The truth about traffic on the Internet

Ahh, the Guardian got into a little dirty truth about traffic on TechMeme: there isn’t many people there.

Every time I get on TechMeme I get 500 to 3,000 visits. That matches what the Guardian and what Nick Carr are seeing.

But, truth is not many sites out there do any better. Yeah, when I get on Digg I get 20,000. When I got on the front page of the BBC a couple times in the past month I got 5,000 each time. But Valleywag? I get 100 to 1,000 visits (I’ve been on there something like 20 times including with some VERY sensational posts that would make anyone click and ask themselves “what the heck did that guy do?”)

Even when I quit Microsoft and was in 150 newspapers and TONS of blogs and such I got 200,000 visits in a two-day period.

Dave Winer? A few thousand per link, but sometimes only a few hundred. Wired? A few thousand. Stumbleupon? I got tens of thousands once, but not lately. Twitter? A few hundred, even when dozens of people put my link up.

I was on the Register one time and only got a few hundred visits even though a friend of mine claimed they had millions of visitors.

My own blog? Most links lately will drive a few hundred visits. My link blog seems to be a little bit better, but not much according to people who’ve been on it.

So, if you’ve gotten a good shot of traffic where do you find you get the most traffic?

Oh, and why does TechMeme get the hype? Because Eric Norlin said in his interview with me today that he reads it. If he reads it that’s good enough for me.

I don’t want a big audience. I want a smart audience. So far I’ve gotten exactly that from TechMeme.

If I wanted a big audience I’d go write a Paris Hilton blog or something like that.


Filed under: TechMeme, Traffic, blogging @ 12:07 am | 116 Comments

116 Comments

  1. Krish Says:

    I get traffic faster on Stumbleupon but in terms of numbers, Digg and Slashdot wins.

  2. Kevin Says:

    I had to laugh at your last sentence as that’s the running joke on the Sun Microsystems “bloggers” alias. If you want hits, blog about PH.

  3. Steve Spalding Says:

    In the top tier blogs (for the sake of argument, call that the Technorati Top 35) and maybe some of the big media properties like CNET, it really all depends on the piece.

    If it’s something entirely new like a product release, it might drive a lot of traffic. If it is some small piece of niche news (like V-wag tends to publish), you will only get those few people who actually care clicking through.

    Publishing cycles have expanded to include dozens of posts a day on some of these blogs. Only a few posts a day will catch fire. It’s the way it has to work, I fear. Thus the belief that these sites are driving less traffic per link.

    Once you get past that top tier, then the traffic that any individual site can drive is nominal unless they happen to write for a very close-knit niche. Example, a post of mine appeared on the front page of a blog in New Zealand for 2 days. The traffic for the site is about 1/20th of Digg but I probably got 10k visitors in that period.

  4. Ronald Lewis Says:

    “Quality over quantity” — indeed.

  5. Thomas Says:

    “I don’t want a big audience. I want a smart audience.” Quality over quantity.

    I like this statement, it demonstrates that everyone isn’t all about numbers, but about building a good, solid community.

  6. M Freitas Says:

    Scoble, why link to TechMeme instead of linking directly to The Guardian (http://scobleizer.com/2007/10/10/the-truth-about-traffic-on-the-internet/)?

  7. M Freitas Says:

    Oooops, sorry. Make that http://blogs.guardian.co.uk/technology/2007/10/09/why_we_all_overestimate_techmemes_influence.html

  8. Robert Scoble Says:

    M Freitas: because by linking to TechMeme you get to see a broader conversation that’s happening, not just one post.

  9. M Freitas Says:

    Fair enough. I just think that TechMeme is limiting. I personally never visit it. Most of the times is an echo chamber!

  10. Robert Scoble Says:

    M Freitas: in that case you should subscribe to my link blog. It’s broader than TechMeme and I watch a ton of blogs for you. Saves you time and makes sure you see the best stuff.

  11. bg Says:

    Maybe net traffic is all just one group of like 100 people going from site to site over and over, like the one fruit cake that circulates at Christmas.

    Just sayin.

  12. S Grey Says:

    I feel that techmeme gives a great snapshot of the tech industry. If you want more depth and less echo you have to start trawling the feeds.

