Advertising and hiring

January 26, 2008 By

You might have read on TechCrunch that I’m going to soon have advertising here on my blog.

It is true.

Why do it when I haven’t liked advertising in the past?

Because it will let me hire people to produce more content.

I watched how Mike Arrington turned his blog into something that now employs more than 10 people.

Journalism is under attack because the business models for journalism are disappearing.

Fast Company told me that they have a great business model that can support more journalism. The magazine’s advertising sales were up 40% last year. They are investing in journalism. In editing. In content.

At PodTech one of the failures I had was not finding more ways to help hire more journalists around the world. This will be an experiment to see if we can hire even more journalists.

Will it affect the content? I hope it will! I expect that as we hire more people the content here and on FastCompany.tv (opening March 3) will improve.

Filed Under: Scoble family
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  • http://www.joewikert.com Joe Wikert

    Good for you, Robert. FWIW, although I certainly enjoy reading your posts, I find that many of the group blogs I subscribe to are often the blogs I enjoy reading the most. I think it comes from the variety that’s inherent in a team effort. The team has enough in common with one another to make it a consistent reading experience while at the same time the different personalities really give it a more appealing flavor.

  • http://abeolandres.com/ Abe Olandres

    Congrats toyour new stint at FastCompany, Robert. And about the ads, as long as you have full RSS feeds, I don’t think anybody here would have a pickle about it.

  • http://abeolandres.com Abe Olandres

    Congrats toyour new stint at FastCompany, Robert. And about the ads, as long as you have full RSS feeds, I don’t think anybody here would have a pickle about it.

  • Stabbing Westward

    Scoble,

    More and more people block ads with Firefox and Opera, Maxthon, etc. You have a geek readership and geeks tend to block ads.

    Good luck raising the money you’ll need. I hope you do well, but I wouldn’t cross my fingers for the bankroll.

  • Stabbing Westward

    Scoble,

    More and more people block ads with Firefox and Opera, Maxthon, etc. You have a geek readership and geeks tend to block ads.

    Good luck raising the money you’ll need. I hope you do well, but I wouldn’t cross my fingers for the bankroll.

  • http://jmcweb.sjsu.edu/ Lilly Buchwitz

    Hey, how about an intern from SJSU? :-)

  • http://jmcweb.sjsu.edu Lilly Buchwitz

    Hey, how about an intern from SJSU? :-)

  • http://steph.wordpress.com/ Steph

    I don’t personally mind about the ads as long as they’re not blinking/popping.

    However… does this mean that Scobleizer will no longer be your “personal” blog, and that other people will be writing in it too?

    I personally think that would be a shame.

  • http://steph.wordpress.com/ Steph

    I don’t personally mind about the ads as long as they’re not blinking/popping.

    However… does this mean that Scobleizer will no longer be your “personal” blog, and that other people will be writing in it too?

    I personally think that would be a shame.

  • http://www.huhuli.com/ charles

    Great job, don’t let anyone tell you that your wrong to have advertising.

    If you believe that it will allow you to create more high quality content then your audience will ultimately be happy with the end result. Also, this will be a great place for advertisers to place highly targeted ads.

    Everyone wins…. I wish you be best of luck.

  • http://www.huhuli.com charles

    Great job, don’t let anyone tell you that your wrong to have advertising.

    If you believe that it will allow you to create more high quality content then your audience will ultimately be happy with the end result. Also, this will be a great place for advertisers to place highly targeted ads.

    Everyone wins…. I wish you be best of luck.

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  • Pingback: racetalkblog.com » While Everyone Else is Cutting Staff: Scoble and Fast Company Say “Let’s Hire More”

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