Last night I was on a fun game show yesterday at the NewTeeVee conference, with a bunch of people who’ve created some of my favorite media sites. Aside: the conference was a lot better than I expected, congrats to Om and Liz Gannes for a great show. Andy Plesser took some video behind the scenes. Here’s the shows that were on stage yesterday during the game show: Break a Leg. Mahalo Daily. Goodnight Burbank. Wallstrip. Epic-FU. Justin.tv. Galacticast. Diggnation. Geek Entertainment TV.
What’s in common with all these?
They are all cheap baaaahhhhssssttttaaaardddds. Er, cheap shows to produce. I mean really, one show is two guys who drink beer while talking about what’s on Digg.com.
After reading through my feeds I realize that this trend continues even outside of these shows.
What’s hot on the feeds today? This video:
It’s done by a writer for the daily show talking about the Hollywood writer’s strike. Notice something? No studio. No expensive talent. No expensive camera. No expensive lights. No expensive microphones or makeup artists.
But it’s freaking attention grabbing and very viral.
Let’s keep going on our tour of fun cheap videos.
One of my favorite songs is Daft Punk’s Harder Bodies Faster Stronger.
Notice something? Cheap to create! A pen. An idea. A cheap camera. Two girls (who really are great in this video). Some music.
Let’s keep going. iLike’s Ali Partovi had a fun time with U2′s Bono. They filmed this little video. It’s going supernova. No cost media. Ali’s not a video guy. Oh, someday I’ll tell you about when he had to take away a tape I made at the recent iLike party. But only if you buy me a beer.
Anyway, let’s bring this all around. Read/Write Web talks about how the VC’s don’t see a way to make money in this business.
I think we’re all stupid if we think we can’t make money in this industry. Maybe we’re focusing too much on building expensive studios, buying expensive cameras, and all that. I’m as guilty as anyone here, but I look back at my best shows and they are pretty inexpensive to create too.
Heck, go back and watch the first video in this series again. And again. Until you get it.
There’s money in being a cheap video baaahhhhssstttaaarrrrdddd!
Tell me something I don’t know!