Canter on Open Social and the Starfish

November 2, 2007 By

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/68310&embedId=10009643]

I just spent an hour decompressing with Marc Canter about all the Open Social and Facebook stuff along with a TON of coverage of how the Social Media space is shaking out (I call it the Social Media Starfish).

He runs Broadband Mechanics, which makes social networks for a variety of businesses around the world including the Times of India and the Sacramento Kings basketball team. He doesn’t call them social networks, by the way, preferring to call them “DLAs” or “Digital Lifestyle Aggregators.”

Anyway, everytime I have a chat with him I learn a ton. Here’s an hour’s worth of Marc, in three pieces.

Part I, where we discuss Facebook and Open Social.
Part II, where we discuss Open Social’s impact on his business.
Part III, where we just continue the theme.

I’ll try to pull out the key things he taught me, but wanted to get these up ASAP.

Filed Under: Browser, Facebook app, Google Calendar, Open Source
  • http://thriveal.wordpress.com/ Thriveal

    This social media starfish is intriguing. I’m starting a business blog on entrepreneurs, business startups, etc. I’m seeing some serious potential over the next ten years (with baby boomers and Gen Y changing stuff and such).

    Thanks for keeping me up to date – I’m linkin’ to you on my blog.

    Thanks, Jason

  • http://thriveal.wordpress.com Thriveal

    This social media starfish is intriguing. I’m starting a business blog on entrepreneurs, business startups, etc. I’m seeing some serious potential over the next ten years (with baby boomers and Gen Y changing stuff and such).

    Thanks for keeping me up to date – I’m linkin’ to you on my blog.

    Thanks, Jason

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  • Christopher Coulter

    The way the Kings have been playing, social networks are not what they need, plus they already have the strongest 6th Man in the NBA (given the close-knit community), that’s like creating a ‘social network’ for the Chicago Cubs, it’s already there, software is superfluously redundant — what the Kings need are miracles, and lots of them. Somehow I think the Maloofs aren’t going to be flying in from Vegas much, automating fan support by software seems just the ticket for them. Figures.

    Your Starfish and Marc togther are both the usual fare over-microwaved buzzwordy gibberish, hey, why doncha film another hour of his PeopleAggregator spew spam.

    Over the next ten years? Talking like a Jeremiah-speak Forrester analyst? Ten years is a lifetime…

  • Christopher Coulter

    The way the Kings have been playing, social networks are not what they need, plus they already have the strongest 6th Man in the NBA (given the close-knit community), that’s like creating a ‘social network’ for the Chicago Cubs, it’s already there, software is superfluously redundant — what the Kings need are miracles, and lots of them. Somehow I think the Maloofs aren’t going to be flying in from Vegas much, automating fan support by software seems just the ticket for them. Figures.

    Your Starfish and Marc togther are both the usual fare over-microwaved buzzwordy gibberish, hey, why doncha film another hour of his PeopleAggregator spew spam.

    Over the next ten years? Talking like a Jeremiah-speak Forrester analyst? Ten years is a lifetime…

  • http://imediaconnection.com/ Steve Zissou

    This is probably one of the most inane things I’ve seen in my 8 years of technology marketing.

  • http://imediaconnection.com Steve Zissou

    This is probably one of the most inane things I’ve seen in my 8 years of technology marketing.

  • http://www.mobilemarketingwatch.com Vic Berggren

    Robert, take out the starfish and think stack… OpenSocial is the Windows killer.

  • http://www.mobilemarketingwatch.com/ Vic Berggren

    Robert, take out the starfish and think stack… OpenSocial is the Windows killer.

  • manish

    what do you think would be the impact of open social on orkut and other smaller social network which are not a opensocial container.yet..

  • manish

    what do you think would be the impact of open social on orkut and other smaller social network which are not a opensocial container.yet..

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  • http://www.onxiam.com/people/michaeljpastor/ michaeljpastor

    OpenSocial is a solution looking for a problem. A person’s social graph need not exist anywhere except on their desktop. In Jungian terms, OpenSocial is an extraverted solution for an introverted problem.

  • http://www.onxiam.com/people/michaeljpastor/ michaeljpastor

    OpenSocial is a solution looking for a problem. A person’s social graph need not exist anywhere except on their desktop. In Jungian terms, OpenSocial is an extraverted solution for an introverted problem.

  • http://www.memorybits.co.uk/categories/card-readers/763 memory

    That is really intriguing. Waiting for other news.

  • http://www.memorybits.co.uk/categories/card-readers/763 memory

    That is really intriguing. Waiting for other news.