If I were evil…

I was just reading about 30 Boxes new Facebook ad swap service. That got me thinking. My Facebook profile is literally a “who’s who” of the Tech industry. And anything I put on my Facebook profile instantly goes out to everyone who is my friend. I have more than 2,200 friends and I’ve only been on Facebook for three weeks.

Since ABC.com charges $75 per 1,000 users to show people advertisements on Lost and other shows, why shouldn’t I do the same?

Why shouldn’t I charge $300 to $500 to companies who want me to ad their applications to Facebook?

But, nah, I’m not evil.

I will put a thank you to Seagate for sponsoring my digital life, though, on my wall.

But seriously, that might add up to some serious change someday…

65 thoughts on “If I were evil…

  1. I tried Chris Pirillo. He only sells overlays on his live broadcast for 5k per month, and only logos.
    That’s pretty useless for us because our logo is no well known enough for that type of exposure to be effective.

    If anybody else has a good solution, you can always reach me.
    Had Scoble not been teasing with this, I would honestly have signed up. Widget or no widget, it’s a real shame.

  2. I tried Chris Pirillo. He only sells overlays on his live broadcast for 5k per month, and only logos.
    That’s pretty useless for us because our logo is no well known enough for that type of exposure to be effective.

    If anybody else has a good solution, you can always reach me.
    Had Scoble not been teasing with this, I would honestly have signed up. Widget or no widget, it’s a real shame.

  3. Robert, the problem with the model is this – you adding an app doesn’t really ‘go out’ to 2300 people. it goes out to a subset of those 2300 people who happen to check their news feed that day, and more likely only the ones who happen to have it above the fold…

    That said, i do believe there should be a way to monetize the individual and the network through facebook. Figuring out what that line is might be tricky though…

  4. Robert, the problem with the model is this – you adding an app doesn’t really ‘go out’ to 2300 people. it goes out to a subset of those 2300 people who happen to check their news feed that day, and more likely only the ones who happen to have it above the fold…

    That said, i do believe there should be a way to monetize the individual and the network through facebook. Figuring out what that line is might be tricky though…

  5. André,

    There are plenty of companies like mine that have used PPP, adsense, radio and other means of adverts, BUT. When we look for potential opportunities, we check the audience.
    Before you start filling that “your company here”, get some decision makers to start watching or reading your media.
    It really is a vital prerequisite.
    Ordinary people to most non-retail IT is like “common player” baseball cards to collectors. They aren’t worth much.
    I have no idea how you would do that from Europe though.

    Paul,
    I used PPP, and it was pretty ineffective. It was about the same as buying hits by the million. The bloggers that use PPP don’t usually have quality readers.
    I equate it to advertising Ferarri in a trailer park.

  6. André,

    There are plenty of companies like mine that have used PPP, adsense, radio and other means of adverts, BUT. When we look for potential opportunities, we check the audience.
    Before you start filling that “your company here”, get some decision makers to start watching or reading your media.
    It really is a vital prerequisite.
    Ordinary people to most non-retail IT is like “common player” baseball cards to collectors. They aren’t worth much.
    I have no idea how you would do that from Europe though.

    Paul,
    I used PPP, and it was pretty ineffective. It was about the same as buying hits by the million. The bloggers that use PPP don’t usually have quality readers.
    I equate it to advertising Ferarri in a trailer park.

  7. I don’t see anything evil in that kind of advertising. Hell I wouldn’t mind ads on your blog. Course, if you could manage to get on just a few sponsors (like Segate) that stood for the big amounts the less clutter you would have and the better it would be.

    But sometimes you have to do both (or nothing at all). I’m currently looking for a couple of big sponsors for my Internet-series but I’m also looking for regular companies that get a “sponsored by”
    place in the credits that everybody can afford.

    But then again, maybe I’m evil ;)

  8. I don’t see anything evil in that kind of advertising. Hell I wouldn’t mind ads on your blog. Course, if you could manage to get on just a few sponsors (like Segate) that stood for the big amounts the less clutter you would have and the better it would be.

    But sometimes you have to do both (or nothing at all). I’m currently looking for a couple of big sponsors for my Internet-series but I’m also looking for regular companies that get a “sponsored by”
    place in the credits that everybody can afford.

    But then again, maybe I’m evil ;)

  9. Correct me if you think I’m off-base, but what I do see happening is companies offering to pay popular Facebookers to talk about them on their wall and to add their apps if they have one. Pay-per-post became a scourge in the blogosphere. I can see the mindset that fostered PPP moving into social media, if it hasn’t already.

  10. Correct me if you think I’m off-base, but what I do see happening is companies offering to pay popular Facebookers to talk about them on their wall and to add their apps if they have one. Pay-per-post became a scourge in the blogosphere. I can see the mindset that fostered PPP moving into social media, if it hasn’t already.

  11. BTW, advertising to IT buyers and decision makers isn’t evil at all. I guess you think it is.
    Warren Buffett auctions off lunches with him on eBay for half a million bucks.

    You could even auction off your facebook profile wholesale on ebay if you wanted to, then open another one, rinse and repeat.
    If you don’t want to leverage your assets for cash, then you’re less smart than Chris Pirillo.
    http://www.rentmychest.com/
    Chris Pirillo even rents space on a jpg of his chest.
    Something tells me he will be twice as successful as Scoble at Scoble’s age.

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