How many Google Reader subscribers do you have?

UPDATE: This list is no longer accurate. Google updated the numbers last night and they all changed pretty dramatically. I’ll update the list later this week when I have time.

Darren Rowse on ProBlogger showed me how to look up how many subscribers I have on Google Reader.

So, I went looking for some numbers.

Keep in mind that these are ONLY for Google Reader, which is only a small percentage of subscribers (although a growing number).

First, though, let’s look at the TechMeme Leaderboard. The numbers of Google Reader subscribers are in parenthesis.

1. TechCrunch (Google Reader says: 117,690 subscribers on one URL, 11,470 on another — this is for US site)
2. New York Times (33,159 for front page, 5,298 for top 10 most emailed items)
3. Engadget (146,449, it lists a number of others too — compare to only 28,289 for Gizmodo)
4. Ars Technica (about 19,000 in quick add up of all their feeds)
5. CNET News.com (14,395)
6. Read/WriteWeb (8,479)
7. The Register (5,826 for main feed, 1,208 for headlines)
8. GigaOM (5,393 subscribers, plus 1,840 for ommalik feed)
9. Silicon Alley Insider (unknown)
10. Computerworld (1,341 for breaking news, 1,959 for top news)
11. InfoWorld (889 for TechWatch blog, 4,384 for top news)
12. eWEEK.COM (5,021 for tech news, about 1,000 for other feeds)
13. Wall Street Journal (2,033 subscribers)
14. Associated Press (532 subscribers)
15. paidContent.org (401 subscribers)
16. AppleInsider (16,326. Compare to 16,646 for MacRumors)
17. BBC (202,463 for front page, 6,971 for Tech)
18. Crave: The gadget blog (3,136)
19. Search Engine Land (3,910, none for new Sphinn)
20. Reuters (4,006 for top news)
21. BusinessWeek (7,209, 3,617 for tech)
22. Bits, New York Times tech Blog (212)
23. Techdirt (12,628)
24. Webware.com (4,071)
25. TorrentFreak (981)
26. Between the Lines (1,588)
27. CrunchGear (4,190)
28. CenterNetworks (254)
29. All About Microsoft (542)
30. VentureBeat (1,138)
31. The Unofficial Apple Weblog (15,457)
32. Gizmodo (28,289)
33. Scripting News (7,594 for Dave Winer’s main blog and 339 for his annex)
34. Rough Type, Nick Carr (1,801)
35. Microsoft (MSDN Blogs where employees blog, 1,357; MSDN magazine, 1,413, Microsoft Research, 2,276, MSDN just published, 5,452, Microsoft’s press releases, 463. Compare to Mini-Microsoft, 3,246. There are a variety of others, but none higher than these)
36. BoomTown + Kara Swisher + AllThingsD (1,325 on Huffington Post, 377 on AllThingsD, 124 on BoomTown)
37. Wired News (104,159 for top stories, 4,291 for science, 2,729 for gadgets. Compare to Google News, which has 192,100).
38. mathewingram.com/work (18)
39. Business Wire (I couldn’t find data here)
40. Scobleizer (600 for ScobleShow, 4894 for Scobleizer, 29 to my Twitter feed,
41. NewTeeVee (1,439)
42. Tech Trader Daily (360)
43 A VC (Fred Wilson) (4,053)
44. PR Newswire (254)
45. Publishing 2.0 (1,270)
46. Forbes (1,058 on Tech News)
47. DailyTech (about 5,500 on main news feed)
48. Epicenter, Wired blog (351)
49. O’Reilly Radar (13,345)
50. Los Angeles Times (415 for top news, 947 for local, 935 for print edition)
51. Todd Bishop’s Microsoft Blog (597)
52. Times of London (988 for UK News from Times Online)
53. All Facebook (196)
54. Valleywag (5897)
55. Andy Beal’s Marketing Pilgrim (1,656)
56. Inquirer (4,908)
57. WebProNews (about 500)
58. The Jason Calacanis Weblog (2,809)
59. Google LatLong (2,210)
60. ZDNet (930)
61. Download Squad (9,095)
62. Google Operating System (12,284)
63. Official Google Blog (71,283 — the Google Reader blog has 49,242)
64. The Boy Genius Report (1,629)
65. Guardian (7,448, 1,750 on World Latest)
66. PC World (2,279 on latest technology news)
67 Google Blogoscoped (41,387)
68. Infinite Loop (1,987)
69. Macworld (10,545, 843 in top stories)
70. Digital Daily (see Kara Swisher above)
71. Istartedsomething (380)
72. Mashable! (8,763)
73. Engadget Mobile (5,673 for mobile feed)
74. 9 to 5 Mac (76)
75. Guardian Unlimited (7448, 1,750 for World Latest)
76. Financial Times (638. Compare to 176,814 for MarketWatch.com)
77. Yodel Anecdotal, Yahoo’s blog (1,050)
78. MediaShift (784)
79. Yahoo! Search Blog (3,509)
80. Washington Post (5,197, 3,502 for politics)
81. Inside AdSense (4,325)
82. Broadcasting & Cable (63)
83. Akihabaranews.com (226)
84. Google Public Policy Blog (1,397)
85. comScore (526)
86: the::unwired (458)
87: ProBlogger Blog Tips (4,586)
88. Think Secret (10,610)
89. BuzzMachine (Jeff Jarvis) (3,166)
90. Agence France Presse (514)
91. ILounge (4,651)
92. Sprint (I couldn’t find)
93. DigiTimes (474)
94. ipodminusitunes (unknown)
95. Doc Searls Weblog (1,397)
96. Reflections of a Newsosaur (22)
97. Googling Google (1,268)
98. Salon (53,909)
99. Insider Chatter (51)
100. Telegraph (1,260)

