Google: making big social media moves

I was talking with a Google employee last night at the Graphing Social Media conference.

Aside: why are there more Google employees there than Facebook ones? I think Facebook’s attitude toward the community is saying volumes to all of us.

Anyway, he asked me to guess which Google service had the most page views every day.

Is it search? No.
Blogger? No.
Google Maps? No.
Picasa? No.

So, what is it?

Orkut.

Orkut?

Yeah. Now do you get why they just bought Jaiku?

Now do you get why the world is going to pay attention to what Google releases on November 5?

Yeah!

Facebook has real competition coming. Competition they haven’t yet faced.

It’s going to be an interesting period to watch them go at it.

I have 552 reasons to hate Facebook. I sure wish they would let me add more than 5,000 friends. If Google doesn’t have such a stupid limit that’ll get me to check it out, at minimum (I can’t add any more friends on Facebook).

A few months ago I interviewed the Jaiku founders. I found them to be very smart. This is a good purchase for Google. Add it onto their new social network that’s coming (Orkut 2.0) and Google just made a major move against Facebook.

  • http://mikepower.net Mike Power

    I’m a little confused. This was you a short while ago: “But, remember eBay? Remember how dozens of competitors tried to get into the eBay space? (and still are?)

    Why aren’t they succeeding? Because eBay is NOT about the technology. It’s about the community and unless you have something that’ll convince the buyers and sellers all to switch all at one moment you’ll never be able to take eBay’s market away. Translation: it’s too late and eBay has huge defensibility around its business because people won’t move away from it even if you demonstrate 5x better technology.

    Same with Facebook. I’m not moving away from it. Why? I have 5,000 reasons why (and another 500 already who want to be included in my Facebook network). Unless you can convince them all to move I’m not moving. This is why LinkedIn isn’t going to disappear anytime soon, even though I like Facebook’s approach a lot better. It’s also why MySpace isn’t going anywhere. My son says his friends are all on MySpace. My brother’s bar is on MySpace. They aren’t moving no matter how hard I evangelize Facebook.”

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  • http://twitter.com/aeroG Gordon R. Vaughan

    “Post a link on Twitter, Jaiku, or Pownce, then after indexing catches it, Google the name of company linked to and watch how high it appears in SERPs. Like #1 or #3 in many cases.”

    Yeah, I’ve noticed that. Sure hope that doesn’t change for my Twitter link posts now that Google’s picked Jaiku.

    I’ve just spent a little time on Jaiku, but like Pownce it just lacks the simplicity of Twitter. I’m sure there’s ways to make a more feature-rich service while retaining a simple interface, but they’re not there yet.

    If the interface isn’t really simple, it won’t be fast, which is essential to how I use Twitter. Of course, it’s also easier to display the service on a basic phone, but I guess those are going away soon w/ iPhone, gPhone, and who knows what else!

  • http://twitter.com/aeroG Gordon R. Vaughan

    “Post a link on Twitter, Jaiku, or Pownce, then after indexing catches it, Google the name of company linked to and watch how high it appears in SERPs. Like #1 or #3 in many cases.”

    Yeah, I’ve noticed that. Sure hope that doesn’t change for my Twitter link posts now that Google’s picked Jaiku.

    I’ve just spent a little time on Jaiku, but like Pownce it just lacks the simplicity of Twitter. I’m sure there’s ways to make a more feature-rich service while retaining a simple interface, but they’re not there yet.

    If the interface isn’t really simple, it won’t be fast, which is essential to how I use Twitter. Of course, it’s also easier to display the service on a basic phone, but I guess those are going away soon w/ iPhone, gPhone, and who knows what else!

