The secret to Twitter

I’ve been talking to lots of people about Twitter. Why is it so addictive? Why do new tools, shipped for it, like Quotably was tonight, get passed around so fast and talked about so much?

I’ve gone through stages with Twitter. At some point I thought it was important to get lots of followers. But lately I’ve been telling people that the secret to Twitter isn’t how many followers you have, but how many people you are following. Tonight Sheryl asked me to explain more: “why is the secret how many people you follow? Why is it important to follow so many people?”

Here’s why:

1. Getting followed just means you’re popular. Yes, that’s cool, but it hardly will make you interesting. Paris Hilton will have more Twitter members than I will, when she joins.
2. Getting followed a lot might mean you’re using it for a publishing system. If all you have is followers what makes that different from owning a newspaper, a radio station, a TV station, or, even, a Web site? Hint: nothing.
3. If you’re just trying to get followed you’re probably just needing attention or you might be Jason Calacanis.

But what does following a lot of people say?

1. You’re trying to learn more.
2. You’re trying to meet more people.
3. You’re trying to be a better listener.
4. You’re communicating to the world that you’d like to be listened to (golden rule: treat people how you’d like to be treated).
5. You’re trying to find out about more stuff. More events. More stories.

Now, who would you rather hang out with? A person who only talks and doesn’t listen? Or a person who listens to as many people as he can?

I know I’d rather hang out with someone who listens to more people.

Oh, yeah, and many of us on Twitter have been getting messages like what Mike Arrington got tonight. Now, I really don’t care about people who unfollow me anymore. Go ahead. Doesn’t make me feel bad. But the more people I follow, the smarter I get, the more connected I get, the better the experiences I have in life (see previous post).

So, that’s my new story. The secret to Twitter is how many people are you listening to, not how many people are listening to you.

Agree or disagree?

Comments

  1. I follow over 3,000 people because I am interested in what they are doing. It just up sets me when people to tell me what to tweet about…

  2. Daniel says:

    I follow over 3,000 people because I am interested in what they are doing. It just up sets me when people to tell me what to tweet about…

  3. Sorry, meant to say over 400 people. 300 people follow me. http://www.twitter.com/dbrusilovsky

  4. Daniel says:

    Sorry, meant to say over 400 people. 300 people follow me. http://www.twitter.com/dbrusilovsky

  5. Nils Geylen says:

    Agree. I couldn’t bear for Twitter to be silent all day. I need the input. That said, I only follow about 200+ people; way too few, so I need to go make amends :)

  6. John Walker says:

    My question is, of those that you follow, how many of them do you have the “notifications on” set for? I’m using GTalk for my notifications and it’s pretty sweet, but I could imagine that following hundreds with notification set to on would be just too much. Just interested in what you’ve found since you follow many more than I do now.

  7. Nils Geylen says:

    Agree. I couldn’t bear for Twitter to be silent all day. I need the input. That said, I only follow about 200+ people; way too few, so I need to go make amends :)

  8. John Walker says:

    My question is, of those that you follow, how many of them do you have the “notifications on” set for? I’m using GTalk for my notifications and it’s pretty sweet, but I could imagine that following hundreds with notification set to on would be just too much. Just interested in what you’ve found since you follow many more than I do now.

  9. Sameer Vasta says:

    Completely agree, been saying the same for months. Thanks Robert, and I’m happy to be following you on Twitter. =)

  10. wilsonng says:

    That’s right.

    I don’t know why you are trying to dig Jason Calacanis. Have nothing against him, and have been following him for sometime, but maybe he is too obsessed to get 20 thousand followers that I would think his following you is almost no use since he only post, I think, but does not reply.

    You’re right. If you want to follow or be followed, it is important that you listen.

    Twitter is great because following people who post a dozen times a day for sometime gives you really an insight as to who the person is….

    Twitter is for small messages on the fly. A blog is more deliberate. Just like a psychologist will know more about you by asking you to respond to a word immediately rather than after a few seconds of thought.

  11. Fair point but how are we meant to get work done as those 5000 people alert you through the day?

  12. Sameer Vasta says:

    Completely agree, been saying the same for months. Thanks Robert, and I’m happy to be following you on Twitter. =)

  13. wilsonng says:

    That’s right.

    I don’t know why you are trying to dig Jason Calacanis. Have nothing against him, and have been following him for sometime, but maybe he is too obsessed to get 20 thousand followers that I would think his following you is almost no use since he only post, I think, but does not reply.

    You’re right. If you want to follow or be followed, it is important that you listen.

    Twitter is great because following people who post a dozen times a day for sometime gives you really an insight as to who the person is….

    Twitter is for small messages on the fly. A blog is more deliberate. Just like a psychologist will know more about you by asking you to respond to a word immediately rather than after a few seconds of thought.

  14. Fair point but how are we meant to get work done as those 5000 people alert you through the day?

  15. Scoble… I think you nailed this one. The quality of the people you follow is what determines Twitter’s usefulness.

    It took me a while to figure that out, but now that I’ve started to build up a list of folks that I follow who write/ talk/ think about similar issues that I do, Twitter is immensely useful.

    Who needs Yahoo Answers when you can have Twitter responses in seconds?

  16. Scoble… I think you nailed this one. The quality of the people you follow is what determines Twitter’s usefulness.

    It took me a while to figure that out, but now that I’ve started to build up a list of folks that I follow who write/ talk/ think about similar issues that I do, Twitter is immensely useful.

    Who needs Yahoo Answers when you can have Twitter responses in seconds?

  17. Dawid Gatti says:

    Definitely Agree.

  18. Dawid Gatti says:

    Definitely Agree.

  19. John: I get Twitter (all messages) in Google Talk. I don’t read them any other way except in Web page.

  20. John: I get Twitter (all messages) in Google Talk. I don’t read them any other way except in Web page.

  21. Sean Marler says:

    I agree 100%. I think the interaction is important as well. Granted, you can’t interact with everyone, and many times responses and interaction aren’t expected, but using Twitter as a two, three, or 4 way communication tool is ideal.

    I think it is possible that major revolutionary (or evolutionary?) ideas will be initiated and incubated in a platform like Twitter.

  22. krisguy says:

    I follow a lot more people that people follow me. I have a nice core of people that talk back to me, but for the most part, I people watch on Twitter because I live in the middle of the .us, and it’s really hard to be around tech-loving people here.

  23. Sean Marler says:

    I agree 100%. I think the interaction is important as well. Granted, you can’t interact with everyone, and many times responses and interaction aren’t expected, but using Twitter as a two, three, or 4 way communication tool is ideal.

    I think it is possible that major revolutionary (or evolutionary?) ideas will be initiated and incubated in a platform like Twitter.

  24. [...] From Scobelizer: http://scobleizer.com/2008/03/23/the-secret-to-twitter/  [...]

  25. krisguy says:

    I follow a lot more people that people follow me. I have a nice core of people that talk back to me, but for the most part, I people watch on Twitter because I live in the middle of the .us, and it’s really hard to be around tech-loving people here.

  26. I use the web page and Twitterific….two great ways.

  27. Elliott Ng says:

    Cool. I think this is a great insight to share, cause I had been trying to manage my followers/followed to parity for some non-rational aesthetic reason.

    I liked ReadWriteWeb Alex Iskold’s 5 ways to have fun with Twitter post:
    http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php

    One of them referenced “Twitter personalities”:
    - Listener (many Followed)
    - Talker (many Followers)
    - Hub (many of both)

    I thought this was great, cause I’ve seen people with each of these patterns. You are a Hub.

    After reading this post I’m thinking its better to be a Listener than a Talker. But I think its best to be a Hub.

    So how do you efficiently process massive streams of data across multiple systems both online and in-person, travel, and still get to see your kids? If this is a learned skill please help us all be more like you!! If it is a gift or talent, then help us recognize if we have it or we don’t!

  28. jhay says:

    I agree. But in return, people, more people will follow us. It’s a point of motives and intentions. Over all, a very good point.

  29. Soulhuntre says:

    I follow a bunch of folks but have notifications on for much fewer when I am out and about with my cell phone.

  30. Daniel says:

    I use the web page and Twitterific….two great ways.

  31. Elliott Ng says:

    Cool. I think this is a great insight to share, cause I had been trying to manage my followers/followed to parity for some non-rational aesthetic reason.

    I liked ReadWriteWeb Alex Iskold’s 5 ways to have fun with Twitter post:
    http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php

    One of them referenced “Twitter personalities”:
    - Listener (many Followed)
    - Talker (many Followers)
    - Hub (many of both)

    I thought this was great, cause I’ve seen people with each of these patterns. You are a Hub.

    After reading this post I’m thinking its better to be a Listener than a Talker. But I think its best to be a Hub.

    So how do you efficiently process massive streams of data across multiple systems both online and in-person, travel, and still get to see your kids? If this is a learned skill please help us all be more like you!! If it is a gift or talent, then help us recognize if we have it or we don’t!

  32. Soulhuntre says:

    I follow a bunch of folks but have notifications on for much fewer when I am out and about with my cell phone.

  33. jhay says:

    I agree. But in return, people, more people will follow us. It’s a point of motives and intentions. Over all, a very good point.

  34. Elliott: I type fast. :-)

    Seriously, not sure how to scale this much further than I am. I feel like a surfer sometimes. Just looking over all the inbound looking for patterns and seeing where they take me.

  35. Elliott: I type fast. :-)

    Seriously, not sure how to scale this much further than I am. I feel like a surfer sometimes. Just looking over all the inbound looking for patterns and seeing where they take me.

  36. @aainaaridtz says:

    Its not the quantity but rather the quality people you’d likely learn something from, and listen to and get listened at I’d add because if you keep on following say 3k+ which is irrelevant to your lifestyle or industry you’re likely end up being a myriad of sorts and unless one is in that flow of being with the people one ‘connects’ with, then following a random 3k would be futile.

  37. @aainaaridtz says:

    Its not the quantity but rather the quality people you’d likely learn something from, and listen to and get listened at I’d add because if you keep on following say 3k+ which is irrelevant to your lifestyle or industry you’re likely end up being a myriad of sorts and unless one is in that flow of being with the people one ‘connects’ with, then following a random 3k would be futile.

  38. Andy Kaufman says:

    Right there with you Robert.

    I just went through a marathon add back session and it was interesting to look through the various profiles to see how they were actually using the tool.

    So many interesting people to exchange thoughts & ideas with, but a lot of the friend / follower ratios kind of bugged me since I feel that building a network organically over a period of time reaps the best rewards.

    I try to give the benefit of the doubt though. I know what I’m getting out of it. Who am I to tell someone else how to use it?

  39. Andy Kaufman says:

    Right there with you Robert.

    I just went through a marathon add back session and it was interesting to look through the various profiles to see how they were actually using the tool.

    So many interesting people to exchange thoughts & ideas with, but a lot of the friend / follower ratios kind of bugged me since I feel that building a network organically over a period of time reaps the best rewards.

    I try to give the benefit of the doubt though. I know what I’m getting out of it. Who am I to tell someone else how to use it?

  40. Mark says:

    I agree, following, and listening, are important.

  41. Sheryl4321 says:

    I get what you’re saying. I mean the basic premise is pretty cut and dried. One must pay attention to learn. Listening is a skill most of us suck at.

    The problem? When you have 14000+ ‘friends’ who all want your ear, how do you pick and choose, and is it really possible to do justice to any one? I think, to me, it seems after a certain point what’s really happening is you’re focusing on a few and letting the masses sort of coast along. Maybe just doing damage control?

    Just my thoughts. Thanks for the mention, though. ;o)

    Sheryl Breuker

  42. What a totally awesome attitude and such a healthy way to look at the whole Twit thing.

    Actually I just saw this post because I follow you on Twitter. You’re soooooooo right about the learning aspect.

    A few weeks ago I didn’t really see the point of Twitter but now I’m learning as much, some days even more than I do from blogs.

  43. What a totally awesome attitude and such a healthy way to look at the whole Twit thing.

    Actually I just saw this post because I follow you on Twitter. You’re soooooooo right about the learning aspect.

    A few weeks ago I didn’t really see the point of Twitter but now I’m learning as much, some days even more than I do from blogs.

  44. Sheryl4321 says:

    I get what you’re saying. I mean the basic premise is pretty cut and dried. One must pay attention to learn. Listening is a skill most of us suck at.

    The problem? When you have 14000+ ‘friends’ who all want your ear, how do you pick and choose, and is it really possible to do justice to any one? I think, to me, it seems after a certain point what’s really happening is you’re focusing on a few and letting the masses sort of coast along. Maybe just doing damage control?

    Just my thoughts. Thanks for the mention, though. ;o)

    Sheryl Breuker

  45. Mark says:

    I agree, following, and listening, are important.

  46. Anonymous says:

    I agree on this one Robert. I ended up on this post because of following you on twitter. Been following some influential people in the industry and I must say, I’ve learnt some tips already in a span of a few days.

    By the way, glad you enjoyed yourself at the party last night.

    How I wish some people here in Australia is using twitter more as well. I’ve been telling my friends about twitter and all I seem to get is blank faces. Pretty soon though (hopefully) – pretty soon.

    cheers,
    Armand

  47. Armand says:

    I agree on this one Robert. I ended up on this post because of following you on twitter. Been following some influential people in the industry and I must say, I’ve learnt some tips already in a span of a few days.

    By the way, glad you enjoyed yourself at the party last night.

