Monthly Archives: July 2007

Los Angeles Fire Department Twitters

When I interviewed the Twitter team yesterday I talked about its use during disasters. Well, looks like the Los Angeles Fire Department is using Twitter to tell people about what its department is doing. How did I learn about this? In my comments where Brian Humphrey, Public Service Officer of the LA Fire Department, left me a note.

I’m hearing about a ton of organizations who are looking at using Twitter (and other services like Pownce, Jaiku, and Facebook) to get information out.

My interview with the Twitter team should be up next week.

Calacanis asks deep questions about social networks

So Jason “no comments” Calacanis answers me, and others, back about his increasing dislike of Facebook and other social networks.

First of all, for the record, Jason is right. Facebook sucks. Twitter sucks. Pownce sucks. Jaiku sucks. Kyte sucks. Etc and etc.

Why? Because they take time.

But then managing my Outlook contact list took time. Managing my business card collection took time. My mom took time to keep a filing cabinet and an address book and a rolodex.

Facebook is the modern day rolodex. It is the replacement for the business card.

First of all, let me attack a claim Jason made that simply is wrong: that it takes 30 minutes a day to add hundreds of new friends into Facebook or other social networks (on big days I’ve actually had hundreds of people wanting into my social network, so I timed it: I can add hundreds in less than five minutes).

Here’s how.

Let’s go to Facebook and look. Gary Chan just asked to be added to my network. I click confirm. Then “skip this step.” Done. Typing this sentence took four times longer. You don’t need to do anything more. You don’t need to explain why you know Gary Chan. Etc. Etc. I never do and I don’t feel guilty about it. If I know people I know why and how I know them and I don’t need to tell you all that. Later on I might add some value to my contact list that way.

So, why do I say it’s my new business card collection? Well, if I am looking for a contact, at, say, Yahoo, I troll through my Facebook collection. Most Yahoo employees leave their phone numbers and email addresses on their Facebook profile. Hint: they work on the iPhone. So, I visit their profile and click on their phone number and I’m instantly connected.

Plus, I know everything about them that they’ve wanted to share.

For instance, Bradley Horowitz, of Yahoo, is on my contact list. By looking at his profile page I know all sorts of stuff about him. His relationship status, his political views, who his friends are, what kind of music he likes, his favorite TV shows, his favorite movies, his favorite books.

He has the Snapvine app, so I can leave a voice mail for him. He tells his friends where he lives (has a Yahoo Map gadget that shows that, of course). Puts all his Flickr photos up. I know his mood. I know what party he’ll be at tonight. I know someone at Microsoft that he’s talking with and who visits his page, so I know some influence networking that I could do with him. I know his college experience and his past work experience.

All voluntarily turned over and when I interview him do you want to bet this stuff comes up? Damn straight it will.

If I go to the party he’s going to tonight (I might, it’s on my calendar too) I’ll have TONS of stuff to talk with him about. Music. Movies. TV shows. Politics. College experience. And other stuff.

Oh, heck, let’s go look at Jason’s Facebook. I see his religious views. Jason has put his mobile number there. His educational experience. And more. Plus I can see who wants to suck up to Jason on his wall (I’m there, so read into that what you want. By the way, so is the co-founder of Flickr, the founder of B5 Media network, and a bunch of other interesting people).

I also like that all his Twitters are there, so I can see what else Jason’s been ranting about without being forced to chase Jason all over the Net. On my profile you can see my Twitter, Jaiku, Pownce, Kyte, WordPress, Google Reader, and many other things. That saves you time of figuring out everything I’m doing.

Now, can I get this info any other way? LinkedIn? Maybe. Twitter? No. Pownce? No. Jaiku? No. Following his blog? No. Kyte? No. MySpace? Don’t be ridiculous.

Could I have called him? Yeah. I have his business card and his mobile phone in my contacts. But why would you waste Jason’s time asking stupid questions when the answer is already online? Will that lead to a good result? A ride in his Corvette, for instance? Or a business partnership?

Anyway, let’s specifically answer some questions Jason asked, cause they are interesting:

1. Facebook is a multilevel marketing platform. Jason’s right. But, then, so is my rolodex from the 1980s and 90s. Some people in that rolodex are a LOT more important to me than other people. Some people in that old-school rolodex introduced me to TONS of other people and influenced my life in major ways. That rolodex is now moving to Facebook where it’s getting MUCH stronger than it was on little business cards or in Outlook where I didn’t have pictures and didn’t have an ability to see inside the networks of friends each person has (Facebook lets me see all of your friends as well, if you leave that open, which most people do).
2. Facebook is a great way for me to promote what I’m doing. Absolutely. Jason’s right there! But it’s NOT one way! Hint: great parties, great people come to you, too. I’ll have a lot more to say about that soon.
3. Are we creating a social system to communicate with each other at a distance because the reality of creating and maintaining that social networking face-to-face is, well, scary? Well, I’m sure that some people would be scared by getting a ride in Jason’s Corvette, but I’ve been there and it was one of the greatest thrills of my life. Can I experience that over Facebook? No, but Jason’s phone number is on his Facebook so you can always call and invite him out for dinner.
4. Is Facebook a more efficient, rejection-free, surrogate for the real world? Um, Nick Denton didn’t accept my friend request. So, no, it’s just like the real world where some people think you’re an asshole and other people think you’re cool. I notice that Jason has enough people who think he’s cool that there’s an entire group of people who think he’s cool on Facebook. Seriously. Do a search on Jason’s name and you’ll find the group.
5. At a certain point social networks create negative returns on your investment. Absolutely. These things get noisy the more people you add to them. So, if you want to have no noise definitely don’t have any friends. Or keep your networks down to only your “real” friends instead of anyone who wants to come in. My strategy? I’m going with the noise cause I don’t know where the gold is going to come from. I realize not everyone is a weirdo like me in that regard.
6. Are we going to hire someone to manage our social networks? I haven’t yet and I doubt I will. My friend network is too important to me and there’s all sorts of gestures that are coming to me through it that I’d miss if some intern was tending to my network.