TechMeme itself has 10,179.

I also picked some of my favorites to see how they rank
Tantek Celik (402)
Shelley Powers (105)
Tara Hunt (1,083)
Jeremiah Owyang (463)
Scott Beale (1,412)
Rodney Rumford (184)
Blognation (5)
Betsy Devine (73)
danah boyd (2,172)
Shel Israel (552)
Chris Pirillo (2,795)
Stephanie Booth (142)
Daily Kos (7,285)
Daring Fireball (10,878)
Darren Barefoot (359)
Derek Powazek (99)
A List Apart (10,542)
Ryan Stewart (478)
Don Dodge (1,324)
Dare Obasanjo (2,261)
Renee Blodget (178)
Ed Bott (1,113)
Michael Gartenberg (475)
Howard Lindzon (257)
Robert Cringley (5,948)
Jeff Clavier (768)
Jeffrey Zeldman (7,459)
John Battelle (35,976)
Joel Spolsky (26,911)
Tim O’Reilly (10,422)
Joi Ito (1,444)
Jon Udell (3,343)
Loic Le Meur (1,538)
Marc Canter (582)
Dave McClure (122)
Steve Rubel (7,676)
Matt Mullenweg (1,990)
Nick Bradbury (1,287)
Noah Kagan (123)
Paul Boutin (143)
Scott Guthrie (5,511)
Tom Raftery (227)
Thomas Hawk (720)
Uncov (754)
Quotationspage.com: (128,748)
Channel 9 (Microsoft’s video community) (2,268)
Leo Laporte (TwiT.TV, 2,854)
Kevin Rose (389)
Digg (14,247 to Digg/Tech; 109,286 for all News and Videos)
Jonathan Schwartz (3796)
Sun’s blogs (161)
Mark Cuban (8,436)
Guy Kawasaki (7,534)
Seth Godin (36,822)
Tom Peters (2,153)

MediaBlitz has its own analysis of the TechMeme leaderboard numbers. Basically it looks like only 5% of the average blog is read in an RSS reader so multiply these numbers by 20 and you’ll probably get close to real traffic levels.

Tim Bray reminds us that these numbers are ONLY for people who subscribed to the feeds in Google Reader. On his server he has 1,455 subscribers for his RSS, 4,403 for his atom feed, while Google Reader reported 3,690 for his feeds.

I’d love to know how many subscribers you have. Can you look your numbers up and put them in a comment? Remember to add up all the various feeds you have (that’s how I got these numbers above).

Enjoy!

The next step? What are you learning here? For one the BBC is one of the only sites that puts “about News Feeds” next to all of its feed icons (they link to a well done page about how to use News Feeds). Any wonder why they get so many subscribers?

UPDATE: Fred Oliveira says that Feed Burner is reporting to him that he has 2,445 subscribers from Google Reader but Google Reader says that Fred only has 524 subscribers from Google Reader. So, these numbers may be WAY off. But they are the data I had to work with. Would love to hear your stories. Tim Bray says he’s seeing a discrepancy too.

UPDATE #2: I might have missed some of your numbers. I tried to find them all, but please correct what you find if you find some that I missed.

UPDATE: #3: One thing you can’t look up? How many subscribers you have to my Google Reader Shared Items Blog.

UPDATE: #4: TechCrunch’s Michael Arrington was doing something similar. I need to go to dinner, otherwise I’d put my list in a spreadsheet like that.

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  • Joel

    Doesn’t this basically tell us what blogs are popular with Google Reader users? How that indictitive of anything?