    How I wish some people here in Australia is using twitter more as well. I’ve been telling my friends about twitter and all I seem to get is blank faces. Pretty soon though (hopefully) – pretty soon.

    cheers,
    Armand

  48. I agree about following a large # of peeps, but I believe there is a balance between quantity and quality…I follow my friends and family because I want to know what they are up to and I follow people I don’t know to learn what’s going on in the world not necessarily to know they are about to go for coffee. I also believe in variety and diversity and am struggling to find people to follow that are not in technology…any pointers to non-tech peeps would be helpful. Thanks!

  49. I agree about following a large # of peeps, but I believe there is a balance between quantity and quality…I follow my friends and family because I want to know what they are up to and I follow people I don’t know to learn what’s going on in the world not necessarily to know they are about to go for coffee. I also believe in variety and diversity and am struggling to find people to follow that are not in technology…any pointers to non-tech peeps would be helpful. Thanks!

  50. Cody Wilson says:

    Twitter is a new information hub. Used effectively, it’s like a BBS… RSS style. It’s SMS 2.0. It’s instant text broadcasting… and receiving.

    Good stuff indeed. Excellent perception.

  51. Cody Wilson says:

    Twitter is a new information hub. Used effectively, it’s like a BBS… RSS style. It’s SMS 2.0. It’s instant text broadcasting… and receiving.

    Good stuff indeed. Excellent perception.

  52. Ken Camp says:

    It’s a nice theory Robert, but I’ll argue it’s flawed. You and I have had this running conversation going back to 2004 to my knowledge. Back then it was about you reading 1500+ RSS feeds. I can’ find the 2004 post, but look st http://ipadventures.com/2005/03/16/making-the-blogroll-hurt-less/ in 2005 and it’s referenced there as well.

    The reading more philosophy sounds nice, but I still argue nobody actually reads and digests that much information. Like a baleen whale, we wind up sucking down krill. It all tastes the same and nothing stands out. When there’s that much noise, the signal-to-noise ratio is skewed.

    I won’t argue that you don’t see things in the noise that stand out. Of course you do. And yes, you’re visible enough that a mention can make a huge difference for a company or person. But it’s still noise. The value, the *listening* to the voices, and the real understanding come at a far deeper level. Following too many people reduces them all to noise. The mass falls toward the lowest common denominator. And while we can unfollow people on Twitter, and many of us do, as humans, there’s a limit to our social circles.

    On the other hand, if you come out vocally saying Twitter isn’t social media for you, because you’ve taken the social relationship out by mass quantity, and you purely use it as a sieve to strain the krill/noise, then you could be right. I’m not sure that’s what the Twitter folks were hoping for, but they’ll take success where they find it (as will we all).

    It’s a topic I’d love to see in a panel discussion with folks who don’t hold with your view alongside you.

    Thanks for posting your thoughts.

  53. marilink says:

    Couldn’t agree more!
    I just wrote something like that few days ago, “Things I’ve learned from twitter” (original in Spanish).
    http://marilink.blogspot.com/2008/03/algunas-cosas-que-aprend-en-twitter.html

  54. marilink says:

    Couldn’t agree more!
    I just wrote something like that few days ago, “Things I’ve learned from twitter” (original in Spanish).
    http://marilink.blogspot.com/2008/03/algunas-cosas-que-aprend-en-twitter.html

  55. Ken Camp says:

    It’s a nice theory Robert, but I’ll argue it’s flawed. You and I have had this running conversation going back to 2004 to my knowledge. Back then it was about you reading 1500+ RSS feeds. I can’ find the 2004 post, but look st http://ipadventures.com/2005/03/16/making-the-blogroll-hurt-less/ in 2005 and it’s referenced there as well.

    The reading more philosophy sounds nice, but I still argue nobody actually reads and digests that much information. Like a baleen whale, we wind up sucking down krill. It all tastes the same and nothing stands out. When there’s that much noise, the signal-to-noise ratio is skewed.

    I won’t argue that you don’t see things in the noise that stand out. Of course you do. And yes, you’re visible enough that a mention can make a huge difference for a company or person. But it’s still noise. The value, the *listening* to the voices, and the real understanding come at a far deeper level. Following too many people reduces them all to noise. The mass falls toward the lowest common denominator. And while we can unfollow people on Twitter, and many of us do, as humans, there’s a limit to our social circles.

    On the other hand, if you come out vocally saying Twitter isn’t social media for you, because you’ve taken the social relationship out by mass quantity, and you purely use it as a sieve to strain the krill/noise, then you could be right. I’m not sure that’s what the Twitter folks were hoping for, but they’ll take success where they find it (as will we all).

    It’s a topic I’d love to see in a panel discussion with folks who don’t hold with your view alongside you.

    Thanks for posting your thoughts.

  56. Thomas says:

    Yes I want to learn but I am very hesitant to add people who just run self promotion and spam. I also like blocking said people often. That said I do in general agree

  57. Thomas says:

    Yes I want to learn but I am very hesitant to add people who just run self promotion and spam. I also like blocking said people often. That said I do in general agree

  58. cocoy says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”

    you know, i think you’re absolutely right.

    i’ve met lots of interesting people on twitter. you really do learn more about the world. it’s priceless.

  59. cocoy says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”

    you know, i think you’re absolutely right.

    i’ve met lots of interesting people on twitter. you really do learn more about the world. it’s priceless.

  60. thunk says:

    I think you all are a bunch of loons. Don’t you have better things to do with your time than exchanging mindless short messages all day? I’ve never touched this stuff, and probably never will, enough things eat at my concentration as it is.

  61. thunk says:

    I think you all are a bunch of loons. Don’t you have better things to do with your time than exchanging mindless short messages all day? I’ve never touched this stuff, and probably never will, enough things eat at my concentration as it is.

  62. [...] though Robert has a post where he has apparently changed his tune about his friend and follower philosophy. Where it was [...]

  63. andrew k says:

    I have found that increasingly I am looking for people on twitter that have something of value to say… quality posts that open doors to what they are seeing is important, fun, interesting, of the moment – even among friends… and deleting stream of consciousness folks – I think there is real value in twitters who might share the fact that they are having a cigar watching the sunset in Valapariso … but stuck in traffic on 280? not so much.

    So – the blogging > micro blogging analogy thing is valid… perhaps even more so.

    A great talk on this very topic I re-listened to this eve was the excellent on on ambient intimacy from @leisa at future of web apps last fall:

    http://moourl.com/amintimacy

    In summary, it’s nice to have people acknowledge your thought stream by subscribing… but they know what they are getting into when they do – and can easily opt out. I agree the real gold is who you listen to – and adding as many valuable voices as you have time to mine… kind of unbelievable actually. I’m bullish on twitter at the moment, strongly bullish.

  64. andrew k says:

    I have found that increasingly I am looking for people on twitter that have something of value to say… quality posts that open doors to what they are seeing is important, fun, interesting, of the moment – even among friends… and deleting stream of consciousness folks – I think there is real value in twitters who might share the fact that they are having a cigar watching the sunset in Valapariso … but stuck in traffic on 280? not so much.

    So – the blogging > micro blogging analogy thing is valid… perhaps even more so.

    A great talk on this very topic I re-listened to this eve was the excellent on on ambient intimacy from @leisa at future of web apps last fall:

    http://moourl.com/amintimacy

    In summary, it’s nice to have people acknowledge your thought stream by subscribing… but they know what they are getting into when they do – and can easily opt out. I agree the real gold is who you listen to – and adding as many valuable voices as you have time to mine… kind of unbelievable actually. I’m bullish on twitter at the moment, strongly bullish.

  65. ravidor says:

    You are right, but… (there is always a but :)) overload. I suffer from information overload, I’m drowning here. Between e-mails, RSS, twitter and friendfeed Who has time to do anything else???

  66. ravidor says:

    You are right, but… (there is always a but :)) overload. I suffer from information overload, I’m drowning here. Between e-mails, RSS, twitter and friendfeed Who has time to do anything else???

  67. CB says:

    Also depends on *who* you follow also. Be selective and know who you can learn from.

  68. CB says:

    Also depends on *who* you follow also. Be selective and know who you can learn from.

  69. DanSlatts says:

    thunk: I can see what you are saying, it does seem like that from the outside, but once you get to using the tool, it is great. I have learnt so much from following the people that I do.

  70. DanSlatts says:

    thunk: I can see what you are saying, it does seem like that from the outside, but once you get to using the tool, it is great. I have learnt so much from following the people that I do.

  71. I just started following you on twitter (trying hard not to sound like a stalker), after reading naked conversations, which I loved! After I realized I could, I’ve now found a number of other really amazing thinkers, that share their online streams of consciousness as they’re happening.

    That’s what I reckon is so juicy about twitter, you get a feed of the world that’s been filtered through an amazing mind, @silkcharm being real different from @garyvee.

  72. I just started following you on twitter (trying hard not to sound like a stalker), after reading naked conversations, which I loved! After I realized I could, I’ve now found a number of other really amazing thinkers, that share their online streams of consciousness as they’re happening.

    That’s what I reckon is so juicy about twitter, you get a feed of the world that’s been filtered through an amazing mind, @silkcharm being real different from @garyvee.

  73. Craig Murphy says:

    Like others, I agree: being followed is fine, but following more is better. Certainly for the likes of you and me (although I feel strangely humbled by the self-comparison, sorry!) I’ve recently started hitting my 250 tweet SMS limit – attending [dev/it pro] events and reading what folks are saying about that event is important to me and helps shape my event experience. That said, I do find myself checking over the “older” stream when I first fire up Twitter – just to learn what the rest of the world (outside of my timezone) has been up to – it can be enlightening, as you well know!

    @thunk – it’s somewhat therapeutic to have a face-2-face conversation, this same happens with Twitter. I know a lot of folks think Twitter is a time-wasting device – used properly, it’s not! Getting a circle of friends and individuals to follow is the key: once you’re “in conversation” with them, ideas flow, conversations that you would not normally have start to open your mind to the possibilities of Twitter (other micro-blogging tools are available).

    So it’s a combination of the right people to follow, and the right “things” (in my case events).

  74. Craig Murphy says:

    Like others, I agree: being followed is fine, but following more is better. Certainly for the likes of you and me (although I feel strangely humbled by the self-comparison, sorry!) I’ve recently started hitting my 250 tweet SMS limit – attending [dev/it pro] events and reading what folks are saying about that event is important to me and helps shape my event experience. That said, I do find myself checking over the “older” stream when I first fire up Twitter – just to learn what the rest of the world (outside of my timezone) has been up to – it can be enlightening, as you well know!

    @thunk – it’s somewhat therapeutic to have a face-2-face conversation, this same happens with Twitter. I know a lot of folks think Twitter is a time-wasting device – used properly, it’s not! Getting a circle of friends and individuals to follow is the key: once you’re “in conversation” with them, ideas flow, conversations that you would not normally have start to open your mind to the possibilities of Twitter (other micro-blogging tools are available).

    So it’s a combination of the right people to follow, and the right “things” (in my case events).

  75. tagami says:

    I agree Robert. I like to think of myself as an active listener. Following is more relevant than Followers if you want to discover. The problem I had just now, was deciding where I should post a response to your post. This blog, Twitter, FF, other? Settled on the blog until we find something that follows the conversation around where ever it may be found.

  76. tagami says:

    I agree Robert. I like to think of myself as an active listener. Following is more relevant than Followers if you want to discover. The problem I had just now, was deciding where I should post a response to your post. This blog, Twitter, FF, other? Settled on the blog until we find something that follows the conversation around where ever it may be found.

  77. John Lynn says:

    I’m a convert (Twittered a couple days ago): http://twitter.com/techguy/statuses/775284905

    What do you think of the concept of twitter “groups”? Essentially a way to filter your twitter friends in to groups of people from certain topic areas/relationships/etc.

    Close friends I want to read all their twitters. Tech people and VC people may be another group that I read regularly as needed. Sure I could create two accounts, but that’s no fun to manage.

  78. John Lynn says:

    I’m a convert (Twittered a couple days ago): http://twitter.com/techguy/statuses/775284905

    What do you think of the concept of twitter “groups”? Essentially a way to filter your twitter friends in to groups of people from certain topic areas/relationships/etc.

    Close friends I want to read all their twitters. Tech people and VC people may be another group that I read regularly as needed. Sure I could create two accounts, but that’s no fun to manage.

  79. just finished writing a post on twitter :)

    to me, the conversation is important. i feel most comfortable having a good balance of followers and follwing-ers (followees?)

    a few people seem to follow me for reasons that are utterly unclear to me or suspiciously look like spam. not interested in adding their spam or silence to my day; that’s why i have a few more followers than followees.

    overall it works well: every day i marvel and smile at my twitter circle.

  80. just finished writing a post on twitter :)

    to me, the conversation is important. i feel most comfortable having a good balance of followers and follwing-ers (followees?)

    a few people seem to follow me for reasons that are utterly unclear to me or suspiciously look like spam. not interested in adding their spam or silence to my day; that’s why i have a few more followers than followees.

    overall it works well: every day i marvel and smile at my twitter circle.

  81. Pratik Patel says:

    to Lionel Menchaca: It’s not only important to follow people who think alike. In order for learning to be successful, it’s also important to often follow people with whom you do not share interests or similar htoughts. There should be enough of a difference that your thoughts are stimulated to go in different directions than they would typically do.

  82. Pratik Patel says:

    to Lionel Menchaca: It’s not only important to follow people who think alike. In order for learning to be successful, it’s also important to often follow people with whom you do not share interests or similar htoughts. There should be enough of a difference that your thoughts are stimulated to go in different directions than they would typically do.

