Containers defined

November 1, 2007 By

So Google is using a lot of new terms with its OpenSocial platform. So, what is a “container?”

A “container” is something that hosts apps built for this new platform. So, MySpace is a container. Bebo is a container. Eventually even my blog could be a container.

Filed Under: Scoble family
  • Northern

    and I suppose Google controls the containers?

  • Northern

    and I suppose Google controls the containers?

  • http://scobleizer.com/ Robert Scoble

    Northern: Absolutely Not.

  • http://scobleizer.com/ Robert Scoble

    Northern: Absolutely Not.

  • http://dawnkey.wordpress.com/ Dawn D.

    Robert, what does this mean in terms of who “controls” (i.e. can see and utilize and exploit) the social fabric itself.

    IOW, if I have a container on OpenSocial, will Google mine it for information? Can anybody mine other containers for social fabric connections?

    This is surely a move to extend their advertising reach and effectiveness. I’d like to know more about the mechanics behind that.

  • http://dawnkey.wordpress.com/ Dawn D.

    Robert, what does this mean in terms of who “controls” (i.e. can see and utilize and exploit) the social fabric itself.

    IOW, if I have a container on OpenSocial, will Google mine it for information? Can anybody mine other containers for social fabric connections?

    This is surely a move to extend their advertising reach and effectiveness. I’d like to know more about the mechanics behind that.

  • Northern

    Dawn,

    That’s a great question!

    I, too, would like to hear the answer to that one. I suspect the answer will be “yes”.

    Google does no evil?

  • Northern

    Dawn,

    That’s a great question!

    I, too, would like to hear the answer to that one. I suspect the answer will be “yes”.

    Google does no evil?

  • Containerized

    Hey Rob, I guess it will be a matter of time and some help from your coding friends to have your +5k friends in your own blog huh?

  • Containerized

    Hey Rob, I guess it will be a matter of time and some help from your coding friends to have your +5k friends in your own blog huh?

  • Christopher Coulter

    Tupperware is a container.

  • Christopher Coulter

    Tupperware is a container.

  • http://orcmid.spaces.live.com/ orcmid

    Uh, ok, but then what is the new meaning of “platform” in your treatment?

  • http://orcmid.spaces.live.com orcmid

    Uh, ok, but then what is the new meaning of “platform” in your treatment?