Where the hell is Mark Zuckerberg and Facebook?

It’s just totally amazing to me how badly Facebook is handling the PR around its new Beacon system.

This story is NOT going away. Even if this particular story goes away, there’s a bad taste in our mouths because Facebook tried to do something that clearly wasn’t for the users. When David Weinberger, one of the authors of the Cluetrain Manifesto, says that you have a real PR problem.

Yet when I look at TechMeme I don’t see ONE SINGLE INTERVIEW that Mark Zuckerberg, or top executives at Facebook, have given ANYONE.

Hell, don’t like me or other bloggers? Then give a press conference with professional press.

ANYTHING would be better than the way that Facebook is handling this.

This is what happens when a startup gets a controlling PR belief system. Steve Jobs can pull that off. Not many companies can.

Facebook’s PR machinery is hiding its head in the sand and hoping this story goes away.

Hint: it’s not.

Do the press conference. Admit you screwed up. Take your shots. Look into the camera and say you’re sorry.

Crisis PR hint: don’t answer company bashing with text messages. Do it in video and with live events. Have the CEO do it.

Or don’t. It’s your reputation, not mine that’s at stake here.

Or, maybe, Zuckerberg is about to get fired from his CEO job? That’s the gesture that’s being communicated to the world by not appearing in person and doing a press conference.

It’s amazing to see how fast Zuckerberg’s stock is falling in the conversation networks I’m hanging out in.

Comments

  1. Robert, I’ve been wondering the very same thing. There’s been way too much dead air. This is Crises Communication 101, for cryin’ out loud! Look into the camera and apologize.

  2. Robert, I’ve been wondering the very same thing. There’s been way too much dead air. This is Crises Communication 101, for cryin’ out loud! Look into the camera and apologize.

  3. Robert, I’ve been wondering the very same thing. There’s been way too much dead air. This is Crises Communication 101, for cryin’ out loud! Look into the camera and apologize.

  4. Well, when you boast you never hire anyone older than 24, then you won’t have any grizzled greybeards around who have been through such crises before and know what to do.

    Oh, you would also need to listen to and act on what they say.

  5. Well, when you boast you never hire anyone older than 24, then you won’t have any grizzled greybeards around who have been through such crises before and know what to do.

    Oh, you would also need to listen to and act on what they say.

  6. Well, when you boast you never hire anyone older than 24, then you won’t have any grizzled greybeards around who have been through such crises before and know what to do.

    Oh, you would also need to listen to and act on what they say.

  7. @tinyurl.com/24na86 – privacy issues (and privacy laws) are a MUCH bigger deal outside of the US. In fact, from what i know of the European laws and bill c6 here in Canada, what Facebook did (having companies send back information to Facebook with out the expressed permission of the customer) is totally illegal.

  8. @tinyurl.com/24na86 – privacy issues (and privacy laws) are a MUCH bigger deal outside of the US. In fact, from what i know of the European laws and bill c6 here in Canada, what Facebook did (having companies send back information to Facebook with out the expressed permission of the customer) is totally illegal.

  9. @tinyurl.com/24na86 – privacy issues (and privacy laws) are a MUCH bigger deal outside of the US. In fact, from what i know of the European laws and bill c6 here in Canada, what Facebook did (having companies send back information to Facebook with out the expressed permission of the customer) is totally illegal.

  10. I agree with Bob. This whole situation shows a lack of foresight and management experience. Personally I don’t have as many issues with Beacon as others, but a seasoned manager would have probably thought through the scenarios and handled any negative fallout a lot better. Mark is still a kid. Sergey and Larry were smart enough to bring in a CEO, Zuckerberg needs to do the same, otherwise there will be other missteps, a lot more really.

  11. I agree with Bob. This whole situation shows a lack of foresight and management experience. Personally I don’t have as many issues with Beacon as others, but a seasoned manager would have probably thought through the scenarios and handled any negative fallout a lot better. Mark is still a kid. Sergey and Larry were smart enough to bring in a CEO, Zuckerberg needs to do the same, otherwise there will be other missteps, a lot more really.

  12. I agree with Bob. This whole situation shows a lack of foresight and management experience. Personally I don’t have as many issues with Beacon as others, but a seasoned manager would have probably thought through the scenarios and handled any negative fallout a lot better. Mark is still a kid. Sergey and Larry were smart enough to bring in a CEO, Zuckerberg needs to do the same, otherwise there will be other missteps, a lot more really.

  13. Real people don’t know about that or even care.
    It’s a storm in the blogger teacup. You care though, but then again you sell a book giving such PR style advice.

  14. Real people don’t know about that or even care.
    It’s a storm in the blogger teacup. You care though, but then again you sell a book giving such PR style advice.

  15. Real people don’t know about that or even care.
    It’s a storm in the blogger teacup. You care though, but then again you sell a book giving such PR style advice.

  16. Ditto on the above, and one of the main reasons the original .com boom busted – managerial inexperience. At one point one of the joker companies had co-ceo’s.

    Just like IT people make poor executives, so too do immature folks that think they can “get away with it”

    Robert, I don’t think this is as much of a malice as it is simply inexperience. On both counts.

    -Vlad

  17. Ditto on the above, and one of the main reasons the original .com boom busted – managerial inexperience. At one point one of the joker companies had co-ceo’s.

    Just like IT people make poor executives, so too do immature folks that think they can “get away with it”

    Robert, I don’t think this is as much of a malice as it is simply inexperience. On both counts.

    -Vlad

  18. Ditto on the above, and one of the main reasons the original .com boom busted – managerial inexperience. At one point one of the joker companies had co-ceo’s.

    Just like IT people make poor executives, so too do immature folks that think they can “get away with it”

    Robert, I don’t think this is as much of a malice as it is simply inexperience. On both counts.

    -Vlad

  19. I agree with Michael. Facebook users didnt care what the blogosphere thought before it jumped aboard the bandwagon, and they don’t care what they think now they are here.

  20. I agree with Michael. Facebook users didnt care what the blogosphere thought before it jumped aboard the bandwagon, and they don’t care what they think now they are here.

  21. I agree with Michael. Facebook users didnt care what the blogosphere thought before it jumped aboard the bandwagon, and they don’t care what they think now they are here.

  22. Real people don’t know about that or even care.

    So what does that make people who do care? Replicants?

    Because everyone knows that “real” people drive pickup trucks and use chewing tobacco and watch WWF and eat Doritos and drink Mountain Dew and listen to talk radio and are just happy with AOL on their 14.4 modems, thank you very much, and anything that doesn’t get THEIR attention isn’t worth blogging about. Right?