  83. Scabr says:

    Twitter is the new serious phenomenon.All-sufficient one.Informational epicentre.Following & followers are both useful.A single whole.

  84. Scabr says:

    Twitter is the new serious phenomenon.All-sufficient one.Informational epicentre.Following & followers are both useful.A single whole.

  85. it has been interesting to learn a lot of stuff using twitter so I have to agree it is fun to follow a lot of people.

  86. it has been interesting to learn a lot of stuff using twitter so I have to agree it is fun to follow a lot of people.

  87. Jansie Blom says:

    twitter would not be the same without twitterfox. someone said the other day that friendfeed is the new twitter. i say twitterfox is the new twitter. this is an app that’s actually better than the tool it’s built for.

  88. Jansie Blom says:

    twitter would not be the same without twitterfox. someone said the other day that friendfeed is the new twitter. i say twitterfox is the new twitter. this is an app that’s actually better than the tool it’s built for.

  89. OlivierSeres says:

    Hi, nice seeing you at Gary’s.
    I have a question : how can you decently manage to read 15k buddy tweets ? I approximated 1 tweet every 5s If you happen to read my comment, you must have missed nearly 2…
    if you answer to it, you’ll miss another 10.
    New idea for Oakley : to design twitter roll for sunglasses, and hire U as a beta-tester ;-)

  90. OlivierSeres says:

    Hi, nice seeing you at Gary’s.
    I have a question : how can you decently manage to read 15k buddy tweets ? I approximated 1 tweet every 5s If you happen to read my comment, you must have missed nearly 2…
    if you answer to it, you’ll miss another 10.
    New idea for Oakley : to design twitter roll for sunglasses, and hire U as a beta-tester ;-)

  91. Mrinal says:

    You got it Robert…. here are a couple of my tweets on it way back in 10/07… Talk versus Listen
    http://twitter.com/mrinal_desai/statuses/341319172
    and then an exchange with Guy Kawasaki on that:
    http://twitter.com/mrinal_desai/statuses/565641042

    Its all about whether you are the type who is spending time being interested or being interesting

    Folks like Seth Godin use it for publishing only through twitterfeed:
    http://twitter.com/sethgodin

  92. Pete Moring says:

    I think you’re spot-on with your post here. I’ve only signed up to a handful of people who I feel add to any debate. (You for one). There are a couple of exceptions for pure novelty value.

    I check everyone who follows me, but hardly ever follow in return unless they meet the criteria I’ve set. I don’t check to se who ‘unfollows’ as a result, but as my figures stay pretty constant that’s OK.

    I’m a lazy ‘Twitterer’. I tend to soak up all the info like a sponge, but post seldom. My first contact ages ago was Brad Fallon, he posts not too often, but always has great content. the same with Joel Comm. we can all learn great stuff by being choosy about who we follow, otherwise we just get deluged with nonsense.

    Always good to read ‘some’ of the ‘Schobie-posts’.

    Pete.

  93. Pete Moring says:

    I think you’re spot-on with your post here. I’ve only signed up to a handful of people who I feel add to any debate. (You for one). There are a couple of exceptions for pure novelty value.

    I check everyone who follows me, but hardly ever follow in return unless they meet the criteria I’ve set. I don’t check to se who ‘unfollows’ as a result, but as my figures stay pretty constant that’s OK.

    I’m a lazy ‘Twitterer’. I tend to soak up all the info like a sponge, but post seldom. My first contact ages ago was Brad Fallon, he posts not too often, but always has great content. the same with Joel Comm. we can all learn great stuff by being choosy about who we follow, otherwise we just get deluged with nonsense.

    Always good to read ‘some’ of the ‘Schobie-posts’.

    Pete.

  94. Mrinal says:

    You got it Robert…. here are a couple of my tweets on it way back in 10/07… Talk versus Listen
    http://twitter.com/mrinal_desai/statuses/341319172
    and then an exchange with Guy Kawasaki on that:
    http://twitter.com/mrinal_desai/statuses/565641042

    Its all about whether you are the type who is spending time being interested or being interesting

    Folks like Seth Godin use it for publishing only through twitterfeed:
    http://twitter.com/sethgodin

  95. [...] seems to think that the secret to Twitter is to follow as many people as you can. Jason Calacanis is doing it the other way round; he’s currently trying to get to the number [...]

  96. I’ve definitely reached a limit with my following numbers, it currently varies between 350-400. I use it more to listen to people I know with new voices being tried and they stay depending on what they say. I just can’t cope with more as I miss too much.

    As for notifications, it’s normally restricted to those in the same place as me, those I directly interact with. If notifications are going to the phone, then it gets cut more, with the limits on texts here.

  97. I’ve definitely reached a limit with my following numbers, it currently varies between 350-400. I use it more to listen to people I know with new voices being tried and they stay depending on what they say. I just can’t cope with more as I miss too much.

    As for notifications, it’s normally restricted to those in the same place as me, those I directly interact with. If notifications are going to the phone, then it gets cut more, with the limits on texts here.

  98. PhoneBoy says:

    While I agree with this in theory, I have a hard enough time keeping up with the people I already follow. If I followed anywhere near the amount of people you or Calacanis follow, there is no way I could even attempt to read everyone’s tweets, much less try and respond to them.

  99. John says:

    Communication has long been a two way thing, anything less suggests those that are speaking are actually preaching. I’d go to Church if I wanted that.

    Followers v. Following is awkward with Twitter because Twitter is essentially broadcast to all. My experience of social networking is that I belong to several groups and while I would like to use twitter to converse more, conversation in one group is not the same as conversation in another.

    I would like to see Twitter develop so as it’s possible to have several groups on the one account. I think this would enable conversation.

  100. John says:

    Communication has long been a two way thing, anything less suggests those that are speaking are actually preaching. I’d go to Church if I wanted that.

    Followers v. Following is awkward with Twitter because Twitter is essentially broadcast to all. My experience of social networking is that I belong to several groups and while I would like to use twitter to converse more, conversation in one group is not the same as conversation in another.

    I would like to see Twitter develop so as it’s possible to have several groups on the one account. I think this would enable conversation.

  101. PhoneBoy says:

    While I agree with this in theory, I have a hard enough time keeping up with the people I already follow. If I followed anywhere near the amount of people you or Calacanis follow, there is no way I could even attempt to read everyone’s tweets, much less try and respond to them.

  102. [...] Scoble writes about the secret or Twitter, what makes is addictive and why it draws so much attention. He says that you should be intrested [...]

  103. John Adams says:

    I have a different hypothesis for why twitter works, and that’s because people have been in a multiuser communications blackout for ages. Article here:

    http://www.retina.net/tech/why-twitter-works.html

  104. John Adams says:

    I have a different hypothesis for why twitter works, and that’s because people have been in a multiuser communications blackout for ages. Article here:

    http://www.retina.net/tech/why-twitter-works.html

  105. [...] O şansă în plus pentru o a doua viaţă în timp ce prima este încă în desfăşurare. Scobleizer spune că Twitter e bun pentru că te învaţă să asculţi. Mai spune că e important să urmăreşti [...]

  106. Ian D. Nock says:

    It is possible to spam twitter… but it is not down to numbers, it is down to approach. If you follow people for no better reason that to follow anyone then you spam when you tweet. If you accept followers for no better reason than to have followers then you spam when you tweet. There has to be a reason why you follow someone, and why you allow someone to follow you. Both instances require conscious thought.

  107. Ian Nock says:

    It is possible to spam twitter… but it is not down to numbers, it is down to approach. If you follow people for no better reason that to follow anyone then you spam when you tweet. If you accept followers for no better reason than to have followers then you spam when you tweet. There has to be a reason why you follow someone, and why you allow someone to follow you. Both instances require conscious thought.

  108. Geoff says:

    Its all about balance – keeping followers and followed in roughly equal balance IMHO. To many followers means you are into micro fame, guru mode.

    For me twittering is reinforcing my contact with a , dispersed, family and circle of friends.

    What destroys twitter is when one person seeks to monopolise my attention stream by being to profligate.

    This is why I canceled my subscription to yours and Loic’s stream but retained my sub to Fred Wilson. Next to go are Gaping Void and Calacanis

  109. Geoff says:

    Its all about balance – keeping followers and followed in roughly equal balance IMHO. To many followers means you are into micro fame, guru mode.

    For me twittering is reinforcing my contact with a , dispersed, family and circle of friends.

    What destroys twitter is when one person seeks to monopolise my attention stream by being to profligate.

    This is why I canceled my subscription to yours and Loic’s stream but retained my sub to Fred Wilson. Next to go are Gaping Void and Calacanis

  110. Ross Hill says:

    I just discovered the “track” feature and I think a mix between that and following people could be good. I tracked the earthquake in England a few days ago and it was really fascinating because so many people were talking about the same topic. Following people I like is another way to increase the signal vs noise ratio, but people don’t talk 100% about a certain topic, sometimes they just have to mention their cat. At the same time, if I track a keyword and somebody doesn’t use that exact keyword I miss it..

    Having followers is cool because you can start an instant active conversation on a topic, but following is cool because you discover stuff passively.

    I’m a MAYBE for now, but hopefully I figure it out.

  111. Ross Hill says:

    I just discovered the “track” feature and I think a mix between that and following people could be good. I tracked the earthquake in England a few days ago and it was really fascinating because so many people were talking about the same topic. Following people I like is another way to increase the signal vs noise ratio, but people don’t talk 100% about a certain topic, sometimes they just have to mention their cat. At the same time, if I track a keyword and somebody doesn’t use that exact keyword I miss it..

    Having followers is cool because you can start an instant active conversation on a topic, but following is cool because you discover stuff passively.

    I’m a MAYBE for now, but hopefully I figure it out.

  112. The real secret of Twitter is that you can play the game any way you like it.

    If Scoble gets value out of following thousands of people, that’s hunky dory. If others find diminishing returns when they follow more than 50 or 300, that’s just as valid. If some want to treat it as an endless audition and actively manage and prune their list, more power to them.

    I’m coming up on 400, and for me, it’s getting a bit much.

  113. darryl Wachs says:

    two things: I really enjoy following people. I have nothing of importance to say and others are so much more informative and interesting them I.

    Secondly, a previous poster mentioned the lack of need for Yahoo when you have the twitter network. Yahoo? People still turn to that for information? What is this 1998?

  114. darryl Wachs says:

    two things: I really enjoy following people. I have nothing of importance to say and others are so much more informative and interesting them I.

    Secondly, a previous poster mentioned the lack of need for Yahoo when you have the twitter network. Yahoo? People still turn to that for information? What is this 1998?

  115. The real secret of Twitter is that you can play the game any way you like it.

    If Scoble gets value out of following thousands of people, that’s hunky dory. If others find diminishing returns when they follow more than 50 or 300, that’s just as valid. If some want to treat it as an endless audition and actively manage and prune their list, more power to them.

    I’m coming up on 400, and for me, it’s getting a bit much.

  116. Tom says:

    I would agree but at no point do I want to be following 3,000 people. That sort of figure is a lie, you are not following them at all… you are catching the occasional bounce, the odd snippet and the lightest whisper of the presence in the obscene data flow that is your twitter. Does lucky attention focus make you a good listener? I doubt it, it just means you chose to listen at a good time… you may have missed a hundred tweets of equal or superior value to you.

    If there was a way to level out your following it could work. You could ‘follow’ 3,000 or more and have an ear to the ground with a second (layered)stage of following to those you truly keep an eye out for by ‘focusing’ on them. So you can follow, then focus.

    Am I alone in thinking this makes a certain sense?

  117. Tom says:

    I would agree but at no point do I want to be following 3,000 people. That sort of figure is a lie, you are not following them at all… you are catching the occasional bounce, the odd snippet and the lightest whisper of the presence in the obscene data flow that is your twitter. Does lucky attention focus make you a good listener? I doubt it, it just means you chose to listen at a good time… you may have missed a hundred tweets of equal or superior value to you.

    If there was a way to level out your following it could work. You could ‘follow’ 3,000 or more and have an ear to the ground with a second (layered)stage of following to those you truly keep an eye out for by ‘focusing’ on them. So you can follow, then focus.

    Am I alone in thinking this makes a certain sense?

  118. geoff says:

    totally agree. the whole reason i still use twitter is to hear what the hell is going on.

  119. geoff says:

    totally agree. the whole reason i still use twitter is to hear what the hell is going on.

  120. [...] The Secret to Twitter (Robert Scoble) [...]

  121. Slicer says:

    You know, I’d really like to see you writing about must-read people on Twitter. I know there are great bloggers, so there must be great twitterers too, people that add a lot of value to the community.

  122. Slicer says:

    You know, I’d really like to see you writing about must-read people on Twitter. I know there are great bloggers, so there must be great twitterers too, people that add a lot of value to the community.

  123. Miloš says:

    Well said. However, often I find myself going back through pages to see what have I missed while I was away from Twitter and with too many people this can be a while back, plus Twitter only keeps last 10 pages of history anyway. I do this as I find interesting to see what people wrote about, what they said and of course what they are doing. :)

  124. Miloš says:

    Well said. However, often I find myself going back through pages to see what have I missed while I was away from Twitter and with too many people this can be a while back, plus Twitter only keeps last 10 pages of history anyway. I do this as I find interesting to see what people wrote about, what they said and of course what they are doing. :)

  125. [...] If Your A Twitterer. Posted on March 24, 2008 by crazynetechstuff Just saw this via Scobleizer.  Quotably lets you follow your twitter conversation threads very [...]

