Jakob Nielsen says “don’t be like Scoble”

Jakob Nielsen’s Web 1.0 post today sends lots of gestures:

1. Don’t do quick posts like Scoble.
2. Don’t risk being an idiot like Scoble.
3. Don’t put comments on your idiocy like Scoble.
4. Don’t link to other idiots like Scoble.
5. If you want to seem like you know something, unlike Scoble, write long ass white papers with lots of charts.
6. Don’t have fun like that idiot Scoble.
7. Don’t you dare put pictures of cats or babies or other personal details up like Scoble does.
8. Don’t add Web 2.0 mechanisms to your Web site like Scoble does. Definitely no “del.icio.us” or “Digg” voting graphics.
9. Don’t get caught dead inside an Apple store like Scoble does.
10. Don’t give Fake Steve or Valleywag a reason to deride you like Scoble does.
11. Definitely don’t get close to Twitter/Jaiku/Pownce/Facebook like Scoble does. If you can say it in 140 characters you shouldn’t say it at all.

OK, he didn’t quite say all of those things on his Web site today.

Well, I wish I could tell you the truth about Jacob (he worked for me back in the 1990s at one of our conferences — we never hired him again) but Steve Wozniak taught me to never say anything if I can’t say something nice about someone.

Yes, I am a sucker for good link bait. Sorry. Guilty as charged. I’m not the only one.

I will say this, it’s amazing that we’re listening to a guy who has an uglier Web site than I do.

Oh, wait, he just wrote a post worthy of Valleywag or Fake Steve except he doesn’t have comments, doesn’t have trackbacks, and used about 2,000 words to say something a better writer would say in about 300 words.

Heh!

  • http://thinkersroom.com/bytes M

    No offence friend, but this is quite the presumptuous post. It requires quite the herculean stretch (and quite an ego) to conclude that post was aimed specifically at you

  • http://dichtematrix.blogspot.com/ Ringelnatz

    I think Nielssen is partially right. That’s why I unscribed Scoble’s RSS feed some months ago. Too many posts, I felt disconnected because I couldn’t follow all the topics.

    I like more Jeff Atwood’s “Coding Horror” type of posts. But it is just my opinion

    Ringelnatz

  • http://dichtematrix.blogspot.com/ Ringelnatz

    I think Nielssen is partially right. That’s why I unscribed Scoble’s RSS feed some months ago. Too many posts, I felt disconnected because I couldn’t follow all the topics.

    I like more Jeff Atwood’s “Coding Horror” type of posts. But it is just my opinion

    Ringelnatz

  • Anonymous Coward

    Bloody hell, shut up you narcissist whore.

    Why the hell do you even still post? Does anyone actually read the rubbish you do? You once posted good content now it’s just mindless, stupid commentary.

  • Anonymous Coward

    Bloody hell, shut up you narcissist whore.

    Why the hell do you even still post? Does anyone actually read the rubbish you do? You once posted good content now it’s just mindless, stupid commentary.

  • http://printf.ru/ ch__

    Whew, man, you really should take it less personal. That was just his opinion, nothing more than that.

  • http://printf.ru/ ch__

    Whew, man, you really should take it less personal. That was just his opinion, nothing more than that.

  • http://blogs.homelinux.org/ Timothy

    Perhaps the meaning of the word Blog has been forgotten. If I’m not mistaken (and correct me if I’m wrong), a blog is a web log, in most cases a personal web log. A log of what you do, say, think, etc…

    It’s not just about the posts but also about the bookmarks you made (for example: del.icio.us integration), pictures you took (some form of gallery),
    content you like reading (blogroll), etc…

    As Dawn Douglass, it’s your blog,
    you do what you want.
    As long as your blog remains a blog and doesn’t become a portal, I don’t see any reason not to add
    all these nice features to your blog.

    People who are simply interested in your blogentries
    will either get the RSS feed or read the center of the page while ignoring the extra features in the sidebars.

