Fake Steve Jobs hoaxes TechMeme/bloggers

It’s all over TechMeme that Fake Steve Jobs has lawyers after him. This is so obviously a hoax it’s laughable. I bet that not a single blogger bothered calling Apple PR to check this story out. We are such suckers sometimes.

I don’t even need to call. First of all, anyone who knows lawyers knows that they’d never send out such communications the weekend before Christmas. Lawyers don’t work then. Can we have some common sense please?

Second of all, Apple PR would never pull such a stunt like this right before taking a week off for Christmas. It’d cause too much work over the Christmas break. Can we have some common sense please?

Geesshhh.

Serves you right for believing a single thing that Fake Steve Jobs writes. The dude is FAKE. Get it? You probably believed it when he wrote he loved me, didn’t you? Can we have some common sense please?

Bloggers, when are we going to stop repeating things just so we can get onto TechMeme? When are we going to start doing real work and start calling PR (I bet most of the bloggers on TechMeme don’t even know how to contact Apple PR) and waiting for a confirmation?

At least Scott Karp called it right.

If you believe a fake blogger you deserve all the slime attached to you that you get.

Comments

  1. Yeah, I found it hilarious when I saw it on techmeme in google reader. Giz too. What fun.

    I never really considered it, but watching all the big names get trolled is great.

    Happy Holidays Scoble :)

  2. Yeah, I found it hilarious when I saw it on techmeme in google reader. Giz too. What fun.

    I never really considered it, but watching all the big names get trolled is great.

    Happy Holidays Scoble :)

  3. This was a great bit of trolling by Dan Lyons. He knew that this is slow news time and got a ton of people to bite on it. It just wouldn’t be FSJ without periodic threats to shut down after all.

  4. This was a great bit of trolling by Dan Lyons. He knew that this is slow news time and got a ton of people to bite on it. It just wouldn’t be FSJ without periodic threats to shut down after all.

  5. Just for posterity’s sake I’ll note that I called BS on this very early on as well – hence the ‘fake apple’ in the title.

    apple’s lawyers threatening Lyon’s family seemed a bit too Keyser Soze-esque to me.

  6. Just for posterity’s sake I’ll note that I called BS on this very early on as well – hence the ‘fake apple’ in the title.

    apple’s lawyers threatening Lyon’s family seemed a bit too Keyser Soze-esque to me.

  7. Robert, I am not a native English speaker, even I can smell that FSJ posting seems like a parody on the Apple’s settlement with Think Secret. There is nothing fake in the parody of that posting just like the whole FSJ blog is parody of the real SJ.

    Of course, my nose could deceive me:)

  8. Robert, I am not a native English speaker, even I can smell that FSJ posting seems like a parody on the Apple’s settlement with Think Secret. There is nothing fake in the parody of that posting just like the whole FSJ blog is parody of the real SJ.

    Of course, my nose could deceive me:)

  9. Yum, slime.

    Just so’s ya know…lawyers DO work the week before Christmas down this way, but one of the disadvantages of living where the real folks are is that we forget what it’s like to be among the beautiful people.

    I can’t remember a time where I’ve read a more sanctimonious post from you.

  10. Yum, slime.

    Just so’s ya know…lawyers DO work the week before Christmas down this way, but one of the disadvantages of living where the real folks are is that we forget what it’s like to be among the beautiful people.

    I can’t remember a time where I’ve read a more sanctimonious post from you.

  11. Karoli: it is santimonious cause I’ve seen this trend over and over and over again where bloggers simply just repeat what they see and don’t stop and question, or verify.

  12. Karoli: it is santimonious cause I’ve seen this trend over and over and over again where bloggers simply just repeat what they see and don’t stop and question, or verify.

  13. I actually thought that it might be real; conducting a sure-to-be-hated legal campaign over the period where bloggers are likely to be otherwise occupied (and thus unable to mount a concentrated PR counterstrike) struck me as a particularly devious, apple-esque move.

    But, who knows with FSJ.

  14. I actually thought that it might be real; conducting a sure-to-be-hated legal campaign over the period where bloggers are likely to be otherwise occupied (and thus unable to mount a concentrated PR counterstrike) struck me as a particularly devious, apple-esque move.

    But, who knows with FSJ.

  15. dreadsword: as much as I love to hate Apple as the next guy (wait until you read http://www.scripting.com yesterday) their PR team isn’t evil, just doesn’t care about little bloggers. They also all love FSJ.