  126. Kevin Benson says:

    Listening is a key life skill in general so it makes sense to apply this to twittering. However, listening to too many people can become background noise, especially if they aren’t saying anything or what they are saying is foolish (I sound like Dvorak)…listen intently to a wise few. http://tinyurl.com/2yjzep

  127. Paul Madden says:

    Agree with your thoughts on listening. How often does Calacanis have something useful to say? Occasionally he does and he can be insightful, but most of it is shameless self-promotion and eventually we will just get bored or hook onto the next interesting fad/personality.

    In terms of the Arrington spam issue – Arrington is right, just tune out, its your choice, you dont have to tune in. However, and this might have been the persons issue with Mike, some people just tweet too much and they clutter the really useful things they have to say. Again, in the end you will tune out.

  128. Paul Madden says:

    Agree with your thoughts on listening. How often does Calacanis have something useful to say? Occasionally he does and he can be insightful, but most of it is shameless self-promotion and eventually we will just get bored or hook onto the next interesting fad/personality.

    In terms of the Arrington spam issue – Arrington is right, just tune out, its your choice, you dont have to tune in. However, and this might have been the persons issue with Mike, some people just tweet too much and they clutter the really useful things they have to say. Again, in the end you will tune out.

  129. Kevin Benson says:

    Listening is a key life skill in general so it makes sense to apply this to twittering. However, listening to too many people can become background noise, especially if they aren’t saying anything or what they are saying is foolish (I sound like Dvorak)…listen intently to a wise few. http://tinyurl.com/2yjzep

  130. Greg North says:

    I like what you’ve said about twitter, it validates my use of it. I like to see what my friends, colleges, and sometimes random people are doing/saying/thinking. Its gives me a different view into someone’s mind and I learn from it.

    Only follow the people you’re interested in.

  131. Greg North says:

    I like what you’ve said about twitter, it validates my use of it. I like to see what my friends, colleges, and sometimes random people are doing/saying/thinking. Its gives me a different view into someone’s mind and I learn from it.

    Only follow the people you’re interested in.

  132. Julie says:

    I’ve pruned the list of folks I’m following a couple of times, and I’ve had to be careful about the number of people I follow. Some people seem to simply be out to collect as many “friends” as they can, and the signal-to-noise ratio gets way out of whack. At least that’s my experience. There’s a fine line between being interesting and producing a stream of self-serving twaddle. I follow people (including you, Robert) because they’re interesting.

  133. Julie says:

    I’ve pruned the list of folks I’m following a couple of times, and I’ve had to be careful about the number of people I follow. Some people seem to simply be out to collect as many “friends” as they can, and the signal-to-noise ratio gets way out of whack. At least that’s my experience. There’s a fine line between being interesting and producing a stream of self-serving twaddle. I follow people (including you, Robert) because they’re interesting.

  134. Sol Young says:

    @scobleizer – I’ve loved the idea of following a tidal wave of people to see the ebb and flow of trends and Internet thought processes. The problem thus far, and reason for keeping a maintainable list, is that I want to receive tweets on the iPhone.

    I’m going to be adding a ton of people to my main account soon and splitting off a second account with SMS notifications for the iPhone. 200+ people on Twitter all sending SMS was a bit nuts.

  135. Sol Young says:

    @scobleizer – I’ve loved the idea of following a tidal wave of people to see the ebb and flow of trends and Internet thought processes. The problem thus far, and reason for keeping a maintainable list, is that I want to receive tweets on the iPhone.

    I’m going to be adding a ton of people to my main account soon and splitting off a second account with SMS notifications for the iPhone. 200+ people on Twitter all sending SMS was a bit nuts.

  136. Alex says:

    Excellent points made. I am only a recent sign up/convert, only because I really kept avoiding Twitter like the plague. I totally misunderstood this tool and definitely misunderstand the power. I follow only a few select people, but I did it to learn. You get access to sites, information, etc. faster than any other medium. Now I only wish I had signed up last year when I learned about it.

    Anyone have any advice on how to find more interesting people to follow? Stumbling into them is great, and word of mouth, but are there any other ways to find those who tweet what you are interested in?

    Keep up the great work Scoble.

  137. Alex says:

    Excellent points made. I am only a recent sign up/convert, only because I really kept avoiding Twitter like the plague. I totally misunderstood this tool and definitely misunderstand the power. I follow only a few select people, but I did it to learn. You get access to sites, information, etc. faster than any other medium. Now I only wish I had signed up last year when I learned about it.

    Anyone have any advice on how to find more interesting people to follow? Stumbling into them is great, and word of mouth, but are there any other ways to find those who tweet what you are interested in?

    Keep up the great work Scoble.

  138. Well said, Robert. Becoming a better listener is one of my constant goals. I’d never thought of that concept on Twitter. ‘Noise reduction’ is important, but new and interesting Twitters are always on my radar. I guess ‘A listers’ as Leo calls them, are not really required for a full Twitter experience.

    Cheers, a

  139. Well said, Robert. Becoming a better listener is one of my constant goals. I’d never thought of that concept on Twitter. ‘Noise reduction’ is important, but new and interesting Twitters are always on my radar. I guess ‘A listers’ as Leo calls them, are not really required for a full Twitter experience.

    Cheers, a

  140. Jennifer says:

    Scoble you are the man!
    It is very true that being interested in others makes you more interesting and hopefully more compassionate, tolerant and dare I say more intelligent. We all have a short blip on this planet and even if one is a Albert Einstein, you will only absorb a small percentage of all the knowledge the world has to offer. Communication is about sharing knowledge, relationships are about growth. It hard to grow efficiently when one isn’t engaging with people and the world at large.

  141. Jennifer says:

    Scoble you are the man!
    It is very true that being interested in others makes you more interesting and hopefully more compassionate, tolerant and dare I say more intelligent. We all have a short blip on this planet and even if one is a Albert Einstein, you will only absorb a small percentage of all the knowledge the world has to offer. Communication is about sharing knowledge, relationships are about growth. It hard to grow efficiently when one isn’t engaging with people and the world at large.

  142. gloriakt says:

    Spot on with the post. Personally, I’ve risen and peaked quickly on my impression of Twitter. Perhaps I have social networking ADD. Vehemently opposed it days leading to SXSWi – joined b/c of SXSWi – active for about one week – now, enjoying it as an observer and reader. As a newbie, twitter-addiction is a fine line to tread.

  143. gloriakt says:

    Spot on with the post. Personally, I’ve risen and peaked quickly on my impression of Twitter. Perhaps I have social networking ADD. Vehemently opposed it days leading to SXSWi – joined b/c of SXSWi – active for about one week – now, enjoying it as an observer and reader. As a newbie, twitter-addiction is a fine line to tread.

  144. Dave D. says:

    You should check out tffratio.com. It’s having fun with what you are talking about: the TFF Ratio.

  145. Dave D. says:

    You should check out tffratio.com. It’s having fun with what you are talking about: the TFF Ratio.

  146. NikNik says:

    Well, I am Twitter Newbie…so my opinion may not count for much. That being said, over the past 72 hours I have read some REALLY great articles suggested by Twits, tried to find a sitter to go to Web 2.0 & Wine and have successfully peeked into the minds of industry leaders in my field.

    Definitely worth be a follower!!!

  147. NikNik says:

    Well, I am Twitter Newbie…so my opinion may not count for much. That being said, over the past 72 hours I have read some REALLY great articles suggested by Twits, tried to find a sitter to go to Web 2.0 & Wine and have successfully peeked into the minds of industry leaders in my field.

    Definitely worth be a follower!!!

  148. Great post Robert – I like listening to you, your insight is great.

  149. Great post Robert – I like listening to you, your insight is great.

  150. Dan says:

    I think it is difficult to follow more than 100+ people on Twitter. There are currently no good ways to organize the incoming flow of information.

  151. Dan says:

    I think it is difficult to follow more than 100+ people on Twitter. There are currently no good ways to organize the incoming flow of information.

  152. Dan: it’s not hard to listen to 15,000. Just get Google Talk and watch the posts roll over your screen. Now, keep in mind, I only do that for a couple of hours a day. I use the “replies” tab to see people who talked to me. I use various Twitter search engines to follow people who are talking about something specific. I use FriendFeed to see a smattering of other things that happen throughout the day (best posts get commented on, which brings them to the top).

  153. Dan: it’s not hard to listen to 15,000. Just get Google Talk and watch the posts roll over your screen. Now, keep in mind, I only do that for a couple of hours a day. I use the “replies” tab to see people who talked to me. I use various Twitter search engines to follow people who are talking about something specific. I use FriendFeed to see a smattering of other things that happen throughout the day (best posts get commented on, which brings them to the top).

  154. poetslife says:

    I’m still a little dazed and confused by Twitter, but recognized how revolutionary it is and am still trying to understand how I can use it.

  155. poetslife says:

    I’m still a little dazed and confused by Twitter, but recognized how revolutionary it is and am still trying to understand how I can use it.

  156. jgoode says:

    absolutely agree! there’s new connections to be made through just a few clicks and a follow here and there along with a few @s – i’ve learned about people in the last few weeks through twitter than i would in months any other causual communication tool – sometimes i wish, however, that we could group/cluster those we follow.. and flag and highlight and cross group.. so we can follow with different focuses if we’d like.

    but then i think the spontaneity of it all would be diluted – which is part of the beauty of twitter.

    I love twitter!

  157. jgoode says:

    absolutely agree! there’s new connections to be made through just a few clicks and a follow here and there along with a few @s – i’ve learned about people in the last few weeks through twitter than i would in months any other causual communication tool – sometimes i wish, however, that we could group/cluster those we follow.. and flag and highlight and cross group.. so we can follow with different focuses if we’d like.

    but then i think the spontaneity of it all would be diluted – which is part of the beauty of twitter.

    I love twitter!

  158. truffuls says:

    I so agree! I feel snubbed when the WebCelebs of Twitterverse ask us all to follow them, but then don’t return the favor. WTF? It’s like saying that what I have to say doesn’t matter to you and that I’m not important enough for you to return the connection, but I am important enough for you to ask me to follow you so your numbers get big. I may be just a number to the gov’t but I am a person, and what flows from my lips may just surprise you!

  159. truffuls says:

    I so agree! I feel snubbed when the WebCelebs of Twitterverse ask us all to follow them, but then don’t return the favor. WTF? It’s like saying that what I have to say doesn’t matter to you and that I’m not important enough for you to return the connection, but I am important enough for you to ask me to follow you so your numbers get big. I may be just a number to the gov’t but I am a person, and what flows from my lips may just surprise you!

  160. Ben says:

    Scoble,

    Do you honestly think that listening to lots of twitter streams makes you smarter? Really?

    I am so sick of this stuff that it makes my blood boil. Why is it that the whole social media thing is designed around what’s happening NOW when what I really want to know is what MATTERS.

    Following friends doesn’t make you smarter. I claim it makes you dumber as you spend less time understanding what matters, and more time understanding who is tying their laces!!

  161. Ben says:

    Scoble,

    Do you honestly think that listening to lots of twitter streams makes you smarter? Really?

    I am so sick of this stuff that it makes my blood boil. Why is it that the whole social media thing is designed around what’s happening NOW when what I really want to know is what MATTERS.

    Following friends doesn’t make you smarter. I claim it makes you dumber as you spend less time understanding what matters, and more time understanding who is tying their laces!!

  162. Alex Hammer says:

    From this post:
    “At some point I thought it was important to get lots of followers. But lately I’ve been telling people that the secret to Twitter isn’t how many followers you have, but how many people you are following.”
    Exactly! Not enough people understand this. Scoble is a very bright individual.

  163. Alex Hammer says:

    From this post:
    “At some point I thought it was important to get lots of followers. But lately I’ve been telling people that the secret to Twitter isn’t how many followers you have, but how many people you are following.”
    Exactly! Not enough people understand this. Scoble is a very bright individual.

  164. Seth says:

    Doesn’t matter how many people you listen to if you have nothing interesting to say.

  165. Seth says:

    Doesn’t matter how many people you listen to if you have nothing interesting to say.

  166. Alex Hammer says:

    Re:
    “Dan: it’s not hard to listen to 15,000. Just get Google Talk and watch the posts roll over your screen. Now, keep in mind, I only do that for a couple of hours a day. I use the “replies” tab to see people who talked to me. I use various Twitter search engines to follow people who are talking about something specific. I use FriendFeed to see a smattering of other things that happen throughout the day (best posts get commented on, which brings them to the top).

    Comment by Robert Scoble — March 24, 2008 @ 7:37 am”
    Robert, if you offered a class in regard to maximizing the use of Twitter and other social networks, think about how many people would love to take that? (anyone that wants to get ahead and learn from the best). This blog, Scobleizer) is an informal class (dialogue I know) anyway.

  167. Alex Hammer says:

    Re:
    “Dan: it’s not hard to listen to 15,000. Just get Google Talk and watch the posts roll over your screen. Now, keep in mind, I only do that for a couple of hours a day. I use the “replies” tab to see people who talked to me. I use various Twitter search engines to follow people who are talking about something specific. I use FriendFeed to see a smattering of other things that happen throughout the day (best posts get commented on, which brings them to the top).

    Comment by Robert Scoble — March 24, 2008 @ 7:37 am”
    Robert, if you offered a class in regard to maximizing the use of Twitter and other social networks, think about how many people would love to take that? (anyone that wants to get ahead and learn from the best). This blog, Scobleizer) is an informal class (dialogue I know) anyway.