    “Hey, I don’t need this — I don’t need this ‘working-class hero’ crap!”

    — Mr. Hooper, Jaws

  23. Real people don’t know about that or even care.

    So what does that make people who do care? Replicants?

    Because everyone knows that “real” people drive pickup trucks and use chewing tobacco and watch WWF and eat Doritos and drink Mountain Dew and listen to talk radio and are just happy with AOL on their 14.4 modems, thank you very much, and anything that doesn’t get THEIR attention isn’t worth blogging about. Right?

    “Hey, I don’t need this — I don’t need this ‘working-class hero’ crap!”

    — Mr. Hooper, Jaws

  24. Real people don’t know about that or even care.

    So what does that make people who do care? Replicants?

    Because everyone knows that “real” people drive pickup trucks and use chewing tobacco and watch WWF and eat Doritos and drink Mountain Dew and listen to talk radio and are just happy with AOL on their 14.4 modems, thank you very much, and anything that doesn’t get THEIR attention isn’t worth blogging about. Right?

    “Hey, I don’t need this — I don’t need this ‘working-class hero’ crap!”

    — Mr. Hooper, Jaws

  25. “Real people don’t know about that or even care.”

    Don’t you mean ‘real people under 24′, sonny?

    Facebook users may not care, but the advertisers do, and they are bailing on Facebook’s bright new vision.

    Since the users won’t cough up a dime for the site, Facebook should be concerned about the perceptions in the media, especially as they involve their financial partners.

  26. “Real people don’t know about that or even care.”

    Don’t you mean ‘real people under 24′, sonny?

    Facebook users may not care, but the advertisers do, and they are bailing on Facebook’s bright new vision.

    Since the users won’t cough up a dime for the site, Facebook should be concerned about the perceptions in the media, especially as they involve their financial partners.

  27. “Real people don’t know about that or even care.”

    Don’t you mean ‘real people under 24′, sonny?

    Facebook users may not care, but the advertisers do, and they are bailing on Facebook’s bright new vision.

    Since the users won’t cough up a dime for the site, Facebook should be concerned about the perceptions in the media, especially as they involve their financial partners.

  28. Facebook is a profit-seeking business and just like any other profit-seeking business it will engage policies and practices that have the potential for profit and negative consequences for its consumers.

    What about this is hard to understand?

  29. Facebook is a profit-seeking business and just like any other profit-seeking business it will engage policies and practices that have the potential for profit and negative consequences for its consumers.

    What about this is hard to understand?

  30. Facebook is a profit-seeking business and just like any other profit-seeking business it will engage policies and practices that have the potential for profit and negative consequences for its consumers.

    What about this is hard to understand?

  31. I met Mark at the Web 2.0 Summit and he doesn’t have much to say….

    I told him that I didn’t click on the link in the conformation email Facebook sent me because he wanted to suck down my address book, but they went and set-up my page anyway….

  32. I met Mark at the Web 2.0 Summit and he doesn’t have much to say….

    I told him that I didn’t click on the link in the conformation email Facebook sent me because he wanted to suck down my address book, but they went and set-up my page anyway….

  33. I met Mark at the Web 2.0 Summit and he doesn’t have much to say….

    I told him that I didn’t click on the link in the conformation email Facebook sent me because he wanted to suck down my address book, but they went and set-up my page anyway….

  34. It’s WWE now, get your stereotype facts straight :)

    LOL Busted. Sorry about that. Guess I failed the Voight-Kampff test. We Replicants have trouble keeping track of the interests of you Real People…

  35. It’s WWE now, get your stereotype facts straight :)

    LOL Busted. Sorry about that. Guess I failed the Voight-Kampff test. We Replicants have trouble keeping track of the interests of you Real People…

  36. It’s WWE now, get your stereotype facts straight :)

    LOL Busted. Sorry about that. Guess I failed the Voight-Kampff test. We Replicants have trouble keeping track of the interests of you Real People…

  37. Facebook is a Beacon for Bad PR

    The social network is experiencing a mini meltdown and has many fans, users, and advertisers pulling an “about face.”

  38. I agree with the inexperience as they are in waters that have needed more experience for a while (this is not their first privacy or questionable step that missed understanding of the consequences). Another issue seems to be pushing very hard to make big money fast to legitimize some percentage of the bizarre valuation they are tied to in the public eye (that has been the down fall of many start-ups and founders). Smart stable growth with a solid focus on the people who use the service is good advice, but keeping to that takes discipline and experience.

  39. I agree with the inexperience as they are in waters that have needed more experience for a while (this is not their first privacy or questionable step that missed understanding of the consequences). Another issue seems to be pushing very hard to make big money fast to legitimize some percentage of the bizarre valuation they are tied to in the public eye (that has been the down fall of many start-ups and founders). Smart stable growth with a solid focus on the people who use the service is good advice, but keeping to that takes discipline and experience.

  40. I agree with the inexperience as they are in waters that have needed more experience for a while (this is not their first privacy or questionable step that missed understanding of the consequences). Another issue seems to be pushing very hard to make big money fast to legitimize some percentage of the bizarre valuation they are tied to in the public eye (that has been the down fall of many start-ups and founders). Smart stable growth with a solid focus on the people who use the service is good advice, but keeping to that takes discipline and experience.

  41. Just playing devil’s advocate here for the sake of lively discussion: Are Facebook’s numbers dropping because the venemous blogosphere is unhappy with them? Are college kids (again the MASSIVE BULK of FB users) flocking to some other sn site instead? Nope.

    I probably wouldn’t stay quiet if I were their marketing guy, but there is a certain value in doing so. Staying quiet means the story WILL go away. Bloggers (myself included) are the undisputed kings and queens of short attention span. On TechMeme it’s like “here today, gone TODAY”…

    Again, I don’t think they are handling this the best way possible, but by staying quiet and not letting it become a bigger story, this isn’t the worst approach…

  42. Just playing devil’s advocate here for the sake of lively discussion: Are Facebook’s numbers dropping because the venemous blogosphere is unhappy with them? Are college kids (again the MASSIVE BULK of FB users) flocking to some other sn site instead? Nope.