  • http://blogs.homelinux.org Timothy

    Perhaps the meaning of the word Blog has been forgotten. If I’m not mistaken (and correct me if I’m wrong), a blog is a web log, in most cases a personal web log. A log of what you do, say, think, etc…

    It’s not just about the posts but also about the bookmarks you made (for example: del.icio.us integration), pictures you took (some form of gallery),
    content you like reading (blogroll), etc…

    As Dawn Douglass, it’s your blog,
    you do what you want.
    As long as your blog remains a blog and doesn’t become a portal, I don’t see any reason not to add
    all these nice features to your blog.

    People who are simply interested in your blogentries
    will either get the RSS feed or read the center of the page while ignoring the extra features in the sidebars.

  • http://blogs.homelinux.org/ Timothy

    * Correction: As Dawn Douglass already stated *

  • http://blogs.homelinux.org Timothy

    * Correction: As Dawn Douglass already stated *

  • Jenny

    ok not a blogger, just a reader, and got linked here from http://www.codinghorror.com/blog/archives/000910.html.

    I read both Nielson’s post and then yours… wow, you really are a pretentious f@ckwit. Not only that, you are an insecure loser.

    I mean, I think the argument is boringly irrelevant at best, but what makes you a complete jackass is that instead of objectively pointing out why you disagree with him, you just start dishing out abuse – like what are you? still in high school? you might as well get it over with and call him a poo bum stupid head.

    Get over yourself.

  • Jenny

    ok not a blogger, just a reader, and got linked here from http://www.codinghorror.com/blog/archives/000910.html.

    I read both Nielson’s post and then yours… wow, you really are a pretentious f@ckwit. Not only that, you are an insecure loser.

    I mean, I think the argument is boringly irrelevant at best, but what makes you a complete jackass is that instead of objectively pointing out why you disagree with him, you just start dishing out abuse – like what are you? still in high school? you might as well get it over with and call him a poo bum stupid head.

    Get over yourself.

  • http://lkm.watashi.ch/ LKM

    Every time I end up on this blog I have the same reaction: WTF???

  • http://lkm.watashi.ch LKM

    Every time I end up on this blog I have the same reaction: WTF???

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  • http://foreachdev.net/ Josh

    I am not sure he mentions you in the post. There is therapy for narcism you know.

  • http://foreachdev.net Josh

    I am not sure he mentions you in the post. There is therapy for narcism you know.

  • Nathan Lee

    Well, Mr. Scoble, although I have vague recollections of hearing about “that Scoble guy from Microsoft” and his blog, this is the first time I have visited your blog and it will be the last. I have to agree with many of the other comments here – your brief post is chock-full of narcissism, ad-hominem attacks, and petty statements along the line of “I’m way too un-petty to tell you just how horrible Nielsen is.” Yikes.

    I’d much rather read Nielsen and find figure out all the problems with his logic than read posts like yours, where you verbally defecate all over yourself in full public view.

  • Nathan Lee

    Well, Mr. Scoble, although I have vague recollections of hearing about “that Scoble guy from Microsoft” and his blog, this is the first time I have visited your blog and it will be the last. I have to agree with many of the other comments here – your brief post is chock-full of narcissism, ad-hominem attacks, and petty statements along the line of “I’m way too un-petty to tell you just how horrible Nielsen is.” Yikes.

    I’d much rather read Nielsen and find figure out all the problems with his logic than read posts like yours, where you verbally defecate all over yourself in full public view.

  • http://www.wirelord.com/ Matt

    1. I don’t recall him using your name in the blog, as a matter of fact, a text search shows that your name is nowhere to be found. Perhaps a quote would help in the future, that way users can be sure that you’re not putting words in someone else’s mouth (like you are here).

    2. Your site is by far more ugly. Friendly advice: get rid of the serif font, don’t center a page that has no color scheme, and don’t center everything in your navigation.

    3. Yeah, I don’t see much substance at all to your blog, and I probably won’t be back to it, but that’s my preference. You’re digital temper tantrum up there doesn’t impress me much, either.

  • http://www.wirelord.com Matt

    1. I don’t recall him using your name in the blog, as a matter of fact, a text search shows that your name is nowhere to be found. Perhaps a quote would help in the future, that way users can be sure that you’re not putting words in someone else’s mouth (like you are here).