  168. marc says:

    Robert,
    I can’t disagree with you more. Why not “follow everyone” then? I don’t think you following that many people is “authentic.” You don’t read their tweets… how can you even claim to be following them.

    It’s a giant river of chatter… you look for the big fish (like Calacanis to borrow your example) and ignore the little fish. I don’t follow you because although I’ve met you in person and think you are quality guy, the relationship with you on Twitter is a waste of attention because your attention is too distracted.

    P.S. I don’t think you even believe this position you’re taking and are only doing it to get more comments to your blog.

  169. marc says:

    Robert,
    I can’t disagree with you more. Why not “follow everyone” then? I don’t think you following that many people is “authentic.” You don’t read their tweets… how can you even claim to be following them.

    It’s a giant river of chatter… you look for the big fish (like Calacanis to borrow your example) and ignore the little fish. I don’t follow you because although I’ve met you in person and think you are quality guy, the relationship with you on Twitter is a waste of attention because your attention is too distracted.

    P.S. I don’t think you even believe this position you’re taking and are only doing it to get more comments to your blog.

  170. [...] no me crean a mí. Hay un gringo que lo explica muy bien aquí. Y el artículo se llama, muy atinadamente, ‘The secret to Twitter’. Have a [...]

  171. homo viator says:

    Let’s just hope that Twitter will not kill our language. I am sorry to say it, but that is the worst written post of you in a long time. I bet you hardly spent any time on it, as the wording of the post reminds me of pre-high school-kind of argumentation. Is Twitter affecting our language?

  172. homo viator says:

    Let’s just hope that Twitter will not kill our language. I am sorry to say it, but that is the worst written post of you in a long time. I bet you hardly spent any time on it, as the wording of the post reminds me of pre-high school-kind of argumentation. Is Twitter affecting our language?

  173. Missing something here Robert – *most* people’s jobs do not give them the time in the day to spend two hours watching a feed of anything. This, in my opinion, is what will forever limit the potential of Twitter. Most of us are barely keeping up with email (hence Arrington’s post today) and the news feeds we already read, the notion of trying to track yet another ‘conversation’ is just out of reach for too many people.

    And by the way, I’m not saying you aren’t a busy guy – I know you are.

  174. Missing something here Robert – *most* people’s jobs do not give them the time in the day to spend two hours watching a feed of anything. This, in my opinion, is what will forever limit the potential of Twitter. Most of us are barely keeping up with email (hence Arrington’s post today) and the news feeds we already read, the notion of trying to track yet another ‘conversation’ is just out of reach for too many people.

    And by the way, I’m not saying you aren’t a busy guy – I know you are.

  175. marc you are totally wrong. If you watch my twitter stream you will see that most of my replies are to non-celebrity Twitterers.

  176. marc you are totally wrong. If you watch my twitter stream you will see that most of my replies are to non-celebrity Twitterers.

  177. rizzn says:

    Hey Robert – not sure if you’ll read all the way down here, but it’s down to comment 88, and i don’t see many really disagreeing with your main points. That ends here. :-p

    You speak of proper usage of Twitter like there’s a right way and a wrong way to use it. You subscribe to ten times the newsfeeds I do, Robert. That means you *must* have seen all the same quality news posts I’ve seen describing twenty or thirty ways to use Twitter in an effort to increase productivity, knowlege or communication.

    That said, how can you say that there’s only one way to use twitter to make you smarter? This isn’t a continuum.

    Listen, I’m a guy who loves absolute truth and a guy who hates moral relativism, so it pains me to say this, but there aren’t very many *wrong* ways to use Twitter.

  178. rizzn says:

    Hey Robert – not sure if you’ll read all the way down here, but it’s down to comment 88, and i don’t see many really disagreeing with your main points. That ends here. :-p

    You speak of proper usage of Twitter like there’s a right way and a wrong way to use it. You subscribe to ten times the newsfeeds I do, Robert. That means you *must* have seen all the same quality news posts I’ve seen describing twenty or thirty ways to use Twitter in an effort to increase productivity, knowlege or communication.

    That said, how can you say that there’s only one way to use twitter to make you smarter? This isn’t a continuum.

    Listen, I’m a guy who loves absolute truth and a guy who hates moral relativism, so it pains me to say this, but there aren’t very many *wrong* ways to use Twitter.

  179. kinlane says:

    I use as an outlet for my thoughts. To teach me to regularly record what I am doing and thinking.

  180. Kin Lane says:

    I use as an outlet for my thoughts. To teach me to regularly record what I am doing and thinking.

  181. Bruce Lerner says:

    More is not better, enough is. Follow enough to assure that you are not trapped in group think. Follow enough to challenge your perceptions. Follow others who adhere to this precept and your ‘following’ will be magnified. Follow few enough that you have some time to have a life.

    Live long, live well.

  182. Bruce Lerner says:

    More is not better, enough is. Follow enough to assure that you are not trapped in group think. Follow enough to challenge your perceptions. Follow others who adhere to this precept and your ‘following’ will be magnified. Follow few enough that you have some time to have a life.

    Live long, live well.

  183. Jeff says:

    Twitter is for the Web 2.0 narcissist club. I don’t think most people need or want it.

  184. Jeff says:

    Twitter is for the Web 2.0 narcissist club. I don’t think most people need or want it.

  185. Neo713 says:

    I think you are spot on with this one. The only reason I even got on twitter was to follow a few of my friends. I think that following is much more important as opposed to being followed. Knowledge is power so more knowledge = good.

  186. Neo713 says:

    I think you are spot on with this one. The only reason I even got on twitter was to follow a few of my friends. I think that following is much more important as opposed to being followed. Knowledge is power so more knowledge = good.

  187. I don’t get it. I’m sure there are studies that prove that people capture less after a certain threshold of both quantity and time. And I’m sure that Twitter is only relevant to a subset of people, e.g. journalists like yourself or marketeers like Calicanis, who I guess have the 2-hours/day to dedicate to this. So why are you trying to convince us that Twitter is good for everyone? Where is the science behind it, the objectivity?

    Where is the study that proves that it is better for me to follow 10,000 people, when I already lose track after 30? And who am *I* supposed to be? John Smith from down the street, or some kind of *specific* professional whose work revolves around Twitter? And if it’s meant to be someone specific, then qualify that.

    I find it much more interesting to hear about interviews with Russian entrepreneurs or other visionaries, then a glamourised chat-program. But that’s probably because I’m me.

  188. I don’t get it. I’m sure there are studies that prove that people capture less after a certain threshold of both quantity and time. And I’m sure that Twitter is only relevant to a subset of people, e.g. journalists like yourself or marketeers like Calicanis, who I guess have the 2-hours/day to dedicate to this. So why are you trying to convince us that Twitter is good for everyone? Where is the science behind it, the objectivity?

    Where is the study that proves that it is better for me to follow 10,000 people, when I already lose track after 30? And who am *I* supposed to be? John Smith from down the street, or some kind of *specific* professional whose work revolves around Twitter? And if it’s meant to be someone specific, then qualify that.

    I find it much more interesting to hear about interviews with Russian entrepreneurs or other visionaries, then a glamourised chat-program. But that’s probably because I’m me.

  189. Christopher Coulter says:

    Well, at least the self-absorbed tweeters are busy talking to each other, leaving the Valley streets free of the usual daily sociopath fare.

    Good for something after all.

  190. Christopher Coulter says:

    Well, at least the self-absorbed tweeters are busy talking to each other, leaving the Valley streets free of the usual daily sociopath fare.

    Good for something after all.

  191. [...] Internet in general. A few are some recognized names in the world of blogging like Darren Rowse and Robert Scoble. It’s a lot of information and quite frankly hard to process it all. But with each day, or [...]

  192. sarahmeyers says:

    Robert, I read this early in the morning and didn’t have enough time to comment then. This is the best post I have ever read. It’s all about community.

    Who follows the most people on twitter?

  193. sarahmeyers says:

    Robert, I read this early in the morning and didn’t have enough time to comment then. This is the best post I have ever read. It’s all about community.

    Who follows the most people on twitter?

  194. Brian says:

    It’s hard to explain how much your perspective of Twitter changes when you go from being followed by 80 people to 8,000. The most fascinating thing about Twitter is that in both cases, there is great value in it as a communication platform. I have met dozens of interesting people around the country solely because I follow a lot of people on Twitter. Of course, that’s because I use Twitter to connect with new people, rather than as a method of grasping for cyber attention.

  195. Brian says:

    It’s hard to explain how much your perspective of Twitter changes when you go from being followed by 80 people to 8,000. The most fascinating thing about Twitter is that in both cases, there is great value in it as a communication platform. I have met dozens of interesting people around the country solely because I follow a lot of people on Twitter. Of course, that’s because I use Twitter to connect with new people, rather than as a method of grasping for cyber attention.

  196. Aaron Strout says:

    @Scobleizer – I love your message! To that end, I try and follow 3-5 new people today. In fact just the other day, I asked Twitter “whom should I be following that I’m not already?” The funniest response I got back was to follow @tweetjeebus.

    It is nice to get followed back so you can actually have a conversation with folks but you’re right, at the end of the day you can learn a TON from just listening.

    Best @astrout

  197. Aaron Strout says:

    @Scobleizer – I love your message! To that end, I try and follow 3-5 new people today. In fact just the other day, I asked Twitter “whom should I be following that I’m not already?” The funniest response I got back was to follow @tweetjeebus.

    It is nice to get followed back so you can actually have a conversation with folks but you’re right, at the end of the day you can learn a TON from just listening.

    Best @astrout

  198. Emily says:

    Scoble – What if most of the Twitters you are following are just one-sided attempts at self-broadcasting one’s own coolness to the world? Is that really learning a lot about someone and their passions, intellectual curiosity and discoveries? Following so many: “i’m at the coolest party ev-er!” and “look at what i’m doing! look how cool it is!!” tweets?
    I am experimenting with Twitter and I wonder if there is real value in the communications exchanged. Maybe what you write is true in the case of following tweets that are deeper than the shallow kinds I just described, but if so I cannot find them. Or else, it’s a steep curve to get to meaningful content for a n00b.

  199. Emily says:

    Scoble – What if most of the Twitters you are following are just one-sided attempts at self-broadcasting one’s own coolness to the world? Is that really learning a lot about someone and their passions, intellectual curiosity and discoveries? Following so many: “i’m at the coolest party ev-er!” and “look at what i’m doing! look how cool it is!!” tweets?
    I am experimenting with Twitter and I wonder if there is real value in the communications exchanged. Maybe what you write is true in the case of following tweets that are deeper than the shallow kinds I just described, but if so I cannot find them. Or else, it’s a steep curve to get to meaningful content for a n00b.

  200. [...] is an aside titled ‘Scoble wants to be your friend’ dated 3/24/08 Scoble argues that the “secret to Twitter isn’t how many followers you have, but how many people you [...]

  201. Sean Moffitt says:

    Nice post, Mr. Scoble — a very street savvy perspective and one that likely benefits you – my simple math on 10 friends I just tweeted – 4 have the excat same followers/followed (reciprocity at play?), 4 have more followers and 2 follow more —not too sure if everybody is on your page, but it would appear like about half subscribe to your spray gun policy. cheers

  202. Sean Moffitt says:

    Nice post, Mr. Scoble — a very street savvy perspective and one that likely benefits you – my simple math on 10 friends I just tweeted – 4 have the excat same followers/followed (reciprocity at play?), 4 have more followers and 2 follow more —not too sure if everybody is on your page, but it would appear like about half subscribe to your spray gun policy. cheers

  203. links for 2008-03-25

    Tag Cloud – The Daily Mo
    (tags: icommented media budgets)

    Basic Thinking Blog | Data Portability: Was ist mit Interconnectivity?
    (tags: data portability social networks weblogs trackbacks)

    What is Data Portability? — mrtopf.de

  204. Rodrigo Leme says:

    I don’t mean to disappoint anyone, but I’m not such a big fan of Twiteter. I am a good listner, but it’s hard for me to follow it, dunno why.

    However, I found a funny use for it: a month ago, I started useing it to write short stories. It is quite challenging to write with 140 characters, and since then I’ve been using it a lot more.

    It’s in Portuguese (I’m considering creating one in English), but if you wanna check out http://www.twitter.com/silentinsanity .

  205. Rodrigo Leme says:

    I don’t mean to disappoint anyone, but I’m not such a big fan of Twiteter. I am a good listner, but it’s hard for me to follow it, dunno why.

    However, I found a funny use for it: a month ago, I started useing it to write short stories. It is quite challenging to write with 140 characters, and since then I’ve been using it a lot more.

    It’s in Portuguese (I’m considering creating one in English), but if you wanna check out http://www.twitter.com/silentinsanity .

  206. Prokofy Neva says:

    I think it’s natural to have more followers than people you follow because I find that what happens is that every day, a half dozen or so people might follow me, but 4 or 5 of them will have just started and put NOTHING in their tweets, or they have a totally boring page. I wish there was a way to just keep them “pending” in a holding pen (other than email) to see if they get more interesting. So many people on these things just want to gawk while others entertain them, so they have nothing to say or are even silent. Why follow them, then?

    I think ZiggyFigaro’s Ninja Twitter tip: don’t follow people until you have some sayings on your own Twitter — is a key to getting more people to follow you.

    I’d love to follow more interesting people, but where are they? I’d have to sit online and watch the public firehose and that takes time. So I find people by mining Scoble’s friends periodically, and also using tweetscan.com to see the people who mentioned my name whom I didn’t even know.

