Where the hell is Mark Zuckerberg and Facebook?

It’s just totally amazing to me how badly Facebook is handling the PR around its new Beacon system.

This story is NOT going away. Even if this particular story goes away, there’s a bad taste in our mouths because Facebook tried to do something that clearly wasn’t for the users. When David Weinberger, one of the authors of the Cluetrain Manifesto, says that you have a real PR problem.

Yet when I look at TechMeme I don’t see ONE SINGLE INTERVIEW that Mark Zuckerberg, or top executives at Facebook, have given ANYONE.

Hell, don’t like me or other bloggers? Then give a press conference with professional press.

ANYTHING would be better than the way that Facebook is handling this.

This is what happens when a startup gets a controlling PR belief system. Steve Jobs can pull that off. Not many companies can.

Facebook’s PR machinery is hiding its head in the sand and hoping this story goes away.

Hint: it’s not.

Do the press conference. Admit you screwed up. Take your shots. Look into the camera and say you’re sorry.

Crisis PR hint: don’t answer company bashing with text messages. Do it in video and with live events. Have the CEO do it.

Or don’t. It’s your reputation, not mine that’s at stake here.

Or, maybe, Zuckerberg is about to get fired from his CEO job? That’s the gesture that’s being communicated to the world by not appearing in person and doing a press conference.

It’s amazing to see how fast Zuckerberg’s stock is falling in the conversation networks I’m hanging out in.

249 thoughts on “Where the hell is Mark Zuckerberg and Facebook?

  1. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    First: What “perspective” was lost, exactly? Scoble’s post was that Facebook screwed up and that Zuckerberg should have had some reaction OTHER than hiding under his desk.

    Hell, Zuckerberg just posted an weak apology today agreeing with Scoble, stating that Facebook took too long to react.

    Second, I guess I needed to give you TWO dozen links to publications like the New York Times, The Washington Post, etc. in order for you to realize that people other than “tech bloggers” care about this issue?

    Third, EVEN IF only “tech bloggers” cared, does that mean Scoble should not have blogged about the issue? He’s a tech blogger. Do you stalk blogs about knitting and then post comments like, “Only people who knit care about these things?” Does making those kinds of comments give you a warm, snuggly sense of superiority over those crazy, knitting-obsessed people who have lost touch with the “real world?”

  2. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  3. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  4. You confuse the Echo Chamber with the real concerns of members who couldn’t care less – less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

    It doesn’t take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I’m just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn’t, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others…

  5. “Things in the tech press have no effect on the real world?”

    These days, yeah, that’s what I’m saying. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    There is no sudden drop in items on my Facebook feed, and we don’t even talk about it at work. (And by the way, for a dotcom, you’d be surprised how few of us even use Facebook.)

    I stand by my original statement. The public at large could care less about Facebook’s blunder and it will have no effect on the company.

  6. “Things in the tech press have no effect on the real world?”

    These days, yeah, that’s what I’m saying. The tech press, and worse, tech bloggers, are becoming so disconnected with the general population that they lose perspective.

    There is no sudden drop in items on my Facebook feed, and we don’t even talk about it at work. (And by the way, for a dotcom, you’d be surprised how few of us even use Facebook.)

    I stand by my original statement. The public at large could care less about Facebook’s blunder and it will have no effect on the company.

  7. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  8. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  9. Robert Scoble..you believe 200,000 new users a day. That would mean if everyone in the USA would stop using facebook, and starting signing back in, then every man woman and child would have a profile by Mid-March..

    Quit bitching people, you don’t like it, don’t use it. No one is forcing you to.

  10. “Facebook is still seeing 200,000 new users a day.”

    This is a lie they hope if they repeat enough times will come true.

  11. “Facebook is still seeing 200,000 new users a day.”

    This is a lie they hope if they repeat enough times will come true.

  12. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  13. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  14. Christopher: I really hyped two things this year. 1. iPhone. 2. Facebook.

    iPhone is outselling Windows Mobile. That sure hasn’t slammed into the concrete.

    Facebook is still seeing 200,000 new users a day. That’s certainly a far cry from slamming into the concrete. At worst you could say about Facebook is that it’s having a rough PR week. So what if some bloggers give Zuckerberg a rough time if they come out of the week with unending growth? Most people really don’t care about this whole issue. Which probably explains why Zuckerberg hasn’t come out of hiding.

  15. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  16. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  17. Christopher: I read the “Fake Scoble” letter. That didn’t promise an interview. That promised a call from Brandee.

    I don’t care about getting an interview with Zuckerberg. If I did, I would have asked.

    I just am shocked that he’s not giving ANYONE any interviews lately.

  18. How come that Fake Scoble can get an interview but real Scoble can’t? ;) Did you, like, ask?

  19. How come that Fake Scoble can get an interview but real Scoble can’t? ;) Did you, like, ask?

  20. Amazing how fast the Valley false idols fall, and amazing how whatever Scoble hypes, ends up slamming into cement.

  21. Amazing how fast the Valley false idols fall, and amazing how whatever Scoble hypes, ends up slamming into cement.

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