Advertising in casual games

One thing that came out of last week’s meetings with lots of elected officials is that their attention is on the advertising industry and that means our attention should be on it too. One interview in particular, with Representative Ed Markey (he’s the Chair of the Subcommittee on Telecommunications and the Internet), stood out in my mind. He got very passionate about how deeply advertising is tracking people’s behavior and he’s worried about that.

So, over the next few months, I’ll be doing several interviews with people who are watching the online advertising industry.

In the meantime, though, we have an interesting interview with Mochi Media’s CEO, Jamison Hsu, where he talks about his company’s advertising network that’s aimed at online casual games.

It’ll be interesting to see if Congress tries to limit what these new companies, along with the older, bigger advertising-funded businesses like Google, Yahoo, MySpace.

If you were on Ed Markey’s committee, what would you be worried about with online advertising? Would you be voting to expand the ability for companies like Mochi Media to target advertising more tightly, or would you be forcing them to be more transparent about where their tracking devices are working?

Comments

  1. Transparency will always preempt regulation. Where we’ll have problems is when we don’t know when we are being marketed to and how we are being targeted. Above all, we need the ability to opt-out. That is what I see coming, at least from my POV.

  2. Transparency will always preempt regulation. Where we’ll have problems is when we don’t know when we are being marketed to and how we are being targeted. Above all, we need the ability to opt-out. That is what I see coming, at least from my POV.

  3. What are you trying to say? I do not understand.

    “It’ll be interesting to see if Congress tries to limit what these new companies, along with the older, bigger advertising-funded businesses like Google, Yahoo, MySpace.”

  4. What are you trying to say? I do not understand.

    “It’ll be interesting to see if Congress tries to limit what these new companies, along with the older, bigger advertising-funded businesses like Google, Yahoo, MySpace.”

  5. Ed Markey isn’t that bright, actually. I’ve been following his attempts to legislate technology over the last year or so, and they’ve almost all been completely wrong-headed. Micromanaging ISPs, using awkward terminology about Second Life, clamping down on “privacy issues” that aren’t really privacy issues, and most recently attempting to put internet video under the domain of the FCC.

    The man is just like any other corrupt politician … he wants to expand his power. The only difference is that he has a little bit of technical knowlege (read: a dangerous thing), and he’s attempting to better expand governmental control over it.

  6. Ed Markey isn’t that bright, actually. I’ve been following his attempts to legislate technology over the last year or so, and they’ve almost all been completely wrong-headed. Micromanaging ISPs, using awkward terminology about Second Life, clamping down on “privacy issues” that aren’t really privacy issues, and most recently attempting to put internet video under the domain of the FCC.

    The man is just like any other corrupt politician … he wants to expand his power. The only difference is that he has a little bit of technical knowlege (read: a dangerous thing), and he’s attempting to better expand governmental control over it.

  7. Mark: you are probably right, but he has the power to try to force regulation of our industry. Those who don’t understand the biases, stupidities, and weirdnesses of others are doomed to fail.

    S.P.: what I’m trying to say is these people are worried about the new advertising industries that are springing up on the Internet and will focus their attention on them, which could bring new regulations/legislation which could impact them in a bad way.

  8. Mark: you are probably right, but he has the power to try to force regulation of our industry. Those who don’t understand the biases, stupidities, and weirdnesses of others are doomed to fail.

    S.P.: what I’m trying to say is these people are worried about the new advertising industries that are springing up on the Internet and will focus their attention on them, which could bring new regulations/legislation which could impact them in a bad way.

  9. “If you were on Ed Markey’s committee, what would you be worried about with online advertising?”

    If I were on Markey’s committee I would respectfully ask him: “What Article in The Constitution gives Congress the power to regulate how private companies advertise? Unless it’s out and out false advertising, why are we attempting to regulate free speech? How far will this committee and Congress go in abusing the meaning of “regulate intestate commerce” at taxpayer’s expense?

  10. “If you were on Ed Markey’s committee, what would you be worried about with online advertising?”

    If I were on Markey’s committee I would respectfully ask him: “What Article in The Constitution gives Congress the power to regulate how private companies advertise? Unless it’s out and out false advertising, why are we attempting to regulate free speech? How far will this committee and Congress go in abusing the meaning of “regulate intestate commerce” at taxpayer’s expense?

  11. Great interview, Robert. Watching stuff like this and working at Adobe actually makes me a little bummed out because I think we could be doing a lot more in the advertising space. Flash gets used everywhere for video and games. I really wish we would have looked at providing an advertising framework for those mediums.

    Maybe we did and I just hadn’t joined the company yet. But MochiMedia seems to be doing some very cool stuff and they’re enabling the monetization of Flash which is always good to see.

    =Ryan
    rstewart@adobe.com

  12. Great interview, Robert. Watching stuff like this and working at Adobe actually makes me a little bummed out because I think we could be doing a lot more in the advertising space. Flash gets used everywhere for video and games. I really wish we would have looked at providing an advertising framework for those mediums.

    Maybe we did and I just hadn’t joined the company yet. But MochiMedia seems to be doing some very cool stuff and they’re enabling the monetization of Flash which is always good to see.

    =Ryan
    rstewart@adobe.com

  13. On a quick side tagent, the IAB (Interactive Advertising Bureau) has a membership drive in order to aid in the fight against proposed legislation to limit or hinder small publisher’s ability to carry advertising. At this time, IAB told me they feel this could apply to networks like Federated Media and even Google’s Adsense. I find it hard to believe that this would be successful but one never knows. Anybody know more about this?
    Here’s the IAB’s page: http://www.iab.net/insights_research/iab_news_article/330312?o12499=

  14. On a quick side tagent, the IAB (Interactive Advertising Bureau) has a membership drive in order to aid in the fight against proposed legislation to limit or hinder small publisher’s ability to carry advertising. At this time, IAB told me they feel this could apply to networks like Federated Media and even Google’s Adsense. I find it hard to believe that this would be successful but one never knows. Anybody know more about this?
    Here’s the IAB’s page: http://www.iab.net/insights_research/iab_news_article/330312?o12499=

  15. What’s wrong with some company like Google or Yahoo knowing my buying habits? I already have to report all of my income to the government. I’m not all that scared about a private company mining data and in the process trying to figure out how to sell me something. I’m far more scared the seemingly limitless power of Congress to regulate virtually everything. Should we put so much trust in a group of 635 people to make decisions for 300 million?

  16. What’s wrong with some company like Google or Yahoo knowing my buying habits? I already have to report all of my income to the government. I’m not all that scared about a private company mining data and in the process trying to figure out how to sell me something. I’m far more scared the seemingly limitless power of Congress to regulate virtually everything. Should we put so much trust in a group of 635 people to make decisions for 300 million?