Thanks so much to Darren Barefoot for making a much nicer version of the Social Media Starfish and saying nice things about my explanation behind it.
In other social media news, Jeremiah Owyang explains Open Social for your executives. Jeremiah is really becoming the leading expert on social media. I saw him at the Nokia event yesterday and he’s certainly seeing everything that’s moving on the starfish.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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November 2nd, 2007 at 4:54 pm
Thanks Robert
There’s three things that are changing me:
1) So many incoming pipes: Vendors, Clients, Data and of course the blogosphere. I’ve never had this much input before. It gives me a greater perspective
2) working with Charlene and other analysts is like getting an MBA program, I have to be able to defend any stance and back it by data or logic.
3) Three weeks of hard core training and refreshers are changing how I think and communicate.
One of the reasons why you’re so on top of things is you’ve got so many pipes coming in. Your show, your blog, your network, your starfish!
November 2nd, 2007 at 6:47 pm
Who thought up the term White Label Social Networks ?
What exactly is that supposed to mean?
November 2nd, 2007 at 7:15 pm
it looks like Tufte barfed up some blue web 2.0
November 2nd, 2007 at 9:06 pm
In all honesty, this smacks of a major flustercluck. All this really does is effectively let everyone talk to everyone else. I fail to see, and not for lack of trying, how this can possibly be a good thing.
Let’s take a look:
OK. Ad hell.
The privacy impications aross so many platforms, despite the so-called “open social” are astounding.
Mining of data as never seen before.
Aforementioned flustercluck.
November 2nd, 2007 at 11:44 pm
Starfish? More like blood splatter.
you’ve got so many pipes coming in
Let’s have a history lesson….
The British in the Battle of Somme (WWI for those who slept thru History) pounded the Germans with “many pipes” of artillery, 6 days worth, but nearly a 1/3 didn’t go off, and the rest failed to achieve the desired results, namely taking out Germans and destroying the barbed-wire trenchwork, but after the “many pipes” bombardment, the British thought they had the upper-hand offensive and charged headlong into the worst defeat in British military history. Moral of the story: “many pipes” aren’t enough, they all have to work, and they all have to achieve their strategic mission.
The Department of Transportation, calls too many inputs, gridlock. And too many “pipes”, is also called “bureaucracy” and/or “middle-management”.
November 3rd, 2007 at 3:25 am
Thanks a lot for the sharing this picture. Really helpful for ’selling’ social software in enterprises.
November 3rd, 2007 at 4:44 am
White label has been a term around for a while.
You know those “generic” drugs you see in the drug store with their name on it? That’s a white label drug. (meaning another brand can put their brand on top of it)
The definitive list of white label products is here:
http://www.web-strategist.com/blog/2007/02/12/list-of-white-label-social-networking-platforms/
November 3rd, 2007 at 4:45 am
Chris. what are you talking about?
November 3rd, 2007 at 12:33 pm
and what about social bookmarking (del.icio.us, stumbleupon)?
November 3rd, 2007 at 12:43 pm
stefaantje: Good point. Should have put those (and Google Reader) on the starfish.
Jeremiah: Christopher likes being a contrarian. That’s cause he doesn’t know how to do anything else.
November 3rd, 2007 at 6:37 pm
Oh? I agreed with you on Forrester’s fake Twitter numbers, so guess I do know how to do something else, after all. ;)
November 3rd, 2007 at 9:31 pm
Pretty. In addition to social bookmarking like del.icio.us, there is also the aspect of democratic “crowdsourcing” like digg (voting!), reddit and wikipedia, etc. which depend on user input in groups to generate sum values.
November 4th, 2007 at 5:41 am
L’étoile des Médias Sociaux de Scoble
Découvert chez Loic, cette étoile de mer de Scoble des médias sociaux déssinée par Darren Barefoot. Explications chez Darren et dans la vidéo ci-dessous. A mon sens il manque une branche : celle de l’Identité Numérique, avec comme exemple OpenID,
November 4th, 2007 at 9:32 am
Those who’ve been doing online marketing for more than five years know these sorts of charts and graphs and pictures come and go. Whether it’s they’re called portals or search engines or social networks - no matter. The REAL wonder of all of this for me is the connection of *individuals*: the power of social web means the individual is the powerful one. And that is the “new” yet “old” web. Very exciting times. Very exciting!
November 4th, 2007 at 12:12 pm
Charts come and go? Yeah, but I sure wish Gartner’s “Magic Quadrant” would go — the more money you give, the more conferences you attend and the more consultants you hire, the more your “ability to execute” comes into focus. However, this chart is more a Rorschach inkblot test of sorts, as if it makes any sense whatsoever, then you are surely in the psychotic-delusional upper-right hand quadrant. ;)
Social bookmarking and social networking will implode upon itself, as all utopias eventually do, no matter how “exciting” at the start. The more you try to make heaven on earth, the more you end up creating hell, with nods to Karl Popper.
