Facebook and MySpace ad analysis (are you a “fansumer”?)

November 6, 2007 By

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

Oh, and he invents a new word “fansumer.” Listen to the video and tell us whether you’re a fansumer of a brand. Oh, and my brother’s bar is on MySpace. We’ll play around with MySpace’s new hyper-targetted ads and see if they work.

Filed Under: Alltop, Facebook app, FriendFeed, John Kao, MySQL, Social Media advertising
  • Michael

    Hwy! It’s a new word with even LESS meaning than “prosumer”! O, how I love to be labeled by PR people and analysts!

    I have a new word: flacktard. Guess what it means.

  • Michael

    Hwy! It’s a new word with even LESS meaning than “prosumer”! O, how I love to be labeled by PR people and analysts!

    I have a new word: flacktard. Guess what it means.

  • http://radio.weblogs.com/0127028 Brian Sullivan

    “your brother’s bar”?

    Not totally sure what is going on there but I could not stand to be there for more than 10 seconds.

    Maybe you could find someone to help him out with design or have him send me some of what people that can stand more than 10 seconds are smoking.
    ;-)

  • http://radio.weblogs.com/0127028 Brian Sullivan

    “your brother’s bar”?

    Not totally sure what is going on there but I could not stand to be there for more than 10 seconds.

    Maybe you could find someone to help him out with design or have him send me some of what people that can stand more than 10 seconds are smoking.
    ;-)

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  • Christopher Coulter

    11th Commandment: Analysts shalt not make up new buzzwords.

  • Christopher Coulter

    11th Commandment: Analysts shalt not make up new buzzwords.

  • Robert Dewey

    Your “Energizer Bunny” joke didn’t seem to go too far ;)

    Good video BTW.

  • Robert Dewey

    Your “Energizer Bunny” joke didn’t seem to go too far ;)

    Good video BTW.

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  • jon kennedy

    Robert, do you want to be in AmWay or in blogging ?

    Who is this fool about fansumer, talking himself as ambassador to all the consumers.

  • jon kennedy

    Robert, do you want to be in AmWay or in blogging ?

    Who is this fool about fansumer, talking himself as ambassador to all the consumers.

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  • http://www.nickjag.com/marketing myspace marketer

    lol “fansumer” haha I’ll have to start using that one

  • http://www.nickjag.com/marketing myspace marketer

    lol “fansumer” haha I’ll have to start using that one