You’ve heard of Diggnation or the GigaOm show, right? Well, my friend Jim Louderback, CEO of Revision 3, the folks who do a range of Internet video shows, including Diggnation, invited me over for their 4 p.m. Friday video afternoon.
On the screen? Gary Vaynerchuk’s daily wine video blog. They watch video (here’s my own really short video that gives you a sneak peak into the room) from around the Internet together as a team. Really smart to do. Jim gets lots of interesting ideas from his team this way and they can see their reactions — as a group — to new stuff. Then they showed off some pilots of things they are working on which were pretty cool too, to gauge whether or not they were ready to share with you all.
On the table? A $9 bottle of wine that Gary was talking about on screen. It was damn good and that guy Gary is damn crazy. Fun video blog to watch.
Anyway, after the videos were done Jim gave me a tour of the studio. He noted that cameras are much cheaper now (Jim was one of the guys who started ZDTV, which became TechTV, which is where Kevin Rose, founder of Digg, got his popularity), less than $10,000 when they used to cost $100,000. He also noted that the tripods the cameras sat on haven’t changed much in price.
They have several sets, one for each show, and a workshop where they can build new stuff for the sets. A separate control room looks in. He showed me how much lower cost that each of those are now that they are powered by a Mac Pro, which, while still expensive, are an order of magnitude less expensive than the computers that older studios are built with.
Fun to see inside one of the new media businesses that’s doing interesting stuff.
What do you think about Revision 3′s shows?