Microsoft PR guy trash talks Apple

Ahh, now you know why I still read my feeds. TechMeme doesn’t catch stuff like this, invaluable as it may be.

Frank Shaw works for Waggener Edstrom and heads the Microsoft account and has his take on Apple’s week at MacWorld.

I agree with his analysis and I too had the reaction “Apple’s doing a book reader” after Steve Jobs told a reporter that the Kindle would fail because no one reads books (he said the same thing about video on the iPod, remember?)

Along these lines, I can’t believe how some companies treat bloggers. Target, for shame! I guess I’m not a “core guest.” Funny enough I once had a Target credit card cause I spent so much money in Targets.

70 thoughts on “Microsoft PR guy trash talks Apple

  1. Remember when Steve Jobs dissed the Newton but then went ahead and produced the iPhone? Then Ballmer says the iPhone will fail. Big egos I think.

  2. The irony here is, of course, that Steve Jobs implied someone was drunk for saying the new Zune was quite good.

    Sauce for the goose…

  3. The irony here is, of course, that Steve Jobs implied someone was drunk for saying the new Zune was quite good.

    Sauce for the goose…

  4. I don’t think I would classify that as “trash talk” but I do think PR guys should concentrate on their own companies instead of other companies. It’s like all the presidential candidates slamming each other and calling it a campaign.

  5. I don’t think I would classify that as “trash talk” but I do think PR guys should concentrate on their own companies instead of other companies. It’s like all the presidential candidates slamming each other and calling it a campaign.

  6. Question – back in 2005, you met with some “PR and marketing folks” at Target and told them about the influence of bloggers. What do you think happened? Why do you think the message never reached the person who originally responded to Amy Jussel?

  7. Question – back in 2005, you met with some “PR and marketing folks” at Target and told them about the influence of bloggers. What do you think happened? Why do you think the message never reached the person who originally responded to Amy Jussel?

  8. @9. Huh? I think the point Target was making is that their core consumer, across the board, likely does not have a blog. So, they are saying that feedback coming from blogger is not very representative of their customer base. And that’s likely very true. Same would apply to Wal-Mart. Now, if it were Fry’s Electronics, Best Buy, or the like, you have more of a case.

  9. @9. Huh? I think the point Target was making is that their core consumer, across the board, likely does not have a blog. So, they are saying that feedback coming from blogger is not very representative of their customer base. And that’s likely very true. Same would apply to Wal-Mart. Now, if it were Fry’s Electronics, Best Buy, or the like, you have more of a case.

  10. Michael: The difference between the original iPod and the MacBook Air is that the iPod did bring a better user experience. The MacBook Air is just another laptop, which might be lighter and smaller than previous MacBooks, but doesn’t stand that far from other offerings in that market space. And where the iPod turned into a money-printing machine for Apple, I can’t see the Air do the same for them.

    Karim: I totally agree with you on the TabletPC. I used one during my final years at Leiden University and it was perfect for that. Reading PDF documents was much easier than on a normal laptop and saved me from printing them. And Zinio has a number of great magazines and some great offerings, especially for Europeans. With Zinio I’m paying the same as an US subscriber would, now try to get that with a print subscription.

  11. Michael: The difference between the original iPod and the MacBook Air is that the iPod did bring a better user experience. The MacBook Air is just another laptop, which might be lighter and smaller than previous MacBooks, but doesn’t stand that far from other offerings in that market space. And where the iPod turned into a money-printing machine for Apple, I can’t see the Air do the same for them.

    Karim: I totally agree with you on the TabletPC. I used one during my final years at Leiden University and it was perfect for that. Reading PDF documents was much easier than on a normal laptop and saved me from printing them. And Zinio has a number of great magazines and some great offerings, especially for Europeans. With Zinio I’m paying the same as an US subscriber would, now try to get that with a print subscription.

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