    As for traffic, in my niche, stumbleupon rules. I haven’t found anywhere else that supplies such a steady stream of knowledgable traffic. Stumbleupon may not give you the big Digg numbers but when you are surviving (and thriving) in the long tail you wont get on the front page of Digg anyway!

  13. Marketing alternatif online et offline | Bastien Demange » Un post interessant de Robert Scoble a propos des audiances sur internet Says:

    [...] ne reprend pas tout mais voici l’essentiel de son post sur les audiences rentrantes des principaux sites de news [...]

  14. Christopher Coulter Says:

    When a niche, thinks it’s the world, and yet someone points out the obvious small numbers, the argument always goes, that the small audience, is quite a bit “smarter”, worth 10 or more of the riff-raff, and that the “common people” are vastly inferior have such lowbrow tastes, as if they had any sense whatsoever they’d already be here.

    When traffic low, claim “superior” audiences or “community”, when traffic high, claim the trend has finally taken hold, you of course, being the first to know. It’s a great shell con-game — you never lose.

    Low = Better people. “Smarter” more “engaged” audiences, more “purchasing power”, greater mind-share, the “influentials”, The Übermensch. The best wisdom of the masses.

    High = They finally get it, but what stupid morons they be, for taking so long. We were here first, and we invented everything, you must pay your fair share and worship us.

  15. Stephane Rodriguez Says:

    This is not the only truth about Techmeme.

    Try to explain why Techmeme has NEVER linked to a non-English website. Good luck.

    Techmeme is to me an absolute abomination. It’s exactly the kind of sites that corporations want you to stick with, because it’s such a 0.000000000000000001% of the internet, therefore a good way to keep you UNINFORMED about what’s going on.

  16. Duncan Says:

    Well said, and totally right.

  17. Uberalex Says:

    I’d love to see the Scoble Paris Hilton post, just for her reaction to “So, who are you?”

  18. Bill Austin Says:

    I was mentioned in an article in the New York Times Cooking Section once and got about 7000 visitors from that.

    I have had Stumbled articles get 8000 to 10,000 page views in a couple of days. Most of the time SU results in about 300 page views in a few minutes, then, if people like it, it gets more, and then more.

    If people hate it, it vanishes, never to be seen again.

    I also used to get a lot of visits from the front page of wordpress.com back before Matt decided my blog is not very interesting and banned it from the top blogs ranking.

  19. Quanto traffico nei blog? | Fed’s Bolsoblog Says:

    [...] The truth about traffic on the Internet: [...]

  20. Danny Says:

    Smart audience interested in similar stuff, yup.
    Re. TechMem - from what I’ve heard of the selection algorithms they sound exactly designed to keep echo chamber blogs at the top of the list.

    Hmm, not sure if I am subscribed to your link blog - got a link?

  21. Anon E Mouse Says:

    “there isn’t many people”? Sigh.

    Look, what makes you think you aren’t writing a paris hilton blog, for the tech world, anyway? Equally fluffy and lacking substance, but lacking the audience, too.

    It seems to me to be a mistake to equate tech fanboy fluff with substance.

  22. Rufus Says:

    Never been Digged, but the biggest single influx I ever had was from StumbleUpon, amounting to about 45,000 hits over a period of several weeks. In comparison the couple of times I’ve been on BoingBoing, I’ve seen 10-15,000, kottke.org 2-3,000, del.icio.us/popular 2,000, and other sites like Fleshbot and Metafilter <500.

  23. DarrenBarefoot.com Says:

    How Much Traffic is the New York Times Worth?

    Discussing a blog post on the Guardian’s site, Robert writes about referral traffic–the number of visitors he receives when he’s referenced on other sites:
    Every time I get on TechMeme I get 500 to 3,000 visits. That matches what the …

  24. Comment on The truth about traffic on the Internet by M Freitas Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  25. Comment on The truth about traffic on the Internet by Duncan Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  26. Dan Blank: Publishing, Innovation & the Web » Blog Archive » Do You Want a Large Audience, or a High Value Audience? Says:

    [...] is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be [...]