Jeremiah: the point being “many pipes” (or many inputs) is not enough, all have to reach a strategic objective. How can you “defend any stance” when you can’t even understand, as that was basic basic logic, with a simple history lesson to boot. And “three weeks of hard core training” could be viewed as indoctrination you know. So logically explain to me how that chart makes any sense whatsoever…have fun. ;)
November 4th, 2007 at 4:13 pm
That chart is staggering cluelessness. What’s “social” about audio and video?
Zimbra’s a web-based email and calendering client. You might as well call hotmail social if you’re going to add Zimbra there.
November 5th, 2007 at 1:54 am
The more you try and create this ‘Utopian Collective’ the higher the risk of either missing something of value or adding something irrelevant.
Why try and rationalise what in effect is already there: its called Life (personified in this case through interaction with The Internet.)
Footnote: My first thought/impression was that this was a sponsored Advert from all those ‘icons’ of the social collective. Bah!
November 5th, 2007 at 4:50 am
A little bit confusing with the mix between media and purpose.
Where would you put Enterprise 2.0 tools like http://www.feedback20.com?
November 5th, 2007 at 5:47 am
Hey, you have to add http://photorganizr.com/ to photos :)
November 5th, 2007 at 6:51 am
[...] scobleizer.com/2007/11/02/social-media-starfish/ [...]
November 5th, 2007 at 1:32 pm
[...] social media starfish is a good representation of our distributed self. Another idea of digital and distributed self is [...]
November 5th, 2007 at 4:30 pm
[...] Social Media Starfish « Scobleizer The social media splat, sorry, starfish. Very interesting comments as well (tags: business media networks scoble social socialmedia socialnetworks socialsoftware web2.0) [...]
November 6th, 2007 at 1:40 pm
Robert, you are missing the emerging world of social voice apps….web/social network geeks are in the process of meeting voip/skype geeks and the result is fascinating (self-serving-link-alert): VoIP Gets Social
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples….
November 6th, 2007 at 1:42 pm
Robert, you are missing the emerging world of social voice apps….web/social network geeks are in the process of meeting voip/skype geeks and the result is fascinating (self-serving-link-alert): VoIP Gets Social
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples….
November 6th, 2007 at 3:49 pm
question: why isn’t podtech on the star fish? are they not in social media?
November 7th, 2007 at 2:08 am
Nice work, the starfish, Robert!
Just thought you could add Buzzword to the Collaborative Tools - it’s so good!
http://preview.getbuzzword.com/
All the best
Peter
November 8th, 2007 at 1:23 pm
[...] Published November 7th, 2007 tech UPDATE: The video doesn’t seem to start at the starfish. Just click on the video screen and scroll till ya find it. It’s well worth the watch. [...]
November 9th, 2007 at 9:01 am
This starfish was referenced in the same breath as a broader MediaSphere that we published earlier this summer. I like the detail that you have brought to the conversation sphere. http://blog.brainstormbrand.com/higher-ed-marketing/2007/10/the-b-series-part-5-offers-and-incentives
November 9th, 2007 at 10:51 pm
[...] Social Media Starfish « Scobleizer Amazing graphic on the social media network and applications available (tags: conference) Listen to this podcast [...]
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December 30th, 2007 at 2:48 pm
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January 8th, 2008 at 6:08 pm
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January 23rd, 2008 at 7:25 am
[...] Weblogs, Web/Tech, Technology, Social Media by Cynthia Last year, Robert Scoble created this Social Media Starfish - a diagram depicting some of the forerunners in the New Social Media. The image was designed [...]
January 28th, 2008 at 1:55 am
[...] radikales erneuern von Kommunikation. Web2.0 macht Gespräche möglich und vielfältig, wie der „social media starfish“ von Starblogger Robert Scoble aufzeigt.Web2.0 Angebote zeichnen sich darin aus, dass sie [...]
January 29th, 2008 at 5:26 am
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January 31st, 2008 at 5:05 am
Thanks for the diagram, a couple of names I wasn’t aware of there. It would have been nice if each logo linked through to the site though! Thanks anyway!
February 5th, 2008 at 11:42 am
[...] hunt is on for a 2008 successor to 2007’s “Social Media Starfish” (via Scobleizer). A few candidates, and why they might be [...]
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[...] sociaux sous forme d’étoile des mers mar.05, 2008 in Web2.0 Darren Barefoot sur son blog a représenté les différents médias sociaux sous une forme assez particulière : un étoile des [...]
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