    I probably wouldn’t stay quiet if I were their marketing guy, but there is a certain value in doing so. Staying quiet means the story WILL go away. Bloggers (myself included) are the undisputed kings and queens of short attention span. On TechMeme it’s like “here today, gone TODAY”…

    Again, I don’t think they are handling this the best way possible, but by staying quiet and not letting it become a bigger story, this isn’t the worst approach…

  43. Just playing devil’s advocate here for the sake of lively discussion: Are Facebook’s numbers dropping because the venemous blogosphere is unhappy with them? Are college kids (again the MASSIVE BULK of FB users) flocking to some other sn site instead? Nope.

    I probably wouldn’t stay quiet if I were their marketing guy, but there is a certain value in doing so. Staying quiet means the story WILL go away. Bloggers (myself included) are the undisputed kings and queens of short attention span. On TechMeme it’s like “here today, gone TODAY”…

    Again, I don’t think they are handling this the best way possible, but by staying quiet and not letting it become a bigger story, this isn’t the worst approach…

  44. Jeremy: you’re probably right. But there still is that taste in our mouths. I still remember how Zuckerberg reacted to the News Feed debacle. That time he came out of hiding and listened to his users and responded to the blogs.

    Maybe he doesn’t care anymore about his high valuation or the advantages of being seen as a “future Bill Gates.” I can’t see how this helps. There are some times when you should come out and answer all the questions.

  45. Jeremy: you’re probably right. But there still is that taste in our mouths. I still remember how Zuckerberg reacted to the News Feed debacle. That time he came out of hiding and listened to his users and responded to the blogs.

    Maybe he doesn’t care anymore about his high valuation or the advantages of being seen as a “future Bill Gates.” I can’t see how this helps. There are some times when you should come out and answer all the questions.

  46. Jeremy: you’re probably right. But there still is that taste in our mouths. I still remember how Zuckerberg reacted to the News Feed debacle. That time he came out of hiding and listened to his users and responded to the blogs.

    Maybe he doesn’t care anymore about his high valuation or the advantages of being seen as a “future Bill Gates.” I can’t see how this helps. There are some times when you should come out and answer all the questions.

  47. People need to quit moaning. On the one hand they will bitch and whine that their privacy was invaded, and yet they’re forgetting that they put their info up there.

    My Facebook profile doesn’t have any info that you can’t find from a google search or calling up information… If you don’t want to have your stats all over the net, don’t enter them.

  48. People need to quit moaning. On the one hand they will bitch and whine that their privacy was invaded, and yet they’re forgetting that they put their info up there.

    My Facebook profile doesn’t have any info that you can’t find from a google search or calling up information… If you don’t want to have your stats all over the net, don’t enter them.

  49. People need to quit moaning. On the one hand they will bitch and whine that their privacy was invaded, and yet they’re forgetting that they put their info up there.

    My Facebook profile doesn’t have any info that you can’t find from a google search or calling up information… If you don’t want to have your stats all over the net, don’t enter them.

  50. Yeah the PR silence is lame. Think: What would Steve Jobs Do? When Apple made a boo-boo with the iPhone price drop, Jobs busted out a public apology on the Apple website.

  51. Yeah the PR silence is lame. Think: What would Steve Jobs Do? When Apple made a boo-boo with the iPhone price drop, Jobs busted out a public apology on the Apple website.

  52. Yeah the PR silence is lame. Think: What would Steve Jobs Do? When Apple made a boo-boo with the iPhone price drop, Jobs busted out a public apology on the Apple website.

  53. JT: I wonder if the reason why not as many college students are up in arms about Beacon is because not very many do online shopping. I’m 22, a FB user for almost 3 years, and I don’t remember the last time I bought something online. With the News Feed, it was there whether you did anything or not, so it was much, much more noticeable.

    I also agree with everyone’s sentiments that Zuckerburg and Co. are doing a terrible job with PR right now, but I don’t think many users will leave because of this (especially since it isn’t there anymore). Even the News Feed didn’t convince many people to leave, and we hated it. I honestly think they only thing that could convince me to leave Facebook is if my friends left. I have a lot of friends. It probably won’t ever happen.

  54. JT: I wonder if the reason why not as many college students are up in arms about Beacon is because not very many do online shopping. I’m 22, a FB user for almost 3 years, and I don’t remember the last time I bought something online. With the News Feed, it was there whether you did anything or not, so it was much, much more noticeable.

    I also agree with everyone’s sentiments that Zuckerburg and Co. are doing a terrible job with PR right now, but I don’t think many users will leave because of this (especially since it isn’t there anymore). Even the News Feed didn’t convince many people to leave, and we hated it. I honestly think they only thing that could convince me to leave Facebook is if my friends left. I have a lot of friends. It probably won’t ever happen.

  55. “Yet when I look at TechMeme I don’t see ONE SINGLE INTERVIEW that Mark Zuckerberg, or top executives at Facebook, have given ANYONE.”

    That’s pretty exhaustive research, isn’t it?

    Heh.

    This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.

  56. “Yet when I look at TechMeme I don’t see ONE SINGLE INTERVIEW that Mark Zuckerberg, or top executives at Facebook, have given ANYONE.”

    That’s pretty exhaustive research, isn’t it?

    Heh.

    This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.

  57. “Yet when I look at TechMeme I don’t see ONE SINGLE INTERVIEW that Mark Zuckerberg, or top executives at Facebook, have given ANYONE.”

    That’s pretty exhaustive research, isn’t it?

    Heh.

    This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.

  58. Hey. Im a FB user and wasnt even aware af this. Like Allison said, the News Feed was jsut there and you couldnt do anything about it. I wouldnt leave because I dont get to see my friends often but I can still stay current with their lives and vice versa.

  59. Hey. Im a FB user and wasnt even aware af this. Like Allison said, the News Feed was jsut there and you couldnt do anything about it. I wouldnt leave because I dont get to see my friends often but I can still stay current with their lives and vice versa.

  60. Hey. Im a FB user and wasnt even aware af this. Like Allison said, the News Feed was jsut there and you couldnt do anything about it. I wouldnt leave because I dont get to see my friends often but I can still stay current with their lives and vice versa.

  61. You guys are missing the point, do you think MZ gives a damn? This is the same guy who said “I’m the CEO… bitch!”. They’re going to keep growing despite this setback because outside of the blogosphere and a few advertisers, the majority of the users don’t care. Keep this in mind, MZ has a huge ego, to him, this whole fiasco is because the blogosphere doesn’t understand what a GREAT idea beacon is. It’s our fault, not his, that this whole thing erupted so he’s taking the stance that there’s nothing to apologize for..

    @ Allison: You don’t shop online at all? Then you’re definitely overpaying for everything from electronics to travel.

