers yesterday in the context of social media ideas. I’ve been noticing other companies selling retail-type products doing the same.
As for Nokia, they’ve been doing that a long time, but it is interesting to see it on less “techy” companies like InCase and a few other.
Ethan,
There is no approval process that I’m aware of, but I dont know how InCase is pulling photos. It could be a simple “anything with goincase” API call or something more sophisticated requiring an editor.
You bring up an intersting point, in any case, however. (oh bad pun).
- Daniel
July 4th, 2007 at 7:30 pm
Yes, Moo puts photos from their flickr group at the bottom of their home page
http://www.moo.com
And sfist displays photos tagged sfist (the other ist sites also do this)
http://sfist.com/labs/contribute
July 5th, 2007 at 2:14 am
Last.fm is doing that too. You can tag your photos in flickr and they’re shown on the events page…
R.
July 5th, 2007 at 3:40 am
“Incase is a company that makes cases for iPhones.”
You’re making it sound like that’s all they do.
July 5th, 2007 at 10:41 pm
iStache! started doing that a long time ago.
http://www.notdustin.com/istache/
July 6th, 2007 at 7:45 am
Markedsføring via Flickr
Virksomheden Incase producerer forskellige slags tasker og etuier. Det er ikke så opsigtsvækkende, men deres websted er værd at bemærke. Det består primært af to ting: produktoversigt - ikke så overraskende - og en blog. På bloggen annoncerer v…