  27. Support this story on Stirrdup Says:

    The truth about traffic on the Internet

    This story has been submitted to Stirrdup. Your support can help it become hot.

  28. gary Says:

    Who are you again?

  29. It’s not about the eyeballs, it’s the brains - - mathewingram.com/work Says:

    [...] both Robert Scoble and Nick Carr have jumped into the fray, talking about what Scobleizer calls the “dirty little truth” about Techmeme. Carr says the site has a “fairly modest, if rabid, audience.” Does this [...]

  30. UK_media_blogger Says:

    As someone said earlier, the sites mentioned are all blogs. It’s the mainstream media sites that drive traffic, though of course they are less likely to link to a blogger. When I’ve had a link from a couple of the ISPs here in the UK (an audience 1/7 that of the US) I’ll ge a few thousand clicks; from a retailer, again ditto, a few thousand. A recent link from cnet.com resulted in over 70k clicks over a two week period. But from the blogs? As you say, digg/slashdot/stumbleupon ok, everyone else - well, it’s the long tail.

  31. Scripting News for 10/10/07 « Scripting News Annex Says:

    [...] the meantime, I am absolutely delighted to see a piece by Scoble on top of Techmeme, one which explains how flow works in the tech blogosphere. There’s also a [...]

  32. dan Says:

    We made techmeme on our site for the first time last night, and thanks to the 4 people who clicked on the link. For us though it is more about arrival than numbers, being on techmeme is a milestone, one to be celebrated and enjoyed. But realistically if you google our site and techmeme, we have as many links, we are as popular in technorati, they have a page rank of 7 while we hang out at page rank 0. In the mean time we have made one of our milestones, it all works in the end. And there is a certain amount of humor on this one. Digg, Reddit, etc have been good, but the best refferal source has always been google, closely followed by live. Love web 2.0, we still need web 1.0.

  33. Frank Turd Says:

    I’m not so sure that I’m smart.

  34. Bob Says:

    Robert, I am not certain how you measure your traffic here. I rarely hit your site; I read the feed daily, however. The only reason I am here now is to leave this comment.

    It seems like a lot of my web time is spent reading off-site. Only when I read “smart content” am I compelled to respond. I wonder if that traffic is measured . . .

  35. Bobbie Johnson Says:

    I’m the author of the Guardian blog post you mention.

    Sure, there’s a quality over quantity issue. Most of us would rather have good, intelligent readers than a swarm of abusive visitors. But I think it’s not wrong to have a correction before the scale gets too out of whack.

    OK, so there are a maximum of 5,000 top level tech-heads who might drive past you after seeing a story on Techmeme. They’re pretty high quality traffic (not exclusively, though). But there are still only 5,000 of them - I’m not sure it’s enough of a critical mass to drive forward any kind of ecosystem apart from one based purely on something (a) ladder-climbing (Techmeme as popularity contest).

    Don’t get me wrong - I like Techmeme; I use it a lot. I just think we’ve got to keep our toes in touch with reality; the constant chatter about it seems out of line with the actuality of what it does.

  36. Louis Gray Says:

    Just last week, I posted a chart showing the “stickiness” of TechMeme and Scobleizer visitors vs. Spikiness (like Digg and StumbleUpon). While you won’t get the huge spikes of Digg, TechMeme visitors, in my opinion, have more value, because they are engaged and will more likely both return or sign up to RSS

    Tech Blog Link Power: Spiky Visitors or Sticky Visitors?
    http://www.louisgray.com/live/2007/10/tech-blog-link-power-spiky-visitors-or.html

    As for traffic, one has to decide why they blog in the first place. If it’s for conversations, then it doesn’t really matter all that much how many visitors they have. If it’s to sell ads, that’s another story. I hope most bloggers are out there to be educated, to share a story and to communicate.

  37. Is Techmeme Overrated? » The Bivings Report Says:

    [...] think Techmeme is definitely a small, insular world.  However, as Scoble wrote, it is a small, insular world that wields a disproportionate amount of influence.  [...]

  38. Insanity Or Conventional Wisdom In Social Networking Says:

    [...] touched on the topic yesterday, and Scoble, Dave Winer and the Guardian are debating the concept over at Techmeme. Scoble claims he wants a [...]

