Why I pay PR people millions and millions

See, if you pay PR people millions and millions they’ll get you on lists like the Forbes Web Celeb 25.

I’m just joking about paying PR people to get me on lists like this. I don’t have money to pay PR people. Seriously there are a lot of people who are far more deserving of Web fame than me.

Like who?

Well, any list of Web celebs that doesn’t have Joe Hewitt on it isn’t a good one in my book. He wrote the iPhone app for Facebook.

The inventor of the Web isn’t on this list. Where’s Joel Spolsky? He has more readers than I do. Tim O’Reilly isn’t on this list. Neither is Mark Cuban (who just became a Facebook whale with 5,000 friends). Where’s the two guys who started Google? Or, heck, Ev Williams who funded Twitter? Loic Le Meur? He has a Web conference with 2,000 attendees and a video site that’s seeing 1,000 new videos a day. How about the YouTube team? Or the guy who did “Will it Blend?” Or Bre Petis of Make Magazine? Or Hugh Macleod? And Fake Steve Jobs? That’s fine, but where’s Uncov? They are just as biting as FSJ or Valleywag but they actually code so their insults have more teeth. Jay Smooth? I love that dude. Doc Searls? The three co-founders of BlogHer? Ethan Zuckerman and Rebecca MacKinnon, founders of Global Voices Online? Leo Laporte? (his radio shows and This Week in Tech are listened to by hundreds of thousands. John Dvorak?

OK, it’s almost 3 a.m. and I’m just getting started. There’s a LOT more people who deserve to be on such a list than me and that’s not just fake humility either.

I am honored, though. I just wish these lists were more inclusive. Who deserves to be on this list in your view?

85 thoughts on “Why I pay PR people millions and millions

  1. iPhone Facebook interface… you really like it? I think it’s missing so much, and it hasn’t seen any updates! (I miss: Commenting on photos, Groups, Editing profile info, Sending messages to people from their profile… way too much is missing)

  2. iPhone Facebook interface… you really like it? I think it’s missing so much, and it hasn’t seen any updates! (I miss: Commenting on photos, Groups, Editing profile info, Sending messages to people from their profile… way too much is missing)

  3. Spolsky is supersmart (owns or runs FogCreek) but has not been in the news lately. You on the other hand are known for being a blogger and thus are a true “webceleb”. You were successful in supporting your blog and videocasts through sponsorship and launched a second career through it, and now since you are no longer with MS can afford to criticize it (within limits :-) and comment on tech and trends from all companies. Congrats on being listed, it should help your career in both the short and the long run.

  4. Spolsky is supersmart (owns or runs FogCreek) but has not been in the news lately. You on the other hand are known for being a blogger and thus are a true “webceleb”. You were successful in supporting your blog and videocasts through sponsorship and launched a second career through it, and now since you are no longer with MS can afford to criticize it (within limits :-) and comment on tech and trends from all companies. Congrats on being listed, it should help your career in both the short and the long run.

  5. Robert, congrats but you are right…ironic that Forbes in its ad demographics says it is one “one of the most trusted information resources for the world’s affluent business leaders.” and yet no blogger focused on Wall Street, business or enterprise technology in the list. My two picks would have been Paul Kedrosky and Dan Farber…

    yes, more of enterprise technologies aren’t sexy -)

    see more below

    http://dealarchitect.typepad.com/deal_architect/2007/12/more-signs-of-e.html

  6. Robert, congrats but you are right…ironic that Forbes in its ad demographics says it is one “one of the most trusted information resources for the world’s affluent business leaders.” and yet no blogger focused on Wall Street, business or enterprise technology in the list. My two picks would have been Paul Kedrosky and Dan Farber…

    yes, more of enterprise technologies aren’t sexy -)

    see more below

    http://dealarchitect.typepad.com/deal_architect/2007/12/more-signs-of-e.html

  7. A lot of this list seems to be getting in the news outside the blogosphere. That’s the crossover piece that makes for more celebrity. And of course they left off people who are famous for non-web things. That is why Cuban and O’Rielly are not on the list.

    I don’t know who else I’d put on the list. It’s not about value but fame. The two do not always go hand in hand – though it is nice when they do.

  8. A lot of this list seems to be getting in the news outside the blogosphere. That’s the crossover piece that makes for more celebrity. And of course they left off people who are famous for non-web things. That is why Cuban and O’Rielly are not on the list.

    I don’t know who else I’d put on the list. It’s not about value but fame. The two do not always go hand in hand – though it is nice when they do.

  9. The web is so fragmented – or should that be linked – that audience can’t be equated with influence.

    They should have come up with 25 categories – tech, food, tourism, personality, entertainment, etc – and chosen the most influential one from each. And then, asked this 25 for their opinion of who mattered most.

