Google Page Rank is dead and has been for quite some time

I don’t get bloggers sometimes. They get all huffy about their Page Rank going down as if it’s something that they are entitled to.

Now, normally I’d be front and center on all these ego games but here the real truth is that Page Rank has been dead for years. That’s why I never even looked at it anymore.

Here’s why: back when Google started Page Rank was a pretty global thing. If you had a PR of 6 or 7, it’d apply equally to everything. That’s why, back in 2004, if you did a search for “offshoring” you’d find my blog in #3 position because I had a lot of inbound links so Google just assumed I was relevant for offshoring too.

Not true.

In the past few years Page Rank has gone from something that’s global to something that applies to each keyword differently.

So, while I am very highly relevant if you do a search for “tech blogger” you won’t find me any longer on offshoring.

The problem is that Google can’t really show you your real Page Rank anyway. How would it? It would need to ship you a spreadsheet to explain how you rank for each keyword.

Now, since we’re all talking about this, two other issues. First, bloggers were showing up too high in searches anyway. In comparing to my friends we got lots of traffic from Google that we didn’t deserve. The problem is that traffic isn’t good anyway. Put it this way, let’s say I showed up high in a search for Saturn Cars (since I’ve written about them). Most people wouldn’t have found much value in that post and even if they did they wouldn’t have stuck around to be a regular reader.

I’d rather show up for when you’re searching for tech or geek stuff. That’s the audience I want to be in front of.

Oh, and if you sell links to try to game Google you deserve to be knocked down the list a few pegs.

Comments

  1. دردشه says:

    you a spreadsheet to explain how you rank for each keyword

  2. دردشة says:

    thank u ,,,,,,,,

  3. arjun says:

    great information

    Thanks

  4. arjun says:

    great information

    Thanks

  5. Bill says:

    Over at his blog today, Google staffer Matt Cutts has revealed that Google is about to roll out an update to their Toolbar PageRank values.
    http://www.0092ff.com/google-seo/google-pagerank-is-updating-soon

  6. Bill says:

    Over at his blog today, Google staffer Matt Cutts has revealed that Google is about to roll out an update to their Toolbar PageRank values.
    http://www.0092ff.com/google-seo/google-pagerank-is-updating-soon

  7. It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  8. It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  9. تحميل says:

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  10. تحميل says:

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  11. [...] not too worried about it. Aside from the fact that PR really doesn’t mean as much as it used to; keeping up with good content and link building should put me back to 3 or better in no [...]

  12. [...] Comment on Google Page Rank is dead and has been for quite some … Tags: google, page rank [...]

  13. I would like to ask the Google Sandbox and Who can get out of it because he also claims that the site experts interested in the Fund is stupid .

    thanks

  14. I would like to ask the Google Sandbox and Who can get out of it because he also claims that the site experts interested in the Fund is stupid .

    thanks

  15. شات says:

    I’ve been looking at many forums and it seems that those who got new unpaid incoming backlinks

  16. شات says:

    I’ve been looking at many forums and it seems that those who got new unpaid incoming backlinks

  17. I think what you meant to say is that “search rankings” are based on a keyword basis.

  18. I think what you meant to say is that “search rankings” are based on a keyword basis.

  19. photoshop says:

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  20. photoshop says:

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  21. [...] Scoble has his own, somewhat less controversial theory, from a post entitled "Google PageRank is Dead and Has Been For Some Time": [B]loggers were showing up too high in searches anyway. In comparing to my friends we got [...]

  22. دردشة says:

    great information nice

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  26. seo says:

    but i think pr still matters and do have alot of effect on keyword searching

  27. Anonymous says:

    i personally think then you will de-index by google in short time.Cheers nursing scrubs | medical scrubs .

  28. racerbook says:

    No page rank for me anyway. I've been trying to get my Racing Social Network site to get some traffic but have not really got the job done. Searching around the web to get ideas about how it works. Thanks for the info.

  29. thanks for this nice article

  30. mike says:

    you are perfectly right but google changes its direction towards seo and its impact so you never know when its going to change

  31. arabyana says:

    Thank you for the great post.

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  32. arabyana says:

    Thank you for the great post.

    عربي انا

    مواقع

    طبخ