  62. You guys are missing the point, do you think MZ gives a damn? This is the same guy who said “I’m the CEO… bitch!”. They’re going to keep growing despite this setback because outside of the blogosphere and a few advertisers, the majority of the users don’t care. Keep this in mind, MZ has a huge ego, to him, this whole fiasco is because the blogosphere doesn’t understand what a GREAT idea beacon is. It’s our fault, not his, that this whole thing erupted so he’s taking the stance that there’s nothing to apologize for..

    @ Allison: You don’t shop online at all? Then you’re definitely overpaying for everything from electronics to travel.

  63. You guys are missing the point, do you think MZ gives a damn? This is the same guy who said “I’m the CEO… bitch!”. They’re going to keep growing despite this setback because outside of the blogosphere and a few advertisers, the majority of the users don’t care. Keep this in mind, MZ has a huge ego, to him, this whole fiasco is because the blogosphere doesn’t understand what a GREAT idea beacon is. It’s our fault, not his, that this whole thing erupted so he’s taking the stance that there’s nothing to apologize for..

    @ Allison: You don’t shop online at all? Then you’re definitely overpaying for everything from electronics to travel.

  64. The other person who is very quiet on this is Mike Arrington who certainly was seen at all times next to Zuckerberg this summer glowing in the reflected glory having bigged up Facebook nearly everyday on TC.

    Why is he not being his normal curmudgeon self and castigating FB. Why has been left to Duncan Riley to write pithy small posts about FB beacon?

    Is Arrington scared of writing negatives on Zuckerberg?

  65. The other person who is very quiet on this is Mike Arrington who certainly was seen at all times next to Zuckerberg this summer glowing in the reflected glory having bigged up Facebook nearly everyday on TC.

    Why is he not being his normal curmudgeon self and castigating FB. Why has been left to Duncan Riley to write pithy small posts about FB beacon?

    Is Arrington scared of writing negatives on Zuckerberg?

  66. The other person who is very quiet on this is Mike Arrington who certainly was seen at all times next to Zuckerberg this summer glowing in the reflected glory having bigged up Facebook nearly everyday on TC.

    Why is he not being his normal curmudgeon self and castigating FB. Why has been left to Duncan Riley to write pithy small posts about FB beacon?

    Is Arrington scared of writing negatives on Zuckerberg?

  67. No one outside of the tech “press” cares. That’s the reality you’re overlooking. The “blunder” wasn’t serious enough for most people to react one way or another.

  68. No one outside of the tech “press” cares. That’s the reality you’re overlooking. The “blunder” wasn’t serious enough for most people to react one way or another.

  69. No one outside of the tech “press” cares. That’s the reality you’re overlooking. The “blunder” wasn’t serious enough for most people to react one way or another.

  70. @ #18

    you said “facebook’s a profit seeking business therefore why the ruckus”.

    the ruckus is composed of these facts:
    * not just some users, but ADVERTISERS are withdrawing in disgust
    * no serious response at all by executive management – at ALL – to the extent that friggin MOVEON has to get involved – truly a marvel of leadership ignorance
    * when you are throwing a party, you know the party is winding down when people start heading for the exits
    * this is still a nascent field, and Facebook “dominating” it is seen by new entrants as a silly, silly perspective (e.g. their invulnerability is nothing compared to a Google) – sub-point, new entrants have a great window of opportunity to steal angered FB users

    The problem is no longer that Facebook “doesn’t have a business model” – it is that Facebook probably will never have one, if this is the best they could come up with. 45 million users and no idea how to make money. it’s astonishing.

  71. @ #18

    you said “facebook’s a profit seeking business therefore why the ruckus”.

    the ruckus is composed of these facts:
    * not just some users, but ADVERTISERS are withdrawing in disgust
    * no serious response at all by executive management – at ALL – to the extent that friggin MOVEON has to get involved – truly a marvel of leadership ignorance
    * when you are throwing a party, you know the party is winding down when people start heading for the exits
    * this is still a nascent field, and Facebook “dominating” it is seen by new entrants as a silly, silly perspective (e.g. their invulnerability is nothing compared to a Google) – sub-point, new entrants have a great window of opportunity to steal angered FB users

    The problem is no longer that Facebook “doesn’t have a business model” – it is that Facebook probably will never have one, if this is the best they could come up with. 45 million users and no idea how to make money. it’s astonishing.

  72. Thanks for saying what we are all thinking. Damn straight, it’s PR/crisis communications 101. Own it and apologize! My hats off to you for calling them out!

  73. Thanks for saying what we are all thinking. Damn straight, it’s PR/crisis communications 101. Own it and apologize! My hats off to you for calling them out!

  74. Thanks for saying what we are all thinking. Damn straight, it’s PR/crisis communications 101. Own it and apologize! My hats off to you for calling them out!

  75. No one outside of the tech “press” cares.

    1. Gee, that must explain why The Financial Times, The Telegraph, The Guardian, The Globe and Mail, The Age, The New York Times, The Associated Press, The Los Angeles Times, The Chicago Tribune, The Washington Post, and Forbes have all written about this story.

    Those publications have a history of writing stories about which no one cares. A company valued at BILLIONS of dollars makes a huge, stupid mistake, pisses off its customers, and has its partner companies publically shun it; stores are reporting your purchases to Facebook whether you are logged in or not. Where’s the news story there? What does that have to do with Lindsey’s rehab or Britney’s crotch? Show me some REAL news!

    2. Even if it WAS true that “no one outside of the tech press cares,” what is that supposed to mean? Things in the tech press have no effect on the real world? Scoble’s not supposed to waste electrons on a blog entry? You want the two minutes of your life back? You’re reading Scoble, “Tech geek blogger.” What did you expect, recipes and knitting tips?

  76. No one outside of the tech “press” cares.

    1. Gee, that must explain why The Financial Times, The Telegraph, The Guardian, The Globe and Mail, The Age, The New York Times, The Associated Press, The Los Angeles Times, The Chicago Tribune, The Washington Post, and Forbes have all written about this story.

    Those publications have a history of writing stories about which no one cares. A company valued at BILLIONS of dollars makes a huge, stupid mistake, pisses off its customers, and has its partner companies publically shun it; stores are reporting your purchases to Facebook whether you are logged in or not. Where’s the news story there? What does that have to do with Lindsey’s rehab or Britney’s crotch? Show me some REAL news!

