The month of no startups

The third startup just wrote me to ask us to hold our videos that we’ve done with them until the TechCrunch 50 and Demo conferences slide by in early September.

Rafe Needleman, of CNET, demonstrates that I’m not the only one seeing this happen to.

One entrepreneur noted that TechCrunch’s crew looked very tired and told him that they had gotten 1,000 submissions to dig through for TechCrunch 50.

What does this do?

Well, it holds the best companies in PR hell. They can’t talk to the press if they want a shot at being on stage at either of these companies (which does bring PR and venture capital attention).

Funny that we’re back in this situation.

Anyway, that just gives other companies an opportunity. I was over at Google and Adobe yesterday making plans and was met with open arms. In fact, they welcome any blogger to contact them to build a relationship and check facts. Just write press@google.com and they will try to help you out. They told me that they mostly are a reactive PR team because Google has hundreds of products/services that are iterating all the time (far different than, say, Apple, who only iterates once in a while).

So, if you could troll around Google with a video camera, what team would you go see?

My first choices? Android. Knol.

It also makes me realize that we need a new, how-to show that’ll be more practical. Sort of like a Make Magazine, but for people who are trying to use this new world. For instance, did you know that on Google Maps you can put in an address and then the word “restaurant” after it? It’ll show you that address and all the restaurants around it. I did that yesterday to find restaurants around Adobe’s headquarters.

That’s something that many people won’t figure out about their iPhone’s maps, though. There are thousands of little things like that that, if you knew them, make your life a lot neater.

Anyway, Rafe, why don’t we get together and do a joint project or something this next month. It’ll probably be our last chance to do some R&D for a while.

Oh, and today on WorkFastTV we’ll have David Kralik, Newt Gingrich’s Internet Strategist on. He’s going to show off a ton of eGovernment stuff. For those who don’t know, Newt is known for doing the most innovative stuff in government and I can’t wait.

That will be live at 10 a.m. Pacific Time, come join us, and then come join us in the interactive session right afterward.

Comments

  1. “Sort of like a Make Magazine, but for people who are trying to use this new world.”

    I believe it’s called LifeHacker.

  2. “Sort of like a Make Magazine, but for people who are trying to use this new world.”

    I believe it’s called LifeHacker.

  3. Agree with you that it’s an antiquated strategy and that it’s just allowing competitors to steal their thunder. Waiting to announce at an event or trade show is overrated. Journalists are so saturated. I’m covering the TechCrunch 50 for ZDNet (see you there?) and I would prefer to know what’s going on ahead of time. Otherwise some GOOD news might get lost in the shuffle.

    Silly, silly PR people. :)

  4. Agree with you that it’s an antiquated strategy and that it’s just allowing competitors to steal their thunder. Waiting to announce at an event or trade show is overrated. Journalists are so saturated. I’m covering the TechCrunch 50 for ZDNet (see you there?) and I would prefer to know what’s going on ahead of time. Otherwise some GOOD news might get lost in the shuffle.

    Silly, silly PR people. :)

  5. ///Well, it holds the best companies in PR hell. They can’t talk to the press if they want a shot at being on stage at either of these companies (which does bring PR and venture capital attention).

    This is a classic example of what happens to a company once it becomes powerful.

    Perhaps this tactic is to make their show more interesting by building up suspense or perhaps it is just a classic example of a mega-ego – but it is still very unethical.

    Allow the start ups to do everything in their power to promote themselves.

    Who knows, perhaps other blogs will lose interest or might not give them another opportunity to promote themselves after this is all over

  6. ///Well, it holds the best companies in PR hell. They can’t talk to the press if they want a shot at being on stage at either of these companies (which does bring PR and venture capital attention).

    This is a classic example of what happens to a company once it becomes powerful.

    Perhaps this tactic is to make their show more interesting by building up suspense or perhaps it is just a classic example of a mega-ego – but it is still very unethical.

    Allow the start ups to do everything in their power to promote themselves.

    Who knows, perhaps other blogs will lose interest or might not give them another opportunity to promote themselves after this is all over

  7. I kind of noticed things slowing down out there for decent startups launching lately… figured it may be the TC50. We had contemplated putting our hat in, but it is a big risk. Especially if you don’t make it.

    Come early September there will be a flood of new startups trying to get everybody’s attention. We thought it would be smarter, all things considered, to launch while it was a little quieter (next wednesday). I guess we’ll see how it goes, we’re excited to get the site out there for the world to see.

  8. I kind of noticed things slowing down out there for decent startups launching lately… figured it may be the TC50. We had contemplated putting our hat in, but it is a big risk. Especially if you don’t make it.

    Come early September there will be a flood of new startups trying to get everybody’s attention. We thought it would be smarter, all things considered, to launch while it was a little quieter (next wednesday). I guess we’ll see how it goes, we’re excited to get the site out there for the world to see.

