Why the iPhone makes us happy

July 17, 2007 By

[podtech content=http://media1.podtech.net/media/2007/07/PID_011912/Podtech_Apple_iPhoneDevCamp.flv&postURL=http://www.podtech.net/home/3600/talking-emotional-software-design-in-games-and-iphone &totalTime=604000&breadcrumb=87952b9e250f456681142f3e395b886c]

Nicole Lazzaro is founder of XEODesign, which helps game companies make their games better (she’s been running that for 14 years). I met her at the iPhoneDevCamp where she gave me a lecture about why the iPhone is fun that just got put up on ScobleShow.

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  • http://codesurgeon.blogspot.com/ Mustafa K. Isik

    Very interesting interview.

    I have to admit, that I had not thought of poking vs. stroking in user interfaces and their potential for evoking certain types of emotions.

  • http://codesurgeon.blogspot.com Mustafa K. Isik

    Very interesting interview.

    I have to admit, that I had not thought of poking vs. stroking in user interfaces and their potential for evoking certain types of emotions.

  • http://www.powerspeaks.blogspot.com/ william wingo

    Iphone EMOTIONS
    This is the worst interview !!!
    I just activated my Iphone last night
    and it has frozen up on me my EMOTION
    is where is the battery to shut down and
    it is running HOT in my pocket?
    The sliding, brushing stroking, poking
    adjectives which she uses give me the EMOTION that she is hard up for a real live personal relationship rather than
    getting off on a gadget or a game.
    I am unsure which psychologist, but certainly not Freud would agree with me. Anyway I am on my way to the Apple store to return my Iphone.
    My 1st EMOTION is that the Iphone is a over hyped toy. Apple makes great computers and that they should stick with what they know and leave the phone guys alone now that they have woke the sleeping giants up.
    My EMOTIONS tell me to go and stroke my MAC which makes me feel “warm & fuzzy”.Have a Nice Day!

  • http://www.powerspeaks.blogspot.com william wingo

    Iphone EMOTIONS
    This is the worst interview !!!
    I just activated my Iphone last night
    and it has frozen up on me my EMOTION
    is where is the battery to shut down and
    it is running HOT in my pocket?
    The sliding, brushing stroking, poking
    adjectives which she uses give me the EMOTION that she is hard up for a real live personal relationship rather than
    getting off on a gadget or a game.
    I am unsure which psychologist, but certainly not Freud would agree with me. Anyway I am on my way to the Apple store to return my Iphone.
    My 1st EMOTION is that the Iphone is a over hyped toy. Apple makes great computers and that they should stick with what they know and leave the phone guys alone now that they have woke the sleeping giants up.
    My EMOTIONS tell me to go and stroke my MAC which makes me feel “warm & fuzzy”.Have a Nice Day!

  • Justin
  • Justin
  • Joe S.

    “It doesn’t make everyone happy”

    Thanks for sharing the 12 year olds little delusional tantrum.

  • Joe S.

    “It doesn’t make everyone happy”

    Thanks for sharing the 12 year olds little delusional tantrum.

  • http://www.amonthinvenice.com Richard Callaby

    Good post here. Perhaps your best ever. I wonder if Apple actually planned on this or rather was it just by accident that they developed the phone in this manner?

  • http://www.amonthinvenice.com/ Richard Callaby

    Good post here. Perhaps your best ever. I wonder if Apple actually planned on this or rather was it just by accident that they developed the phone in this manner?

  • http://www.p0mi.com/ Dan Guy

    I think that the genius of the click-wheel iPod was not that the click-wheel was a revolutionary navigation method, but rather that it gave the owner a societally acceptable excuse for stroking their iPod. They are such sleek pieces of art; they call out to be stroked.

    The iPhone just takes this to the next level.

  • http://www.p0mi.com Dan Guy

    I think that the genius of the click-wheel iPod was not that the click-wheel was a revolutionary navigation method, but rather that it gave the owner a societally acceptable excuse for stroking their iPod. They are such sleek pieces of art; they call out to be stroked.

    The iPhone just takes this to the next level.

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  • http://mboffin.com Dylan Bennett

    I’m not on a shabby connection and the videos you post spend more time buffering than playing. I’ve never had this problem with YouTube, Vimeo, or any other embedded Flash videos.

    Do you get this kind of complaint a lot? It’s really frustrating. I love the content, but it’s painful watching it in 15-20 second bursts at a time with just as much buffering in the middle. It feels like a RealPlayer video from 1996 on dial-up. We lived with that world of pain back then because it was just so neat to see video at all over the web.

    In fact, I typed this whole comment during times the video above was buffering, and it’s not even 2 minutes into the video.

    No complaint about the content. It’s stellar content and I love it. Big complaint about the delivery of the content.

  • http://mboffin.com/ Dylan Bennett

    I’m not on a shabby connection and the videos you post spend more time buffering than playing. I’ve never had this problem with YouTube, Vimeo, or any other embedded Flash videos.

