Mike Arrington says that Google has been showing around a new social networking tool that’s aimed at competing with Facebook.
Why is Google so concerned by Facebook?
Easy, Google is the world’s best intention concentration engine.
Think about it. If you intend to do something, like buy a car, where are you going to go? Google!
And, aren’t you concentrated into a community of other people who also intend to buy a car? Yes!
Name another system that does a better job of concentrating intention the way that Google does. I can’t.
Well, until Facebook came along.
Now Facebook has several ways to track intention. They have a great set of groups that you can join. If you were intending to do something, like buy a car, wouldn’t you want to talk with other people who’ve bought the car you’re looking at? Absolutely.
Did you know that if you click an interest that someone has put in that you can see all the other members on Facebook who also have that interest?
That’s a concentration effect that Google doesn’t have.
Or, do a search for “Saturn Aura.” I find a bunch of groups by Saturn car owners. That’s another way that people are concentrated.
Anyway, all this concentration of people into groups really pisses off Google. Why? Because THAT is what advertisers BUY on Google!
Google was getting used to having the only advertising story where some company like General Motors could buy audiences that were concentrated into little buckets. Now Facebook is coming on strong and, so, Google needed to jump in with an alternative.
Can’t wait to see it.
google’s got orkut.com . there are plenty of groups in that network
google’s got orkut.com . there are plenty of groups in that network
[...] Google: the 800-pound social networking gorilla? This is a couple of weeks old now, but the story is that Google is about to enter the social networking business in a month. Scobleizer pointed to a TechCrunch post about Google testing an app to rival Facebook. According to TC, Google will unveil the new app on Nov. 5. [...]
[...] Stories about money fighting money are also much more interesting than stories about ordinary programmers building whole new worlds for little or no money at all — so the rest of us (including the programmers) can all make more money in that world. Without the free tools and building materials provided by those programmers, we would have no Google, no Facebook, no Amazon, no eBay. Because there would be no Apache, no RSS, no memecached, no Lucene. No Internet. [...]
[...] Scoble and Mike Arrington have both talked about Google launching “the Social Network of all Social Networks” on November 5. Recently, Google bought the Twitter-like status service Jaiku, which has mobile capabilities of sending updates of what you are doing via cell phone and finding out what your friends are doing. Rumors have also been flying of a gPhone to be released some time soon, perhaps end of this year of beginning of next year. [...]
[...] Scoble and Mike Arrington have both talked about Google launching “the Social Network of all Social Networks” on November 5. Recently, Google bought the Twitter-like status service Jaiku, which has mobile capabilities of sending updates of what you are doing via cell phone and finding out what your friends are doing. Rumors have also been flying of a Gphone to be released some time soon, perhaps end of this year of beginning of next year. [...]