Behind NBC’s Olympics Website

Eric Schmidt, one of the developers on NBCOlympics.com, the official Olympics Web site for the USA, just dropped by Fast Company’s offices in New York City for a chat. We used to work together at Microsoft. I turned on my cell phone and videoed Schmidt and we talked about the site and he gave me lots of insights. Yesterday in the afternoon the site was seeing 4,000 new video plays started every second. They are still counting up all the views from yesterday, but it looks like somewhere around seven million unique visitors hit the site yesterday alone. In just a few days they’ve uploaded around 200 hours of video and are expecting to have more than 2,000 hours on the site. Four years ago there was just a few dozen hours of video up on the site. Thousands of machines are needed to encode and serve the video and the site. Interesting conversation, hope you enjoy a little look behind one of the people who worked behind the scenes for months on this site.

56 thoughts on “Behind NBC’s Olympics Website

  1. There was way too much coverage of team sports in prime time. Where was the exciting stuff for individual events, i.e. high jump, long jump, pole vault, shot put, javelin, discus and hammer throw. Where was the boxing, wresling, archery, etc. Far, far too much volleyball, basketball and water polo. Who wants to sit through an hour coverage of a boring marathon race when a few high lights says it all?

  2. There was way too much coverage of team sports in prime time. Where was the exciting stuff for individual events, i.e. high jump, long jump, pole vault, shot put, javelin, discus and hammer throw. Where was the boxing, wresling, archery, etc. Far, far too much volleyball, basketball and water polo. Who wants to sit through an hour coverage of a boring marathon race when a few high lights says it all?

  3. Could be much improved by connecting the screens, making them interactive with ability to see related content on a second screen devices such as digital remote control with screen, PC, laptop or your full screen phone. Should be coming soon if Intel and Yahoo do not get too hungup on crapping up the TV with widgets, videos etc.

  4. Could be much improved by connecting the screens, making them interactive with ability to see related content on a second screen devices such as digital remote control with screen, PC, laptop or your full screen phone. Should be coming soon if Intel and Yahoo do not get too hungup on crapping up the TV with widgets, videos etc.

  5. How often do you yourself do Weight training or do you just write about it?

    Can I ask though – how did you get this picked up and into google news?

    Very impressive that this blog is syndicated through Google and is it something that is just up to Google or you actively created?

    Obviously this is a popular blog with great data so well done on your seo success..

    Soccer greats you should write about next.

  6. How often do you yourself do Weight training or do you just write about it?

    Can I ask though – how did you get this picked up and into google news?

    Very impressive that this blog is syndicated through Google and is it something that is just up to Google or you actively created?

    Obviously this is a popular blog with great data so well done on your seo success..

    Soccer greats you should write about next.

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