Exclusive video: SocialText brings enterprise Facebook and Twitter to wikis
Socialtext is making big news all over the Web this morning. Here’s a rundown, later in the post I’ll talk about why. I also have an exclusive video of Ross Mayfield, founder of Socialtext demonstrating the new features to me.
Ross Mayfield, for my cell phone camera last night, explains the changes in this 18-minute video.
Ross Mayfield, co-founder of Socialtext, writes on his blog “Hello Socialtext 3.0!”
BusinessWeek: Socialtext 3.0: Will Wikis Finally Find Their Place in Business?
Webware: Socialtext co-founder: Enterprise Twitter isn’t enough.
eWeek: Socialtext Signals Marks Wiki Provider’s Move into Enterprise Microblogging.
Dawn Foster notes the move of Enterprises to social.
Zoli Erdos says “Socialtext Becomes Really Social.”
ZDNet: “Socialtext enters Twitter for Enterprise sweepstakes.”
TechCrunch writes “SocialText 3.0 blends Facebook, Twitter, and the Enterprise.”
So, why are these changes important? Because they bring the social features that many people have gotten to know on Twitter and Facebook into the Enterprise along with advanced wiki functionality.
Is this bleeding edge stuff? Yes, for the enterprise it is. And Socialtext is already seeing some big “Fortune 50″ pickup.
I can hear the critics now: “who needs another Twitter or Facebook at work?” But if you watch the video, you’ll see why these features make a new kind of collaboration possible.
It’s nice to see Socialtext succeed, they hosted the first Barcamp in their offices and now they are pushing ahead of the world again.
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September 30th, 2008 at 11:55 am
Another video found this morning where Ross reveals SocialText 3.0 several weeks ago… http://www.atelier-us.com/e-business-and-it/article/socialtext-brings-key-web-20-features-to-the-workplace
September 30th, 2008 at 12:04 pm
How is this different from MS-Sharepoint?
New sharepoint supports blogs, wikis and MS already provides Twitter in Exchange type environment (albeit isn’t exactly same, but do we need it?!)
September 30th, 2008 at 12:04 pm
I think Social Text is one of the few companies that may be able to make in-roads in the enterprise. Most enterprises (depending on the culture) are very wary of having their information on any external servers, which makes services like Yammer etc. a very tough sell. Social Text has already worked very hard bringing wiki’s to the enterprise, it makes them an absolute natural to build on that and add microblogging and other social networking services. i believe that social networking and microblogging in the enterprise could potentially really help with the knowledge management problems that almost every enterprise has right now.
September 30th, 2008 at 12:06 pm
@Adi R - Sharepoint is a POS IMHO, not sure how much better it is now but in 2003 when I was using it everything about it was incongruous, it is another technology solution to a people problem.
September 30th, 2008 at 12:37 pm
[...] http://scobleizer.com/2008/09/30/exclusive-video-socialtext-brings-enterprise-facebook-and-twitter-t... [...]
September 30th, 2008 at 1:28 pm
Good video interview. I liked two quotes a lot:
September 30th, 2008 at 2:50 pm
If YOU recommend it I’m going to check it out.
But if it blows chunks I’m holding you personally reprehensible. Oops. Responsible.
September 30th, 2008 at 4:53 pm
[...] Exclusive video: SocialText brings enterprise Facebook and Twitter to wikis [...]
September 30th, 2008 at 7:04 pm
I hope it turns out to be something that can at least bump out one of the lesser-used apps I’m using now… it would be nice to consolidate but I’m betting everything I use will still remain must-haves, in addition to SocialText.
October 1st, 2008 at 11:49 am
This definitely looks pretty good.. I have spent the last 8 years working for companies that sell Enterprise collaboration systems, and the biggest hurdle I have faced when working with prospective customers (and even existing customers) is getting them to understand the uses of tools like this, and explaining that it’s not frivolous.. it’s the way they should be working, and likely the way that all of their prospective employees will demand that they work.
Every company (like Socialtext) that helps add to this feeling and gets the word out there about how much better business can be when using these tools is a huge plus in my book.
October 1st, 2008 at 4:50 pm
[...] Scoble has a detailed roundup of many more of the blog reactions and an 18 minute cellphone video conversation with Mayfield. [...]
October 6th, 2008 at 2:08 am
[...] There are even some products available today ranging from Microsoft’s SharePoint and lots of open source wiki engines, to a WorkLight (Facebook application adding enterprise security), to Twitter clones (such as laconi.ca), to SocialText’s attempt to merge them all. [...]
October 11th, 2008 at 12:25 pm
[...] Rather than recreate all the links, I’ve let Robert Scoble do the work for me from this excerpt from his blog post of September 30th. [...]
October 12th, 2008 at 3:52 am
[...] SocialText - the next generation. The E2.0 veteran (I’m following Ross Mayfield since 2004) is still innovating . [...]
November 3rd, 2008 at 1:08 am
[...] Rob Hof SocialText 3.0 blends Facebook, Twitter, and the Enterprise, TechCrunch by By Steve Gillmor Exclusive video: SocialText brings enterprise Facebook and Twitter to wikis by Robert Scoble Socialtext co-founder: Enterprise Twitter isn’t enough By Rafe Needleman [...]
November 8th, 2008 at 2:42 pm
[...] all have been positive reactions, and the fact that microblogging essentially provides an entirely new communication model to the masses, known to us geeks as the ‘publish - subscribe‘ model, very well [...]