    2. Even if it WAS true that “no one outside of the tech press cares,” what is that supposed to mean? Things in the tech press have no effect on the real world? Scoble’s not supposed to waste electrons on a blog entry? You want the two minutes of your life back? You’re reading Scoble, “Tech geek blogger.” What did you expect, recipes and knitting tips?

  77. No one outside of the tech “press” cares.

    1. Gee, that must explain why The Financial Times, The Telegraph, The Guardian, The Globe and Mail, The Age, The New York Times, The Associated Press, The Los Angeles Times, The Chicago Tribune, The Washington Post, and Forbes have all written about this story.

    Those publications have a history of writing stories about which no one cares. A company valued at BILLIONS of dollars makes a huge, stupid mistake, pisses off its customers, and has its partner companies publically shun it; stores are reporting your purchases to Facebook whether you are logged in or not. Where’s the news story there? What does that have to do with Lindsey’s rehab or Britney’s crotch? Show me some REAL news!

    2. Even if it WAS true that “no one outside of the tech press cares,” what is that supposed to mean? Things in the tech press have no effect on the real world? Scoble’s not supposed to waste electrons on a blog entry? You want the two minutes of your life back? You’re reading Scoble, “Tech geek blogger.” What did you expect, recipes and knitting tips?

  78. Maybe FB is going with the motto that ‘there is no such thing as bad publicity” However, i haven’t logged in days. it seems to me a perfect time for a competitors to strike. Maybe you should come up with one Robert, thebobbook.com or something. lol

  79. Maybe FB is going with the motto that ‘there is no such thing as bad publicity” However, i haven’t logged in days. it seems to me a perfect time for a competitors to strike. Maybe you should come up with one Robert, thebobbook.com or something. lol

  80. Normal non-technical and non-political users rarely care about privacy. And when they do, it is often misplaced. For a while in 2006 there were a number of articles in the popular media about ways in which Google may threaten privacy. The non geek people I met who had any feelings about Google seemed to think privacy problems were specific to Google. But then again, the only people who cared were actually Gmail and Google search users who continue to use Google applications to this day.

    My girlfriend mentioned she hated the way applications worked in Facebook. Someone could send her an “X Me” gesture, and regardless of whether she had the application or received it, it would appear in her X Me “History”. She still uses Facebook.

  81. Normal non-technical and non-political users rarely care about privacy. And when they do, it is often misplaced. For a while in 2006 there were a number of articles in the popular media about ways in which Google may threaten privacy. The non geek people I met who had any feelings about Google seemed to think privacy problems were specific to Google. But then again, the only people who cared were actually Gmail and Google search users who continue to use Google applications to this day.

    My girlfriend mentioned she hated the way applications worked in Facebook. Someone could send her an “X Me” gesture, and regardless of whether she had the application or received it, it would appear in her X Me “History”. She still uses Facebook.

  82. I think this is actually pretty good PR. By not doing anything, the controversy is growing and is finding its way onto the mainstream media (away from the blogosphere). When all this hoopla raises to fever pitch, all Zuckerburg has to do is write a short blog post starting with “…Ok, we really messed up”, and everyone in the blogosphere is going to be singing his praises for being so thoughtful about his users. It’s the exact same thing that happened with newsfeed.

  83. I think this is actually pretty good PR. By not doing anything, the controversy is growing and is finding its way onto the mainstream media (away from the blogosphere). When all this hoopla raises to fever pitch, all Zuckerburg has to do is write a short blog post starting with “…Ok, we really messed up”, and everyone in the blogosphere is going to be singing his praises for being so thoughtful about his users. It’s the exact same thing that happened with newsfeed.

  84. I think this is actually pretty good PR. By not doing anything, the controversy is growing and is finding its way onto the mainstream media (away from the blogosphere). When all this hoopla raises to fever pitch, all Zuckerburg has to do is write a short blog post starting with “…Ok, we really messed up”, and everyone in the blogosphere is going to be singing his praises for being so thoughtful about his users. It’s the exact same thing that happened with newsfeed.

  85. 1) “This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.”
    That’s because it’s true.

    2) @exapted, I agree with you the average fb user will be running ie6 without a firewall or antivirus. So to think they are even aware of a blogosphere is a bit presumptuous

    3) Personally I couldn’t care less, the only reason I still have my fb account is to poke people I can’t be bothered to call.

    4) Obviously I care enough on the issue of privacy to write this comment, although in order for people to ditch facebook there needs to be a viable competitor which _does_ respect it’s users privacy, which if it’s based on a targeting advertising model is contradictory, only time will tell I guess.

    _M

  86. 1) “This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.”
    That’s because it’s true.

    2) @exapted, I agree with you the average fb user will be running ie6 without a firewall or antivirus. So to think they are even aware of a blogosphere is a bit presumptuous

    3) Personally I couldn’t care less, the only reason I still have my fb account is to poke people I can’t be bothered to call.

    4) Obviously I care enough on the issue of privacy to write this comment, although in order for people to ditch facebook there needs to be a viable competitor which _does_ respect it’s users privacy, which if it’s based on a targeting advertising model is contradictory, only time will tell I guess.

    _M

  87. 1) “This “it’s not on Techmeme, so it doesn’t exist” mentality is really quite amusing.”
    That’s because it’s true.

    2) @exapted, I agree with you the average fb user will be running ie6 without a firewall or antivirus. So to think they are even aware of a blogosphere is a bit presumptuous

    3) Personally I couldn’t care less, the only reason I still have my fb account is to poke people I can’t be bothered to call.

    4) Obviously I care enough on the issue of privacy to write this comment, although in order for people to ditch facebook there needs to be a viable competitor which _does_ respect it’s users privacy, which if it’s based on a targeting advertising model is contradictory, only time will tell I guess.

    _M

  88. @ 41 – The question is whether people will feel different with personal purchases – most research shows people are more careful with financial data than with their sex lives.

  89. @ 41 – The question is whether people will feel different with personal purchases – most research shows people are more careful with financial data than with their sex lives.

  90. @ 41 – The question is whether people will feel different with personal purchases – most research shows people are more careful with financial data than with their sex lives.

  91. facebook’s callous disregard for the privacy of its customers can’t be smoothed over with good PR or a couple of interviews. This company has shown its true colors and its flying the flag of evil.

  92. facebook’s callous disregard for the privacy of its customers can’t be smoothed over with good PR or a couple of interviews. This company has shown its true colors and its flying the flag of evil.

  93. facebook’s callous disregard for the privacy of its customers can’t be smoothed over with good PR or a couple of interviews. This company has shown its true colors and its flying the flag of evil.