  • Joel

    Doesn’t this basically tell us what blogs are popular with Google Reader users? How that indictitive of anything?

  • http://www.commanddotcom.com/ adam

    Damn.. My blog isn’t in the Google Reader favorites.. Then again, I only have like 4 RSS subscribers.

    -A

  • http://www.commanddotcom.com adam

    Damn.. My blog isn’t in the Google Reader favorites.. Then again, I only have like 4 RSS subscribers.

    -A

  • http://www.webware.com/ Rafe

    Do we even know if these numbers from the Google RSS subscribe function are live? I’m seeing a huge discrepancy between what Google is reporting and what Feedburner is reporting for Google RSS. Google is massively under-reporting for me, it looks like. At least that’s what I prefer to believe.

    I wonder how variable the Google Reader market share is from blog to blog.

  • http://www.webware.com Rafe

    Do we even know if these numbers from the Google RSS subscribe function are live? I’m seeing a huge discrepancy between what Google is reporting and what Feedburner is reporting for Google RSS. Google is massively under-reporting for me, it looks like. At least that’s what I prefer to believe.

    I wonder how variable the Google Reader market share is from blog to blog.

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  • http://breasy.com/blog/ Udi

    One important thing to remember about all of this is that certain feeds are part of the GR feed bundles. They will naturally have highly inflated subscriber counts. This leaderboard exercise is a waste of time, sorry.

    http://breasy.com/blog/2007/10/15/rss-is-still-in-its-infancy-and-now-theres-proof/

  • http://breasy.com/blog/ Udi

    One important thing to remember about all of this is that certain feeds are part of the GR feed bundles. They will naturally have highly inflated subscriber counts. This leaderboard exercise is a waste of time, sorry.

    http://breasy.com/blog/2007/10/15/rss-is-still-in-its-infancy-and-now-theres-proof/

  • http://searchengineland.com/ Danny Sullivan

    Mike, it’s not a guess. Feedburner uses the Google Feedfetcher figure, which itself is the combination of iGoogle + Google Reader subscribers. That’s why people are seeing Google Reader figures coming in lower. http://searchengineland.com/071015-033645.php explains this more, including how to get iGoogle reader figures.

  • http://searchengineland.com Danny Sullivan

    Mike, it’s not a guess. Feedburner uses the Google Feedfetcher figure, which itself is the combination of iGoogle + Google Reader subscribers. That’s why people are seeing Google Reader figures coming in lower. http://searchengineland.com/071015-033645.php explains this more, including how to get iGoogle reader figures.

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  • http://okdork.com/ noah kagan

    I didn’t realize I was a favorite. Tear drop:) Thanks Robert!

  • http://okdork.com noah kagan

    I didn’t realize I was a favorite. Tear drop:) Thanks Robert!

  • http://andybeard.eu AndyBeard

    If I aggregate my feeds I am up to 922 on Andybeard.eu

  • http://andybeard.eu/ Andy Beard

    If I aggregate my feeds I am up to 922 on Andybeard.eu

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  • mickmel

    My main feed (Google Earth Hacks) is showing 92,592 in Reader. FeedBurner is showing a total of 94,080, so that’s about right. Being a site about a Google product, I’ve long suspected that the vast majority were using Reader and/or iGoogle.

  • mickmel

    My main feed (Google Earth Hacks) is showing 92,592 in Reader. FeedBurner is showing a total of 94,080, so that’s about right. Being a site about a Google product, I’ve long suspected that the vast majority were using Reader and/or iGoogle.

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  • http://www.davidleeking.com/ david lee king

    Wild – here are my subscriber numbers. Interesting how the numbers are so off from each other (ie., bloglines via bloglines vs feedburner):

    Bloglines:
    533 (via search)
    173
    190
    531 (looking at the individual subscription)

    Feedburner:
    2141
    735 (bloglines)
    661 (Google Feedfetcher)

    Google Reader:
    478
    478 (this shows twice for some reason)

  • http://www.davidleeking.com david lee king

    Wild – here are my subscriber numbers. Interesting how the numbers are so off from each other (ie., bloglines via bloglines vs feedburner):

    Bloglines:
    533 (via search)
    173
    190
    531 (looking at the individual subscription)

    Feedburner:
    2141
    735 (bloglines)
    661 (Google Feedfetcher)

    Google Reader:
    478
    478 (this shows twice for some reason)

  • http://www.match2knowledge.nl/ Mark de Kock

    I have 136 feedreaders on my stream @ http://www.match2knowledge.nl

  • http://www.match2knowledge.nl Mark de Kock

    I have 136 feedreaders on my stream @ http://www.match2knowledge.nl

  • http://blog.persistent.info/ Mihai Parparita

    We’ve now posted on the Reader blog with more details about this:

    http://googlereader.blogspot.com/2007/10/subscriber-stats-summed-up.html

    The post mentions that the counts were slightly off until this morning, so keep that in mind when looking at lists that may be using older numbers.