  9. Chris: I love Lifehacker more and more every day. Might explain my mood lately all the more. Now, why don’t Lifehacker posts show up more often on TechMeme or Google Reader?

  10. Chris: I love Lifehacker more and more every day. Might explain my mood lately all the more. Now, why don’t Lifehacker posts show up more often on TechMeme or Google Reader?

  11. re: “it holds the best companies in PR hell”
    Not really. The “best” companies will avoid both events, as they know (1) it’ll be a crowded, noisy time where they run the risk of missing valuable coverage due to the conflicting events, and (2) if you are that good, launching at a conference makes very little sense.

    It’s also a quiet time because many VCs are on vacation, ditto for press, and ditto for Europe. August tends to be a quiet month. Which is why we’re advising companies to be nice and loud this month – what a great, easy way to get extra press!

  12. re: “it holds the best companies in PR hell”
    Not really. The “best” companies will avoid both events, as they know (1) it’ll be a crowded, noisy time where they run the risk of missing valuable coverage due to the conflicting events, and (2) if you are that good, launching at a conference makes very little sense.

    It’s also a quiet time because many VCs are on vacation, ditto for press, and ditto for Europe. August tends to be a quiet month. Which is why we’re advising companies to be nice and loud this month – what a great, easy way to get extra press!

  13. re: why don’t Lifehacker posts show up more often on TechMeme or Google Reader?

    Not on Techmeme because they aren’t necessarily “news”, which is the stated purpose of techmeme.

    Tons of em on google reader – maybe you aren’t following enough people? ;)

  14. re: why don’t Lifehacker posts show up more often on TechMeme or Google Reader?

    Not on Techmeme because they aren’t necessarily “news”, which is the stated purpose of techmeme.

    Tons of em on google reader – maybe you aren’t following enough people? ;)

  15. We will put the word out to some of the really cool companies we have found that have impressed us. I hope some of them reach out to you guys, Seems like it is a great opportunity for them to shine!

  16. We will put the word out to some of the really cool companies we have found that have impressed us. I hope some of them reach out to you guys, Seems like it is a great opportunity for them to shine!

  17. A month of no startups? Please make it a year.

    But your theory is wrong anyways, less to do with one particular conference, and more just the dog days of summer, i.e. vacations, slow downs in general. Happens every year, gasp, right around this timeframe too.

    Also it be very bad strategy waiting for a tech show, as the army of underpaid journos be overwhelmed, writing a little about a lot, instead of a lot about a little, picking 2 or 3 “trends” from each conference, half them would be lucky for a bullet point. But if every once else is wolf packing silent, all the more reason to scream loudly. And plus the clinically extreme ADD VCs, won’t recall your product 30 minutes later, esp. at a bright and shiny toys conference. Get they press when nothing going on, and they are bored, dying to find copy to spin, and get the VCs on home turf (still no guarantee that they will pay attention, rudely tip-tapping into their Blackberries eternally).

  18. A month of no startups? Please make it a year.

    But your theory is wrong anyways, less to do with one particular conference, and more just the dog days of summer, i.e. vacations, slow downs in general. Happens every year, gasp, right around this timeframe too.

    Also it be very bad strategy waiting for a tech show, as the army of underpaid journos be overwhelmed, writing a little about a lot, instead of a lot about a little, picking 2 or 3 “trends” from each conference, half them would be lucky for a bullet point. But if every once else is wolf packing silent, all the more reason to scream loudly. And plus the clinically extreme ADD VCs, won’t recall your product 30 minutes later, esp. at a bright and shiny toys conference. Get they press when nothing going on, and they are bored, dying to find copy to spin, and get the VCs on home turf (still no guarantee that they will pay attention, rudely tip-tapping into their Blackberries eternally).

  19. so let me make the math ok? 1000 applications for 50 TC50 candidates. that leaves us with about 950 startups that are not going to be at the conference. But let me think maybe this is just because startups won’t prefer to communicate in august?

  20. so let me make the math ok? 1000 applications for 50 TC50 candidates. that leaves us with about 950 startups that are not going to be at the conference. But let me think maybe this is just because startups won’t prefer to communicate in august?

  21. They can’t talk to the press if they want a shot at being on stage at either of these companies (which does bring PR and venture capital attention).
    Question: the PR these events bring, are they being read by potential customers?

    No starups anymore of VC’s?
    Maybe VC’s are becoming obsolete?
    Species to be extinct?

    Why do you need a VC?
    Do VC’s bring customers?

  22. They can’t talk to the press if they want a shot at being on stage at either of these companies (which does bring PR and venture capital attention).
    Question: the PR these events bring, are they being read by potential customers?

    No starups anymore of VC’s?
    Maybe VC’s are becoming obsolete?
    Species to be extinct?

    Why do you need a VC?
    Do VC’s bring customers?