    2. Your site is by far more ugly. Friendly advice: get rid of the serif font, don’t center a page that has no color scheme, and don’t center everything in your navigation.

    3. Yeah, I don’t see much substance at all to your blog, and I probably won’t be back to it, but that’s my preference. You’re digital temper tantrum up there doesn’t impress me much, either.

  • Damen

    http://en.wikipedia.org/wiki/Narcissism
    Agree with Matt.
    You just made a fool of yourself dude.

  • Damen

    http://en.wikipedia.org/wiki/Narcissism
    Agree with Matt.
    You just made a fool of yourself dude.

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  • François

    That Woz name dropping bit was just what I needed to… move along.

  • François

    That Woz name dropping bit was just what I needed to… move along.

  • Dan Finch

    I think the Nielsen article was thoughtful and interesting, and I think this is spiteful and childish. Seriously, he “doesn’t have trackbacks”. You must be joking.

  • Dan Finch

    I think the Nielsen article was thoughtful and interesting, and I think this is spiteful and childish. Seriously, he “doesn’t have trackbacks”. You must be joking.

  • http://LozziSolutions.com/ Patrick

    You know how those Ph.d’s are: long-winded and full of themselves.

    Also.. likes others have said, I don’t see him using your name anywhere.. but that doesn’t mean he didn’t mean you in an underlying way since you two worked together… BLOGFIGHT!

  • http://LozziSolutions.com Patrick

    You know how those Ph.d’s are: long-winded and full of themselves.

    Also.. likes others have said, I don’t see him using your name anywhere.. but that doesn’t mean he didn’t mean you in an underlying way since you two worked together… BLOGFIGHT!

  • Melanie

    I really enjoyed this post. I have been away for some time and was led here by your “Did Digg Link Here” post. The personal details make you human.

  • Melanie

    I really enjoyed this post. I have been away for some time and was led here by your “Did Digg Link Here” post. The personal details make you human.

  • http://ScobleIsAnIdiot.com/ Your Uncle Bob

    Funny, but when I searched Nielsen’s post, I didn’t see you mentioned once.

    Not once..You self-absorbed twit. The posting wasn’t about you, Robert. Geesh.

    Clue: Not every post on the internet is about Robert Scoble.

    How utterly childish and immature you are.

  • http://ScobleIsAnIdiot.com Your Uncle Bob

    Funny, but when I searched Nielsen’s post, I didn’t see you mentioned once.

    Not once..You self-absorbed twit. The posting wasn’t about you, Robert. Geesh.

    Clue: Not every post on the internet is about Robert Scoble.

    How utterly childish and immature you are.

  • http://www.somenice.com/ Andrew

    Jacob Nielsen says “You probably already know my own Internet strategy” in which he links to a post article dated September 29, 2003.

    nuff said.

  • http://www.somenice.com Andrew

    Jacob Nielsen says “You probably already know my own Internet strategy” in which he links to a post article dated September 29, 2003.

    nuff said.

  • http://www.rezman.org/ Adam (Rez)

    Yes the guys “Article” was not about you but about these types of blogs. I agree Nielsen is rather hard headed about the fact that these personal blogs are meant to be exactly that, personal and fun, not professional.

    I have my own blog and it’s no where near professional and I don’t even care. I don’t have some English writing major like some people, I just make postings, not articles, about my feelings and opinions. Blogs are just online public journals. I could give a rats ass about attracting paying customers.

  • http://www.rezman.org/ Adam (Rez)

    Yes the guys “Article” was not about you but about these types of blogs. I agree Nielsen is rather hard headed about the fact that these personal blogs are meant to be exactly that, personal and fun, not professional.

    I have my own blog and it’s no where near professional and I don’t even care. I don’t have some English writing major like some people, I just make postings, not articles, about my feelings and opinions. Blogs are just online public journals. I could give a rats ass about attracting paying customers.

  • http://www.laughinggiant.com/ Isaac

    Thanks for posting this. I wouldn’t have known or cared what Jakob Nielsen said unless I had read it here.

  • http://www.laughinggiant.com Isaac

    Thanks for posting this. I wouldn’t have known or cared what Jakob Nielsen said unless I had read it here.