  207. Prokofy Neva says:

    I think it’s natural to have more followers than people you follow because I find that what happens is that every day, a half dozen or so people might follow me, but 4 or 5 of them will have just started and put NOTHING in their tweets, or they have a totally boring page. I wish there was a way to just keep them “pending” in a holding pen (other than email) to see if they get more interesting. So many people on these things just want to gawk while others entertain them, so they have nothing to say or are even silent. Why follow them, then?

    I think ZiggyFigaro’s Ninja Twitter tip: don’t follow people until you have some sayings on your own Twitter — is a key to getting more people to follow you.

    I’d love to follow more interesting people, but where are they? I’d have to sit online and watch the public firehose and that takes time. So I find people by mining Scoble’s friends periodically, and also using tweetscan.com to see the people who mentioned my name whom I didn’t even know.

  208. no comment. I’m just listening.

  209. no comment. I’m just listening.

  210. sikantis says:

    Excellent post, I learned something!

  211. sikantis says:

    Excellent post, I learned something!

  212. [...] The secret to Twitter « Scobleizer — Tech geek blogger Great take on Twitter here. Why is it so adored among those who adore it? (tags: Twitter microblogging) [...]

  213. [...] completely dig Scoble’s method of using Twitter. I’ve been wanting to consume mass tweets and watch information [...]

  214. Chuck says:

    I follow you and I’ve even answered your tweets and you’ve never answered. :(

  215. Chuck says:

    I follow you and I’ve even answered your tweets and you’ve never answered. :(

  216. David says:

    Great post…Listening is a hard skill, I’ve been doing alot of it lately.

    I’m not a heavy Twitter follower nor followee – I’m half and half. Does this make me balanced?

    http://twitter.com/dalka

  217. David says:

    Great post…Listening is a hard skill, I’ve been doing alot of it lately.

    I’m not a heavy Twitter follower nor followee – I’m half and half. Does this make me balanced?

    http://twitter.com/dalka

  218. Chuck: sometimes I can’t get back to everyone. Sorry.

  219. Chuck: sometimes I can’t get back to everyone. Sorry.

  220. Christopher Coulter says:

    The Real Secret to Twitter

    http://www.news.com.au/story/0,23599,23414957-2,00.html

    As more people leave the office computer, only to log on as soon as they get home, the American Journal of Psychiatry has found addiction to text messaging and emailing could be another form of mental illness.

  221. Christopher Coulter says:

    The Real Secret to Twitter

    http://www.news.com.au/story/0,23599,23414957-2,00.html

    As more people leave the office computer, only to log on as soon as they get home, the American Journal of Psychiatry has found addiction to text messaging and emailing could be another form of mental illness.

  222. [...] Robert Scoble: The Secret to Twitter – “At some point I thought it was important to get lots of followers. But lately I’ve been telling people that the secret to Twitter isn’t how many followers you have, but how many people you are following.“ [...]

  223. Jim Storer says:

    Right on Robert. When I was about 10 years old, my grandmother told me “you learn a lot more from listening than you do from talking.” It’s stuck with me and definitely applies to Twitter. Nice post!

    Yankee wisdom never goes out of style.

  224. Jim Storer says:

    Right on Robert. When I was about 10 years old, my grandmother told me “you learn a lot more from listening than you do from talking.” It’s stuck with me and definitely applies to Twitter. Nice post!

    Yankee wisdom never goes out of style.

    @jstorerj on Twitter

  225. Jim Storer says:

    Right on Robert. When I was about 10 years old, my grandmother told me “you learn a lot more from listening than you do from talking.” It’s stuck with me and definitely applies to Twitter. Nice post!

    Yankee wisdom never goes out of style.

  226. Jim Storer says:

    Right on Robert. When I was about 10 years old, my grandmother told me “you learn a lot more from listening than you do from talking.” It’s stuck with me and definitely applies to Twitter. Nice post!

    Yankee wisdom never goes out of style.

    @jstorerj on Twitter

  227. Dan says:

    I think this is halfway right. It is important to follow lots of people, but it’s not the only thing that matters. I have been followed by many accounts that are following 6000+ people, but are clearly just doing it to gain volume. I think that the number of people you are having real conversations with is what matters. Following people via a script that follows as many IDs as it can follow isn’t really participating in anything.

  228. Dan says:

    I think this is halfway right. It is important to follow lots of people, but it’s not the only thing that matters. I have been followed by many accounts that are following 6000+ people, but are clearly just doing it to gain volume. I think that the number of people you are having real conversations with is what matters. Following people via a script that follows as many IDs as it can follow isn’t really participating in anything.

  229. [...] Speaking of Robert Scoble, he wrote a really good post, himself on “The secret to Twitter”. [...]

  230. Paul Chaney says:

    Agree 100%. And thanks for the homily. I’m putting extra emphasis on following others rather than the other way around.

  231. Paul Chaney says:

    Agree 100%. And thanks for the homily. I’m putting extra emphasis on following others rather than the other way around.

  232. Toby says:

    Questions for the tweets – what do you do if/when you go “off twitter” and come back on? do you read past tweets? do you click on your favorite follow/er? do you begin at that moment? what percentage of the tweets you follow actively twitter?

  233. Toby says:

    Questions for the tweets – what do you do if/when you go “off twitter” and come back on? do you read past tweets? do you click on your favorite follow/er? do you begin at that moment? what percentage of the tweets you follow actively twitter?

  234. Agreed.. I need to follow more people

  235. Agreed.. I need to follow more people

  236. NewSunSEO says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”

    This comment is 100% correct. The amount of things you can learn on Twitter is endless if you pay attention.

  237. NewSunSEO says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”

    This comment is 100% correct. The amount of things you can learn on Twitter is endless if you pay attention.

  238. LI Detailers says:

    Twitter is an amazing tool. I do not get to read as much as I would like however with my busy days.

  239. LI Detailers says:

    Twitter is an amazing tool. I do not get to read as much as I would like however with my busy days.

  240. NewSunSEO says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”
    This comment is 100% correct. The amount of things you can learn on Twitter is endless if you pay attention.

  241. NewSunSEO says:

    “The secret to Twitter is how many people are you listening to, not how many people are listening to you.”
    This comment is 100% correct. The amount of things you can learn on Twitter is endless if you pay attention.

  242. 2.0 Weblogs says:

    iThink you should race Paris, coin it a twitteroff! Go Go Scoble!

  243. 2.0 Weblogs says:

    iThink you should race Paris, coin it a twitteroff! Go Go Scoble!

  244. gully666 says:

    Im new to twitter and i have three followers and to be honest i couldnt care less if i have any more.

  245. gully666 says:

    Im new to twitter and i have three followers and to be honest i couldnt care less if i have any more.

  246. Like most of the people here, I totally agree.

  247. Like most of the people here, I totally agree.

  248. LForrest says:

    I manage the San Francisco Surfrider Twitter account, which has been incredibly helpful for us, and has a ton of followers (around 130) and we’re not following anyone since we’re using it mainly as a broadcasting medium.

    I encourage other orgs to do the same–it’s a great way to get news like beach cleans, and even oil spills, out to a large group of people instantly. Early detection, early response.

    @SFSurfrider

  249. LForrest says:

    I manage the San Francisco Surfrider Twitter account, which has been incredibly helpful for us, and has a ton of followers (around 130) and we’re not following anyone since we’re using it mainly as a broadcasting medium.

    I encourage other orgs to do the same–it’s a great way to get news like beach cleans, and even oil spills, out to a large group of people instantly. Early detection, early response.

    @SFSurfrider

  250. [...] Scoble’s recent post The secret to Twitter has raised a flurry of comments from readers on the benefits of “listening” vs. [...]

  251. marc says:

    Consequence:
    (1) If listening to a lot of birds in the Twitter cage shows your ability to learn more, meet more and find out more stuff this “more” aspect also diverts your attention.
    (2) If we replace “more” with “focus” we arrive at the Golden Rule update 1.0, your number-hunt is over now,
    breath out and feel free again.
    (3) Realize that THIS is how you want to be treated.
    Enjoy!

  252. marc says:

    Consequence:
    (1) If listening to a lot of birds in the Twitter cage shows your ability to learn more, meet more and find out more stuff this “more” aspect also diverts your attention.
    (2) If we replace “more” with “focus” we arrive at the Golden Rule update 1.0, your number-hunt is over now,
    breath out and feel free again.
    (3) Realize that THIS is how you want to be treated.
    Enjoy!

  253. [...] couple days ago, after months of thinking about how to consume more information, I was inspired by Scoble’s post to switch off of a standard HTTP Twitter API polling application (Twitterific) and move to a Jabber [...]

  254. [...] think Scoble puts it best: You’re communicating to the world that you’d like to be listened to (golden rule: treat people [...]

  255. tendrel says:

    Robert, you rock. thanks so much for just being around. heheheee. still can’t decide what time of day to call. =D
    jen

  256. tendrel says:

    Robert, you rock. thanks so much for just being around. heheheee. still can’t decide what time of day to call. =D
    jen

  257. I love this school of thought. I use Twitter as an educational and conversational tool. I’m glad you spoke out against those who primarily use Twitter as a popularity contest. That’s not what it’s all about.

  258. I love this school of thought. I use Twitter as an educational and conversational tool. I’m glad you spoke out against those who primarily use Twitter as a popularity contest. That’s not what it’s all about.

  259. chrisbrogan says:

    Can you believe it’s been a year since we recorded that video about “what is Twitter” in San Jose? Crazy how it’s still evolving and our experience with it is changing.

    What will a year bring?

  260. chrisbrogan says:

    Can you believe it’s been a year since we recorded that video about “what is Twitter” in San Jose? Crazy how it’s still evolving and our experience with it is changing.

    What will a year bring?

  261. [...] by Scobleizer articles, yesterday I’m starting to follow several people on Twitter (I’m became a [...]

  262. Sol Young says:

    Robert, I’ve been moving to this approach and am loving it. It’s definitely not for everyone. I’ve been covering it in my blog and describing the transition from personal Twittering (tools to use, effects, etc) at http://solyoung.com.

    So far, two days of being in the ‘flow’.

    Thanks for the inspiration.

  263. Sol Young says:

    Robert, I’ve been moving to this approach and am loving it. It’s definitely not for everyone. I’ve been covering it in my blog and describing the transition from personal Twittering (tools to use, effects, etc) at http://solyoung.com.

    So far, two days of being in the ‘flow’.

    Thanks for the inspiration.

  264. Ashish says:

    Thats a great point of view. I joined twitter and couple of weeks ago and yep, do look at how many people follow me. Now shall look at it the other way round, how many people i follow and the new things i learn about

    cheers,
    ashish
    twitter.com/ashish_mumbai

  265. Ashish says:

    Thats a great point of view. I joined twitter and couple of weeks ago and yep, do look at how many people follow me. Now shall look at it the other way round, how many people i follow and the new things i learn about

    cheers,
    ashish
    twitter.com/ashish_mumbai

  266. Anonymous says:

    Great post… Thanks for sharing

  267. Great post… Thanks for sharing

  268. [...] blogger, heeft bijvoorbeeld zowat 15000 volgelingen en mensen in zijn twitterlijst zitten. Zijn verklaring: What does following a lot of people say? 1. You’re trying to learn more. 2. You’re trying to [...]

  269. [...] Richard Scoble has just written a post to the effect of ‘it isn’t really about how many people follow you, it’s how many you follow’.  Something about expanding the mind (I think that might be important because chicks really dig that stuff) – apparently because: [...]

  270. balance = more able to have conversations, which is the true power of this medium.

  271. balance = more able to have conversations, which is the true power of this medium.

  272. jalarmo says:

    I followed a few hundred people in my new city, and learned more in a week about my city’s attitudes and hotspots and culture than I had learned in the previous year of living there.

  273. jalarmo says:

    I followed a few hundred people in my new city, and learned more in a week about my city’s attitudes and hotspots and culture than I had learned in the previous year of living there.

  274. T says:

    Quality over quantity–like RSS feeds.

  275. T says:

    Quality over quantity–like RSS feeds.

  276. [...] et que personne n’est encore tout à fait d’accord sur les raisons du succès (The secret to Twitter et The secret to Twitter, part II), la preuve que le concept n’a pas encore dévoilé tout [...]

  277. [...] Posted by shannonclark on March 26, 2008 Robert Scoble says the secret to Twitter success is who you follow. [...]

  278. shaidorsai says:

    I talked a little about how I use Twitter here: http://shaidorsai.wordpress.com/2008/03/03/twitter-what-it-is-and-how-i-use-it/

    Like many others, I use Twitter to learn. @scobleizer and @gapingvoid can tweet enough to drown the updates from other folk I follow.

    Should you whinge about it? No, twitter’s lovely for that. First, cut off the notifications; still too much? Unfollow them. I don’t lose Hugh or Robert’s thoughts, I read them through RSS via a High Volume Tweets page I set up in netvibes.

    I follow some thought leaders, some friends & colleagues, some folk nearby geographically. (Some fall into more than one category :) )

    If I’m not getting much out of it, I unfollow. I’m certain others do the same. I check with http://dossy.org/twitter/karma/ occasionally to see if anyone’s started following me. I’ll always follow back – initially to learn more about who’s interested in me.

  279. shaidorsai says:

    I talked a little about how I use Twitter here: http://shaidorsai.wordpress.com/2008/03/03/twitter-what-it-is-and-how-i-use-it/

    Like many others, I use Twitter to learn. @scobleizer and @gapingvoid can tweet enough to drown the updates from other folk I follow.