    As it happens, Mr Scoble, you’d still come close to the top of that list.

    Although I’d say your wife is probably *more* influential than you, not least because she has your attention more than anyone! (Think about it – that’s incredibly influential)

  10. The web is so fragmented – or should that be linked – that audience can’t be equated with influence.

    They should have come up with 25 categories – tech, food, tourism, personality, entertainment, etc – and chosen the most influential one from each. And then, asked this 25 for their opinion of who mattered most.

    As it happens, Mr Scoble, you’d still come close to the top of that list.

    Although I’d say your wife is probably *more* influential than you, not least because she has your attention more than anyone! (Think about it – that’s incredibly influential)

  11. “Next, we created a candidate list of 200 Web celebrities …”

    This is where they went terribly wrong, I think. There methodology for ranking the ‘Web celebrities’ seems okay, though I’d like for them to show us their work. And we would definitely have to see that list of 200 Web celebrities to find out if it was in any way comprehensive.

  12. “Next, we created a candidate list of 200 Web celebrities …”

    This is where they went terribly wrong, I think. There methodology for ranking the ‘Web celebrities’ seems okay, though I’d like for them to show us their work. And we would definitely have to see that list of 200 Web celebrities to find out if it was in any way comprehensive.

  13. I’m surprised nobody’s mentioned NZ Bear’s blogosphere ecosystem or traffic rankings.

    Gizmodo rates on the latter (No. 1, in fact). The others on Forbes’ list? Not so much. Michelle Malkin, Kos and Instapundit are tops in the ecosystem (once you through out Grandfather Clocks Blog, which I think must be placed in error).

    The Forbes list is skewed mightily to tech and business bloggers, with a few exceptions like Kos, Reynolds, Jarvis and of course, Perez Hilton. That’s bizarre, because most of the names on the list are outstripped, both traffic-wise and celebrity-wise, by various pop culture and political bloggers.

    “Influential” is of course an entirely subjective criteria for judging bloggers.

  14. I’m surprised nobody’s mentioned NZ Bear’s blogosphere ecosystem or traffic rankings.

    Gizmodo rates on the latter (No. 1, in fact). The others on Forbes’ list? Not so much. Michelle Malkin, Kos and Instapundit are tops in the ecosystem (once you through out Grandfather Clocks Blog, which I think must be placed in error).

    The Forbes list is skewed mightily to tech and business bloggers, with a few exceptions like Kos, Reynolds, Jarvis and of course, Perez Hilton. That’s bizarre, because most of the names on the list are outstripped, both traffic-wise and celebrity-wise, by various pop culture and political bloggers.

    “Influential” is of course an entirely subjective criteria for judging bloggers.

  15. Stupid question, does every single Web Celeb have to be someone who WORKS in the Web Industry?

    THIS is the problem.

    (oh and @commenter who said Tila, don’t forget how Soulja Boy did the ultimate DIY media crawl to fame, heh like him or not.)

  16. Stupid question, does every single Web Celeb have to be someone who WORKS in the Web Industry?

    THIS is the problem.

    (oh and @commenter who said Tila, don’t forget how Soulja Boy did the ultimate DIY media crawl to fame, heh like him or not.)

  17. @26 seems that reply only reinforces Vincents point. This post even starts out talking about yourself. You show up on this list for the same reason Paris Hilton and Brad Pitt show up I’m all the Hollywood rags more than Meryl Streep and Robert DiNiro don’t. Who does better QUALITY work?

  18. @26 seems that reply only reinforces Vincents point. This post even starts out talking about yourself. You show up on this list for the same reason Paris Hilton and Brad Pitt show up I’m all the Hollywood rags more than Meryl Streep and Robert DiNiro don’t. Who does better QUALITY work?

  19. @26 – Robert, you’d be on the list without the videos… in fact, my hunch is the listmakers probably didn’t watch em (well maybe the ones with Bug. just kiddin!)

  20. @26 – Robert, you’d be on the list without the videos… in fact, my hunch is the listmakers probably didn’t watch em (well maybe the ones with Bug. just kiddin!)

  21. Ahh it’s the old journalists trick.

    whenever you’re out of ideas, simply make a list. In order for that list to succeed though, you have to always rate somebody higher than they deserve, rate somebody way lower than they deserve, leave off somebody everybody thinks should be on it, and add somebody nobody’s heard of.

    Then, it’s guaranteed to generate tons of discussion. Works with any list.

  22. Ahh it’s the old journalists trick.

    whenever you’re out of ideas, simply make a list. In order for that list to succeed though, you have to always rate somebody higher than they deserve, rate somebody way lower than they deserve, leave off somebody everybody thinks should be on it, and add somebody nobody’s heard of.

    Then, it’s guaranteed to generate tons of discussion. Works with any list.

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