Containers defined

So Google is using a lot of new terms with its OpenSocial platform. So, what is a “container?”

A “container” is something that hosts apps built for this new platform. So, MySpace is a container. Bebo is a container. Eventually even my blog could be a container.

Comments

  1. Northern says:
    November 1, 2007 at 8:14 pm

    and I suppose Google controls the containers?

  2. Northern says:
    November 1, 2007 at 1:14 pm

    and I suppose Google controls the containers?

  3. Robert Scoble says:
    November 1, 2007 at 8:37 pm

    Northern: Absolutely Not.

  4. Robert Scoble says:
    November 1, 2007 at 1:37 pm

    Northern: Absolutely Not.

  5. Dawn D. says:
    November 1, 2007 at 9:10 pm

    Robert, what does this mean in terms of who “controls” (i.e. can see and utilize and exploit) the social fabric itself.

    IOW, if I have a container on OpenSocial, will Google mine it for information? Can anybody mine other containers for social fabric connections?

    This is surely a move to extend their advertising reach and effectiveness. I’d like to know more about the mechanics behind that.

  6. Dawn D. says:
    November 1, 2007 at 2:10 pm

    Robert, what does this mean in terms of who “controls” (i.e. can see and utilize and exploit) the social fabric itself.

    IOW, if I have a container on OpenSocial, will Google mine it for information? Can anybody mine other containers for social fabric connections?

    This is surely a move to extend their advertising reach and effectiveness. I’d like to know more about the mechanics behind that.

  7. Northern says:
    November 1, 2007 at 9:22 pm

    Dawn,

    That’s a great question!

    I, too, would like to hear the answer to that one. I suspect the answer will be “yes”.

    Google does no evil?

  8. Northern says:
    November 1, 2007 at 2:22 pm

    Dawn,

    That’s a great question!

    I, too, would like to hear the answer to that one. I suspect the answer will be “yes”.

    Google does no evil?

  9. Containerized says:
    November 2, 2007 at 12:02 am

    Hey Rob, I guess it will be a matter of time and some help from your coding friends to have your +5k friends in your own blog huh?

  10. Containerized says:
    November 1, 2007 at 5:02 pm

    Hey Rob, I guess it will be a matter of time and some help from your coding friends to have your +5k friends in your own blog huh?

  11. Christopher Coulter says:
    November 2, 2007 at 2:51 am

    Tupperware is a container.

  12. Christopher Coulter says:
    November 1, 2007 at 7:51 pm

    Tupperware is a container.

  13. orcmid says:
    November 2, 2007 at 5:41 pm

    Uh, ok, but then what is the new meaning of “platform” in your treatment?

  14. orcmid says:
    November 2, 2007 at 10:41 am

    Uh, ok, but then what is the new meaning of “platform” in your treatment?