  • http://www.madsdam.net/ Mads Dam

    In my opinion, this

    “Well, I wish I could tell you the truth about Jacob but Steve Wozniak taught me to never say anything if I can’t say something nice about someone.”

    translates to something like:

    “Well, I wish I could say something bad about Mr Nielsen, but I can’t. Nevertheless I’ll say something, while quoting a celebrity teaching the opposite…”

    What is it Nielsen is trying to clarify? I did read it, and I think he has some points worth reflection. Sorry, it’s not possible to condense it to a few oneliners, but then again it’s actually a short article. Read it first, comment later…

    The blogosphere may be one thing, but individual blogs can differ a lot (and their audience too). And it does make a difference how you do it. Nielsen isn’t into a Blogs-are-all-bad/good rant. But about what works better/worse when blogging.

    Yes, I know that Nielsens site looks boring, but he’s not trying to entertain you either. He certainly has a topic: usability. What this blog is about I’m not so sure (just stumbled upon it), but the present post seems to all about Scoble, Scoble, Scoble…

  • http://www.madsdam.net Mads Dam

    In my opinion, this

    “Well, I wish I could tell you the truth about Jacob but Steve Wozniak taught me to never say anything if I can’t say something nice about someone.”

    translates to something like:

    “Well, I wish I could say something bad about Mr Nielsen, but I can’t. Nevertheless I’ll say something, while quoting a celebrity teaching the opposite…”

    What is it Nielsen is trying to clarify? I did read it, and I think he has some points worth reflection. Sorry, it’s not possible to condense it to a few oneliners, but then again it’s actually a short article. Read it first, comment later…

    The blogosphere may be one thing, but individual blogs can differ a lot (and their audience too). And it does make a difference how you do it. Nielsen isn’t into a Blogs-are-all-bad/good rant. But about what works better/worse when blogging.

    Yes, I know that Nielsens site looks boring, but he’s not trying to entertain you either. He certainly has a topic: usability. What this blog is about I’m not so sure (just stumbled upon it), but the present post seems to all about Scoble, Scoble, Scoble…

  • Govind

    So what is the point?
    1. He can be called blogger if
    a. he allows trackback/comments/feed

    Sorry he does not need your certificate, just as you do not need his.

    Heck this is web, if he has readers who prefer it that way, good for him. How and where you got the posture to come out wildly at him.

    Not everybody needs a blog or has energy to go into nitty gritty of standards for shifting sand like tweeter.

    Most of us have the day jobs and lives and web is just small part of it. Billions are not connected to the web and may not want to. Phone yes, not web.

    So get off the self promotion bit by attacking somebody who has better credentials. You are famous for infamous reasons (link man with fascination for things which have shelf life of 2 days) – sorry had to say something bad to overcome all the dumb stuff you said earlier in the blog/comments.

  • Govind

    So what is the point?
    1. He can be called blogger if
    a. he allows trackback/comments/feed

    Sorry he does not need your certificate, just as you do not need his.

    Heck this is web, if he has readers who prefer it that way, good for him. How and where you got the posture to come out wildly at him.

    Not everybody needs a blog or has energy to go into nitty gritty of standards for shifting sand like tweeter.

    Most of us have the day jobs and lives and web is just small part of it. Billions are not connected to the web and may not want to. Phone yes, not web.

    So get off the self promotion bit by attacking somebody who has better credentials. You are famous for infamous reasons (link man with fascination for things which have shelf life of 2 days) – sorry had to say something bad to overcome all the dumb stuff you said earlier in the blog/comments.

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  • http://www.alpha-school.com/ Lucy, school teacher

    Robert, you are special, and I love your sense of humor. I think that those who are special and those who disregard the critisim that is not constructive; those who are thoughtful and are able to analyze their activities – those absolutely have to do what they feel they should do. People like you create rules for others to follow. Thanks for you blog!

  • http://www.alpha-school.com Lucy, school teacher

    Robert, you are special, and I love your sense of humor. I think that those who are special and those who disregard the critisim that is not constructive; those who are thoughtful and are able to analyze their activities – those absolutely have to do what they feel they should do. People like you create rules for others to follow. Thanks for you blog!

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