    Should you whinge about it? No, twitter’s lovely for that. First, cut off the notifications; still too much? Unfollow them. I don’t lose Hugh or Robert’s thoughts, I read them through RSS via a High Volume Tweets page I set up in netvibes.

    I follow some thought leaders, some friends & colleagues, some folk nearby geographically. (Some fall into more than one category :) )

    If I’m not getting much out of it, I unfollow. I’m certain others do the same. I check with http://dossy.org/twitter/karma/ occasionally to see if anyone’s started following me. I’ll always follow back – initially to learn more about who’s interested in me.

  280. [...] do I get followers? The true secret to twitter is not to try and get followers. Followers will find you if you are helpful and post meaningful [...]

  281. [...] Scoble wrote a post a few days ago saying that the secret to Twitter is following a lot of people: I’ve gone through stages with Twitter. At some point I thought [...]

  282. [...] Fleet wrote a response to a recent post by Robert Scoble about the ’secret’ of Twitter. He said that Scoble is "dead wrong" about his theory that following more is better than [...]

  283. [...] I first started out on Twitter, I was bored. Extremely. Until I read Scoble’s “Secret to Twitter“. Now, I spend a lot of Time on Twitter, and it’s a fun place to be in I’m [...]

  284. th@talldude says:

    Hey Jason, When You Reach #1, Then What?

    As I’m sure everyone reading this already knows, Jason Calacanis is offering a free MacBook Air to a lucky person following him when he becomes the #1 user on Twitter. If I hadn’t already been following him at the time,

  285. [...] wonder these days when they get such a notification from Robert if it is just because of his recent philosophy to follow everyone or if in fact he was doing it because you are writing stuff that seriously engages [...]

  286. [...] Scoble’s on track – it’s about who you follow that gives Twitter its value, and not who follows you. For me, Twitter is my AP Newswire… [...]

  287. [...] 7 – The flow rises, but as it gets faster I just want more… I wonder what Scoble’s flow is [...]

  288. [...] is nothing more than a new age single channel IRC” this morning – per Scoble’s recent Twitter-4-life campaign.  If you haven’t had a chance to read it, check it out.  When I’m asked, [...]

  289. I’m ‘Damiano’ on twitter and I couldn’t agree more with you. I’m presently 9th on Twitterholic.com and learning so much from the community I’m following and it’s having a wonderfully indirect effect on my life!

  290. I’m ‘Damiano’ on twitter and I couldn’t agree more with you. I’m presently 9th on Twitterholic.com and learning so much from the community I’m following and it’s having a wonderfully indirect effect on my life!

  291. [...] they are all getting back into Twitter so I thought I would try it again. I followed the advice of Robert Scoble and went out to follow quite a few people who I have heard of, and also people who they follow. The [...]

  292. Azrael says:

    What’s with this twitter thing?

    How can I used it to my advantage?

  293. Azrael says:

    What’s with this twitter thing?

    How can I used it to my advantage?

  294. I totally agree. There’s so much good and interesting stuff, sometimes I don’t actually tweet much but I still get a lot of out of it from those I follow.

    I’ve found great resources from some of those tweets.

    ~ Annie

  295. I totally agree. There’s so much good and interesting stuff, sometimes I don’t actually tweet much but I still get a lot of out of it from those I follow.

    I’ve found great resources from some of those tweets.

    ~ Annie

  296. It’s not just a matter of how many you follow, BUT it’s probably more important WHO you follow.

    I tried an experiment for a couple of weeks by following a number of folks via SMS notification and I “bookmarked” the tweets:

    http://beta.treasuremytext.com/SMS/drthomasho?p=true

    that I found helpful so now I have a much better idea of WHO to follow, especially when I turn SMS notification back on.

  297. @drthomasho says:

    It’s not just a matter of how many you follow, BUT it’s probably more important WHO you follow.

    I tried an experiment for a couple of weeks by following a number of folks via SMS notification and I “bookmarked” the tweets:

    http://beta.treasuremytext.com/SMS/drthomasho?p=true

    that I found helpful so now I have a much better idea of WHO to follow, especially when I turn SMS notification back on.

  298. definitely agree! i’ve been on twitter for just a few days and have connected with some amazing people already!

  299. definitely agree! i’ve been on twitter for just a few days and have connected with some amazing people already!

  300. Beefin in the Blogosphere…

    Bloggers trying to buck up and beef with each other in cyberspace is like 50 Cent and Ja Rule with USB keys. You can just imagine the trash talk “Yeah mess with me and I got a Perez Hilton redirect for you right here, son!”…

  301. [...] tech blogger, Robert Scoble, wrote a short blog entry last week that changed me. I’m still trying to measure how much but it’s beginning to [...]

  302. [...] die Blogartikel zum Thema deutlich zu und zeigen eine durchaus kontroverse Debatte. Da wäre etwa Robert Scoble, der meint endlich verstanden zu haben, worum es sich bei Twitter handelt. Schön für ihn, aber [...]

  303. [...] are my rules and I’m sticking to them. The motivation for number two was this article by the irrepressible Robert Scoble. addthis_url = [...]

  304. [...] Robert Scoble zegt dat het geheim van Twitter is om zoveel mogelijk mensen te volgen. Dan kun je beter luisteren en hoor je meer interessante dingen. Ik snap hem niet. Wie niet behept is met zijn bovenmenselijke vermogen om ontelbare informatiestromen te filteren hoort slechts ruis waar je geen wijs uit kunt worden. [...]

  305. [...] got set up. There are debates on how many people it makes sense to follow and whether it’s better to follow or be followed. There are different following strategies from @scobleizer’s custom written [...]

  306. [...] first I thought the goal was to get as many people to follow you as you can. Then I read this post from Scobleizer that basically says: it’s not who follows you but who you follow. After [...]

  307. [...] been following a few posts on “the secret to twitter” interested as I am on how people evolve their use of social technology to fit their [...]

  308. [...] real problem is how to do something useful with it. Scoble suggests following lots of people. Perhaps this is another tactic that I haven’t really tried yet. I guess my problem there [...]

  309. [...] what you could do as you build up your own list of followers. Or, and maybe even more important, Robert Scoble (Scobelizer) suggests the question, imagine what you can learn if you follow a lot of people? You might see the [...]

  310. [...] of breaking news there – often from those close to the source. The idea of using Twitter as an information fire hose is an intriguing [...]

  311. [...] Warren really hit it on the nail when he said that Twitter is all about “listening” to the conversations and seeing how you can provide value, an answer or a solution to someone.  He was referring to a great post on the “Secret to Twitter” by Robert Scoble found here. [...]

  312. [...] Scoble believes that the true power of Twitter is in the following – not the followers.  From his post on The secret to Twitter: But what does following a lot of [...]

  313. [...] Robert Scoble – famous blogger and huge Twitterer - understood it, the secret to Twitter is the number (and quality) of people you are following, not the other way around. I also like [...]

  314. [...] Follow everyone who you like, respect, and matters.  As Scoble points, out, “the more people [you] follow, the smarter [you] get.”  [...]

  315. [...] das Geheimnis hinter Twitter nicht ist, dass einem möglichst viele Leute folgen, sondern, dass man möglichst vielen [...]

  316. gabrielouback says:

    I don’t follow more than 110 profiles because I’m incapable to do that. But if I have more followers that people I follow, it doesn’t mean I’m a bad listener or I’m not interested in get smarter, or anything like that. I agree there are people who just want to increase the number of people who follows him, and people who wanna have more followers. But we can’t creat a pattern where we talk about “people”. =).

    But I think the most important thing it’s not if I agree or disagree with you. More important than that is that you’re thinking about a new tool on the internet, that we don’t know it very well. For the first time, I “saw” someone who thinks like that.

    Good post!

  317. gabrielouback says:

    I don’t follow more than 110 profiles because I’m incapable to do that. But if I have more followers that people I follow, it doesn’t mean I’m a bad listener or I’m not interested in get smarter, or anything like that. I agree there are people who just want to increase the number of people who follows him, and people who wanna have more followers. But we can’t creat a pattern where we talk about “people”. =).

    But I think the most important thing it’s not if I agree or disagree with you. More important than that is that you’re thinking about a new tool on the internet, that we don’t know it very well. For the first time, I “saw” someone who thinks like that.

    Good post!

  318. [...] “most followers” is the goal of Twitter, but Robert Scoble convincingly argues that its not about how many followers you have, but how many people you follow. That’s why he is following 21,000 people and tweets roll about 1 tweet/second on his GTalk [...]

  319. Bill Hibbler says:

    Good article, Robert. What really fascinated me where the people who left long, angry comments about how Twitter is a waste of time and makes their blood boil. What kind of person takes the time to read an article on how to more effectively use a website they already consider a waste of time and then take the time to get all worked up and write a long negative comment? Maybe they actually enjoy having their blood boil.

    Bill Hibbler
    http://twitter.com/gigtime

  320. Bill Hibbler says:

    Good article, Robert. What really fascinated me where the people who left long, angry comments about how Twitter is a waste of time and makes their blood boil. What kind of person takes the time to read an article on how to more effectively use a website they already consider a waste of time and then take the time to get all worked up and write a long negative comment? Maybe they actually enjoy having their blood boil.

    Bill Hibbler
    http://twitter.com/gigtime

  321. [...] experience more valuable?  Why is Socialthing’s model better?  Last month Robert Scoble argued that the secret to Twitter is not who is following you but who you follow.  He gave the following [...]

  322. [...] not about who you know or who follows you. With Twitter, it’s about who you follow, and how you [...]

  323. [...] Scoble recently commented that the secret to twitter is to follow more people, that way you get to learn more. I agree that is it important. However that doesn’t give you [...]

  324. [...] Joe Nobody chose not to and now he’s being left out of the conversation. In fact, Scoble commented on his blog a few weeks ago in regards to Twitter that it’s not how many people follow you that’s [...]

  325. [...] too boring to write in email, blogs, instant messages, or so forth… What changed things was this great article about Twitter by Robert Scoble. Basically, the trick to Twitter is not linking to a bunch of the [...]

  326. [...] are bound to get lost. At first I followed the path that other bloggers were saying was best for getting the most out of Twitter, and reciprocated every follow I received. For a while this was working quite well. Most of the [...]

  327. Gaurav Gupta says:

    whoshouldifollow.com is just what you need. It worked for me personally.

  328. Gaurav Gupta says:

    whoshouldifollow.com is just what you need. It worked for me personally.

  329. [...] Robert Scoble is an “early and often” proponent of Twitter.  Here he explains the value of following the right [...]

  330. [...] has suggested that it’s beneficial to follow many Twitter users because you get more access to information and it shows that you’re listening and more open [...]

  331. [...] discovered equally as much about them, world events, possibilities and myself. According to Robert Scoble I’m discovering the secret to [...]

  332. [...] has suggested that it’s beneficial to follow many Twitter users because you get more access to information and it shows that you’re listening and more open to [...]

  333. Hello, I feel so much better. I follow over two thousand people. It is actually quite interesting to read some of the comments over at twitter. This is also the most productive site for traffic to my website. It took me a while to figure out twitter, but I am slowly getting the hang of it.

  334. Hello, I feel so much better. I follow over two thousand people. It is actually quite interesting to read some of the comments over at twitter. This is also the most productive site for traffic to my website. It took me a while to figure out twitter, but I am slowly getting the hang of it.

  335. neweduk says:

    FAIL.

    Quality, not quantity.

    1. You’re trying to learn more.
    No. the people following 30,000 users are trying to advertise or be cool because they are not. You will not learn from them.

    2. You’re trying to meet more people.
    You want to meet people? Try using the ‘track’ function and your city name.

    3. You’re trying to be a better listener.
    LOLFAIL

    4. You’re communicating to the world that you’d like to be listened to (golden rule: treat people how you’d like to be treated).
    A more effective way would be for a blogger to comment on other blogs. Cause if you really have something to say, you will say it in more than 140 characters.

    5. You’re trying to find out about more stuff. More events. More stories.
    Public timeline. Public timeline. Public timeline.

    Follow quality individuals, not the next guy who adds you using twitter adding bots. You want the best variety and the most information, public timeline.

    Twitter is having a lot of trouble coping with the demand right now. All these new guys springing up adding everyone means more strain. I have no problem with having a busy and interesting timeline with the small number of people i follow. One might say that gives me a very narrow few on things. NOPE. I also watch the news, read blogs, ect. twitter is not your only source.

    It’s like those randoms that add you on Facebook because they searched a random name and thought you were cute. Ew. Not cool.

    Its social networking, not a numbers game. Connect to the people that you ACTUALLY connect with.

    Anyways, don’t want to go on too long, you get it…

    Respect. Love your articles.

  336. neweduk says:

    FAIL.

    Quality, not quantity.

    1. You’re trying to learn more.
    No. the people following 30,000 users are trying to advertise or be cool because they are not. You will not learn from them.

    2. You’re trying to meet more people.
    You want to meet people? Try using the ‘track’ function and your city name.

    3. You’re trying to be a better listener.
    LOLFAIL

    4. You’re communicating to the world that you’d like to be listened to (golden rule: treat people how you’d like to be treated).
    A more effective way would be for a blogger to comment on other blogs. Cause if you really have something to say, you will say it in more than 140 characters.

    5. You’re trying to find out about more stuff. More events. More stories.
    Public timeline. Public timeline. Public timeline.