    This is false. It’s amazing that anyone believes anything that FSJ writes, to tell you the truth.

    I think I’m going to start a fake blog. It’s too easy to get so popular.

  16. dreadsword: as much as I love to hate Apple as the next guy (wait until you read http://www.scripting.com yesterday) their PR team isn’t evil, just doesn’t care about little bloggers. They also all love FSJ.

    This is false. It’s amazing that anyone believes anything that FSJ writes, to tell you the truth.

    I think I’m going to start a fake blog. It’s too easy to get so popular.

  17. Robert, your conclusion is valid, but your proof point is not.

    If Steve wants the lawyers to work the week before Christmas, the lawyers work the week before Christmas. December 20, 1996, you may recall, is when the Apple-NeXT acquisition was announced. The lawyers worked. The PR folks worked. Lots of us worked.

  18. Robert, your conclusion is valid, but your proof point is not.

    If Steve wants the lawyers to work the week before Christmas, the lawyers work the week before Christmas. December 20, 1996, you may recall, is when the Apple-NeXT acquisition was announced. The lawyers worked. The PR folks worked. Lots of us worked.

  19. Michael: yeah, but that was an acquisition and it still wasn’t on the weekend. Picking on bloggers or journalists isn’t stuff that’s done on a weekend. Too much blowback potential and work potential.

  20. Michael: yeah, but that was an acquisition and it still wasn’t on the weekend. Picking on bloggers or journalists isn’t stuff that’s done on a weekend. Too much blowback potential and work potential.

  21. Robert, whether it is stunt or not I think that “fake Jobs” deserves to be taken down – exactly for being fake. Besides: he is hosted on blogger service which denies removal of libel blogs but in this case person behind the blog revealed himself so he can be sued. So Robert do you think that due to being fake he deservers to be taken down?

  22. Robert, whether it is stunt or not I think that “fake Jobs” deserves to be taken down – exactly for being fake. Besides: he is hosted on blogger service which denies removal of libel blogs but in this case person behind the blog revealed himself so he can be sued. So Robert do you think that due to being fake he deservers to be taken down?

  23. If it’s a hoax, it’s VERY detailed. In light of recent events. I would certainly have a reasonable doubt if I were on a jury.

    We do not actually know, by the way, if it is real OR fake. We are speculating, regardless of our opinion.

    Even Scott Karp’s post starts with exactly this: “I can’t be 100% certain…”

    Me either.

  24. If it’s a hoax, it’s VERY detailed. In light of recent events. I would certainly have a reasonable doubt if I were on a jury.

    We do not actually know, by the way, if it is real OR fake. We are speculating, regardless of our opinion.

    Even Scott Karp’s post starts with exactly this: “I can’t be 100% certain…”

    Me either.

  25. Eric: and we DO KNOW it’s fake! It’s a fake blog. NOTHING should be believed on that blog unless there’s proof. Note that he didn’t print emails. Didn’t do a video. Didn’t include quotes from his friends. Didn’t show the evidence to any other party. If Apple tried to shut me down you better believe I’m going to go over to my friends’ houses and show them the evidence and ask for their advice.

  26. Eric: and we DO KNOW it’s fake! It’s a fake blog. NOTHING should be believed on that blog unless there’s proof. Note that he didn’t print emails. Didn’t do a video. Didn’t include quotes from his friends. Didn’t show the evidence to any other party. If Apple tried to shut me down you better believe I’m going to go over to my friends’ houses and show them the evidence and ask for their advice.

  27. I’ve often wondered why does Google indexes satire news sources liek The Spoof (they verify the “value” of sources” and to a lesser extent fake blogs. Anyone?

  28. I’ve often wondered why does Google indexes satire news sources liek The Spoof (they verify the “value” of sources” and to a lesser extent fake blogs. Anyone?

  29. >>>but given Apple’s move against ThinkSecret I still left the door open to the possiblity it was true …

    That’s what makes it satirical (and hilarious).

  30. And what if it was real, but he decided to end it with the kaufman twist that readers had previously suggested?

    What if by leaving readers with this twist, Lyons could allow himself to still tell the truth about Apples very real offer and somewhat unfortunate legal threat?

    I don’t know. Probably it’s just a simple hoax. But it was very cleverly performed and an intriguing read.

  31. And what if it was real, but he decided to end it with the kaufman twist that readers had previously suggested?

    What if by leaving readers with this twist, Lyons could allow himself to still tell the truth about Apples very real offer and somewhat unfortunate legal threat?