  39. daniela barbosa Says:

    Might just be my own user behavior- i read scobleizer in my feed reader and the majority of the time if i see you on techmeme (which i basically check every 2 hours or so) i probably already read your post and i am looking for bloggers who are starting,following or joining the same conversation- or what Techmeme is even better at i am discovering new topics and bloggers that i would probably not have found in my own feed reader (which yes includes you link blog among others).

  40. Ryan Says:

    I’ve been on Fark, Shoutwire, ebaum’s world, etc and they send decent traffic.. but their traffic sucks.

    They don’t buy, they don’t click ads, and they don’t leave comments (preferring instead to comment on the site they came from, not mine)

    The only benefit of this traffic is that it usually generates a few other links on other websites.. which helps with SEO

    As far as good traffic, yahoo site of the day was by far the best. many hundreds of thousands of visitors who actually clicked ads and commented!

    Kim Komando reference actually saw a good increase in converting traffic too.. so does local news shows whenever they mention me (plug: I’m on channel 4 in Detroit tonight at 11 talking about internet slang)

    I’ve been on Scoble’s link blog too. I got a couple hundred visitors.. but no comments / ad clicks, etc from it.

  41. Stefano Says:

    Links in famous sites increase traffic. :-)

  42. daniela barbosa Says:

    and one more thing because i just noticed this behavior as i did it…i just cruised over to Techmeme saw Techcrunch, Winer etc talking about this topic- i have work to do and an appointment to get to looking at all the headlines clicked on one that had an interesting headline that i hadn’t seen the blog name before and decided that if i am still interested in the topic later i will read Techcrunch and Winer later in my reader.

    The power of Techmeme is the aggregation and discovery for the user.

  43. Calidad, no cantidad : EREBE Says:

    [...] Scoble, hablando sobre el tráfico que recibe de Techmeme y en respuesta a un post publicado en The [...]

  44. Joseph Hunkins Says:

    Great summary of some of the TechMeme traffic issues, though TechMeme is clearly catering to an “elite” audience and it’s also premature to think TechMeme will not grow to be *the* key tech news provider in a year or so. It’s the best way to sort through the mess and as Gabe improves things it’ll get even better.

  45. Eric Says:

    I’ve gotten (relatively) huge traffic spikes - 3,000 to 10,000 hits in a day, up from what’s normally ~100-200

    What I’ve found is that when that happens, it makes little difference. In a couple of days, traffic returns to normal, and almost none of those people leave comments, click ads, or so much as bother to explore the site. They read the linked article and then go.

    Search traffic seems to bring the most activity. People who find the site through Google tend to click around a bit before leaving. RSS subscribers seem to be the best metric for an engaged audience.

  46. Insider Chatter by Donna Bogatin » Techmeme vs. Facebook: Scoble Wants Quality Over Quantity? Says:

    [...] Robert Scoble on the virtues of a Techmeme fueled (mini) traffic boost: “I don’t want a… [...]

  47. Robert Scoble Says:

    Bobbie Johnson: your article, according to my friends, isn’t driving much traffic either. So what makes you more authoritative than TechMeme? Or more interesting?

  48. Industry Girl » Blog Archive » On Traffic, Techmeme, and the Web Says:

    [...] liked Robert Scoble’s post about Techmeme today, because of this sentence: I don’t want a big audience. I want a smart [...]

  49. Robert Scoble Says:

    Stephane: I really don’t care about non-English sites. If you want to participate in the technology industry learn to write English. If you want a Japanese audience, learn Japanese. I don’t mind it at all that TechMeme isn’t bringing non-English sites.

  50. TechMeme on … TechMeme « Joe Duck Says:

    [...] Robert Scoble, in response, has a  great  summary of how he gets very different traffic depending on the source.     Although he does not focus on the *topic*, clearly that matters a lot as well.    Scoble’s blog is influential enough that it would often send more traffic to a linked site than TechMeme.     I’ll have to check my own stats to be sure but I the times I’ve had links from ”A list” bloggers like Robert Scoble, Jeremy Zawodny or Matt Cutts  it has sent more traffic than my frequent links at TechMeme - though I have never had a post be a “headliner” at TechMeme.    In fact I don’t think Gabe’s algorithm would allow his “second tier” sites to have featured posts.   My (wild) guess is that TechMeme has at least two lists of blogs/sites, and only sites and blogs on his top tier list can have the posts featured prominently - others are relegated to the comments section even if it’s a more detailed, more linked, or better post.   [...]