Anyways, interesting discussion. If I were really smart I wouldn’t be engaging in this right now and, instead, testing out the new CoComment that came out yesterday. Now THAT is interesting.

Of course now that Jason has closed down comments maybe that’s not so interesting after all.

Calacanis can’t keep up with Facebook

I’ve been on Facebook, what, about six weeks? I have more than 4,000 friends so if anyone should be complaining about “Facebook chores” like adding new friends or dealing with “application spam” it should be me. Jason Calacanis has been on for a while and only has 395 friends and now is giving up because he hasn’t figured out how to keep up with “Facebook chores.”

Rex Hammock chides him
. I’m not going to link directly to Jason, cause I want you to read Rex’s post first cause Rex has a good point on this issue.

My response? I LOVE WHEN PEOPLE GIVE UP ON FACEBOOK!

Why? Because Facebook is now a media distribution network (among other things).

I’m in the media creation and distribution business.

When Calacanis gives up that means there’s fewer competitors.

Media creation also means I need to be a professional networker. That’s why I go to TechCrunch parties — to find great people to interview. Last night I collected a stack of business cards. Those people get invited to join Facebook. Why? Facebook is the new business card AND the new media distribution network. Watch what’s happening with video inside Facebook. Watch what’s happening with applications.

More of the best names in tech are on Facebook than any other social network I’m on (and I’m on a ton of them).

I’m glad Jason isn’t taking the time to do it.

Anyone else in this business want to avoid Facebook? Please do it! Means more opportunity for the rest of us.

Speaking of which, I’m gonna leave a little video message on this topic for Jason over on my Facebook profile.

UPDATE: as an example, over on Facebook I just shared a video done by Terry Storch and Brian Bailey on the Blogging Church (Brian blogs for one of the biggest churches in the USA). Facebook is the ultimate “pass along” video source. No one person gets huge distribution, but get passed along enough and a sizeable audience will show up. In fact, I can’t add more than 5,000 friends in Facebook so the audience size of any one person will always be small. But the passalong is huge. The app platform there works the same way — virally. Anyone miss that iLike got millions of visitors in the first two weeks? I didn’t.

IBM distinguished engineer on, um, marketing?

[podtech content=http://media1.podtech.net/media/2007/07/PID_012043/Podtech_InternetStrategy_IBM.flv&postURL=http://www.podtech.net/home/3712/talking-with-an-ibm-distinguished-engineer-about-marketing &totalTime=889000&breadcrumb=53fbd63147c04efdab6328cefe71ca66]

At the Internet Strategy Forum last week in Portland I met Mike Moran, a distinguished engineer at IBM. But we don’t talk about engineering, instead, we talk about marketing.

“Huh?”

In the video you’ll see why.

Chris cracks up…

Oh, boy, now THIS is how to properly respond to blog criticism.

UPDATE: my blog commenters didn’t like it. I think the reason I liked it was that he laughed it off. I’ve tried a variety of ways to respond to various criticisms around the blogs and most just get you seen as an arrogant jerk, or dig you deeper in the hole, or feed the critic’s goals. Chris’s laughing it off is often the best way to respond, in my experience.

But, I admit, it might not be something worth watching in hindsight. So, I’ve just put up a bunch of great blogs on my link blog.

TechCrunch TwitterGrams

Patrick and Mike Arrington at TechCrunch party

Experience a little bit of the TechCrunch party — 30 seconds of audio at a time.

David Weekly of PBWiki with a little adoption news about their wiki service.

OpenDNS’s CEO, David Ulevitch (a little hard to hear, but he was telling me why OpenDNS is a cool service — I’m going to try it out and get over there for an interview).

Ash Damle, CEO of Medgle, a personalized medical search engine, explains why his service is unique.

Bradley Horowitz, of Yahoo (the guy who bought Flickr) talks to me about what he’s excited about.

Dave Winer talks to me about TwitterGram.

Ryan Hoge and Doug Pierce of Microsoft talk to me about FolderShare and LiveFolders from Microsoft.

And before the party Larry Magid (famous tech journalist) told us that he’s partnering with PodTechww on a show called Digital Crossroads.