My Facebook secret is out…

Sebastien Provencher, senior manager strategy and business development at Yellow Pages Group, Canada’s leading directory publisher, figured out what I was doing on Facebook in a post that says “Robert Scoble is Media.”

If he had stopped there he would have only figured out half of the story. But he ends up writing “I am media as well.”

Bing! Bing! Bing!

See, what’s cool about Facebook is that for the first time I can see all of you and anything you publish on your Facebook profile also comes to ME.

In five words he nailed Facebook and why this thing has such huge value.

Facebook makes my blog seem very one-way. I can’t see anytime one of you writes something, or puts some media up, even when you do it on your own blogs. Facebook makes our media a lot more two-way.