  51. William Tildesley Says:

    The problem with things like TechMeme and the Technorati 100, is the fact that it’s reserved for elite’s, not saying this is bad, but most of the good stuff comes from the bloggers you stumble upon whilst browsing the web, and anyway would you call things like lifehacker and gawker blogs? I think we have to separate the publishers like Gawker Media and TechCrunch away from blogs and give them a new name.

  52. fp Says:

    In Bobbie Johnson’s defense, the only thing s/he seemed to be saying in that comment was that techmeme is just another webpub with an avid, though relatively small readership and a link there drives a little traffic (as a link here does).

    This whole tech blogging scene has traffic numbers that are a couple of orders of magnitude smaller than reasonably well visited political and pop culture sites.

    No value judgment there. That’s just how it is. (I’m here because I clicked through from Dave Winer, whose blog, Scripting News, I read quite regularly).

  53. mario romero Says:

    Scoble: my biggest link so far remains scobleizer, my app went from about 1000 to close to 4000, 1 day. thats installed users not just clicks.

    cheers!

  54. Robert Scoble Says:

    fp: agreed, although when I was on John Edwards’ plane when he announced he was running for President I was linked to by some of the political sites and they don’t drive much traffic either. Newspapers drive very little, in my experience. I’d rather be on TechMeme than be in the Guardian, truth be told.

  55. Paul Says:

    … and what about Fake Steve?

  56. GM Says:

    I recently got 50,000 from a story that was posted to Fark.

    I hereby declare Fark to be the new King of teh Intarwebs!

  57. ram Says:

    Digg gave me some 40k hits when my blog is on the front page, but the traffic only lasted for 2 days and it broke my server for couple of hours. The same story was linked by Lifehacker and in a weeks time it gave me 20k hits, the good thing about lifehacker is it is still driving some traffic to my site. Stumbleupon also good in the long run, it drives traffic steadily.

    My conclusion is that get a link from a top blog in your niche and you will see traffic and more importantly those visitors will return. If you get on to Digg front page traffic only lasts for 2 days and then no one will return back.

    Although i never got in to Techmeme i daily visit it to see what’s hot in the tech world

  58. Mike Drips Says:

    You mean Paris Hilton DOESN’T write this blog?

    Are you sure?

  59. Stephane Rodriguez Says:

    Scoble said “I really don’t care about non-English sites.”

    Unfortunately if you say so it contradicts the definition of Techmeme.

    Do you want my definition, or Gabe’s ?

  60. fp Says:

    The whole question of traffic flows versus traffic ranks is very interesting, particularly as it applies to ranking “services.” I had a post yesterday about geek t-shirts (one shirt has a graphic equalizer display on the front that measures ambient audio, the other is a wifi detector, both are battery powered). Doc Searls linked to that post and I got a huge (for me) traffic boost from his linkage. Today Norm Jenson linked to it and I expect an even bigger boost from Norm than I got from Doc. Doc is on a new blog, but his readers seem to have moved with him, and he probably picked up quite a few in his new community. Norm just keeps plugging away at One Good Move year after year. We’ve all heard of Doc, but how many of us know Norm? Hard to say, but I’m guessing Norm’s traffic dwarfs most tech bloggers. So he has this huge volume of readers, but I’ve never seen him on the top bloggers lists. There is food for thought in that. As the real number of people using the net goes up, I wonder what that does to the relative percentage of tech blog readers and to the real number of tech blog readers? I think we’re in a very small and specialized niche.

  61. The Science of SPAM (Hint: It’s an Arms Race | And: A Better Mahalo) « SmoothSpan Blog Says:

    [...] is the answer to Scoble’s lament that great content is now a commodity.  He also talks about how hard it is to get a lot of link juice in the blogosphere.  Scoble takes all this and translates it to boredom with blogging and the [...]