    Follow quality individuals, not the next guy who adds you using twitter adding bots. You want the best variety and the most information, public timeline.

    Twitter is having a lot of trouble coping with the demand right now. All these new guys springing up adding everyone means more strain. I have no problem with having a busy and interesting timeline with the small number of people i follow. One might say that gives me a very narrow few on things. NOPE. I also watch the news, read blogs, ect. twitter is not your only source.

    It’s like those randoms that add you on Facebook because they searched a random name and thought you were cute. Ew. Not cool.

    Its social networking, not a numbers game. Connect to the people that you ACTUALLY connect with.

    Anyways, don’t want to go on too long, you get it…

    Respect. Love your articles.

  337. [...] resources available on Twitter, or at the very least check out Robert Scoble’s post on why the secret to Twitter is listening. Subscribe to comments Comment | Trackback | Post Tags: cliton, debate, listening, liz mair, [...]

  338. [...] The secret to Twitter (Scobleizer) [...]

  339. [...] The secret to Twitter [...]

  340. [...] Scobelizer’s Secrets to Twitter [...]

  341. [...] Scobelizer’s Secrets to Twitter [...]

  342. shrestha12 says:

    yup

    It’s better to follow than to get more followers. If u are content with urself then it’s alright but if u want to explore and learn then find others. There are People waiting for U.

    ________
    Pratul
    Wide Circles

  343. shrestha12 says:

    yup

    It’s better to follow than to get more followers. If u are content with urself then it’s alright but if u want to explore and learn then find others. There are People waiting for U.

    ________
    Pratul
    Wide Circles

  344. [...] what I was doing and how cool it was. I got the idea partially from Robert Scoble’s entry, The Secret to Twitter. His use was brilliant and it worked amazingly [...]

  345. [...] Proposal?) et que personne n’est encore tout à fait d’accord sur les raisons du succès ( The secret to Twitter, The secret to Twitter, part II et A Twitter Primer), la preuve que le concept n’a pas encore [...]

  346. [...] to you, and who follows you also matters. Robert Scoble talks about this at length in his post, The Secret to Twitter, and Lionel Menchaca of Dell summarized it well by saying “The quality of the people you [...]

  347. [...] is it best to follow or be followed?  Well, I read this article at scobleizer.com and for me learning is the most important thing, but I also want to give too.  To date I’m [...]

  348. [...] directed social graph, or affinity group, can be followed to understand current presence status. Track can also be used for that purpose, and additionally to [...]

  349. Fayza says:

    I suppose it could be said that following a lot of people makes one indiscriminate. But that’s just playing devil’s advocate. The more I delve into the annals of Twitter, the more I find that I want to know – and people that I want to learn it from.

  350. Fayza says:

    I suppose it could be said that following a lot of people makes one indiscriminate. But that’s just playing devil’s advocate. The more I delve into the annals of Twitter, the more I find that I want to know – and people that I want to learn it from.

  351. [...] on Web 2.0 you need to have a two-way conversation with your audience. More Twitter strategies here. Hmmmm…time will tell. Possibly related posts: (automatically generated)STRIPEDGrammys!The [...]

  352. Madhu says:

    Yes I agree with you that it is also important that how many people am I following.

  353. Madhu says:

    Yes I agree with you that it is also important that how many people am I following.

  354. [...] multiple Twitter accounts. And his Friendfeed. Powerful critiques of blog comments. Deep thoughts about Twitter. And Friendfeed. And Facebook. And so forth. Fall into the Scoble [...]

  355. You make an excellent point. I had thought that myself. I’ve found that the person who does all the talking doesn’t learn anything. All he hears is his own voice, which is useless. But the person who actually “listens” to others will learn new things, get new ideas and have more value going forward.

  356. You make an excellent point. I had thought that myself. I’ve found that the person who does all the talking doesn’t learn anything. All he hears is his own voice, which is useless. But the person who actually “listens” to others will learn new things, get new ideas and have more value going forward.

  357. [...] Follower count doesn’t matter. What matters is who you follow. [...]

  358. Kevin says:

    I find it helpful and interesting to follow lots of interesting people, but often worry that when folks assume a profile is spam-following to get followers when they see a profile that follows 3x as many as follow back.

  359. Kevin says:

    I find it helpful and interesting to follow lots of interesting people, but often worry that when folks assume a profile is spam-following to get followers when they see a profile that follows 3x as many as follow back.

  360. Jerry Roberts says:

    Does anybody have a clue as to how unbalanced your ratio can get before Twitter suspends your account? I want to follow a ton more in the 2-3 niches I monitor, but I’m already about -200 (1122 to 911) and don’t feel like getting zapped for being a good listener, as Robert suggests.

  361. Does anybody have a clue as to how unbalanced your ratio can get before Twitter suspends your account? I want to follow a ton more in the 2-3 niches I monitor, but I’m already about -200 (1122 to 911) and don’t feel like getting zapped for being a good listener, as Robert suggests.

  362. [...] Follower count doesn’t matter. What matters is who you follow. [...]

  363. Just picked up info on another blog that following/follower ratio is less of an issue now. Can anybody confirm that Twitter has backed off on enforcement of this?

  364. Just picked up info on another blog that following/follower ratio is less of an issue now. Can anybody confirm that Twitter has backed off on enforcement of this?

  365. Jim Burch says:

    I follow a lotta folks, but most of ‘em aren’t talking.

  366. Jim Burch says:

    I follow a lotta folks, but most of ‘em aren’t talking.

  367. [...] latest movies to the most effective marketing techniques. But I have learned, like many others – Robert Scoble for one, that it isn’t the size of your following but who you follow. Whether it is on [...]

  368. [...] Scoble, from The Secret to Twitter, Scobleizer, March 23, [...]

  369. hiro bachani says:

    You have hit the twitter nail on the head! Very few celebrities like you would venture such statements- they all would love to have as many followers as possible- very few people listen to others- so they learn very little- regards- hiro bachani- mg. director- http://www.merlin-me.com – i am on twitter as— rajnihiro—– and on facebook as hiro bachani- our Merlin products are becoming hotter , and more hot-

  370. hiro bachani says:

    You have hit the twitter nail on the head! Very few celebrities like you would venture such statements- they all would love to have as many followers as possible- very few people listen to others- so they learn very little- regards- hiro bachani- mg. director- http://www.merlin-me.com – i am on twitter as— rajnihiro—– and on facebook as hiro bachani- our Merlin products are becoming hotter , and more hot-

  371. [...] twitter and he says that following a large number of people enhances his twitter experience. link here.  I have seen Scoble retweet guys who had less than 50 followers. He really is listening to all [...]

  372. [...] Follower count doesn’t matter. What matters is who you follow. [...]

  373. shannon says:

    Just wanted to point out my auto friend follower software. I’v used it sucessfully very often.

    I have noticed that your follow to follower ratio needs be good or twitter will investigate your account for autofollow reasons, but if you only target people you would normally follow.

    Take a look at it here http://tinyurl.com/autofollowme

  374. shannon says:

    Just wanted to point out my auto friend follower software. I’v used it sucessfully very often.

    I have noticed that your follow to follower ratio needs be good or twitter will investigate your account for autofollow reasons, but if you only target people you would normally follow.

    Take a look at it here http://tinyurl.com/autofollowme

  375. [...] quality not quantity. You hear it over and over again on Twitter and it’s been discussed over and over. I am sure there are some people with 200 close followers that are getting the same amount [...]

  376. Zelimir Graf says:

    twitter has become so much spam nowadays, I received like 10 eben pagan follows in like 2 weeks, and it`s really loosing it`s effectivness because of it. Although folks at twitter are trying to weed out the spammers and it really shows that they are making an effort. hope they get better in time

  377. Zelimir Graf says:

    twitter has become so much spam nowadays, I received like 10 eben pagan follows in like 2 weeks, and it`s really loosing it`s effectivness because of it. Although folks at twitter are trying to weed out the spammers and it really shows that they are making an effort. hope they get better in time

  378. Glenn Hilton says:

    Great article Robert! I really like your focus on listening over just talking. A very good reminder for me. thx!

  379. Glenn Hilton says:

    Great article Robert! I really like your focus on listening over just talking. A very good reminder for me. thx!

  380. Bud Gallant says:

    What does following a lot of people say?
    It says you’re full of shit if you think people will consider that a positive thing.

    It also indicates you’re using auto-follow applications, and are probably a spammer.

    If you are following people in the thousands, you are not watching anybody’s tweets. The timeline moves too quickly. This is just common sense. I have 500 followers and follow about the same. At any given moment, I am always receiving more tweets than can appear on my screen. Using groups, in TweetDeck, I have a seperate tab for the users I am really following. There’s about 30 of them under “friends”. Sure, I catch the odd tweet here and there, but miss 90% unless I’ve marked you as being of interest.

    This is an odd article with an odd sort of apologetics to spamming. I imagine you’re writing it to explain why you’re using autofollow and spamming techniques? I can see no other reason for this kind of spin. If you’re following thousands of people, it’s not showing us you want to learn, it’s showing us that you want followbacks and that you’re missing 99% of your tweets.

  381. Bud Gallant says:

    What does following a lot of people say?
    It says you’re full of shit if you think people will consider that a positive thing.

    It also indicates you’re using auto-follow applications, and are probably a spammer.

    If you are following people in the thousands, you are not watching anybody’s tweets. The timeline moves too quickly. This is just common sense. I have 500 followers and follow about the same. At any given moment, I am always receiving more tweets than can appear on my screen. Using groups, in TweetDeck, I have a seperate tab for the users I am really following. There’s about 30 of them under “friends”. Sure, I catch the odd tweet here and there, but miss 90% unless I’ve marked you as being of interest.

    This is an odd article with an odd sort of apologetics to spamming. I imagine you’re writing it to explain why you’re using autofollow and spamming techniques? I can see no other reason for this kind of spin. If you’re following thousands of people, it’s not showing us you want to learn, it’s showing us that you want followbacks and that you’re missing 99% of your tweets.

  382. [...] care about SMSing on the Web? On the other hand, why do power users of social network apps such as Robert Scoble praise Twitter? I was curious, I started to try it [...]

  383. [...] “most followers” is the goal of Twitter, but Robert Scoble convincingly argues that its not about how many followers you have, but how many people you follow. That’s why he is following 21,000 people and tweets roll about 1 tweet/second on his GTalk [...]

  384. I like freedom and when people start dictating a million rules as to what to do, or not do, then it does not feel like American freedom anymore. As soon as something is created like Facebook, MySpace, Twitter, etc. people write up stuff that ultimately sets the stage of judging your worth on that site. We are all worthy and just might not fulfill the politically correct platform, which is really what FREEDOM is all about in America. In turn, I take what is said in stride, and go checkout the profiles, etc on my own terms. I also always support the underdog that does not fit the politically correct format.

    Twitter is here to post whatever you want, as long as it is within proper guidelines, as far as I'm concerned. I'm not a celebrity so I have to work harder of course. Usually celebrities do not respond either, so following them is not that beneficial, but more for fun I guess.

  385. Following a lot of people does not mean anything negative just because you want to do so. It is only negative if your 'why' is for spam. Because of encrypted twitter names and other variables, it is necessary to choose many to follow in order to find out more about their value in their tweets to you. It is a way of learning who is out there in Twitter, and finding a variety of topics to discuss with new people you meet.

    Because of the Twitter scrolling format of displaying the tweets, it is not reasonable to expect to keep up with everyone you either follow, or are following you, all the time. The whole world online moves too fast, and how these types of apps help or hinder, are still relatively new on the Internet. Also the word Spam is way overused anymore. I think AOL always SPAMMED the universe with their stuff since the beginning of AOL, but hey, people say no not so because they paid money for it all. Well today there are many types of communications that do not require money upfront in order to get your message out there, so people will take advantage of it.

    Today SPAM is all relative anymore.

  386. jorge says:

    great stuff scob… im following you in twitter !

  387. [...] of importance, which is reflected in my Twitter ratio. When it comes to Twitter usability I need to agree with Scoble, and take on board his recent [...]

  388. drunkmunky81 says:

    I try to listen more than talk!

  389. Spread the word…twitter allows to give away knowledge…and start listening to knowledge of other people. What a great way to learn about life, people, your work, your interests.

  390. tri5tan says:

    i try and follow roughly in equal amounts as i find if i am following too many people i just cant keep up and maintain relationships with them, i do dseem to get a few followers coming from my website http://www.chewingbrokenglass.com which is always good, but most of my followers are people i have followed

    @tri5tan

  391. Sandy says:

    I agree and disagree.

    I follow a fair amount of people (475 currently) and have a fair amount of followers as well (661 right now.)

    Following a lot of people makes sure there is always something new to read, not just the same posts you saw 5x today already because there aren't enough posts to roll it off your page. Since I follow a variety of people in a variety of interest groups, I have a variety of different info presented to me all day.

    On the flipside, having a lot of followers, is important too. Now I probably don't need 100,000, but it is nice to have quite a few. Why? What if I need an opinion or recommendation? More people = more input. What if I am trying to find info on a subject I am unfamiliar with? Again, more people = more input. And more input = more conversations = more knowledge. Plus, when you have something to say it is nice to know that at least someone heard you.

    Sometimes to be able to listen, you have to be able to engage a convo. So I think both your followers and your followees are important numbers as they both enable you to be more interactive and to learn more :)

  392. from_within says:

    This is a very helpful explanation of Twitter. So few people seem to be good listeners.

  393. Passion Chou says:

    the secret of twitter

  394. Passion Chou says:

    the secret of twitter