  • http://www.geoffjones.com/ Geoff

    I started to use Jaiku, However, Its text phone number is Finnish which means international roaming charges here in the UK. Twitter used to use a Channel Islands number (Now Isle of Man number) which are ‘free’ on UK Orange texing plans.
    Maybe Google didn’t buy Twitter after buying Blogger from Evan :-)

  • http://www.geoffjones.com Geoff

    I started to use Jaiku, However, Its text phone number is Finnish which means international roaming charges here in the UK. Twitter used to use a Channel Islands number (Now Isle of Man number) which are ‘free’ on UK Orange texing plans.
    Maybe Google didn’t buy Twitter after buying Blogger from Evan :-)

  • http://lofistl.com/ bill streeter

    Isn’t the 5,000 friends limit there because Facebook was designed to graph your actual real world social relationships, not your online entourage (your real friends vs your virtual friends)? People aren’t able to have real relationships with more than about 200 people at a time anyway–5,000 is being generous. If you are a business or org you’re supposed to start a group … or join MySpace ;)

  • http://lofistl.com bill streeter

    Isn’t the 5,000 friends limit there because Facebook was designed to graph your actual real world social relationships, not your online entourage (your real friends vs your virtual friends)? People aren’t able to have real relationships with more than about 200 people at a time anyway–5,000 is being generous. If you are a business or org you’re supposed to start a group … or join MySpace ;)

  • http://instamls.com/ andrew

    Google is not competition for FB. Google cannot do everything. I got news for you. There is no FB killer. It doesn’t matter what Google has or can do. Its about community and Google does not have this in terms of Socnet. Google will always be known for search and FB will be known for socnet.

  • http://instamls.com andrew

    Google is not competition for FB. Google cannot do everything. I got news for you. There is no FB killer. It doesn’t matter what Google has or can do. Its about community and Google does not have this in terms of Socnet. Google will always be known for search and FB will be known for socnet.

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  • Jo

    Orkut limits your friends to just 1000

  • Jo

    Orkut limits your friends to just 1000

  • http://scobleizer.com/ Robert Scoble

    Bill: no. The engineers at Facebook tell me the limit is there because Facebook doesn’t scale when you get thousands of friends. It has nothing to do with some evil plan to get you to only add your “real” friends, whatever those are.

  • http://scobleizer.com/ Robert Scoble

    Bill: no. The engineers at Facebook tell me the limit is there because Facebook doesn’t scale when you get thousands of friends. It has nothing to do with some evil plan to get you to only add your “real” friends, whatever those are.

  • http://scobleizer.com/ Robert Scoble

    Bill Streeter: you are particularly clueless about how important Facebook and other social networking tools are in replacing my contact list. I have collected more than 4,000 business cards in the past six years. Buzz Bruggeman, CEO of Activewords, has 12,000 people he KNOWS in his Outlook Contact list.

    Who are YOU to tell me that I can only possibly know 200 people? That’s bullshit.

  • http://scobleizer.com/ Robert Scoble

    Bill Streeter: you are particularly clueless about how important Facebook and other social networking tools are in replacing my contact list. I have collected more than 4,000 business cards in the past six years. Buzz Bruggeman, CEO of Activewords, has 12,000 people he KNOWS in his Outlook Contact list.

    Who are YOU to tell me that I can only possibly know 200 people? That’s bullshit.

  • http://scobleizer.com/ Robert Scoble

    Mike: I have 5,000 reasons to love Facebook and 500 to hate it. Heh. But, yes, you are right. I’m probably not moving off of Facebook no matter how cool Google’s thing is.

    It also explains why nearly everyone in Brazil who is on the Internet is also on Orkut.

  • http://scobleizer.com/ Robert Scoble

    Mike: I have 5,000 reasons to love Facebook and 500 to hate it. Heh. But, yes, you are right. I’m probably not moving off of Facebook no matter how cool Google’s thing is.

    It also explains why nearly everyone in Brazil who is on the Internet is also on Orkut.

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  • http://www.mobasoft.com/ Michael Bailey

    If Buzz B. never slept and spent 43 minutes with each on his 12,000 contacts he could make it through the entire list in one year.

    43 minutes a year talking to someone, that’s not really KNOWING them, is it?