  62. sonia Says:

    how did your numbers get up in the hundreds of thousands to begin with? am i asking the obvious? :)

  63. David Jackson Says:

    We’re slightly different from most of the other tech commenters here, because Seeking Alpha is a stock market site that covers the tech sector among many others. Our conference call transcripts have been picked up many times by TechMeme, as they are primary source material for what’s really going on in companies and are often the starting point for blog discussion. We don’t get huge traffic — a few thousand page views — but the traffic we get is extremely high quality, and as a result our transcripts have now been discovered by many senior executives in tech companies. We’ve had similar experience with PaidContent.org in the media sector.

    Traffic from Digg is spiky and tends not to result in recurrent readership.

    We get a relatively larger and higher quality traffic stream from the sites for Apple fans, such as appleinvestornews.com and Mac Surfer, which we are on frequently because of our extensive recent coverage (again, from a stock perspective) of the iPhone.

    Also, we have a tag for housing for content covering the housing market, and there’s a lot of traffic from housing related sites.

    Hopefully this is a slightly different perpective than the pure tech focus you guys have.

  64. Jim Kukral - Marketing Ideas Online » Blog Archive » Who Cares About Traffic? Techmeme Is A Branding Game Says:

    [...] Scoble, traffic is for kids. The real value of being on Techmeme, having your stories listed on Techmeme [...]

  65. mysterymika101 Says:

    I think that my ’showgirl school’ (it is really a place for wannabe strippers to check out b4 going to work in a club is a unique blog/ idea. will you big boys help me drive more traffic to this place that isn’t that filthy- but somehow got flagged as mature… I just talk like a sailor about the facts of life in the strip. Please, I only seldom blog about PH look a likes. Could I be a better kiss up?

  66. toivo Says:

    whataboutthetrafficforthe

    link blog?

  67. Bobbie Johnson Says:

    Scoble: I think somebody else said it up there first. I wasn’t making a value judgement, just trying to get some perspective.

    I’m not sure why anyone needs to get defensive about it.

    You’re right, I imagine that the Guardian doesn’t drive vast amounts of traffic either - certainly not my little blog, which ponders along of its own accord. But since we’re not an aggregator I don’t think it’s particularly important or relevant, and nobody’s talking us up.

    Like I said, I’ve got a lot of respect for what Gabe’s doing - it just seemed to me like nobody was giving any sense of proportion to the leaderboard. Seems like a topic worth talking about, no?

  68. Robert Scoble Says:

    toivo: I don’t have stats for the link blog.

    Paul: I’ve been on Fake Steve a number of times. Usually get a couple of thousand visits from there. A lot more than Valleywag.

  69. Variety News (beta) » Blog Archive » Scobleizer: The truth about traffic on the Internet Says:

    [...] Scobleizer has to say in connection with the Guardian’s article regarding Techmeme’s traffic. Every time I [...]

  70. Robert Scoble Says:

    Bobbie: of course it’s worth talking about! Especially cause this got me on TechMeme today. Heheh!

  71. CVOS man Says:

    Its not the traffic, but what you do with the traffic. With this blog your conversion goals might be to increase RSS subscriptions and get people to click on your advertisements to your book and show.

    Robert, how many books does this blog sell?

  72. letters Says:

    Maybe there aren’t many people there… but those who count might be linking to your blog. I’ve never been on digg or stumbled upon much, but one link to pharyngula and wham! hit count hit the roof. It was fun.

  73. E L S U A ~ A KM Blog by Luis Suarez » Blog Archive » elsua’s Second Anniversary Says:

    [...] massive readership dropping by once or twice and then moving on. I would rather prefer to have a smart readership that sticks around for a while. So thanks a lot as well for dropping by every now and [...]

  74. Stats: “When traffic low, claim ’superior’ audiences …  »TechAddress Says:

    [...] has finally taken hold, you of course, being the first to know.” — Career angry-man Christopher Coulter’s can’t-lose strategy for bragging about website [...]

