I just attended an AMD press conference virtually. It was really boring for a few minutes. Lots of PowerPoint slides. Stuff that bores me to tears.
But then they did two things.
1. They turned on a video camera in their offices so we could see the people on the other side of the call (and the very cool new laptop technology they were showing off).
2. They took us off mute and asked “any questions?”
Now THAT is how you get press and blogger types to pay attention to a press call! I said to myself “damn, what a difference between a professional PR team at a huge old-school company and the one that Facebook has.”
It’s amazing that a processor company gets how to use video (the camera was handheld by one of the participants, which accentuated its authenticity. No expensive camera crew. No makeup. No lights. No controlling PR team trying to make sure that only “nice” questions get asked. Just some geeks in an office showing off the new laptop technology they had developed).
Damn, CES is starting to look interesting (this was a call to show off stuff that’ll be demoed at CES and to give the press a little preview). Brandee Barker (she runs PR for Facebook), you should go over to AMD and study how they did it. Kudos AMD!