I’ve been on Facebook, what, about six weeks? I have more than 4,000 friends so if anyone should be complaining about “Facebook chores” like adding new friends or dealing with “application spam” it should be me. Jason Calacanis has been on for a while and only has 395 friends and now is giving up because he hasn’t figured out how to keep up with “Facebook chores.”
Rex Hammock chides him. I’m not going to link directly to Jason, cause I want you to read Rex’s post first cause Rex has a good point on this issue.
My response? I LOVE WHEN PEOPLE GIVE UP ON FACEBOOK!
Why? Because Facebook is now a media distribution network (among other things).
I’m in the media creation and distribution business.
When Calacanis gives up that means there’s fewer competitors.
Media creation also means I need to be a professional networker. That’s why I go to TechCrunch parties — to find great people to interview. Last night I collected a stack of business cards. Those people get invited to join Facebook. Why? Facebook is the new business card AND the new media distribution network. Watch what’s happening with video inside Facebook. Watch what’s happening with applications.
More of the best names in tech are on Facebook than any other social network I’m on (and I’m on a ton of them).
I’m glad Jason isn’t taking the time to do it.
Anyone else in this business want to avoid Facebook? Please do it! Means more opportunity for the rest of us.
Speaking of which, I’m gonna leave a little video message on this topic for Jason over on my Facebook profile.
UPDATE: as an example, over on Facebook I just shared a video done by Terry Storch and Brian Bailey on the Blogging Church (Brian blogs for one of the biggest churches in the USA). Facebook is the ultimate “pass along” video source. No one person gets huge distribution, but get passed along enough and a sizeable audience will show up. In fact, I can’t add more than 5,000 friends in Facebook so the audience size of any one person will always be small. But the passalong is huge. The app platform there works the same way — virally. Anyone miss that iLike got millions of visitors in the first two weeks? I didn’t.