  75. DVR: Netflix doesn’t need to fear Vudu’s magic  »TechAddress Says:

    [...] has finally taken hold, you of course, being the first to know.” — Career angry-man Christopher Coulter’s can’t-lose strategy for bragging about website [...]

  76. patricia Says:

    @ Chris Coulter - I believe that happens moreso because of the overall lack of understanding of what is traffic, what makes for good traffic, etc., within the broad market (advertisers, bloggers, media, etc.). Everyone expects every site to have huge numbers but that’s never been consistent with media business, or television, for that matter. Niches are just going to be smaller and that’s that.

    The top vertical publications in print media, for example, has about 50-80k circulation and that’s considered high for a vertical. I think the web is going to prove basically the same, but the industry overall is still a little closed minded and inexperienced to understand it yet. People haven’t really even really discovered that Alexa has flaws as an analytics tool, or that traffic can be and is bought/engineered. I think it’ll be a long while before anyone fully understands what traffic should look like in niches, like techmeme.

    So, you hear a lot of that garbage but don’t blame the messenger.

  77. Comment on The truth about traffic on the Internet by patricia Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  78. Comment on The truth about traffic on the Internet by Variety News … Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  79. mal Says:

    how many hits have you now received from google searches for paris hilton?

  80. Endy Says:

    Valleywag publishes a live link to their stats on their front door. Do you? Apologies if I missed it.

  81. 2.0weblogs.net/work Says:

    Awesome article. iGot a ton once when i mentioned Lindsay Lohan and MTV linked to the Thunk Different blog. Nothing like a good Digg tho. Peace.

    -Americo

  82. Tanasije Gjorgoski Says:

    What about ctrl+click (right click/open in new tab) clicks? Are referrers tracked for this kind of clicking?
    I use lot of this, and for aggregators like techmeme I tend to just open new tabs for the links.

  83. Kevin Gamble Says:

    The most traffic I’ve ever gotten is when you linked me from your Fast Company blog. TY, btw!

    2nd StumbleUpon.

    3rd TechMeme.

  84. Joe Says:

    I think Bobby is spot on. The problem with internet communities in general is the lack of perspective of size. The world is big and the fact all the posts here are talking about a few thousand hits just demonstrates the point. These figures represent a very very small percentage of the English speaking IT industry… which in itself is very small percentage of the average person on the street.

    All these great community sites haven’t come close to cracking the egg with the average consumer.

  85. vaspers the grate aka steven e. streight Says:

    Love this post, Robert. People who care about blog traffic are idiots pandering to 13 year old Harry Potter worshipers.

    Digg? Just a bunch of Nazis over there, and lemmings.

  86. vaspers the grate aka steven e. streight Says:

    Joe with No Website or Blog: what do you know about anything?

    Scoble just said it’s not about “influencing” the masses, but influencing smart people who actually change the world, not lemmings who follow any charismatic warmonger or leader.

  87. Comment on The truth about traffic on the Internet by vaspers the … Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  88. krsnaKhandelwal Says:

    I am trying to get traffic to my blog through word of mouth and I am finding that it is working to an extent. However , I am having to work very hard to feed it and make useful and relevent as it is related to Indian stock market. Since I am not a technical person I find it hard to use the tools recommended.

  89. Daniel Brusilovsky Says:

    I had a lot of traffic when you interviewed me, but after that, it slowly went down!

    Daniel

  90. Jim Kukral - Marketing Ideas Online » Blog Archive » Forget Traffic, It’s A Waste Of Your Time Says:

    [...] is right, and I knew it, and now the “dirty little secret” is out? Look, it wasn’t a secret to me. This tiny little bubble we all live in in this [...]

  91. moralsandethics Says:

    Quality over quantity!!

    Yes I beleive in the same becuase just getting the traffic in not important but they should take the benifts from the same

    MoralsandEthics
    http://moralsandethics.wordpress.com/

  92. Comment on The truth about traffic on the Internet by krsnaKhandelwal Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  93. Scott Says:

    Great info, although it was a little bit confusing at first. I was lost as to what you were talking about at the start haha. Thanks for the help!

  94. luca Says:

    Slashdot, definitely.

