TechCrunch 40 winner: Mint

Here’s the video of Aaron Patzer, CEO of Mint. They won the $50,000 at TechCrunch 40 yesterday. He gives us a demo and shows us how his service can save you thousands of dollars. Also explains why it’s better than Quicken.

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Barak on innovative marketing

So, what was Barak so passionate about this morning? Well, his firm creates market conversations. One of the ones that got big PR was the Ray Hopewood campaign.

He’s running for president and is making fun of us technology bloggers at the same time.

I think it’s brilliant.

What is it?

There’s a small company, BigFix, that does enterprise software. All its competitors have billions of dollars. They don’t.

So, how do they get noticed in a sea of clutter? In a world where 700 companies want Mike Arrington to pay attention to them?

Do they do the usual stuff?

No, they create a funny presidential campaign that gets national airplay.

How did they do it? They were brave. Created a campaign that didn’t have a hard sell. Didn’t have a strong tie back to the company funding it.

Did it work? Yes, bigtime Barak says.

The campaign is funny and takes swipes even at me. The videoblogger is named “Robert Scziport” and Barak said he got the idea, at least in part, for the campaign after watching me report from John Edwards’ plane when he announced he was running for president.