    Do you get this kind of complaint a lot? It’s really frustrating. I love the content, but it’s painful watching it in 15-20 second bursts at a time with just as much buffering in the middle. It feels like a RealPlayer video from 1996 on dial-up. We lived with that world of pain back then because it was just so neat to see video at all over the web.

    In fact, I typed this whole comment during times the video above was buffering, and it’s not even 2 minutes into the video.

    No complaint about the content. It’s stellar content and I love it. Big complaint about the delivery of the content.

  • http://www.shawnblog.com/ Shawn Honnick

    I used to have a Fiero. I don’t have an iPhone. I’m so far from the cutting edge.

  • http://www.shawnblog.com/ Shawn Honnick

    I used to have a Fiero. I don’t have an iPhone. I’m so far from the cutting edge.

  • Mike Elliott

    It’s an interesting concept, emotions in interfaces. This is the kind of thinking that doomed Apple in the computer market for so many years, but with a piece of technology that’s not limited to rational geeks who aren’t the slightest bit interested in the superficial feel of an interface, it will probably find a pretty good niche.

    http://mikeelliottsblog.wordpress.com

  • Mike Elliott

    It’s an interesting concept, emotions in interfaces. This is the kind of thinking that doomed Apple in the computer market for so many years, but with a piece of technology that’s not limited to rational geeks who aren’t the slightest bit interested in the superficial feel of an interface, it will probably find a pretty good niche.

    http://mikeelliottsblog.wordpress.com

  • http://www.rogersplaceblog.com/ Rogers Place

    No problems just yet. We’ll have to see how these phones hold up in a few months.

  • http://www.rogersplaceblog.com Rogers Place

    No problems just yet. We’ll have to see how these phones hold up in a few months.

  • sfenerule

    Is it a stroke or a poke that precipitates Buyer’s Remorse?

  • sfenerule

    Is it a stroke or a poke that precipitates Buyer’s Remorse?

  • Brendan

    ZEO Design dot com also works!

  • Brendan

    ZEO Design dot com also works!

  • http://ericrice.com/ Eric Rice

    So now that I have an iPhone (a story I’ve yet to explain), in my non-tech sphere of contact with other humans, the most common thing I hear after the wow-ing over the shiny-ness?

    Some comment about ‘having to learn a new thing’ or ‘that thing must be hard to use’, or some variation of that.

    I’m going to continue to monitor that from anecdotal, unscientific samples. That’s certainly not on-message for anyone….

  • http://ericrice.com Eric Rice

    So now that I have an iPhone (a story I’ve yet to explain), in my non-tech sphere of contact with other humans, the most common thing I hear after the wow-ing over the shiny-ness?

    Some comment about ‘having to learn a new thing’ or ‘that thing must be hard to use’, or some variation of that.

    I’m going to continue to monitor that from anecdotal, unscientific samples. That’s certainly not on-message for anyone….

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  • http://karynromeis.blogspot.com/ Karyn Romeis

    I understand poor William Wingo’s frustration with a product that doesn’t deliver what he expected, but I don’t see how that reflects on the interview. The initial response might be to think that what she’s talking about is corny and Americanised, but I suspect she has a very good point. I confess that I have been nagging, sorry – dropping hints to – my husgand for one of these for months. Okay – maybe it’s a toy, but I’m ready to PLAY!

  • http://karynromeis.blogspot.com Karyn Romeis

    I understand poor William Wingo’s frustration with a product that doesn’t deliver what he expected, but I don’t see how that reflects on the interview. The initial response might be to think that what she’s talking about is corny and Americanised, but I suspect she has a very good point. I confess that I have been nagging, sorry – dropping hints to – my husgand for one of these for months. Okay – maybe it’s a toy, but I’m ready to PLAY!

  • http://www.veritouch.com/ Gary E. Brant

    The iPhone is a huge, ugly device.

    Once the hysteria dies down, customers are going to realize they’re carrying around a BRICK in their pocket, wait a second, what am I saying, it won’t FIT into any pocket!

    If they shrink the footprint of this tank, it might be an acceptable handset.

    As it is, anyone that owns one is going to realize that the phone is WAY oversized and overpriced.

  • http://www.veritouch.com Gary E. Brant

    The iPhone is a huge, ugly device.

    Once the hysteria dies down, customers are going to realize they’re carrying around a BRICK in their pocket, wait a second, what am I saying, it won’t FIT into any pocket!

    If they shrink the footprint of this tank, it might be an acceptable handset.

    As it is, anyone that owns one is going to realize that the phone is WAY oversized and overpriced.

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  • Barbara Silver

    Nicole spells her last name “Lazzaro”. It has two “z”s and an “a” like “puzzle player”. Check her website for verification: http://www.xeodesign.com

  • Barbara Silver

    Nicole spells her last name “Lazzaro”. It has two “z”s and an “a” like “puzzle player”. Check her website for verification: http://www.xeodesign.com

  • http://scobleizer.com/ Robert Scoble

    Barbara: thanks, I fixed this post.

  • http://scobleizer.com/ Robert Scoble

    Barbara: thanks, I fixed this post.

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