The Blue Monster CES express

by on December 20, 2007

I wonder if, when Hugh Macleod started drawing little cartoons on the backs of business cards that he ever expected that one of them would be on the side of a bus? Can a bus be a “social object?” (That’s Hugh’s term for making something interesting enough to talk about. For instance, a bus? Not interesting. A blue monster express? Interesting!)

We’ll be driving this bus from Silicon Valley to Las Vegas on Saturday, January 5. We’ll have lots of streaming video and all that with tons of interesting bloggers and other people. Mogulus is helping Rocky and me produce a live video show from the bus too.

The bus will also be driving bloggers around CES during the show, especially between the main hall and the BlogHaus.

  • Jeremy
    What exactly do you mean by, "We'll be driving the bus"?

    Will you actually be at the wheel during any part of the trip?
  • I am very sorry but I don't think that *monster* is a good metaphor for Microsoft - I think that it actually is damaging to Microsoft.
  • Project
    I wouldn't say its damaging. Its just corny.
  • I may be able to join you for this, PROVIDED that my flight isn't delayed from London.
  • Comic Strip Blogger,

    1. The Blue Monster is not a symbol for Microsoft. To say it is, is missing the point somewhat.

    2. I'm sorry you don't like the symbol, Regardless. But if you have a better idea, let's hear it. Even better, let's see you make it happen. Your countless fans are waiting.

    3. Every time Robert mentions me you're first in line, saying something negative. Sour Grapes, if you ask me. And as Robert has told you countless times before, any fool can criticize. Any fool can have an opinion.
  • Jeremy: no, I don't actually drive the bus, but we're paying the driver.
  • Hugh: Comic Strip Blogger is jealous of real talent.
  • In light of your recent post about copyright, I wonder how Hugh feels about not being given attribution for his monster on the side of the bus. An URL would have been nice!
  • Gerard,

    I tell you exactly how I feel. 95% of the time, my work gets proper attribution. The remaining 5% of the time, I generally don't find CARING worth the effort. I'm too busy, doing other things, far more interesting.

    Seeing the worst in people caries an enormous price. As does seeing the best in people. We're adults. We make the choice, one way or the other. Thanks be to God.
  • PS the person putting the bus thing together, Valerie, is a good friend of mine. Do you really think if I wanted the OFFICIAL attribution, I would not have been able to get it? Do the math.
  • Why am I picturing you as Dean in Kerouac's "On the Road" for this trip? Enjoy the bus. I'm a CES vet (like you, no doubt.) I worked that show from 1996-2005. By the time I left, it was the Blob. Night after night, I could barely escape that massive complex that seemed like it was expanding as I hobbled away from it every night, my legs and feet barely holding me upright and feeling like they had been crucified to that concrete show floor. I guess it didn't help that I was in dress shoes, covering booths in LVCC Main Hall and South Hall, every day.

    Man, I do not envy you that show. Seriously, enjoy the bus;)
  • I can't wait, last year's bloghaus was the talk of the town, this one looks to be even cooler!
  • Without sounding pedantic, I'd like to revise the claim of "social object" as one first expressed by Jyri Engestrom in PhD research that I read more than three years ago. The details validate when using scholar.google.com to cross-check lingo.
  • vmcburney
    The bus looks great, and the monster gives it some personality, but if you are going to put Vista all over it you might want to upgrade the engine and get larger tyres.
  • Bernie,

    I can't think of a post Hugh has written about social objects without giving credit to Jyri Engestrom. When others link Hugh to social objects, readers who take time to click through will see the credit.

    All,

    What I meant to say was sounds cool and drive safe.and don't introduce the driver to twitter, we'd like you all alive.
  • Sounds so much like the Hog Farm bus of the 60s. I'm certainly no fan of Microsoft, but I'm a big fan of Hugh and I think it's great that his talent is being recognized in this way. Congratulations Hugh!
  • The phrase.....Or go home.....should be attributed to the National Basketball Association as they used it in TV advertisments for there playoffs.
  • greg
    Will there be a return trip for the bus? (i.e. will it go home as well :-)
  • Greg: yes, the bus will be returning. I gotta find out about that schedule. Probably on Thursday.
  • Matt
    So who's going to be playing guitar and leading the singalongs? :)
  • How can I hitch a ride into town from the Bay Area?
  • Aside from Microsoft who else is sponsoring the bus? I see logos on the artwork from Logitech, AMD and Skype. Is that just conceptual or are they on board?
  • Greyhound shows durations of 14 to 16 hours from Oakland to Las Vegas, including stops and one or two changes of drivers. How long will this trip be? Will there be Blue Monster CES Express t-shirts?
  • Phil: I'll check if we can get you on, but I believe the bus is already full unfortunately. The driver says it takes eight hours. I've done it in eight, but usually it takes longer due to traffic.
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