Why I pay PR people millions and millions

See, if you pay PR people millions and millions they’ll get you on lists like the Forbes Web Celeb 25.

I’m just joking about paying PR people to get me on lists like this. I don’t have money to pay PR people. Seriously there are a lot of people who are far more deserving of Web fame than me.

Like who?

Well, any list of Web celebs that doesn’t have Joe Hewitt on it isn’t a good one in my book. He wrote the iPhone app for Facebook.

The inventor of the Web isn’t on this list. Where’s Joel Spolsky? He has more readers than I do. Tim O’Reilly isn’t on this list. Neither is Mark Cuban (who just became a Facebook whale with 5,000 friends). Where’s the two guys who started Google? Or, heck, Ev Williams who funded Twitter? Loic Le Meur? He has a Web conference with 2,000 attendees and a video site that’s seeing 1,000 new videos a day. How about the YouTube team? Or the guy who did “Will it Blend?” Or Bre Petis of Make Magazine? Or Hugh Macleod? And Fake Steve Jobs? That’s fine, but where’s Uncov? They are just as biting as FSJ or Valleywag but they actually code so their insults have more teeth. Jay Smooth? I love that dude. Doc Searls? The three co-founders of BlogHer? Ethan Zuckerman and Rebecca MacKinnon, founders of Global Voices Online? Leo Laporte? (his radio shows and This Week in Tech are listened to by hundreds of thousands. John Dvorak?

OK, it’s almost 3 a.m. and I’m just getting started. There’s a LOT more people who deserve to be on such a list than me and that’s not just fake humility either.

I am honored, though. I just wish these lists were more inclusive. Who deserves to be on this list in your view?

85 thoughts on “Why I pay PR people millions and millions

  1. Vineet: you forgot that you also have to do video. Out of all the things you listed that’s probably more responsible for getting me on this list than anything else. More than 300 interviews in the past year alone. I’m sure those 300 people helped play a role in getting me on this list.

  2. Vineet: you forgot that you also have to do video. Out of all the things you listed that’s probably more responsible for getting me on this list than anything else. More than 300 interviews in the past year alone. I’m sure those 300 people helped play a role in getting me on this list.

  3. Want to be on that list? Here’s what you do :

    1. mention Facebook, Twitter, (any other of the rising/established “social” sites) in every 2nd blog post.

    2. mention “I have <fill in a big number greater than 4500) friends” in every 3nd blog post.

    3. mention “hey i linked so many things in my link blog so that you dont have to read all those blogs” in your blog twice every week.

    4. mention “google reader google reader” in atleast 4 blog posts a week.

    5. order any of the big companies to fire their emplyoees just because you didnt like the design/working/look of their product (its a different thing if you never made a paper plane since leaving school)

  4. Want to be on that list? Here’s what you do :

    1. mention Facebook, Twitter, (any other of the rising/established “social” sites) in every 2nd blog post.

    2. mention “I have <fill in a big number greater than 4500) friends” in every 3nd blog post.

    3. mention “hey i linked so many things in my link blog so that you dont have to read all those blogs” in your blog twice every week.

    4. mention “google reader google reader” in atleast 4 blog posts a week.

    5. order any of the big companies to fire their emplyoees just because you didnt like the design/working/look of their product (its a different thing if you never made a paper plane since leaving school)

  5. Hey, let’s spin it this way… You’re more of a “Web Celeb” than Kevin Rose & “Kos” from Daily Kos.

    Of course, there were quite a few on the list I’d never heard of.

    -A

  6. Hey, let’s spin it this way… You’re more of a “Web Celeb” than Kevin Rose & “Kos” from Daily Kos.

    Of course, there were quite a few on the list I’d never heard of.

    -A

  7. The criteria Forbes used is listed in the article; it’s mostly based on number of Google references, Alexa and Technorati rank, mentions in the press etc. So it’s not so much a bunch of people deciding who deserves to be on the list because they started Famous Company X or have a “web conference.” It’s more of a popularity contest.

    I’m assuming http://www.google.com doesn’t count as Sergey’s blog :-) Does he even have a blog…?