    I don’t know. Probably it’s just a simple hoax. But it was very cleverly performed and an intriguing read.

  32. Robert – you base your entire assumption that it was fake based on the fact that “lawyers don’t work the week before christmas”? Of course they do – the people that picked the the Tony Clifton reference showed more aptitude than that.

    In any case, he picked your bailout from PodTech pretty well, or was that fake as well? ;-)

  33. Robert – you base your entire assumption that it was fake based on the fact that “lawyers don’t work the week before christmas”? Of course they do – the people that picked the the Tony Clifton reference showed more aptitude than that.

    In any case, he picked your bailout from PodTech pretty well, or was that fake as well? ;-)

  34. colin: it was fake at the time he reported it, yes. And certainly the WAY he reported it. I didn’t care about what he said about me, but when he said that PodTech was going out of business that’s just totally false. That’s mostly what I bristled about.

    You obviously don’t work with many corporate lawyers, do you? Name one that’s at his/her desk right now on Sunday night before Christmas (or on Saturday when FSJ started reporting this “story”). Go ahead. Name one.

  35. colin: it was fake at the time he reported it, yes. And certainly the WAY he reported it. I didn’t care about what he said about me, but when he said that PodTech was going out of business that’s just totally false. That’s mostly what I bristled about.

    You obviously don’t work with many corporate lawyers, do you? Name one that’s at his/her desk right now on Sunday night before Christmas (or on Saturday when FSJ started reporting this “story”). Go ahead. Name one.

  36. How To Grab Market’s Attention During The Holidays Season, Lesson Number One, By Fake Steve Jobs

    Forbes’ s senior editor Dan Lyons, aka Fake Steve Jobs, is currently offering one of the best yet impressive lesson of viral marketing to the Blogosphere. A masterpiece of buzz, FSJ’ s latest posts about Apple willing to sue him

  37. Wow. That a single person believed this to be true (or even possibly true) blows my mind. Lyons is a good blogger/marketer/satirist, in that hints of what he posts are true, or are at least believable, but much like Nostradamus and other prophets, he needs only to get about 5% of his predictions/claims correct for people to take everything seriously.

    Duped bloggers (or ones who wanted to stay on the fence while still opening up the possibility of a Techmeme listing) have called this a “marketing ploy” or a “hoax,” but in no way is this different from every single post on FSJ. My impression is that Lyons saw an opportunity to juicily parody the ThinkSecret scandal, and when it got a huge response, he smartly continued to fan the flames.

  38. Wow. That a single person believed this to be true (or even possibly true) blows my mind. Lyons is a good blogger/marketer/satirist, in that hints of what he posts are true, or are at least believable, but much like Nostradamus and other prophets, he needs only to get about 5% of his predictions/claims correct for people to take everything seriously.

    Duped bloggers (or ones who wanted to stay on the fence while still opening up the possibility of a Techmeme listing) have called this a “marketing ploy” or a “hoax,” but in no way is this different from every single post on FSJ. My impression is that Lyons saw an opportunity to juicily parody the ThinkSecret scandal, and when it got a huge response, he smartly continued to fan the flames.

  39. I hate to say it but it’s things like this that keep people from taking bloggers seriously. It seems to me that this kind of thing happens a lot less in the “dead-tree” media.

  40. I hate to say it but it’s things like this that keep people from taking bloggers seriously. It seems to me that this kind of thing happens a lot less in the “dead-tree” media.

  41. As Apple continues to churn out inferior products masquerading as cutting edge gadgets (iPod and iPhone etc) whilst trapping people with its own software restrictions, after standing on the shoulders of real innovators like HTC for example, people everywhere will try to boycott Apple as the monopolizing pile of poop they’ve become!

  42. As Apple continues to churn out inferior products masquerading as cutting edge gadgets (iPod and iPhone etc) whilst trapping people with its own software restrictions, after standing on the shoulders of real innovators like HTC for example, people everywhere will try to boycott Apple as the monopolizing pile of poop they’ve become!

  43. >>I guess I more bemoaning the overall lack of “fact checking” that goes on.

    Oh, I see. Yes, the fact that bloggers reported this as “fact” is pretty disturbing, but I guess that’s what happens when media gets opened up to the masses. :)

  44. >>I guess I more bemoaning the overall lack of “fact checking” that goes on.

    Oh, I see. Yes, the fact that bloggers reported this as “fact” is pretty disturbing, but I guess that’s what happens when media gets opened up to the masses. :)