  • http://www.mobasoft.com Michael Bailey

    If Buzz B. never slept and spent 43 minutes with each on his 12,000 contacts he could make it through the entire list in one year.

    43 minutes a year talking to someone, that’s not really KNOWING them, is it?

  • http://www.vaspersthegrate.blogspot.com/ vaspers aka steven e. streight

    Twitter deserves to be “killed”. They don’t listen to user feedback, no improvements, lying error messages, downtime, etc.

  • http://www.vaspersthegrate.blogspot.com vaspers aka steven e. streight

    Twitter deserves to be “killed”. They don’t listen to user feedback, no improvements, lying error messages, downtime, etc.

  • http://www.vaspersthegrate.blogspot.com/ vaspers aka steven e. streight

    @Gordon R. Vaughan – No worries. Simply configure your Jaiku page to receive feeds from Twitter. Then all your Twitter messages will automatically become Jaiku messages, too. That should help SEO a lot.

  • http://www.vaspersthegrate.blogspot.com vaspers aka steven e. streight

    @Gordon R. Vaughan – No worries. Simply configure your Jaiku page to receive feeds from Twitter. Then all your Twitter messages will automatically become Jaiku messages, too. That should help SEO a lot.

  • http://www.vaspersthegrate.blogspot.com/ vaspers aka steven e. streight

    And remember Twitterphiles: Jaiku has solved the threaded conversation problem by enabling comments to be added to any Jaiku message.

    Twitter’s “in reply to” goes to the most recent message, not a specific tweet. That’s ridiculous.

  • http://www.vaspersthegrate.blogspot.com vaspers aka steven e. streight

    And remember Twitterphiles: Jaiku has solved the threaded conversation problem by enabling comments to be added to any Jaiku message.

    Twitter’s “in reply to” goes to the most recent message, not a specific tweet. That’s ridiculous.

  • http://www.vaspersthegrate.blogspot.com/ vaspers aka steven e. streight

    @Michael Bailey aka Mobasoft – Love your definition of Socnet Friends:

    We should probably just call it the list of “People who I target my message at”.

  • http://www.vaspersthegrate.blogspot.com vaspers aka steven e. streight

    @Michael Bailey aka Mobasoft – Love your definition of Socnet Friends:

    We should probably just call it the list of “People who I target my message at”.

  • http://www.savorytimes.wordpress.com/ brklynsurfer

    I wonder if the Google acquisition is about the Social network of Jaiku or maybe building an active contact list for the rumored Gphone? The Symbian s60 client shows the presence of your contacts. All Jaiku needs to beat Twitter is a US SMS number and a private message option.

  • http://www.savorytimes.wordpress.com brklynsurfer

    I wonder if the Google acquisition is about the Social network of Jaiku or maybe building an active contact list for the rumored Gphone? The Symbian s60 client shows the presence of your contacts. All Jaiku needs to beat Twitter is a US SMS number and a private message option.

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  • http://blog.fabioseixas.com.br/ Fabio Seixas

    Orkut limits the number of friends to 1000.

  • http://blog.fabioseixas.com.br Fabio Seixas

    Orkut limits the number of friends to 1000.

  • http://rodboothby.wordpress.com/ rodboothby

    I just posted the comic that sums it all up. I heard about this new from tweets on Twitter. And heard about this specific post from tweets on Twitter.

  • http://rodboothby.wordpress.com/ rodboothby

    I just posted the comic that sums it all up. I heard about this new from tweets on Twitter. And heard about this specific post from tweets on Twitter.

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  • T & J

    Robert,

    How is Jaiku about presence? I don’t understand Tim O’Reilly’s comment.

    To me Twitter is just a copy of Jaiku.

    Thanks for your thoughts.

  • T & J

    Robert,

    How is Jaiku about presence? I don’t understand Tim O’Reilly’s comment.

    To me Twitter is just a copy of Jaiku.

    Thanks for your thoughts.

  • http://faceosphere.com/ Mark

    Tumblr.com user here, but it’s still microblogging to me!