    Mihai Parparita
    Google Reader Engineer

  • http://blog.persistent.info/ Mihai Parparita

    We’ve now posted on the Reader blog with more details about this:

    http://googlereader.blogspot.com/2007/10/subscriber-stats-summed-up.html

    The post mentions that the counts were slightly off until this morning, so keep that in mind when looking at lists that may be using older numbers.

    Mihai Parparita
    Google Reader Engineer

  • http://www.pr-squared.com/ Todd Defren

    Interesting exercise, thanks for the tips…

    I got 260 via Google Reader… 1,111 via Feedburner… but I am now just confused by Danny Sullivan’s post (mentioned above: http://tinyurl.com/2lcdcl), so I think I’ll just forget about subscriber #s and go get some work done.

  • http://www.pr-squared.com Todd Defren

    Interesting exercise, thanks for the tips…

    I got 260 via Google Reader… 1,111 via Feedburner… but I am now just confused by Danny Sullivan’s post (mentioned above: http://tinyurl.com/2lcdcl), so I think I’ll just forget about subscriber #s and go get some work done.

  • http://www.businessblogwire.com/ Easton Ellsworth

    204 for BusinessBlogWire, out of about 650 FeedBurner subs. I’d guess that the Know More Media network has maybe 5,000-7,000 Google Reader subcribers (around 20,000 FeedBurner subs total).

  • http://www.businessblogwire.com Easton Ellsworth

    204 for BusinessBlogWire, out of about 650 FeedBurner subs. I’d guess that the Know More Media network has maybe 5,000-7,000 Google Reader subcribers (around 20,000 FeedBurner subs total).

  • http://ihaveaheadache.wordpress.com/ Frustrated Hubby

    Interesting news. Now, learning how to monitize that information is something else.

  • http://ihaveaheadache.wordpress.com Frustrated Hubby

    Interesting news. Now, learning how to monitize that information is something else.

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  • http://www.sciencebase.com sciencebase

    I couldn’t get the Google reader values for Sciencebase but Feedburner reported about 2600 overall last time I looked, and Odiogo stats just in show I’ve got 1000+ podcast subscribers on top of that ;-)

    db

  • http://www.sciencebase.com David Bradley

    I couldn’t get the Google reader values for Sciencebase but Feedburner reported about 2600 overall last time I looked, and Odiogo stats just in show I’ve got 1000+ podcast subscribers on top of that ;-)

    db

  • http://www.hi5-codes.com/ Hi5 Codes

    Being a webmaster myself, – I really don’t like Google Reader. I like visitors coming to my own page for the content…

  • http://www.hi5-codes.com/ Hi5 Codes

    Being a webmaster myself, – I really don’t like Google Reader. I like visitors coming to my own page for the content…

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  • http://www.quickonlinetips.com/ pchere

    Google reader was reporting 2321 yesterday for quickonlinetips.com and after the update is reporting 6117, which is fairly accurate by Feedburner’s Google feedfetcher counts also.

  • http://www.quickonlinetips.com pchere

    Google reader was reporting 2321 yesterday for quickonlinetips.com and after the update is reporting 6117, which is fairly accurate by Feedburner’s Google feedfetcher counts also.

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  • mickmel

    Hi5 Codes — You’re being very short-sighted. If used properly, a good RSS feed will bring MORE visitors to your site. For example, I follow about 250 feeds and keep up with them every day. There is NO WAY I’d visit all 250 sites each day, but I happily click-through when I find a good item (such as the one we’re on right now).

    If your site found its way into my feedreader, I’d see ALL of your new content every day. Otherwise, I might visit your site once every x days, when I happen to think of it.

  • mickmel

    Hi5 Codes — You’re being very short-sighted. If used properly, a good RSS feed will bring MORE visitors to your site. For example, I follow about 250 feeds and keep up with them every day. There is NO WAY I’d visit all 250 sites each day, but I happily click-through when I find a good item (such as the one we’re on right now).

    If your site found its way into my feedreader, I’d see ALL of your new content every day. Otherwise, I might visit your site once every x days, when I happen to think of it.

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  • Anonymous

    Hey Robert – I commented over at TC but thought it couldn’t hurt to mention it here as well. My blog ‘Dumb Little Man’ has a Google Reader subscriber count just north of 53K.

    Jay