The new, interactive, videosphere

[podtech content=http://media1.podtech.net/media/2007/12/PID_013178/Podtech_AsterPix_CTO.flv&postURL=http://www.podtech.net/home/4715/the-technologist-behind-asterpixs-cool-interactive-video-tech&totalTime=1720000&breadcrumb=6af9434f58e94104802feb0ff0720a85]

The stuff from Asterpix is majorly cool for those of us who care about NewTeeVee.

I have two videos that really show off what Asterpix is doing (the demo videos on Asterpix’ site only show about 1/8th of the API that Asterpix has actually built).

The first is of Anoop Bhattacharjya, the developer/CTO behind this new technology who explains how it works and also gives me a demo. The second is of Nat Kausik, CEO, who shows me even more demos of how their APIs could be used.

I imagine we’ll be seeing a LOT more of this technology next year. This is one of the coolest demos I’ve seen this year.

So, what does it do?

Well, you upload your video. Then you can put hyperlinks on the video itself. You draw a square and the technology will make sure that the square stays on top of the item you hyperlinked (Anoop explains how it works). That alone is pretty freaking cool, but they also have an API that can talk to objects sprayed around the video (think of a Coca Cola site where the video could drive content to change on the Web page itself). It also makes it possible to link into specific parts of the video from blogs or other sites.

15 thoughts on “The new, interactive, videosphere

  1. Enabling hyperlinks inside videos is not a new idea by Asterpix. But Asterpix makes it easy for public users to make interactive videos. Everyone should try to make interactive videos at Asterpix, not just viewing, to understand why people are hyped up at its service.

    Flash is a means to overlay images or videos. The key in Asterpix is it generates object tracks close to real time and sync these tracks with videos.

  2. Enabling hyperlinks inside videos is not a new idea by Asterpix. But Asterpix makes it easy for public users to make interactive videos. Everyone should try to make interactive videos at Asterpix, not just viewing, to understand why people are hyped up at its service.

    Flash is a means to overlay images or videos. The key in Asterpix is it generates object tracks close to real time and sync these tracks with videos.

  3. And we shouldn’t mention the fact that the first folks to get the hyperlinking working really well in a 3d environment (QuicktimeVR) actually stole the idea from a group of summer students at the University of Oregon in 93? 94? or so….. (Apple was sponsoring a summer program for nontraditional students then, and they brainstormed up the initial ideas and software, only to find it being released 4 months later, with no credit..)

  4. And we shouldn’t mention the fact that the first folks to get the hyperlinking working really well in a 3d environment (QuicktimeVR) actually stole the idea from a group of summer students at the University of Oregon in 93? 94? or so….. (Apple was sponsoring a summer program for nontraditional students then, and they brainstormed up the initial ideas and software, only to find it being released 4 months later, with no credit..)

  5. Wow, why doesn’t this seem like news to me? Maybe because I spent 5 years in the mid to late 90′s working with Macromedia Director and Dreamweaver, and other tools that allowed hyperlinked areas from video, VRML worlds/scenes, and live linked floating invisible layers in webpages… What goes around (and was too heavy at the time we were developing) comes around….

  6. Wow, why doesn’t this seem like news to me? Maybe because I spent 5 years in the mid to late 90′s working with Macromedia Director and Dreamweaver, and other tools that allowed hyperlinked areas from video, VRML worlds/scenes, and live linked floating invisible layers in webpages… What goes around (and was too heavy at the time we were developing) comes around….

  7. Scoble, I don’t understand why you are so much surprised about the fact they don’t host YouTube videos themselves. A flash player is basically a wrapper to a FLV file served by a Flash media server. The FLV file itself is just a video track plus an audio track using one of the Flash codecs.
    A different player can be used to serve the same FLV file. And that’s how you end up putting overlays and anything you fancy. That’s how YouTube added their carousel view on the existing videos, without touching the videos.

    So basically the difference with what was done in the days of ActiveX/Real/Quicktime videos back in early 90s is that it’s now done in Flash.

  8. Scoble, I don’t understand why you are so much surprised about the fact they don’t host YouTube videos themselves. A flash player is basically a wrapper to a FLV file served by a Flash media server. The FLV file itself is just a video track plus an audio track using one of the Flash codecs.
    A different player can be used to serve the same FLV file. And that’s how you end up putting overlays and anything you fancy. That’s how YouTube added their carousel view on the existing videos, without touching the videos.

    So basically the difference with what was done in the days of ActiveX/Real/Quicktime videos back in early 90s is that it’s now done in Flash.

Comments are closed.