The most important Google Tool for businesses (that you probably have never used)

video doesn’t seem to play beyond 8:28

Eddie: hmm, I am using Firefox and the latest Flash player and it plays fine here. Did you see the video download past that point? What browser/Flash plugin are you using?

>I would most certainly love to see the analysis you’ve done with corporate web site title tags and how it correlates to the use of keyword tools.

I don’t have such a thing. I’m sure you’re getting paid to do such a thing, though. So have at it.

I just don’t understand why this tool is not explicitly available when you are creating your adwords account and campaigns.. Even yahoo has some keywords advice.

The Google AdWords Keyword tool coupled with Google Insights (http://www.google.com/insights/search/) are two of the most powerful keyword research tools available to the public at large. If you are not using them then you are probably guessing.

Charles Heflin
Twitter @CharlesHeflin

Robert,

My apologies. I guess I misunderstood you when you said you had “tons of evidence”. I didn’t realize that meant “lots of opinions”.

Thanks for the link to the tools. Will certainly prove useful

It baffles that so many people in the SEO field can be oblivious to some of these tools. I’m fairly new and even when I was on the outside looking in, a while back, I was quite familiar with them.
Creativity and ingenuity and critical in getting your message/product out… Apparently, staying clear of mainstream PR is another

Thanks. I have been working to build traffic on my site and this will help. I do think that there is a danger in allowing keywords to dictate content, but it is still helpful to get an idea of what the masses who search for a specific keyword are looking for.

Publishing great content is one thing, but if people can’t find it, what’s really been accomplished? It’s amazing to me that the tools that have been mentioned above aren’t being used to their fullest potential by more companies.

This tool is awesome! Not just show what people are doing with the google search, but you can plan a direct markting using that (of course, not a whole plan). I’ve been using this tool for a year and it has been very welcome when I need to promote some website that I worked on. When you work with 3 or 4 words this tool becomes the north.

Google is a confused culture, on one hand they support Open Source and content and yet when you use this keyword tool, the block trademark terms like “Epson” and others not allowing “Fair Use” advertising. Why would they not allow one to advertise “compatible with Epson” or “works the same as”

Google needs to get there act together, they are as confused as MS is now, they dont know what direction to go….

I’m afraid that I would of been one of the one third that didn’t raise my hand. I had heard about Google AdWords Keyword tool but I had just never got around to trying it out. After reading this article, watching the video and putting several of my sites into the AdWords keyword tool I find myself wishing that I would of been using it. I have been wondering why some of my sites do better then others, why some have not grown at all, and how to make all of them perform better. After spending just a few minutes using this tool, checking out my sites with it, I can see where I can make a lot of improvements. I kept thinking I needed to work harder on my sites but now I realize what I need to do is work smarter on them.

Thank you so much for this article and bringing this to my attention.

Sincerely
Karen

Argh! dog funny <– MY EYESSS. Sorry Karen, but that is the worst site ever

I own an AdWords agency and I use that Keyword tool dozens of times a day. If you’re not using Google’s Keyword tool, you really should.

It’s useful for SEO, SEM and Facebook News Feed Optimising.

Did you see what Brad Callen just put out as a keyword tool? Even more data revealed than Google does.. GD