  94. We tend to forget that the numbers don’t lie. For how crappy Myspace looks and performs, there are kids and businesses who swear by it. Same for Facebook. If their friends, colleagues, partners, etc are on the site, they will not leave. It’s not loyalty, its convenience.

  95. We tend to forget that the numbers don’t lie. For how crappy Myspace looks and performs, there are kids and businesses who swear by it. Same for Facebook. If their friends, colleagues, partners, etc are on the site, they will not leave. It’s not loyalty, its convenience.

  96. We tend to forget that the numbers don’t lie. For how crappy Myspace looks and performs, there are kids and businesses who swear by it. Same for Facebook. If their friends, colleagues, partners, etc are on the site, they will not leave. It’s not loyalty, its convenience.

  97. Amazing how fast the Valley false idols fall, and amazing how whatever Scoble hypes, ends up slamming into cement.

  98. Amazing how fast the Valley false idols fall, and amazing how whatever Scoble hypes, ends up slamming into cement.

  99. Amazing how fast the Valley false idols fall, and amazing how whatever Scoble hypes, ends up slamming into cement.

  100. How come that Fake Scoble can get an interview but real Scoble can’t? ;) Did you, like, ask?

  101. How come that Fake Scoble can get an interview but real Scoble can’t? ;) Did you, like, ask?

  102. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  103. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  104. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  105. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  106. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  107. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  108. “Facebook is still seeing 200,000 new users a day.”

    This is a lie they hope if they repeat enough times will come true.

  109. “Facebook is still seeing 200,000 new users a day.”

    This is a lie they hope if they repeat enough times will come true.

  110. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  111. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  112. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  113. links for 12-05-07 (Facebook falling from grace)

    It seems everyone is taking pokes at Facebook nowadays, including me. Not that it’s undeserved considering the panoply of missteps lately. In case you’re interested in following the meme, here are some links to leading voices: More Facebook Advertise…

  114. “Things in the tech press have no effect on the real world?”

    These days, yeah, that’s what I’m saying. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    There is no sudden drop in items on my Facebook feed, and we don’t even talk about it at work. (And by the way, for a dotcom, you’d be surprised how few of us even use Facebook.)

    I stand by my original statement. The public at large could care less about Facebook’s blunder and it will have no effect on the company.

  115. “Things in the tech press have no effect on the real world?”

    These days, yeah, that’s what I’m saying. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    There is no sudden drop in items on my Facebook feed, and we don’t even talk about it at work. (And by the way, for a dotcom, you’d be surprised how few of us even use Facebook.)

    I stand by my original statement. The public at large could care less about Facebook’s blunder and it will have no effect on the company.

  116. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  117. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  118. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  119. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    First: What “perspective” was lost, exactly? Scoble’s post was that Facebook screwed up and that Zuckerberg should have had some reaction OTHER than hiding under his desk.

    Hell, Zuckerberg just posted an weak apology today agreeing with Scoble, stating that Facebook took too long to react.

    Second, I guess I needed to give you TWO dozen links to publications like the New York Times, The Washington Post, etc. in order for you to realize that people other than “tech bloggers” care about this issue?

    Third, EVEN IF only “tech bloggers” cared, does that mean Scoble should not have blogged about the issue? He’s a tech blogger. Do you stalk blogs about knitting and then post comments like, “Only people who knit care about these things?” Does making those kinds of comments give you a warm, snuggly sense of superiority over those crazy, knitting-obsessed people who have lost touch with the “real world?”

  120. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    First: What “perspective” was lost, exactly? Scoble’s post was that Facebook screwed up and that Zuckerberg should have had some reaction OTHER than hiding under his desk.

    Hell, Zuckerberg just posted an weak apology today agreeing with Scoble, stating that Facebook took too long to react.

    Second, I guess I needed to give you TWO dozen links to publications like the New York Times, The Washington Post, etc. in order for you to realize that people other than “tech bloggers” care about this issue?

    Third, EVEN IF only “tech bloggers” cared, does that mean Scoble should not have blogged about the issue? He’s a tech blogger. Do you stalk blogs about knitting and then post comments like, “Only people who knit care about these things?” Does making those kinds of comments give you a warm, snuggly sense of superiority over those crazy, knitting-obsessed people who have lost touch with the “real world?”

  121. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling.

    Yes! Because everyone knows it takes WAY more courage to stick your head in the sand than it does to listen to the complaints of THOUSANDS of customers you supposedly serve.

    Personally, I just think it was bad form. I mean, hiding in Der Facebunker, yelling at your generals for their incompetence, feeding cyanide capsules to your favorite dog — it’s all so 1945, honestly.

  122. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling.

    Yes! Because everyone knows it takes WAY more courage to stick your head in the sand than it does to listen to the complaints of THOUSANDS of customers you supposedly serve.

    Personally, I just think it was bad form. I mean, hiding in Der Facebunker, yelling at your generals for their incompetence, feeding cyanide capsules to your favorite dog — it’s all so 1945, honestly.

  123. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling.

    Yes! Because everyone knows it takes WAY more courage to stick your head in the sand than it does to listen to the complaints of THOUSANDS of customers you supposedly serve.

    Personally, I just think it was bad form. I mean, hiding in Der Facebunker, yelling at your generals for their incompetence, feeding cyanide capsules to your favorite dog — it’s all so 1945, honestly.

  124. Think whatever you want, Karim. The bulk of humanity, and indeed the bulk of Facebook’s users, could care less about this ongoing story. I don’t care if it appears on the front page of the NYT, that’s the way it is.

    The apology isn’t even on the front page of Digg, main or tech category. Maybe there’s something to that “wisdom of crowds” nonsense after all.

  125. Think whatever you want, Karim. The bulk of humanity, and indeed the bulk of Facebook’s users, could care less about this ongoing story. I don’t care if it appears on the front page of the NYT, that’s the way it is.

    The apology isn’t even on the front page of Digg, main or tech category. Maybe there’s something to that “wisdom of crowds” nonsense after all.

  126. Think whatever you want, Karim. The bulk of humanity, and indeed the bulk of Facebook’s users, could care less about this ongoing story. I don’t care if it appears on the front page of the NYT, that’s the way it is.

    The apology isn’t even on the front page of Digg, main or tech category. Maybe there’s something to that “wisdom of crowds” nonsense after all.

