Google Page Rank is dead and has been for quite some time

October 24, 2007 By

I don’t get bloggers sometimes. They get all huffy about their Page Rank going down as if it’s something that they are entitled to.

Now, normally I’d be front and center on all these ego games but here the real truth is that Page Rank has been dead for years. That’s why I never even looked at it anymore.

Here’s why: back when Google started Page Rank was a pretty global thing. If you had a PR of 6 or 7, it’d apply equally to everything. That’s why, back in 2004, if you did a search for “offshoring” you’d find my blog in #3 position because I had a lot of inbound links so Google just assumed I was relevant for offshoring too.

Not true.

In the past few years Page Rank has gone from something that’s global to something that applies to each keyword differently.

So, while I am very highly relevant if you do a search for “tech blogger” you won’t find me any longer on offshoring.

The problem is that Google can’t really show you your real Page Rank anyway. How would it? It would need to ship you a spreadsheet to explain how you rank for each keyword.

Now, since we’re all talking about this, two other issues. First, bloggers were showing up too high in searches anyway. In comparing to my friends we got lots of traffic from Google that we didn’t deserve. The problem is that traffic isn’t good anyway. Put it this way, let’s say I showed up high in a search for Saturn Cars (since I’ve written about them). Most people wouldn’t have found much value in that post and even if they did they wouldn’t have stuck around to be a regular reader.

I’d rather show up for when you’re searching for tech or geek stuff. That’s the audience I want to be in front of.

Oh, and if you sell links to try to game Google you deserve to be knocked down the list a few pegs.

Filed Under: Google Calendar, Palo Alto, Second Life
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  • http://www.ll6.com شات

    chat arabic

  • http://www.5alej.com دردشه

    you a spreadsheet to explain how you rank for each keyword

  • http://www.te3p.com/ دردشة

    thank u ,,,,,,,,

  • http://www.carautoaccessories7.com/car-accessories/ arjun

    great information

    Thanks

  • http://www.carautoaccessories7.com/car-accessories/ arjun

    great information

    Thanks

  • http://www.0092ff.com/ Bill

    Over at his blog today, Google staffer Matt Cutts has revealed that Google is about to roll out an update to their Toolbar PageRank values.
    http://www.0092ff.com/google-seo/google-pagerank-is-updating-soon

  • http://www.0092ff.com Bill

    Over at his blog today, Google staffer Matt Cutts has revealed that Google is about to roll out an update to their Toolbar PageRank values.
    http://www.0092ff.com/google-seo/google-pagerank-is-updating-soon

  • http://www.f1f7.net/vb/ شبكة البرامج

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  • http://www.f1f7.net/vb/ شبكة البرامج

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  • http://www.up-0.com/ تحميل

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  • http://www.up-0.com تحميل

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

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  • http://www.alnebras.com/forums/ النبراس

    I would like to ask the Google Sandbox and Who can get out of it because he also claims that the site experts interested in the Fund is stupid .

    thanks

  • http://www.alnebras.com/forums/ النبراس

    I would like to ask the Google Sandbox and Who can get out of it because he also claims that the site experts interested in the Fund is stupid .

    thanks

  • http://www.5tt5.com/ شات

    I’ve been looking at many forums and it seems that those who got new unpaid incoming backlinks

  • http://www.5tt5.com شات

    I’ve been looking at many forums and it seems that those who got new unpaid incoming backlinks

  • http://vb.maas1.com/ منتديات

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  • http://vb.maas1.com منتديات

    I think what you meant to say is that “search rankings” are based on a keyword basis.

  • http://www.mnab33.com/vb photoshop

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

  • http://www.mnab33.com/vb photoshop

    It’s important to remember that PageRank is just one factor out of about 200 factors. I’m not so sure that PageRank is based on keywords, because it is what it is. No matter what keyword you came to the site through, the PageRank has the same value.

    I think what you meant to say is that “search rankings” are based on a keyword basis.

    thnk u

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  • http://www.iraqnaa.com/ دردشة

    great information nice

  • http://www.seotrafficspider.com/ SEO Services

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  • http://www.seotrafficspider.com/ SEO Services

    Nice Post!
    Thanks for sharing the information. I came to know so many things by visiting this blog….

  • http://www.seotrafficspider.com/ SEO Services

    Nice Post!
    Thanks for sharing the information. I came to know so many things by visiting this blog….

  • http://www.promotionking.net/ seo

    but i think pr still matters and do have alot of effect on keyword searching

  • http://pool.sarkosa.com/ بلياردو

    Thank u

  • Anonymous

    i personally think then you will de-index by google in short time.Cheers nursing scrubs | medical scrubs .

  • racerbook

    No page rank for me anyway. I've been trying to get my Racing Social Network site to get some traffic but have not really got the job done. Searching around the web to get ideas about how it works. Thanks for the info.

  • http://chat.qlbe.com دردشة
  • http://www.gamesawy.com/ العاب فلاش

    thanks for this nice article

  • http://vb.eyesweb1.net/ عيون

    thinks

  • http://vb.eyesweb1.net/ عيون

    thinks

  • http://www.beep-tech.com/ mike

    you are perfectly right but google changes its direction towards seo and its impact so you never know when its going to change

  • arabyana

    Thank you for the great post.

    عربي انا

    مواقع

    طبخ

  • arabyana

    Thank you for the great post.

    عربي انا

    مواقع

    طبخ

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