    If you enter “spolsky, scoble” into Google Trends you get the answer Who the hell is spolsky. “sergey, scoble” actually returns some data — the name “Sergey” seems to be more popular worldwide, with the curious exception of Seattle, WA, where more people search on “Scoble” than “Sergey.” Searching on “Sergey Brin, Scoble” is more revealing — you seem to be a more popular search term in the English-speaking world, generally speaking. Finally, if you search on “Jesus, Scoble,” Jesus does seem to be more popular than you pretty much over the whole planet, including Seattle.

    But I’m guessing Jesus has some good PR people. LOL

  8. The criteria Forbes used is listed in the article; it’s mostly based on number of Google references, Alexa and Technorati rank, mentions in the press etc. So it’s not so much a bunch of people deciding who deserves to be on the list because they started Famous Company X or have a “web conference.” It’s more of a popularity contest.

    I’m assuming http://www.google.com doesn’t count as Sergey’s blog :-) Does he even have a blog…?

    If you enter “spolsky, scoble” into Google Trends you get the answer Who the hell is spolsky. “sergey, scoble” actually returns some data — the name “Sergey” seems to be more popular worldwide, with the curious exception of Seattle, WA, where more people search on “Scoble” than “Sergey.” Searching on “Sergey Brin, Scoble” is more revealing — you seem to be a more popular search term in the English-speaking world, generally speaking. Finally, if you search on “Jesus, Scoble,” Jesus does seem to be more popular than you pretty much over the whole planet, including Seattle.

    But I’m guessing Jesus has some good PR people. LOL

  9. The list pertains to Web Celebs.

    The individuals you mentioned are basically known among the business and tech niche. They have not crossed the barrier to becoming top web ‘celebs’ of a pop culture nature with a dedicated fan following.

    The co-creator of Digg, MySpace, YouTube, Lifehack and Google did not push themselves in the forefront as much as they pushed their product.

    Surprisingly, SearchEnginesWeb was actually in the running for that list :-o

  10. The list pertains to Web Celebs.

    The individuals you mentioned are basically known among the business and tech niche. They have not crossed the barrier to becoming top web ‘celebs’ of a pop culture nature with a dedicated fan following.

    The co-creator of Digg, MySpace, YouTube, Lifehack and Google did not push themselves in the forefront as much as they pushed their product.

    Surprisingly, SearchEnginesWeb was actually in the running for that list :-o

  11. I totally agree with you. If I may add to the list of folks who should be on the Forbes list of web celebrities. I think David Meerman Scott of http://www.webinknow.com/
    should also be there. His books changed my perception of online marketing. I wonder what factors were considered in making that list of theirs.
    Whatever factors considered, rejoice that you are now officially a web celebrity!
    Congratulations.

  12. I totally agree with you. If I may add to the list of folks who should be on the Forbes list of web celebrities. I think David Meerman Scott of http://www.webinknow.com/
    should also be there. His books changed my perception of online marketing. I wonder what factors were considered in making that list of theirs.
    Whatever factors considered, rejoice that you are now officially a web celebrity!
    Congratulations.

  13. How about Tila Tequila? with over a MILLION myspace friends I’d call that a celeb… I’m pretty sure her influence is greater than the sum of all the others on the list (maybe not Ryan since Eng is huge, but definitely the rest)

  14. How about Tila Tequila? with over a MILLION myspace friends I’d call that a celeb… I’m pretty sure her influence is greater than the sum of all the others on the list (maybe not Ryan since Eng is huge, but definitely the rest)

  15. Goddarn it – why am I not there? I’m having my digital assistant sack that PR company right now…

    Who else should be there? Nobody.

    “We collected data on 200 Internet personalities, and ranked their popularity in six categories. The final list of 25 names shows how the Web has leveled the playing field –so that now, even the unlikeliest character can become a star.”

    Wow – they COLLECTED DATA on over 200 people! So no wonder it takes a year to make the list in this fast-moving new digital world. Say, why don’t they organise an awards ceremony and it can be on TV? Where do I join The Academy of Motion Web Site Artistes?

    The idea of a Web Celeb list that is updated annually is typically old media and very typically Forbes – with insightful reporting like this: “[Perez Hilton's] personality is part of his success,” says Elizabeth Torrid*, a professor at the University of Southern California and author…”

    Wow. Glad Forbes has the inside track on these professors to give us such rapier-like wisdom and analysis. I thought Hilton was only popular because lots of people were searching ‘the information superhighway’ for a hotel room or a dirty video.