  127. [...] One of the most interesting things about this whole situation is the fact that it seems Facebook hasn’t appealed to its community at all, neither publicly addressing or acknowledging their mistake or the steps taken to correct it. When the newsfeed issue came up last year, an “open letter” from Mark Zuckerberg was sent out to users explaining the thoughts behind the newsfeed and what was being done to rectify the situation. No such letter has appeared this time (although some have tried to imagine what it should say), which is a huge mistake. [...]

  128. Think whatever you want, Karim.

    Thanks for the permission. ;)

    The bulk of humanity, and indeed the bulk of Facebook’s users, could care less about this ongoing story. I don’t care if it appears on the front page of the NYT, that’s the way it is.

    “The bulk of humanity” is probably sitting in its own filth right now wondering where its next meal is coming from. And your point is what? Scoble shouldn’t blog about anything that doesn’t concern them? Or is your point that very few people, expressed as a percentage of Earth’s population, have a Facebook account? Thank you Captain Obvious.

  129. Think whatever you want, Karim.

    Thanks for the permission. ;)

    The bulk of humanity, and indeed the bulk of Facebook’s users, could care less about this ongoing story. I don’t care if it appears on the front page of the NYT, that’s the way it is.

    “The bulk of humanity” is probably sitting in its own filth right now wondering where its next meal is coming from. And your point is what? Scoble shouldn’t blog about anything that doesn’t concern them? Or is your point that very few people, expressed as a percentage of Earth’s population, have a Facebook account? Thank you Captain Obvious.

  130. You sure enjoy being a dick, eh?

    Scoble can blog about whatever he wants. He asked why more people don’t care, and I responded.

  131. You sure enjoy being a dick, eh?

    Scoble can blog about whatever he wants. He asked why more people don’t care, and I responded.

  132. You sure enjoy being a dick, eh?

    Scoble can blog about whatever he wants. He asked why more people don’t care, and I responded.

  133. You sure enjoy being a dick, eh?

    Is that comment meant for me? :)

    I enjoy tweaking the noses of morons who project their OWN lack of caring on the rest of the world. :) They end up saying things like “no one cares,” when what they really mean is “I personally don’t care.” You don’t care. BFD, thank you for playing and taking the time to tell the six people who DO care that you’re so much smarter.

    When you press these morons on the point, they end up saying even more idiotic things like, “Well, expressed as a percentage of the Earth’s population, very FEW people care.” Brilliant. Thanks for that.

    Scoble can blog about whatever he wants. He asked why more people don’t care, and I responded.

    Where exactly did he ask why more people don’t care?

    All I see in this post is YOU saying no one outside “the tech press” cares, despite GLOBAL coverage of the story in the mainstream news media.

    In a later post, Scoble said, “I backed off cause I see that people just don’t care about this issue the way that I do.” Which, you know, is not quite the same thing as asking why the average Joe Moron doesn’t care if his privacy gets violated.

    If you personally want to close your eyes, clap your hands over your ears and sing ♫ la la la nobody cares ♫, knock yourself out, have fun! Just don’t expect everyone else to sing along.

  134. You sure enjoy being a dick, eh?

    Is that comment meant for me? :)

    I enjoy tweaking the noses of morons who project their OWN lack of caring on the rest of the world. :) They end up saying things like “no one cares,” when what they really mean is “I personally don’t care.” You don’t care. BFD, thank you for playing and taking the time to tell the six people who DO care that you’re so much smarter.

    When you press these morons on the point, they end up saying even more idiotic things like, “Well, expressed as a percentage of the Earth’s population, very FEW people care.” Brilliant. Thanks for that.

    Scoble can blog about whatever he wants. He asked why more people don’t care, and I responded.

    Where exactly did he ask why more people don’t care?

    All I see in this post is YOU saying no one outside “the tech press” cares, despite GLOBAL coverage of the story in the mainstream news media.

    In a later post, Scoble said, “I backed off cause I see that people just don’t care about this issue the way that I do.” Which, you know, is not quite the same thing as asking why the average Joe Moron doesn’t care if his privacy gets violated.

    If you personally want to close your eyes, clap your hands over your ears and sing ♫ la la la nobody cares ♫, knock yourself out, have fun! Just don’t expect everyone else to sing along.

  135. All very valid points, Robert. I think this is symptomatic of the huge missed opportunity, and farcical lack of foresight that Facebook is only now waking up to.

    When the wraps came off in early November, I could NOT believe that they were a) Not going to sell subdomains such as http://mybrand.at.facebook.com b) Not going to have a layered software tool for brands, their PR and Online Media / Marketing companies to claim, manage and administrate groups of business pages c) Not split Social Ads Admin from Page Admin d) Not reveal Beacon well in advance to advertisers and privacy critics and e) Have such sloppy and useless terms and conditions added to deal with pages – http://www.facebook.com/terms_pages.php

    I thought these guys were smart – but they turn out to be acting like a bunch of green college kids after all, and having set something in motion with little thought for the all-too-obvious consequences, now they’re acting like paranoid a***oles to paper over the mess they made. And it’s a fine mess, to quote Oliver Hardy…

    No brand is not run by one person. Facebook have set up a mechanism where major global brands can have their name used or abused by any one person, and their legitimate fans can be disenfranchised, misled, and well-meaning brand advocates and fans can be simply dumped or left in limbo as readily as those who are acting with malicious intent – and all of this damages the credibility of facebook, and will be likely to take up a growing amount of admin time – and that’s before the lawyers get onto things. Get this one: “Facebook reserves the right, but is not obligated, to resolve any complaints, disputes, or potential disputes regarding the infringement of any third party trademarks in connection with your Facebook Page or Facebook URL in any manner it deems appropriate in its sole discretion.” Translation: “We might help you protect your IP, or we might not want to get involved. But whatever, we’re in charge, and your ability to protect your brand is powerless here, OK?”

    Pardon my french, but that’s one huge f***ing mess to make, especially if you want to monetize screen (or eyeball) real estate to those brands, and if I were an investor in a company that’s meant to be worth $15bn, I’d be kicking some asses very hard, starting right at the top, because this is the kind of self-inflicted damage that can destroy any company, but which makes the position of what is widely acknowledged to be an arrogant, fast-growth, high-growth and overvalued company very, very tenuous.

    The main asset of facebook is their user base, and their only source of cash at present comes from investors and advertisers. If they alienate or marginalise any of these constituencies, they destroy their business.

    This could be the tipping point that signals facebook’s decline unless they get this issue dealt with transparently and rapidly – and also creatively, because they really have been very dumb, and put themselves between a rock and a hard place.

