A couple of geeks who live in North Carolina hated using Quickbooks to do their invoices. For one it only worked on IE 6. But they found it much more difficult to use than it needed to be. So, what did they do? Built their own called Merchant’s Mirror (it’s in alpha testing right now, should be released in beta in December).
That’s the entrepreneurial spirit, alive and well. I spent 25 minutes with CEO John Brown learning and head geek Ben Hwang about the market and what their accounting service will do differently (it’s totally web based, for one).