  95. The Hourly Rate | Madonna Jumps | A Social Test | Crosstown Traffic | Second Life Adjustments « PRNewser Says:

    [...] Scobleizer: The Traffic Debate Continues [...]

  96. Comment on The truth about traffic on the Internet by luca Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  97. Web Community Forum » Blog Archive » Facebook stats dip? Oh noes! Says:

    [...] the top of TechMeme right now (yes, Scoble, I read it too) is a post from Om about new Comscore stats showing a dip in Facebook traffic for the month of [...]

  98. Cosa porta più traffico? Says:

    [...] blogger ed ex uomo Microsoft, ha scritto un paio di giorni fa un interessante post dal titolo The truth about traffic on the Internet. Nell’articolo si analizza il rapporto fra citazioni del suo blog su alcuni siti e visite [...]

  99. Shanti Braford Says:

    Digg - 20,000

    StumbleUpon - 10,000 - 25,000

    Reddit - 5,000

    del.icio.us/popular - 3,000

    Spillover traffic from bloggers who’ve found my sites through these sources: Priceless

  100. louisgray.com Says:

    Link In. Link Out. Shake it All About.

    TechMeme delivers hundreds of visitors if a story is a lead story, and can be a few dozen if you are following someone else. Digg can deliver thousands.

  101. Jake Says:

    @shanti

    I agree - great way of saying it.

    Robert - love the debate. Thanks for posting.

  102. Interesting Links October 09 to October 12 | James Galvin Says:

    [...] The truth about traffic on the Internet « Scobleizer [...]

  103. Comment on The truth about traffic on the Internet by Interesting … Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  104. mlankton Says:

    My site is 10 weeks old, and 100 unique visitors is a good day for me. I think I have done the things I need to do to move things forward, I just have to keep delivering content and wait. It’s disheartening but I guess everyone goes through this.

  105. The truth about traffic on the Internet Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  106. Comment on The truth about traffic on the Internet by The truth … Says:

    [...] You can read the rest of this blog post by going to the original source, here [...]

  107. How we’re twisted, day 2 | Esnelsin Downloads Says:

    [...] am absolutely delighted to see a piece by Scoble on top of Techmeme, one which explains how flow works in the tech blogosphere. There’s also a [...]

  108. J.P.C. - Jason Clarke | More high-profile blogger bellyaching Says:

    [...] Back in July, Robert Scoble wouldn’t stop talking about the wonder that is Facebook (search for the word Facebook on this page, for example). Then, less than a week ago, he posts a very honest and interesting look at the truth about web traffic - the truth being that there simply isn’t as much traffic out there as we’d all like to believe. [...]

  109. The Zone Read » Blog Archive » links for 2007-10-11 Says:

    [...] The truth about traffic on the Internet « Scobleizer Interesting post from Scoble on “referring” sites. (tags: traffic) [...]

  110. thebusinessofsoftware.net Says:

    The buzz index!

  111. » Comment on The truth about traffic on the Internet by … Says:

    [...] Original post by thebusinessofsoftware.net [...]

  112. Rem Says:

    Traffic can be hype but you can have millions of visitors to your blog if you come up with something shocking that’s first hand that everyone online is looking to find. But even that will be temporary.
    There are ways to get more traffic but quantity vs quality is the issue.

  113. Andy HoboTraveler.com Says:

    I get the feeling that the web is becoming a big used car sales lot. The want to clean up the car, wash down the motor and sell a lemon.

    This business model of spinning the social networks is a temporary climax, with too much foreplay needed. Then the girl leaves as soon as you stop putting the money on the table.

    I would rather be on a on-theme site and there continuously for years than one time in digg or stumbled or all theme genetically impaired, mass breeding rabbit sites.

    Good business is a day to day traffic, not spikes, especially when the spike is totally manipulated.
    Andy of HoboTraveler.com

  114. Timon Says:

    Totally agree with you andy..quality not quantity…but quantity and quality is good…
    As long as its always there and doesnt need to be fed all the time by your time..

  115. Jerry Says:

    Well said Andy, absolutely right.

  116. megacheapphones.com Says:

    There is a definitely a place on the web for Paris Hilton blogs (or is that Britney blogs these days?).. but perhaps no place for one more..

    Cheers!

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