  136. All very valid points, Robert. I think this is symptomatic of the huge missed opportunity, and farcical lack of foresight that Facebook is only now waking up to.

    When the wraps came off in early November, I could NOT believe that they were a) Not going to sell subdomains such as http://mybrand.at.facebook.com b) Not going to have a layered software tool for brands, their PR and Online Media / Marketing companies to claim, manage and administrate groups of business pages c) Not split Social Ads Admin from Page Admin d) Not reveal Beacon well in advance to advertisers and privacy critics and e) Have such sloppy and useless terms and conditions added to deal with pages – http://www.facebook.com/terms_pages.php

    I thought these guys were smart – but they turn out to be acting like a bunch of green college kids after all, and having set something in motion with little thought for the all-too-obvious consequences, now they’re acting like paranoid a***oles to paper over the mess they made. And it’s a fine mess, to quote Oliver Hardy…

    No brand is not run by one person. Facebook have set up a mechanism where major global brands can have their name used or abused by any one person, and their legitimate fans can be disenfranchised, misled, and well-meaning brand advocates and fans can be simply dumped or left in limbo as readily as those who are acting with malicious intent – and all of this damages the credibility of facebook, and will be likely to take up a growing amount of admin time – and that’s before the lawyers get onto things. Get this one: “Facebook reserves the right, but is not obligated, to resolve any complaints, disputes, or potential disputes regarding the infringement of any third party trademarks in connection with your Facebook Page or Facebook URL in any manner it deems appropriate in its sole discretion.” Translation: “We might help you protect your IP, or we might not want to get involved. But whatever, we’re in charge, and your ability to protect your brand is powerless here, OK?”

    Pardon my french, but that’s one huge f***ing mess to make, especially if you want to monetize screen (or eyeball) real estate to those brands, and if I were an investor in a company that’s meant to be worth $15bn, I’d be kicking some asses very hard, starting right at the top, because this is the kind of self-inflicted damage that can destroy any company, but which makes the position of what is widely acknowledged to be an arrogant, fast-growth, high-growth and overvalued company very, very tenuous.

    The main asset of facebook is their user base, and their only source of cash at present comes from investors and advertisers. If they alienate or marginalise any of these constituencies, they destroy their business.

    This could be the tipping point that signals facebook’s decline unless they get this issue dealt with transparently and rapidly – and also creatively, because they really have been very dumb, and put themselves between a rock and a hard place.

  137. Social networking sites probably have a similar shelf life to wherever the latest hot nite spot in town might be . Some close and some ebb and flow. But I’d like anybody to name anywhere that’s remained constantly cool for any appreciable amount of time.

    Facebook probably started to lose credibility amongst its rank and file the day your average portly tech blogger joined and started rattling on about it. You aren’t cool if you dislike beacon. You’re cool if you don’t care or haven’t heard of it.

    Call it The Facebook Baby Boomer Blitz if you will.

  138. Social networking sites probably have a similar shelf life to wherever the latest hot nite spot in town might be . Some close and some ebb and flow. But I’d like anybody to name anywhere that’s remained constantly cool for any appreciable amount of time.

    Facebook probably started to lose credibility amongst its rank and file the day your average portly tech blogger joined and started rattling on about it. You aren’t cool if you dislike beacon. You’re cool if you don’t care or haven’t heard of it.

    Call it The Facebook Baby Boomer Blitz if you will.

  139. Social networking sites probably have a similar shelf life to wherever the latest hot nite spot in town might be . Some close and some ebb and flow. But I’d like anybody to name anywhere that’s remained constantly cool for any appreciable amount of time.

    Facebook probably started to lose credibility amongst its rank and file the day your average portly tech blogger joined and started rattling on about it. You aren’t cool if you dislike beacon. You’re cool if you don’t care or haven’t heard of it.

    Call it The Facebook Baby Boomer Blitz if you will.

  140. I propose an electronic Jihad against this evil fascistic dictatorship run by a child. Please read my blog at http://www.myspace.com/djbobafett to see my running trials and tribulations with this site. At this point, they up and cancelled me, with over 200 hours of work on my site, pages, events, profiles and advertisements. They are billing my card even though I no longer have an account. I called the Palo Alto offices at 650-543-4800 to dispute the bill (as it’s ads for a deleted site they’re billing me for) and had to call 3 times before a human picked up. I talked to a female Sam (supposedly the only Sam that works there, yeah right) and she said they do NOT offer voice billing support. i told her that by refusing to work with me, she is okaying my choice to dispute the charges with my credit card company. We’ll see. If you have ANY problems with the site or infrastructure, please call them, ask to talk to SAM, and tell them “DJ Boba Fett sent you.”

  141. I propose an electronic Jihad against this evil fascistic dictatorship run by a child. Please read my blog at http://www.myspace.com/djbobafett to see my running trials and tribulations with this site. At this point, they up and cancelled me, with over 200 hours of work on my site, pages, events, profiles and advertisements. They are billing my card even though I no longer have an account. I called the Palo Alto offices at 650-543-4800 to dispute the bill (as it’s ads for a deleted site they’re billing me for) and had to call 3 times before a human picked up. I talked to a female Sam (supposedly the only Sam that works there, yeah right) and she said they do NOT offer voice billing support. i told her that by refusing to work with me, she is okaying my choice to dispute the charges with my credit card company. We’ll see. If you have ANY problems with the site or infrastructure, please call them, ask to talk to SAM, and tell them “DJ Boba Fett sent you.”

  142. I propose an electronic Jihad against this evil fascistic dictatorship run by a child. Please read my blog at http://www.myspace.com/djbobafett to see my running trials and tribulations with this site. At this point, they up and cancelled me, with over 200 hours of work on my site, pages, events, profiles and advertisements. They are billing my card even though I no longer have an account. I called the Palo Alto offices at 650-543-4800 to dispute the bill (as it’s ads for a deleted site they’re billing me for) and had to call 3 times before a human picked up. I talked to a female Sam (supposedly the only Sam that works there, yeah right) and she said they do NOT offer voice billing support. i told her that by refusing to work with me, she is okaying my choice to dispute the charges with my credit card company. We’ll see. If you have ANY problems with the site or infrastructure, please call them, ask to talk to SAM, and tell them “DJ Boba Fett sent you.”

  143. “It’s amazing to see how fast Zuckerberg’s stock is falling in the conversation networks I’m hanging out in.”

    Seems like this may have been a little premature.