Talking with AMD's CEO

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On Monday AMD announced a new chip. Code-named “Barcelona.”

As part of the press tour they did they invited me to have a chat with Hector Ruiz, AMD’s CEO.

Thanks to Rocky Barbanica for running the cameras and doing the editing here. Two-camera shoots sure look nice!

I loved when one of the PR team noted “you guys sure setup fast.” Turns out other video crews need an hour to setup. We were ready to go in a couple of minutes. I love that Rocky is able to run two cameras, keep audio going, and do all the editing. We’re working on stepping up our game and this is a hint of things to come.

Why is getting in and out fast important? Because we only had a few minutes of his time. Getting invites back to talk again with people like Hector hinges on not being a pain-in-the-ass to deal with.

Hector is a guy I could spend a lot of time talking with. I wish I had asked a few questions about his background. But when you have only a few minutes you tend to stay on topic and today that topic is datacenter-oriented 64-bit quadcore chips.

I try to learn something from these interviews and heard a term I hadn’t heard before. Turns out that AMD is planning on putting a lot more on processors in the future than just transistors.

Hope you enjoy.

Comments

  1. Great episode Robert! Its good that AMD announced a new chip. Code-named “Barcelona.” I can’t wait to see it! Have a good one, and I will hopefully see you at the Halo 3 Pre-Launch Party!

  2. Great episode Robert! Its good that AMD announced a new chip. Code-named “Barcelona.” I can’t wait to see it! Have a good one, and I will hopefully see you at the Halo 3 Pre-Launch Party!

  3. I’m with Hersch — you’ve come a long ways from the hand held video and you’re looking really good these days.

    Barcelona is an architecture family. The actual chips would be the 2300 and 8300 series of processors. I’m impressed with what AMD has been doing over the past couple of years. For one thing, it’s shaken Intel up quite a bit and forced them to innovate again.

  4. I’m with Hersch — you’ve come a long ways from the hand held video and you’re looking really good these days.

    Barcelona is an architecture family. The actual chips would be the 2300 and 8300 series of processors. I’m impressed with what AMD has been doing over the past couple of years. For one thing, it’s shaken Intel up quite a bit and forced them to innovate again.

  5. You need to take a “they” out of your first paragraph:

    “As part of the press tour they did they invited me to have a chat with Hector Ruiz, AMD’s CEO. “

  6. You need to take a “they” out of your first paragraph:

    “As part of the press tour they did they invited me to have a chat with Hector Ruiz, AMD’s CEO. “

  7. Definitely a great episode which has a better video quality compared to the early times. Interesting that AMD is really doing great innovation in the processor industry. It makes Intel improve their end as well.

    I am thrilled at the prospect of Quad Core processors. Neat-o!

  8. Definitely a great episode which has a better video quality compared to the early times. Interesting that AMD is really doing great innovation in the processor industry. It makes Intel improve their end as well.

    I am thrilled at the prospect of Quad Core processors. Neat-o!