Facebook and MySpace ad analysis (are you a “fansumer”?)
Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.
Oh, and he invents a new word “fansumer.” Listen to the video and tell us whether you’re a fansumer of a brand. Oh, and my brother’s bar is on MySpace. We’ll play around with MySpace’s new hyper-targetted ads and see if they work.
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November 6th, 2007 at 3:58 pm
Hwy! It’s a new word with even LESS meaning than “prosumer”! O, how I love to be labeled by PR people and analysts!
I have a new word: flacktard. Guess what it means.
November 6th, 2007 at 4:43 pm
“your brother’s bar”?
Not totally sure what is going on there but I could not stand to be there for more than 10 seconds.
Maybe you could find someone to help him out with design or have him send me some of what people that can stand more than 10 seconds are smoking.
;-)
November 6th, 2007 at 5:45 pm
[...] (both very insigtful) Today was spent talking to media and press nearly all day, one of which was Robert Scoble (I call him a media personality brand), he came by and we did a 20 minute discussion here at [...]
November 6th, 2007 at 7:22 pm
11th Commandment: Analysts shalt not make up new buzzwords.
November 6th, 2007 at 7:27 pm
Your “Energizer Bunny” joke didn’t seem to go too far ;)
Good video BTW.
November 7th, 2007 at 12:31 pm
[...] networks are investing in new ways to harness the power of our online groups. Scoble blogs about it here, and has a video post worth watching [...]
November 7th, 2007 at 12:55 pm
Robert, do you want to be in AmWay or in blogging ?
Who is this fool about fansumer, talking himself as ambassador to all the consumers.
November 14th, 2007 at 11:00 pm
[...] social media senior analyst, said that Facebook’s ad strategy is targeting what he calls the “fansumer”, a mashup of, you guessed it, a fan and a [...]
January 13th, 2008 at 4:13 pm
lol “fansumer” haha I’ll have to start using that one