    My Celeb Gossip Tip: Next year Forbes will write an article about how the internet is “a really quick way to access people.”

    *Name of professor changed to protect the dumb soundbite.

  16. Goddarn it – why am I not there? I’m having my digital assistant sack that PR company right now…

    Who else should be there? Nobody.

    “We collected data on 200 Internet personalities, and ranked their popularity in six categories. The final list of 25 names shows how the Web has leveled the playing field –so that now, even the unlikeliest character can become a star.”

    Wow – they COLLECTED DATA on over 200 people! So no wonder it takes a year to make the list in this fast-moving new digital world. Say, why don’t they organise an awards ceremony and it can be on TV? Where do I join The Academy of Motion Web Site Artistes?

    The idea of a Web Celeb list that is updated annually is typically old media and very typically Forbes – with insightful reporting like this: “[Perez Hilton's] personality is part of his success,” says Elizabeth Torrid*, a professor at the University of Southern California and author…”

    Wow. Glad Forbes has the inside track on these professors to give us such rapier-like wisdom and analysis. I thought Hilton was only popular because lots of people were searching ‘the information superhighway’ for a hotel room or a dirty video.

    My Celeb Gossip Tip: Next year Forbes will write an article about how the internet is “a really quick way to access people.”

    *Name of professor changed to protect the dumb soundbite.

  17. These lists are usually so far out of kilter they reflect nothing more than the bookmarks of the journalists involved.

    A recent UK bloggers list failed to mention one very famous blog, http://www.sniffpetrol.com/ yet cheerfully listed various sites that get a fraction of their traffic.

    I guess it’s like the Times great workplaces thang – where you have to pay to be considered. So any great firm that prefers a low profile will continue to not be noticed.

    So who’s going to publish a list of rubbish lists?

  18. These lists are usually so far out of kilter they reflect nothing more than the bookmarks of the journalists involved.

    A recent UK bloggers list failed to mention one very famous blog, http://www.sniffpetrol.com/ yet cheerfully listed various sites that get a fraction of their traffic.

    I guess it’s like the Times great workplaces thang – where you have to pay to be considered. So any great firm that prefers a low profile will continue to not be noticed.

    So who’s going to publish a list of rubbish lists?

  19. I know about five people from this list, one of them are you. But I don’t know anyone you suggested, so that’s the thing about celebs…

  20. I know about five people from this list, one of them are you. But I don’t know anyone you suggested, so that’s the thing about celebs…

  21. Congratulations! But hey, as jonas says; the list is about Celebs on the web, en not the people who actually build the web… And jep, you’re one of those surely :)

    (And even that is doubtfull, i mean, by participating in the online community that much, you help build the web in my eyes. opinions are important… maybe as important or more important than building something)

  22. Congratulations! But hey, as jonas says; the list is about Celebs on the web, en not the people who actually build the web… And jep, you’re one of those surely :)

    (And even that is doubtfull, i mean, by participating in the online community that much, you help build the web in my eyes. opinions are important… maybe as important or more important than building something)

  23. They did list Leo in the group of folks who “fell off” from last year’s list. I have to admit that I agree with this since Leo had a great year last year with the ascension of TWiT and his other shows. This list is meant to list the breakout tech elite of this year as opposed to keep mentioning the high profile guys who keep doing it year after year (i.e., Laporte, Dvorak, et al).

  24. They did list Leo in the group of folks who “fell off” from last year’s list. I have to admit that I agree with this since Leo had a great year last year with the ascension of TWiT and his other shows. This list is meant to list the breakout tech elite of this year as opposed to keep mentioning the high profile guys who keep doing it year after year (i.e., Laporte, Dvorak, et al).

  25. Robert, you are perfectly right, there are too many really good bloggers with a wide audience left out. You have named a few that I had in my mind too.

  26. Robert, you are perfectly right, there are too many really good bloggers with a wide audience left out. You have named a few that I had in my mind too.

  27. but its not people who deserve or people who did good things for the web, it’s celebs.. if it was just a regular list of celebrities (not web related) you would prorably put tons of people who did nothing good for society up there because they might be moviestars rather than people who built roads, cities, etc..

  28. but its not people who deserve or people who did good things for the web, it’s celebs.. if it was just a regular list of celebrities (not web related) you would prorably put tons of people who did nothing good for society up there because they might be moviestars rather than people who built roads, cities, etc..

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